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Top Quality Baume & Mercier Black Watches (48) Items
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Top Quality Baume & Mercier Black Watches (48) Items
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Replica Baume & Mercier Black Watches Latest Reviews

Watches News

  • Baume & Mercier - New Hamptons Watches in the Hamptons


    WORLDTEMPUS - 15 August 2011


    At the SIHH in January, Baume & Mercier offered an inviting seaside ambience at its booth while unveiling its new "Life is about Moments" global ad campaign designed to capture life's best times and exude a feeling of casual relaxation, family moments and relationships. The concept was inspired by the Hamptons and embraces seaside living at its best.


    Three years in the making, the campaign not only embodies the Hamptons - the seaport towns in Long Island that are famous for their art and cultural diversity - but captures the spirit of authenticity and relaxed sophistication.
    According to Alain Zimmermann, CEO of Baume & Mercier, "We have always created watches that define special moments, so with this concept, the idea comes full circle. Life is about moments - with family, friends, relaxing."
    Zimmermann adds that the Hamptons has an international background of boating, commerce, and cultural activity like no other place and has become an international name. "The Hamptons may be in America in terms of location," said Zimmermann, "but it is the spirit that is international and that we are bringing to the world."


    To confirm this spirit, Baume & Mercier brought journalists from around the world to the Hamptons to experience the great sand dunes, the luxe marshes, the beautiful wood mansions, weathered Adirondack chairs and Victorian porches that are easily witnessed while strolling along the sandy beaches. Seaside living in the Hamptons is about about elegance: yachts, wineries, biking and bonfires. It is about sharing some of the same family values that Baume & Mercier has held since its founding in 1830.
    This is the message the brand brings to the forefront in the new Hampton collection - family values, seaside living in elegance and luxury for men and women. The Hampton collection pieces are inspired by a museum piece from the 1940s that was rectangular and generously curved. The new pieces continue this legacy but with updated contours and appeal as well as undertones taken from the Hamptons: gray wood shades recalled in stainless steel and silvered dials; warm sunsets recalled via rose gold.

    The men's core pieces include a self-winding model with a small square subsidiary seconds dial at 6 o'clock powered by an ETA 2895 caliber. There is also an automatic chronograph version with square counters with red accents powered by the ETA 2894 caliber. The watches offer Arabic numerals on the dials and feature either black or anthracite colored dials. There are also two true art deco leader pieces with curved case sides and Roman numeral dials. One version is a steel automatic chronograph with an open case back; another is a rose gold version with manual manufacture movement and 42 hours of power reserve.

    The ladies core pieces include models adorned with varying degrees of diamonds on the case for sophisticated appeal. The leader piece has a fully set case and lugs with 80 diamonds weighing 1.78 carats; its case back can be personalized with a message. The Hampton collection is elegant, yet comfortable, well executed and chic in style and message - embodying the concept of good moments, like in the Hamptons.

  • Baume & Mercier - Quality mastered throughout

    Tribune des Arts - No316 - November 2003


    Watchmakers, restorers, case makers, and so forth; every skill is represented across an area of 1,200 m2. It also has "ZAC" (controlled atmosphere zone) workshops where special coats and shoes have to be worn to prevent the slightest grain of dust from penetrating the movements or dials.
    A creative process based on trust
    The creative work meanwhile is all carried out at the company's headquarters in Geneva by a team of designers working in close co-operation with their marketing and technology development colleagues to take into account the numerous technical and commercial constraints immediately. Indeed, the motto of the Baume brothers is still very much present today at each stage of the Baume & Mercier watchmaking process: "Overlook nothing, make watches only of the highest quality".
    "Even if we don't manufacture each component part of our watches, we have managed to achieve total control of the entire process,explains Michel Nieto. "Partly by only ever approaching partners who are the best in their field and partly by working with them in a totally transparent and honest way, anticipating problems and being demanding, but loyal too. This reciprocal trust also gives us enormous flexibility which enables us to respond rapidly to different market reactions".
    No room for compromise
    At Baume & Mercier, design is by far the most important step in the manufacture of a watch: "We have to think of everything, analyse each detail, be constantly vigilant before embarking on production. A watch that is badly designed at the outset ultimately ends up costing very dear. I therefore prefer to stop a project once we realise that it's started off badly rather than release a model anyway that's the result of a bad compromise, technically or aesthetically. Consequently, we always compare several different avenues when investigating each new creation".


    Despite drawerfuls of amazing projects, Baume & Mercier focuses on the three mainstays of the brand: "Linea", "Capeland" and "Hampton", with the necessary addition of course of the iconic "Riviera". Moreover, the brand only uses movements of proven reliability, whether automatic (35% to 40%) or quartz (60% to 65%), and only accepts the highest quality when it comes to watch exteriors. It has thus been able to offer its customers an optimum after-sales service.Indeed, although Baume & Mercier offers a very broad guarantee, assuring the availability of all spare parts for watches manufactured in the past 25 years, the possibility of repairing any Baume & Mercier watch, whatever its age (the firm was founded in 1830), and twelve repair centres across the world, the after-sales service is devoted above all to battery changes or the maintenance of mechanical movements. This goes to show the outstanding quality of its watches, always. The working method of Baume & Mercier is therefore akin to the great tradition of Genevan horologists of the 18th and 19th Centuries.



    In the great Genevan tradition

    At the time, most movement manufacturers were based in the Joux Valley. They would come several times a month, on foot, to deliver the fruits of their labour to the large Genevan firms which would adorn them in gold and enamel, precious stones or pearls, before selling them around the world. The Genevans would produce the design, do the drawings, analyse the market and then entrust the creation of their watches to specialists, outstanding enamelling artists such as Liotard, goldsmiths, jewellers, watchmakers - all self-employed - who formed the famous "Fabrique", made up of hundreds of cabinotiers. They would then set off for Russia, Europe, Turkey, and as far away as China, to sell their creations. Baume & Mercier does exactly the same today, still turning to the best sub-contractors to produce the impressive number of watches manufactured and sold by the firm each year. How many? The exact figure has not been disclosed but it is in the region of several tens or indeed hundreds of thousands.

Baume & Mercier Black

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