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Top Quality Longines 33.00 mm Watches (117) Items
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Top Quality Longines 33.00 mm Watches (117) Items
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Replica Longines 33.00 mm Watches Latest Reviews

Watches News

  • Longines - Longines Positioning System

    During a press conference held in the Longines Owners Pavilion at Royal Randwick Racecourse in Sydney, Australia, it was announced that the new LPS technology will be officially installed and used for the first time today at Longines Queen Elizabeth Stakes Day, the second day of The Championships held in April.

    Longines has an illustrious history in equestrian timekeeping dating back to 1878. The innovative new LPS incorporates a permanent or portable, easily deployable system that sets a new standard for accurate, reliable and repeatable timekeeping and tracking results that will provide huge benefit to both the horseracing industry and enthusiasts.

    Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "For Longines, investing in technological advancements is the latest step in our long term relationship with horseracing. The Longines Positioning System delivers a number of benefits to the sport and is a game-changer for the racing industry (...). We are excited to see how the LPS technology can be utilised in the future to improve the experience for racing spectators, TV viewers and even smart phone and tablet users. There is no question that live performance data enhances viewing experience and depth of understanding."



    The LPS tracking and timing provides instant data on the exact position of horses during a race, race rankings, the distance between horses and speed. It boasts accuracy down to 5 centimetres and features up to 1,000 measurements per second. 

    In a further major announcement, Longines confirmed that it has also become the Official Partner, Official Timekeeper and Official Watch for Rosehill Gardens, specifically for the prominent Longines Golden Slipper Carnival from 2016. Longines has secured naming rights for this esteemed day and thrilling feature race, the Longines Golden Slipper - the richest race in the world for two year olds.

  • Longines - Melbourne Cup Carnival

    As the Official Timekeeper of the Melbourne Cup Carnival, Longines continues a b partnership with the Victorian Racing Cup approaching its twelfth year. The Swiss watch brand is the Title Partner of the Longines Mackinnon Stakes, won this year by British trainer Andrew Balding and his star gallop Side Glance and jockey, Jamie Spencer. Owner Sheik Fahad Al Thani is one of the luckiest visiting owners to ever come to Melbourne as for the third consecutive year, saw one of his horses win a major prize at the Spring Carnival. In 2011, Sheikh Fahad's Dunaden won the Melbourne Cup, Australia's race that stops the nation, Longines was thrilled to see the same colours win the Longines Mackinnon Stakes on Saturday.
    A key highlight in the Longines' Carnival Program is the partnership of the international Group 1 Race on AAMI Victorian Derby Day, the Longines Mackinnon Stakes. On Saturday, Jamie Spencer on Side Glance won the Longines Mackinnon Stakes (2000m) at Flemington. The Longines timepiece trophies were presented by Longines General Manager Australia, Amelia Michael.
    Saturday, a crowd of 100,000 explodes out of the start gate as the first race meet on the 2013 Melbourne Cup Calendar. Derby Day, a day of tradition presents the perfect scene for race-goers with four elite Group One races run at Flemington and mirrors an equal celebration of high fashion race-wear. An undisputed institution of the Melbourne Cup Carnival is the 'Myer Fashions on the Field' held at Flemington and is pronounced as Australia's largest outdoor fashion event. Amelia Michael presented the winner of the Longines Award for Elegance, Louise McDonald, with a sparkling timepiece of the Longines DolceVita Collection. Amelia Michael, Longines General Manager Australia also awarded the Men's Racewear winner, and runner-up an elegant Longines timepiece.


    As a proud partner of the most prestigious flat races in the world, Longines was delighted to launch Conquest Classic - a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot and Flemington. The official Watch of the 2013 Carnival was a chronograph from the new Conquest Classic Collection in steel, fitted with a self-winding calibre.

  • Tissot and Longines - Powerhouse Numbers

    Worldtempus - 12 March 2012

    Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
    The tactile success
    "13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
    The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"


    No regrets
    "The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
    The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
    With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.


    Understanding the Chinese
    How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
    "Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
    "In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."


    One million watches
    Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
    "Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

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Longines 33.00 mm

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