Breguet - History and Philosophy
Ever since its inception in 1775, Breguet has unfailingly harboured, and honoured, essential values so prized by A.-L. Breguet, such as beauty, elegance and understated design along with mastery of horology at its most complex, that of Grande Complications timepieces - not least the Tourbillon.
In contrast to various watch houses who lay claim to some given chain of historical events or attempt to rediscover their own past, Breguet more than ever embodies the art and culture of Europe. The company indubitably possesses the finest historical treasures imaginable and surely the most illustrious corporate history that any watch make could possibly wish for.
Breguet in the Swatch Group
Incorporated into Swatch Group in September 1999 and benefiting since then from Nicolas G. Hayek's personal guidance and subsequently that of Marc A. Hayek, Breguet has availed itself of the industrial resources and capabilities provided by the custodian of extensive luxury-watch craft expertise. What's more, Swatch Group has confirmed its intention of endowing Breguet with an emotional dimension as well as making available even more considerable means and resources.
Substantial investments have been made in the Vallee de Joux, where the manufacturing facility is based, not only in order to maintain this tradition of simplicity and high technology, but also to develop it. The new Manufacture Breguet opened in 2003, and a first extension of the building was made in 2006.
The development of production capacity was emphasized. New infrastructures and equipment including sophisticated machine tools along with the recruitment of highly trained and experienced watchmakers enables Breguet to cope with steadily growing demand. In order to keep pace with the latter, a new extension project for the manufacturing facility was launched in 2011 and will be completed by the end of 2013.
A.-L. Breguet: inventions that transformed watchmaking
If Breguet holds a special place in our cultural heritage, it is because its founder, A.-L. Breguet (1747-1823), set the standard by which all fine watchmaking has since been judged. Today, his heirs at Breguet still make each watch as a model of supreme horological art.
A.-L. Breguet was born in Neuchâtel, but it was in Paris that he spent most of his productive life. No aspect of watchmaking escaped his study, and his inventions were as decisive to horology as they were varied. His career started with a series of breakthroughs: the development of the successful self-winding perpetuelle watches, the introduction of gongs for repeating watches and the first shock-protection for balance pivots. Breguet's power of invention completely changed the nature of watchmaking. The Tourbillon was undoubtedly a measure of his genius. The founder received a patent from France's ministry of the interior for this new regulating device on June 26, 1801.
But the story doesn't end there. Today more than ever, through a determined policy of investment in Research and Development, Breguet has succeeded over the past few years in presenting a multitude of technical and innovative products These notably include the Type XXII, the first series-made mechanical chronograph equipped with an escapement operating at a frequency of 10Hz thanks to silicon; the Reveil Musical housing a fabulous patented musical mechanism as well as a magnetic governor; as well as the Classique Hora Mundi which, for the first time in the history of the watch industry, features an instant-jump time-zone display within a mechanical watch.
Regard for established values in a modern context
While Breguet has from the start appealed to a knowledgeable elite, a far wider circle of men and women has long been aware that a Breguet timepiece is and remains a truly prized possession. Each and every one embodies a full measure of the make's character expressed as flawless, timeless design.
Breguet enthusiasts and connoisseurs have the opportunity to appreciate the make's unique qualities and attributes. Delicate engine-turned "guilloche" work, the famed blued-steel BREGUET watch hands with hollowed-out "apple" tip, introduced in 1783, stylish fluting on the caseband - all unmistakable features found on most of the models.