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Baume & Mercier Silver Watches, Cheap Baume & Mercier Silver Replica

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Top Quality Baume & Mercier Silver Watches (124) Items
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Top Quality Baume & Mercier Silver Watches (124) Items
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Replica Baume & Mercier Silver Watches Latest Reviews

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  • Baume & Mercier - The subtle strategy of the Cobra

    Any closer look at Baume & Mercier induces a need to spend time on the brand, to look at its products in detail and, if possible, to discuss all this with the CEO, Alain Zimmermann, as well as to meet its teams and partners.
    On May 12th, the brand had gathered all these ingredients, and not just anywhere or with any random company: the venue was the Montlhery speed ring built in 1924 and one of only two of its kind in Europe, and the 'team-mate' was the legendary Shelby Cobra performance car company.

    Unexpected match
    News of the partnership between the two firms, which was announced in mid-March right in the middle of Baselworld, went almost unnoticed. And yet it is big news, in that Baume & Mercier is now entitled to put the name "Shelby Cobra" on some of its models.
    Alain Zimmermann carefully avoids the traditionally used term of 'licensing', "and for a very good reason, given that the term doesn't really fit", says the CEO. "While that was indeed the agreement model we were initially offered, I really believed we could do better, which is why, in exchange for the use of this name, we are supporting the Carroll Shelby Foundation, whose main mission is to help children affected by serious heart problems."
    Few would have wagered on Baume & Mercier entering the field of motor racing. "It is indeed a somewhat different area from those we are accustomed to dealing with", says Alain Zimmermann with a smile. As one would expect, he is focusing firmly on passion, the inevitable "brand values", and a shared concern for excellence.

    Reconciling the irreconcilable
    One nonetheless cannot help observing the extreme singularity of the Shelby world. The authentic "AC Cobra" was produced in a run of around 1,000 units, of which 75 for the first 1962 version. These super-rare supercars currently sell for well over a million dollars.
    Sceptics are thus bound to cast aspersions on the marriage between mass market and extremely confidential distribution, volume and value. Despite such considerations, Shelby Cobra undoubtedly gives Baume & Mercier a fresh and unforeseen boost. The brand is venturing into a territory where nobody was expecting it, in a move analogous to the Baume & Mercier tourbillon (introduced at the SIHH 2014) that had disconcerted certain observers.
    Today, the same critics will deride an initiative that once again bears no direct relation to the Baume & Mercier world. But should one necessarily expect a brand to repeat itself indefinitely?

    Capeland models get a shot of pure venom
    Once again, Alain Zimmermann begs to differ. He has boldly decided to steer Baume & Mercier well outside its comfort zone. He owns up to having had his own doubts. "Is it truly a natural association? I had to ask myself that", confides the CEO. Alexandre Peraldi, Baume & Mercier's Design Director, admits he had the same fears: "When Alain came and asked me to turn my attention to creating a Shelby Cobra model, I heaved a great sigh. What more could be done? It is not our world and everything had already been done."

    Nevertheless, after giving it a closer look, the various teams became enthused by the venture. "We worked on the project for 18 months", says the designer, who has previously spent time with Cartier. "It was when we made the connection with a Capeland that things became self-evident. The same curves, the same proportions... and suddenly all manner of possibilities opened up. We even had to apply the brakes to a certain extent. There are in fact so many Shelby Cobra details that could be injected into the Capeland that we might have ended up making a kind of 'billboard' watch, whereas we were on the contrary determined to maintain a sense of elegance and discretion."

    The initial collection features two models, respectively issued in series of 1,965 and 98. These understated yet well thought-out timepieces respect the essence of each company. The blue/gold model is distinguished by its aura of power and vitality. A one-of-a-kind creation will be presented in the coming months and auctioned, once again to raise funds for the Carroll Shelby foundation. Alain Zimmermann also announces the introduction of certain models into the standard collections in 2016, and is once again liable to win his bet: making Baume & Mercier stand out from the pack and staying well ahead of the field. With sometimes as much as 700hp beneath the dial, the pole position is well within reach.

  • Baume & Mercier - Classima Moon Phases

    The moon-phase display appears at the heart of a large aperture at 12 o'clock, set against a star-studded midnight blue background, accentuating the bluish shimmering reflections of the natural mother-of-pearl dial of this new Classima. Extremely seductive and playing on symbolic allusions to femininity, this watch, on which the "night star" is magnified by the presence of 8 diamond-set indexes, lives in step with a Swiss Made quartz movement. The watch is fitted with a chic glossy blue alligator strap equipped with a pin buckle.

  • Baume & Mercier - Advertising campaign

    In 2011, Baume and Mercier marked the beginning of a new chapter in its nearly two centuries of history -a chapter that connects our distinguished past with a bright future. Baume & Mercier symbolizes the enduring value of true friends and dear family, and the rich inspiration and renewal of the spirit found in life's most special occasions.
    The essence of Baume & Mercier's vision and values is expressed in the motto, "Life is about moments," which captures the importance of the priceless memories gathered through a lifetime, and evoked by the presence of a Baume & Mercier timepiece.
    This vision expresses itself through a world of casual elegance embodied by the Hamptons, one of the most legendary seaside retreats.  
    As in 2011, the theme of seaside living in the Hamptons remains our most essential motif for 2012. Baume & Mercier has created images, photographed on location in the Hamptons with real families, that capture all the joy of that special place and the unique combination of authentic relationships and relaxed elegance that have made time spent in the Hamptons the source of so many treasured memories.
    Baume & Mercier's vision of fine timepieces embraces the pleasure of accessible luxury and the importance of a timepiece in enabling us to recall celebration's occasions such as birthdays, weddings, births, or gatherings of friends and loved ones. We're proud to make timepieces that express and embody these intimate moments and joyful memories.
    With this campaign, Baume & Mercier continues to reach out both to its loyal clients and to a wider group of lovers of fine watchmaking and those who appreciate the meaning of a truly personal style that comes from the heart.
    For all those who embrace the importance of our most precious relationships and most priceless moments, Baume & Mercier watches continue to offer a tangible reminder of the essence of the art of living well.

  • Baume & Mercier - Commitment to responsible luxury


    As a luxury brand whose fundamental identity revolves around values of authenticity and accessibility, Baume & Mercier's core emotional qualities are based on cherishing life's most important moments and memories.
    The exercise of high ethical standards is an essential aspect of Baume & Mercier's corporate identity. We take pride in our responsible business practices, rooted in social responsibility and the ethical use of natural resources.
    To this end, Baume & Mercier joins fellow Richemont Group Maisons in membership of the Responsible Jewellery Council (RJC). The RJC is an international not-for-profit organization, which through a mandatory system of certification based on third party auditing, promotes ethical and socially responsible practices in the supply chain for gold, platinum and diamonds. Baume & Mercier achieved its certification in August 2011.
    "RJC is delighted to congratulate Baume & Mercier on this great achievement. Baume & Mercier's certification will send a b message that responsible business practices are a really necessity for today's businesses," said RJC CEO Michael Rae.
    "We remain loyal to the heritage bequeathed by our founders," commented Baume & Mercier CEO Alain Zimmermann. "We accept responsibility for the work we undertake and integrate this ideal into our working methods in order to remain worthy of the enduring trust of our clients . . . we are proud to have achieved Certification status as an independent endorsement of our business practices."
    Baume & Mercier also expresses its deep commitment to corporate social responsibility through its philanthropic and charitable activities. Baume & Mercier is proud to be a sponsor of Love 146, an organization working to end child sex slavery and exploitation. Love 146, with the support of Baume & Mercier, works to both end the exploitation of children and to provide healing and rehabilitation for rescued children. Baume & Mercier recently partnered with Tourneau and brand ambassador Emmanuelle Chriqui in a gala event that featured a silent auction of two specially engraved Baume & Mercier timepieces, as well as a donation on behalf of Baume & Mercier and Tourneau of $25,000.
    In addition, Baume & Mercier supports education in fine watchmaking through its partnership with the Fondation de la Haute Horlogerie.
    For Baume & Mercier, sustainable and ethical business practices, intellectual leadership and the core principles of fine watchmaking, articulated by our founders, all go hand in hand.
     

Baume & Mercier Silver

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