Baume & Mercier - Commitment to responsible luxury
As a luxury brand whose fundamental identity revolves around values of authenticity and accessibility, Baume & Mercier's core emotional qualities are based on cherishing life's most important moments and memories.
The exercise of high ethical standards is an essential aspect of Baume & Mercier's corporate identity. We take pride in our responsible business practices, rooted in social responsibility and the ethical use of natural resources.
To this end, Baume & Mercier joins fellow Richemont Group Maisons in membership of the Responsible Jewellery Council (RJC). The RJC is an international not-for-profit organization, which through a mandatory system of certification based on third party auditing, promotes ethical and socially responsible practices in the supply chain for gold, platinum and diamonds. Baume & Mercier achieved its certification in August 2011.
"RJC is delighted to congratulate Baume & Mercier on this great achievement. Baume & Mercier's certification will send a b message that responsible business practices are a really necessity for today's businesses," said RJC CEO Michael Rae.
"We remain loyal to the heritage bequeathed by our founders," commented Baume & Mercier CEO Alain Zimmermann. "We accept responsibility for the work we undertake and integrate this ideal into our working methods in order to remain worthy of the enduring trust of our clients . . . we are proud to have achieved Certification status as an independent endorsement of our business practices."
Baume & Mercier also expresses its deep commitment to corporate social responsibility through its philanthropic and charitable activities. Baume & Mercier is proud to be a sponsor of Love 146, an organization working to end child sex slavery and exploitation. Love 146, with the support of Baume & Mercier, works to both end the exploitation of children and to provide healing and rehabilitation for rescued children. Baume & Mercier recently partnered with Tourneau and brand ambassador Emmanuelle Chriqui in a gala event that featured a silent auction of two specially engraved Baume & Mercier timepieces, as well as a donation on behalf of Baume & Mercier and Tourneau of $25,000.
In addition, Baume & Mercier supports education in fine watchmaking through its partnership with the Fondation de la Haute Horlogerie.
For Baume & Mercier, sustainable and ethical business practices, intellectual leadership and the core principles of fine watchmaking, articulated by our founders, all go hand in hand.
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