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Longines La Grande Classique Tonneau 35 (L4.786.2.12.9)

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Longines HydroConquest Black Dial Black Rubber Men's Watch L36894592

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In the context of this partnership, Longines and the IFHA have created a set of prizes rewarding racehorses, jockeys and prominent women and men of the equestrian world. To complete this collection of awards, Longines and the IFHA announced today the creation of the Longines World's Best Horse Race award. The first Longines World's Best Horse Race award will be presented, alongside the Longines World's Best Racehorse award, during a ceremony held in London in January 2016.

The Longines World's Best Horse Race will recognize the best-rated race of the 100 highest-rated Group 1 international races as established for the year by a panel of international handicappers. The ratings of the top four finishers in each race over the past three years serve as basis for the assessment.

Vice-President and Head of International Marketing of Longines Juan-Carlos Capelli said: "In the same spirit as the Longines Best World's Racehorse Award and Longines World's Best Jockey Award, this event will honor a race where the commonly held values of Longines and the IFHA, namely tradition, elegance, and performance, are best highlighted."

"We are delighted to extend our partnership with Longines and look forward to further collaborating on promoting and recognizing the very best of horseracing," said IFHA Chairman, Louis Romanet. "The commitment of Longines to showcase our sport on a global stage benefits all racing stakeholders and participants, and for that we are tremendously grateful."

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

The series of the Longines FEI World Cup™ Jumping North American League began in Bromont this weekend and was marked by the victory of Schuyler Riley on Dobra de Porceyo. As the Top Partner of the FEI, Longines is the Title Partner, Official Timekeeper and Watch of the fourteen legs of the series, which qualify the participants to the final of the Longines FEI World CupTM Jumping in Göteborg in March 2016.

The first season of the Longines FEI World CupTM Jumping North American League opened this week-end in Bromont, Canada, with the victory of Schuyler Riley on Dobra de Porceyo timed by Longines, the Title Partner, Official Timekeeper and Watch of the series. The 14 separate competitions that make up this series take place throughout the U.S, Canada and Mexico from August until the Longines FEI World CupTM Jumping final in Göteborg in March 2016. As Title Partner, Longines also serves as Official Timekeeper and Official Watch of this event.

The Night Turf St. Moritz took place on Friday evening 6 February 2015, on
the frozen lake of the renowned Swiss alpine resort,prior to the first White Turf race Sunday. Longines was the Official Timekeeper and Official Watch of this unique event, as well as the Title Partner of the Longines Show-Sprint Race, which Cheryl Schoch on Boccalino won in style.

The event was enlightened by many celebrities, such as Nicola Spirig, Triathlon World Champion, Ariella Kaeslin, Gymnastics European Champion, Bruno Kernen, Downhill World Champion and Sven Epiney, SRF TV moderator, and also the Longines Ambassador of Elegance Ingeborga Dapkunaite.

The Official Watch of the competition, a stainless steel Conquest Classic Moonphase model, houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of equestrian sport stars.

Longines's CEO Walter von Känel has spent most of his professional career in an industry that captured his imagination while still a child, the industry that was the lifeblood of the Saint-Imier region where he lived. After leaving business college Walter von Känel became a technical administrator in the Swiss customs service and subsequently held a number of positions in accounting, logistics and sales with dial manufacturer Jean Singer.
He joined Longines in 1969 at the age of 28 as sales manager and was quickly seconded to the United States to work with the brand's New York agent. Walter von Känel continued to work his way up, holding positions as head of sales, then head of sales and marketing, before being appointed general manager in 1988. Since 1991 he has been a member of Swatch Group's expanded management board.
Walter von Känel is also very active in the politics of his region, and is passionate about local history.

To invite the best horse riders to compete in fourteen of the most beautiful cities around the world: that's the heart of the Longines Global Champions Tour. In 2013, Longines and this prestigious show jumping trial series concluded a long-term partnership. The Swiss watch brand has also become the Official Partner and Timekeeper for the Longines Global Champions Tour, thus opening up a new chapter in the history of equestrian sport. This agreement illustrates the seriousness of Longines' dedication to five-star outdoor show jumping events and perfectly represents the values and traditions shared by both parties.

On Saturday 15 November 2014, Rolf-Göran Bengtsson on Casall Ask won the Longines Global Champions Tour Grand Prix of Doha, one of the highlights of this stage. He therefore received an elegant Longines watch.
As the Doha leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2014 overall Longines Global Champions Tour Ranking classification. Scott Brash (UK) was declared winner of the Longines Global Champions Tour 2014, while Rolf-Göran Bengtsson (Sweden) arrived second and Ludger Beerbaum (Germany) third. To honour their successes, all three received distinguished Longines watches from the hands of Mr. Charles Villoz, Vice President of Longines.
 

This weekend in Oslo took place the first round of the Longines FEI World Cup Jumping series, consisting of twelve unique qualifying opportunities for the coveted final in Las Vegas in April 2015. The Norwegian qualifying round saw the victory of Jur Vrieling on VDL Zirocco Blue NOP. The Official Watch of the event was a lady model in steel set with 30 diamonds from the Conquest Classic collection, a line dedicated to the equestrian world.

Longines has a long association with equestrian sport, but the Longines FEI World Cup series holds a special place in the heart of the Swiss company which treasures the qualities of tradition, precision and elegance. Longines' passion for equestrian sports
began indeed in 1878 with the production of a chronograph featuring an engraved jockey and his mount.

The Longines and IFHA International Award of Merit 2014 was awarded to Alec Head at a ceremony in Paris on 6 October 2014. The Frenchman, a leading figure in his country's horseracing industry, has enjoyed enormous success as a jockey, trainer, owner and breeder over the course of a career spanning several decades.
The trophy, accompanied by an elegant Longines watch, was presented to Mr Head by Mr Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, and Mr Louis Romanet, President of the IFHA, during a ceremony specially held to mark the occasion.

Longines is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner in the Longines World's Best Racehorses Rankings. Once a year the Longines and IFHA International Award of Merit is awarded, paying tribute to the career of a figure from the horseracing world.

In order to mark this outstanding collaboration that contributes so much to the prestige of horseracing, Longines has presented IFHA with a Longines Equestrian Lepine timepiece.
This rose gold pocket watch, dating from 1927 and re-issue, has been produced in a highly exclusive limited edition to mark the Year of the Horse, and reflects the Swiss watch brand's passion for equestrian sports.This model pays tribute to this legendary animal that is the embodiment of not only prestige, but also elegance and performance, two values close to the heart of the brand known by its winged hourglass logo.

As the Title Partner, Official Timekeeper and Official Watch, Longines presented the programme of the event and revealed the name of the Longines Ambassador of Elegance who will be lighting up the Prix de Diane Longines with her presence, namely Kate Winslet.

In all, nine races - including the famous Prix de Diane Longines, the world's top race for fillies - will be held during the afternoon of 15 June, in the unique atmosphere of the Chantilly Racecourse.

Longines' involvement in equestrian sport dates back to 1878, when the brand created a chronograph engraved with a jockey and his horse. For the Prix de Diane Longines 2014, the brand will be promoting a ladies' watch in steel from its Conquest Classic collection. Set with 30 diamonds, this timepiece with its white mother-of-pearl dial and diamond hour symbols is a perfect example of the elegance of this unique race meeting.

This year, the event will be enhanced by Longines' Ambassador of Elegance Kate Winslet. As the embodiment of refinement, the talented British actress will be presenting the "Mademoiselle Diane par Longines" award for elegance during the afternoon to a young lady chosen for her outstanding elegance. Moreover, Julien Dore, will be giving an exclusive concert.

Longines will also be involved in the Prix de La Reine Marie-Amelie Longines, a race for amateur riders of the International Federation of Gentlemen and Lady Riders (FEGENTRI), of which Longines is the Official Partner and Official Watch.

During the 2014 edition, the Swiss watch brand will renew its support to talented young jockeys through the Prix Longines Future Racing Stars, a race in which young jockeys from all four corners of the globe compete against each other. In a similar vein, Longines organizes on Saturday 14 the Longines Ladies Awards which will be presented during a gala evening held in the Grandes Ecuries of the Chantilly Chateau.
 

We've heard conflicting opinions about the health of the watch industry in general during the show. Is it fair to say that there are no concerns at Longines and that you dominate your price segment?
Totally. We have some competitors, but they are confined to specific countries and regions. I don't know whether we will maintain this momentum or not, but among the Swiss brands I'm convinced that we still have a couple of good years in front of us.

You have a more or less 50/50 split between gents' and ladies' watches and more and more of them are mechanical. Is Longines unbeatable for mechanical ladies' watches?
We are able to produce ladies' watches at 25mm with self-winding mechanical movements. This still is the favourite size in our collection but fundamentally we always have pair watches in the collection. We have at least one each of gents and ladies' models, but usually it is two or three of each and this is a successful policy.

Some 80 percent of your production is now equipped with mechanical movements. Are you looking to increase this percentage even further?
I think we should push quartz a little bit more. We launched one new quartz chronograph here and I was very surprised by the sales figures for it at the show.

The economic situation in China remains an important concern for many watch brands. Although China is a big market for you, are you less affected by these concerns because of the price segment you operate in?
We are lucky that the buyers of our watches are putting them on their wrist rather than in their pockets. We have kept our position and we have made a very good start to the year there. It's nice to see that many people are becoming interested in classic design, because we have been doing this for years. We will stay in this segment and there will be no changes to this.

The limited-edition Heritage models are a good example of this. But there are only 60 of the gold versions and 600 for the stainless steel. This is just a drop in the ocean for Longines, surely?
I have to admit that I don't like limited editions myself. I think that if you do a limited edition you have to respect your commitment. The problem is that if I say 600 now, by this evening I could have orders for far more than this and I would have to do a lucky draw.

You have been in the industry for many years and Longines has survived the recent crises. Is that because you have stayed firmly in your price segment?
Yes, that is my mission and I respect my mission. We saw some competitor brands entering our price segment, which proved that the decisions we took were the right ones. It's a segmentation issue and quantity is in proportion to price. The Swatch Group also has very b brands from Longines down. I'm very confident because the way I measure my success is the volume I put into production and at the moment I have put about a year's worth of sales into production.

So this must give you some peace of mind for the year ahead?
No, not peace of mind - responsibility! Because once you put the watches into production they will come. We can afford to have some inventory but there is less risk in having an inventory of classic watches than there is with fashion watches.

What is your general outlook for 2014 then?
Let's just say I have put enough pieces into production to have a good year and the first three months of 2014 have been positive.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

Fully refurbished in 2012 to mark the brand's 180th anniversary, the Longines Museum houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968.

The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
 

While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture contrasts with the more stringent lines of the case. The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap.

Longines will be launching a brand-new project: the Longines Future Ski Champions. This competition will take place in Val d'Isere from 12 to 14 December. Fourteen skiers under the age of 16 from 14 different countries will be competing against each other in a two-run giant slalom on the lower section of the official slope for the FIS World Cup. The conditions and the timing equipment will be the same as those for the official races. The prizes will be awarded in the presentation arena, just before the draw for the official competition on the following day. The champion for 2013 will win a Longines watch, a trophy and a cheque for USD 20,000 for its national skiing federation, intended to be invested in developing activities for young people. Longines ambassador of elegance and Norwegian skiing champion Aksel Lund Svindal will also be promoting this competition.
 This year, the Swiss watch brand will once again be presenting the Longines Rising Ski Stars prize to the two most successful young skiers, i.e. under 21 years of age for the girls and under 23 for the men, who take part in the FIS Alpine Skiing World Cup. At the end of the season the winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000. The two initiatives reflect Longines' commitment to promoting sport among young people. The brand also organises the Longines Future Tennis Aces tournament during the French Open at Roland Garros. Moreover, at the Prix de Diane Longines the brand also holds the Prix Longines Future Racing Stars, a race for young jockeys organised in collaboration with international schools. A chronograph in the Conquest Classic line will be the official watch for the season. With a diameter of 41 mm, the steel case of this model houses the L688 exclusive column-wheel chronograph movement. The black dial features one Arab numeral and 11 hour symbols coated with Super-LumiNova®. This timepiece is water-resistant to 5 bars and has a transparent sapphire, screw-on back cover. 

The Swiss watch brand and Capannelle reaffirmed their collaboration for the third year on 24 October 2013 during an elegant event held at the Ara Pacis Museum in the centre of Rome. That same evening the Premio Longines Longines Lydia Tesio - Le Signore dell'Ippica were awarded to seven women known for their exceptional commitment to the equestrian world.
The Capannelle racecourse was the stage of the Premio Longines Lydia Tesio, an international group 1 race of 2000 meters for mares aged 3 years and up, on Sunday October 27. Fabio Branca on Charity Line won this race in 2'03''06. The jockey, the owner of the horse and the trainer received a Longines watch.
The Premio Longines Lydia Tesio is dedicated to the memory of Donna Lydia, the first Italian woman in horseracing history. She was the wife of the famous thoroughbred breeder Federico Tesio. It explains why the "Premio Longines Lydia Tesio - Le Signore dell'Ippica", a prize meant to reward the exceptional commitment of women in the equestrian world, was awarded on the same week to seven women.
During this week, Longines presented a watch that embodies its philosophy: Longines DolceVita. The official watch of the event is a quartz timepiece in steel and rose gold. It is set with 32 diamonds (0.269 carat, Top Wesselton VVS) whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and rose hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel and rose gold bracelet.

The Commonwealth Games is an international, multi-sport event involving 70 teams of athletes from the Commonwealth of Nations. The largest multi-sport event ever to be held in Scotland, it will take place from 23 July - 3 August 2014. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of up to 15,000 local volunteers.
Her Majesty Queen Elizabeth II launched the Glasgow 2014 Queen's Baton Relay on its global journey on Wednesday 9 October 2013 in a ceremony at Buckingham Palace attended by some of Scotland's greatest athletes, inspirational young people and senior representatives from across the Commonwealth.
The Queen placed Her message calling the athletes of the Commonwealth to next summer's Games inside a baton specially crafted in Scotland which will now travel to the 70 nations and territories of the Commonwealth before being opened at the Opening Ceremony.
The Queen's Baton Relay is a unique tradition that unites two billion citizens of the Commonwealth in a celebration of sport, diversity and peace and rallies 4,500 athletes from the 70 nations and territories. The Queen's Baton Relay and the Queen's Baton hold special royal significance. Her Majesty Queen Elizabeth II is the Patron of the Commonwealth Games.
Longines' involvement in the Commonwealth Games dates back to 1962, when it was the timekeeper of the event in Perth (Australia).

Longines has resolved to provide its backing to a competition that embodies to perfection the key values that Longines' slogan distils: "Elegance is an Attitude". In recent years, this event has won recognition as one of the world's finest indoor competitions. Truly representative of Longines's own values, this new partnership further confirms the company's active investment in equestrian sports.
The brand's passion for equestrian sports began in 1878 with Longines' design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.
The 2014 edition of the CSI Basel will take place January 9-12.

Churchill Downs Racetrack, home of the world famous Kentucky Derby and Kentucky Oaks, has entered into a long-term agreement with internationally renowned Swiss watchmaker Longines to serve as Entitlement Partner of the Kentucky Oaks and to retain its role as Official Watch and Timekeeper of the Kentucky Derby. As a result of its existing and expanded partnership, the Kentucky Oaks has been renamed the "Longines Kentucky Oaks," and Longines is the Official Timekeeper of Churchill Downs Racetrack. Longines will host multiple events surrounding Longines Kentucky Oaks Day, Friday, May 3, 2013, and the famed "Run for the Roses," Saturday, May 4, 2013.
As it has in the past, Longines will award watches from the elegant Longines Saint-Imier Collection to the winning horses' owner, trainer and jockey on both race days. A Longines digital countdown clock is currently featured on the Churchill Downs website, www.KentuckyDerby.com, as the official countdown to the "Greatest Two Minutes in Sports." Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines will have a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest and the Winner's Party. Additionally, Longines will sponsor the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon and will have timepieces and branded clocks on display throughout the Churchill Downs facility. The brand's logo will also be prominently featured on the official Kentucky Derby Red Carpet, racetrack and other surrounding areas.
Longines Kentucky Oaks 139 is the Kentucky Derby's $1 million companion race for 3-year-old fillies at 1 1/8 miles and is televised on NBC Sports from 5-6 p.m. (ET) The Longines Kentucky Oaks features a "Ladies First" theme, continuing the "Pink Out!" tradition which encourages all attendees to wear pink to the track. The Longines Kentucky Oaks Fashion Contest will celebrate elegant Derby style and will award one lucky woman who successfully models her own personal ensemble on the "pink carpet" a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel.
"Longines Kentucky Oaks Day is all about the ladies," said Churchill Downs President and CEO Kevin Flanery. "Our female fans continue to respond favorably to the new traditions of fashion and fun that we have been bringing them over these last few years, and we feel that the elegant Longines brand is a natural fit for the feminine spirit of the Longines Kentucky Oaks."
"Our passion at Longines is equestrian sports, so we are delighted to return for a third year as the Official Watch and Timekeeper of the Kentucky Derby and to expand our partnership to include the Longines Kentucky Oaks," said Longines President Walter von Känel. "This partnership embodies the Longines brand image and philosophy stated in its slogan 'Elegance is an attitude.'"

Longines Kentucky Oaks day activities:
"Pink Out!" Tradition Continues
The official color of the Longines Kentucky Oaks is pink in celebration of all the ladies. The Pink Out encourages all Oaks attendees to wear pink or incorporate pink into their attire to show their support for cancer survivors. Churchill Downs will be decked out in pink as well, including pink-colored bunting, flower beds, flags and jockeys' and pony riders' apparel. Churchill Downs bugler Steve Buttleman will sport a pink uniform as he calls horses to the post throughout Longines Kentucky Oaks Day.
Longines Kentucky Oaks Fashion Contest
Ladies of all ages in attendance on Longines Kentucky Oaks Day can enter the Longines Kentucky Oaks Fashion Contest for the chance to win a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Entrants showcasing their finest Longines Kentucky Oaks attire will be judged on the "Pink Carpet" inside Gate 10. Participants are judged by how well they incorporate pink into their ensemble. Coverage of the contest appears on NBC Sports Network.
Survivors Parade presented by Kroger
The 2013 Survivors Parade presented by Kroger provides some of the most memorable and touching moments as cancer survivors invited by Churchill Downs parade along the main track just moments before the running of the Longines Kentucky Oaks. This year, Churchill Downs has invited back participants from the 2012 Survivor Parade which was interrupted by storms last year.  
$1 Million Longines Kentucky Oaks
Kentucky Oaks Day - an unofficial Louisville holiday with many schools and businesses closed - is the third largest attended horse race in America only behind the Kentucky Derby and Preakness Stakes. In 2012, 112,552 attended the festivities, which marked the 12th time in the last 13 years that attendance topped the 100,000 mark. With a $1 million guaranteed purse, The Longines Kentucky Oaks is the most lucrative American horse race for 3-year-old fillies. Twenty-six Oaks winners have gone on to be crowned with an Eclipse Award as North America's champion 3-year-old filly and nine are enshrined in racing's Hall of Fame.
The lofty purse reflects the Oaks' status and importance as a sports and entertainment event. Wagering on the 12-race card in 2012 was a record $39.9 million, which included an unprecedented $11.8 million on the Oaks alone. The maximum number of starters in the race is 14, and at least 13 fillies have been in the starting gate for five of the last seven years. The winner receives a silver trophy, a garland of pink star-gazer lilies and an estimated $564,200 payday.

The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.
Here is the HydroConquest Chronograph, mechanical self-winding movement, cream dial and black bezel.

As a partner of the most prestigious flat races in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot or Dubai racecourses.

As a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York, the famous Swiss watchmaker has now launched the Conquest Classic line. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.

The "Conquest" brand was patented through the WIPO on 25 May 1954. Since then this name has been used for many successful models manufactured by Longines across the years. Today, Conquest Classic joins the brand's other collections of classical beauty that have helped to make Longines' reputation and success throughout the world. This new line is dedicated to those race-goers who share the excitement of the season's most prestigious race meetings, from Chantilly to Hong Kong and from Dubai to Royal Ascot.

Conquest Classic is available in three sizes. The ladies' models have a diameter of 29.50 mm and show the hours, minutes and seconds as well as the date; they are available in steel, rose gold or in a combination of steel and rose gold. The black or silvered dial has applied 12, 6 and 9 numerals, lending this model a truly sporty look. The various versions are also available with a diameter of 40.00 mm. The mother-of-pearl dial set with 12 diamonds lends the ladies' models an extra air of refinement, and in some models the bezel is also set with 30 diamonds. These models are fitted on black alligator straps or steel or steel and rose gold bracelets, each to match the dial. All straps and bracelets all have a folding safety clasp.

With a diameter of 41 mm, the chronographs are fitted with an L688 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is either in steel, steel and rose gold or rose gold alone. The silvered or black dial shows the hours and minutes, with a small seconds at 9 o'clock, date and chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black alligator strap or a steel or steel and rose gold bracelet, all having a folding safety clasp.

Saint-Imier / Barcelona, 24th of September 2012 - With a passion for equestrian sports, Longines is responsible for timing various CSIO events including the Nations Cup. This year, the famous Swiss watch brand, which celebrates its 180 anniversary in 2012, was very pleased to be present in Barcelona for the CSIO. From the 20th to the 23rd of September, the brand has been the Official Timekeeper and Partner at the Nations Cup Promotional League Final.

On Saturday night, 22nd of September 2012, Longines had the honour and pleasure to present the most important competition of the CSIO Barcelona: The Longines Queen's Cup. Eugenie Angot with Davendy S arrived first. Brasilian Pedro Veniss on Norlam des Etisses took the second rank and Brianne Goutat from the United States on Nice de Prissey the third.

During the CSIO Barcelona, Longines presented a timepiece that perfectly reflects its philosophy and slogan « Elegance is an attitude ». The Longines Saint-Imier Collection has been inspired by the origins of Longines' watchmaking tradition. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. With a diameter of 26 mm, this model in steel and rose gold displays a white mother-of-pearl dial and is set with 60 diamonds.

Last year after Longines' elegant event (can we link to my story from 9.5.11 here?), I reported how I kept betting on jockey Andrasch Starke in the wrong races. Learning from my mistakes, I bet on him when it counted. As did the stall that brought Danedream to Iffezheim, Germany's premier horse racing event.
Over the weekend, I kept thinking of how Danedream's story reminded me a lot of Seabiscuit, the horse who made it to Hollywood. A German thoroughbred racehorse who no one wanted at the beginning (her eventual owners only paid € 9,000 for her), four-year-old Danedream is the most successful racehorse to ever come from Germany. Her races were chiefly won in 2011 and 2012. This past weekend she raced for the last time in Iffezheim: apparently racehorses retire at the zenith of their careers.
 

This is all great news for Longines, as the interest surrounding Danedream led the main Iffezheim race called the Grosser Preis von Baden - in which Longines offered a total of 250,000 euros and the prize of honor, including a watch, to the winners - to be nationally and internationally televised, preempting even soccer on German television.
 

Grand Prix for a Hat
The Iffezheim week is a highpoint of the social calendar in the Germany's Baden in addition to being the most important event on Germany's horseracing calendar. In addition to participating in the grand prix ball celebrating the sporting occasion, Longines, the event's timing partner, also awarded the Longines Prize for Elegance to the most elegant female visitor to the races. As you probably know, hats are grand tradition at equestrian sporting events, one that is also honored in Germany. Congratulations to Ines Wallraff for going home with a timepiece from the Saint-Imier Collection as well as a beautifully sunny day at the races.
 

Simon Baker personifies the core values of Longines and perfectly underlines the slogan "Elegance is an attitude". He will be officially introduced as worldwide Longines Ambassador of Elegance at the Prix de Diane Longines in Chantilly (France), where Longines is the title partner and official timekeeper.

Simon Baker joins the family of international Longines Ambassadors of Elegance that comprises British actress Kate Winslet, tennis legends Andre Agassi and Stefanie Graf, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aaron Kwok.
Walter von Känel, President of Longines, said: "We are delighted to welcome Simon Baker to the Longines family. Our Ambassadors are carefully selected to build a perfect match with the brand's philosophy and tradition of elegance. Longines is known to be a big family and Simon Baker is now part of this family. "
The newly appointed Longines Ambassador of Elegance Simon Baker said: "I am very happy to join the Longines family of Ambassadors of Elegance. I am proud to have been chosen to embody Longines' slogan "Elegance is an attitude" all over the world and I am looking forward to attending the Prix de Diane Longines in Chantilly next Sunday."
The Australian actor will be officially introduced at the Prix de Diane Longines in Chantilly (France). Longines, which celebrates its 180th anniversary this year, will be the official timekeeper of the Prix de Diane Longines for the second consecutive year. Longines slogan: "Elegance is an Attitude" will be the byword for Sunday 17th June. It will be an unforgettable day that combines sport with elegance. In between colourful hats and striking outfits, Longines will introduce a model of its latest line, The Longines Saint-Imier Collection.

To celebrate the new gold and steel models in its "Longines DolceVita" collection, due to be unveiled on 8th September at http://longines-dolcevita.longines.com, Longines has invited amateur and professional artists worldwide to create their own rendition of the "Dolce Vita" theme.

Two prizes will soon be awarded by the public to the photograph and video receiving the most votes cast on Longines' Facebook page.
The artists are counting on your vote! Become a member of the jury and vote for the works of your choice by 31st August:
•   Vote for the best photograph by clicking here
•   Vote for the best video by clicking here
The winning creations will be shown on the Longines Website during the course of September.
Thank you in advance for taking part!

Need help casting your vote? Click here for instructions.

Revue FH - 3 June 2010

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s.

As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap.
The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 diamonds. The Arabic numerals add a delicate charm to the silvered dials and blued hands. The brand has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

The Jumping International Officiel de France in La Baule (France), where Longines was the official partner and timekeeper for the sixth year in a row, lived up to the expectations last weekend.

The prestigious Grand Prix Longines de la Ville de La Baule was awarded to Mclain Ward (USA) riding Sapphire followed by Mario Deslauriers (USA, 2nd place) riding Urico and Jesus Garmendia Echevarria (Spain, 3rd place) riding Lord du Mont Milon.

La Baule also marked the first stage of the Longines Press Award for Elegance. This prize pays tribute to the most elegant and successful male and female riders of the season. The procedure is as follows: the 20 riders (10 men and 10 women) who have accumulated the most performance points during the 6 Nations Cup events where Longines is a Partner are short-listed. In Dublin, the last stage of the Nations Cup, a jury of International journalists will elect the most elegant male and female riders from the short-list.
After this first competition, Beezie Madden (female horseriders category) and Mclain Ward (male horseriders category) are leading the intermediate ranking. The next step will be at the CSIO Piazza di Siena in Rome from 27th to 30th May 2010.

Longines is pleased to announce that its elegant timepieces can be purchased safely and securely directly from the Manufacture. To extend its ongoing relationship, Longines has created a virtual shop for buyers' convenience.

shop.us.longines.comClients are invited to acquire genuine Longines timepieces available online exclusively at shop.us.longines.com or at one of the brand's many fine retail locations across the country ( http://www.longines.com/retailers)

1940s: The first Longines selfwinding movementThe design of caliber L22A with bidirectional oscillating weight in 1945 marked the birth of men's selfwinding movements at Longines.1950s: "The Longines Circle""Science and elegance" constituted the shared values prized by "The Longines Circle", composed of people partial to luxury, elegance and precision. Longines launched a communication campaign on that theme in 1953.Olympic Games
Longines, as the official timekeeper for the 1952 Winter Olympic Games in Oslo, Norway, has played a timekeeping role at nearly every Olympic Game, both for the summer and the winter games