Longines - Prize for Elegance in Izmir
Longines has a longstanding partnership with the International Gymnastics Federation (FIG) and is the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014.
Especially in gymnastics, movement is a challenge requiring not only flawless execution, but also intangible grace, beauty and harmony known as "elegance". As the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014 in Izmir, Longines presented the Longines Prize for Elegance, for which all participants in the individual all-around finals held on Friday September 26th were nominated. The gymnasts under consideration for the prize were evaluated according to a number of complementary criteria.
Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Yana Kudryavtseva received a cheque worth US$ 5,000 and an elegant Longines timepiece. The Official Watch of the 33rd Rhythmic Gymnastics World Championships was a Conquest Classic model in steel and rose gold, featuring a white mother-of-pearl dial set with 12 diamond indices.
Yana Kudryavtseva, newly-appointed Longines Ambassador of Elegance, did not miss the opportunity in Izmir to demonstrate once again that she is one of the best rhythmic gymnasts of her generation.
Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation.