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  • Seiko - IAAF World Championships Beijing 2015

    This year, Seiko and the International Association of Athletics Federation (IAAF) celebrate the 30th anniversary of their partnership. Seiko has been appointed the official timer for 14 consecutive World Championships since the event was held in Rome in 1987. In close cooperation with the IAAF, Seiko has developed a variety of bespoke and cutting edge technologies.

    Beijing 2015 will be no exception as once again Seiko will introduce new equipment. The Trackside Display Board, Wind Display Board and Lap Counter will be renewed in design and will use LED technology to display track and field results and information. The visibility in the stadium will be much enhanced for spectators, athletes and officials alike. But it does not stop here; the future plan is to link these new displays together with the Field Event Boards that were introduced in Moscow 2013 to make a complete network of information display boards throughout the stadium. This solution will raise the spectator experience and allow everyone to fully enjoy the competitions wherever they are seated and when multiple disciplines are taking place at the same time.

    Beijing 2015 will be the 170th IAAF World Series event that Seiko has been the official timer. Seiko has needed over 3100 people to manage all these events and the distance covered in transporting the equipment to the events from the technical bases in UK and Japan in excess of 1 million km; equivalent to 1.5 round trips to the moon.

    A special website showcases world records and Seiko's timing and measurement history in an interesting and dynamic "infographic" style. Also shown in the site is our latest timing and measurement system including a slideshow which explains the many different technologies and functions step by step in a user friendly manner.
     

  • Grand Seiko - 55th Anniversary Edition

    In 1960, Seiko launched Grand Seiko, a collection of the finest watches Seiko could manufacture. Having been manufacturing mechanical movements since the company was founded in 1881, Seiko knew what was needed to create the best movements and this experience was directly applied to Grand Seiko.

    "Grand Seiko was launched at a time when Seiko's watchmakers were continually and rapidly enhancing the precision of Seiko mechanical watch technology," explains Robert Wilson, European Marketing Director of Seiko UK Ltd. "The aim then, as now, was to make the 'ideal' watch. It was a deceptively simply objective - in reality it meant setting new standards in the precision, durability, comfort and usability of a luxury watch. Today, 55 years later, the idea that inspires each new Grand Seiko creation is exactly the same as was the case in 1960. And it always will remain so."

    For most of its life, Grand Seiko has been reserved for the Japanese market, yet it still gained fame around the world with the spread of information via the Internet. Seiko finally bowed to customer pressure and made Grand Seiko available outside of Japan in 2010.
    "There was already great demand from all over the world for Grand Seiko, but we needed to increase the production capacity especially for mechanical calibers, which are assembled in the Shizuku-ishi Watch Studio, and we were ready to launch Grand Seiko internationally in the autumn of 2010," Wilson says. "Today, Grand Seiko is available in over 30 markets around the world and, just in Europe, we already have over 40 retailer partners, with more wanting to join us all the time. Of course, Grand Seiko is also presented at the Seiko Boutiques in Paris, Amsterdam, Madrid and most recently in our new boutique in Frankfurt, where Grand Seiko will be the focal point of the store."

    This year, Grand Seiko is celebrating its 55th anniversary with the introduction of the first of several limited editions, a chronograph powered by the ground-breaking Spring Drive movement. With enhanced accuracy (+/- 0.5 seconds a day, +/- 10 seconds per month), 12 hour elapsed time measurement, a vertical clutch and a column wheel and a power reserve of 72 hours, the Grand Seiko 55th Anniversary Spring Drive Chronograph Limited Edition is truly a special piece. The Seiko lion emblem in 18K yellow gold on the oscillating weight symbolizes the greater accuracy of this limited edition. Assembled by hand, the Grand Seiko 55th Anniversary Spring Drive Chronograph Limited Edition is limited to 400 pieces.

    The Future for Grand Seiko
    55 years old, Grand Seiko is poised for even greater things. "We will continue to widen the international collection of Grand Seiko, especially with more models using our unique Spring Drive calibers, of which the 55th Anniversary Chronograph is an outstanding example," details Wilson. "Second, we will market the Grand Seiko brand more widely, expanding its appeal beyond the watch collectors who are the core consumers for the brand today. We will bring Grand Seiko to the attention of all those who appreciate fine watchmaking through more advertising and a higher profile at watch events.
    "Slowly but surely, we will make Grand Seiko better known, all over the world, as one of the very best watches in the world," Wilson continues. "Grand Seiko is absolutely central to the future of Seiko Watch Corporation. For several years now, sales have been increasing at double digit pace and the success of Grand Seiko in Japan is already beginning to be replicated in other markets, including the USA and Europe. In the long term, Grand Seiko will be one of the central pillars on which our company's success is built."

  • Seiko - Astron GPS Solar Chronograph

    For the first time, Seiko is presenting a version of its famous model specially dedicated to woman. With a bright dial and striking color accents, the new Astron GPS Solar Chronograph leaves the office and enters the world of leisure travel. Two versions are available, both recognisably Astron and yet distinctively new.

    The first model (SSE021) features a white titanum case with super-hard coating and a ceramic bezel. The white dial is set with 10 diamonds. A soft, well-padded crocodile leather strap completes the watch. The second model (SSE019) is offered in a titanium case with black hard coating and with a ceramic bezel. The strap is also made of titanium.

    Both watches house the new Astron caliber 8X82. They are offered in limited editions. 1,000 pieces of the white version will be made, while 3,000 of the black version will be available. Each timepiece comes with its own serial number engraved on the back case and is presented in a special box.

  • Seiko - Seiko Prospex

    For true watchmakers, adventure sports, wether on the sea, on land or in the sky, present the greatest challenges of all. For this reason, now, Seiko Prospex brings together all Seiko's sports watch expertise in one collection.

    The Prospex Diver's watch
    The new Prospex Kinetic GMT Diver's uses a double case system but in a modernized and stylish way. As the name Prospex implies, it has a professional specification, with 200m water resistance, but it also has a design flair that makes it unique, as is clear from the window in the side of the ourter case through which you can see the inner case.
    The caliber is Kinetic, the perfect technology for diving as it combines 1 second a day precision with the certainty of Seiko's unique no-battery-change Kinetic technology.
    The kinetic GMT Diver's is true to the Seiko tradition, but is updated with the very latest in design specifications.

    The Prospex Aviation Solar Chronograph
    The slide rule allows calculations of distance, fuel and oil consumption and speed, while the chronograph measures elapsed time for up to 60 minutes. Powered by light alone, this remarkable watch delivers what pilots need most, complete reliability throughout their flight.

  • Seiko - New Astron

    Following the success of the first Seiko Astron collection, Seiko Watch Corporation is now releasing a special series of six additional Astron models whose design is inspired by the majesty of the stratosphere above the earth. The new models have a bold, domed sapphire glass, representing the curvature of our planet and the stratosphere that surrounds it.

    Until the new Astron, no watch could adjust automatically to different time zones. Now, thanks to the creation of an ultra-low consumption GPS module, Seiko has succeeded in harnessing the GPS network so that Astron adjusts to 39 time zones across the globe, using just the power of light. With only one touch of a button, Seiko Astron receives signals from four or more GPS satellites to automatically determine one's location and set the correct local time and date anywhere on the planet. Seiko Astron GPS Solar is a revolution in wristwatches just as significant as that which was started by its celebrated 1969 predecessor, the Seiko Quartz Astron, the world's first quartz watch.

    Imagine our planet as you would see it from space; a blue sphere floating freely, silently and beautifully in its graceful orbit. This is the idea that has inspired the new design and it was realized by the creation of a dome-shaped sapphire glass. Sapphire is very difficult to fashion because of its hardness; it is a material whose hardness is second only to diamond. Over 10 hours of polishing is required to create and polish the glass on the new Astron design into a smooth, curved surface. The light from the luminous paint underneath the glass creates a sense of the earth's atmosphere through the sapphire. The spherical surface extends from the glass to the case and to the silicon band, creating the overall illusion that the watch is like our Earth moving through space.

    The time displayed by Astron comes from the UTC* signal sent out from the atomic clocks in each GPS satellite. The design of the dial expresses this visually, by showing the time as if one were viewing a globe from above the north pole, with the city codes and their offset times aligned with the map. The city codes are easy to read in a bold font along the edge of the dial ring through the curved sapphire glass.

  • Seiko - American Heart Association's Go Red For Women®

    Mahwah, NJ (August 29, 2012) - Seiko Corporation of America is proud to announce its continued support of the American Heart Association's Go Red For Women® movement, with two exclusively designed "Go Red" Seiko Tressia watches, created to support the fight against heart disease in women. Starting September 1, 2012, every new edition of the "Go Red" Seiko Tressia sold from September 1, 2012 through March 1, 2013, Seiko will donate $15 to the American Heart Association to help the AHA's Go Red For Women save women's lives in the United States.
    During Seiko's successful 2011 - 2012 campaign with Go Red For Women, the watchmaker proudly donated $15 to the AHA's Go Red For Women movement with each sale of the signature "Go Red" Seiko Tressia for a minimum donation of $100,000. Seiko now looks forward to increasing the minimum donation by 50 percent to now reach $150,000.


    "After a great achievement in raising funds for the American Heart Association's Go Red For Women movement with Seiko's signature Tressia this year, we are thrilled to build onto our campaign for Fall 2012 with two new stunning ladies' watches within the Tressia collection that will be desired by women who want to make a difference," says Mr. Ken Hagiwara, President and CEO of Seiko Corporation of America. Mr. Hagiwara continues, "The fight against heart disease in women is a cause that many of us hold close to our hearts. Go Red For Women's dedication to finding a solution makes us honored to play a special role in helping create awareness. We look forward to continuing our support of the American Heart Association."
    "The American Heart Association's Go Red For Women movement is grateful to Seiko for supporting us in our fight against heart disease in women," said Donna Arnett Ph.D., M.S.P.H., American Heart Association President, Chairperson of the Department of Epidemiology at the University of Alabama at Birmingham School of Public Health. "This is an exciting opportunity for Seiko to encourage consumers to help by providing funds needed for life-saving research."

  • FHS - 1,500 Internet users under the microscope

    Every two years, the FH office in Tokyo commissions a specialist polling company (Yano Research Institute Ltd) to obtain a clearer idea of consumer preferences in relation to watches in the archipelago. Selected online from more than 12,200 individuals, nearly 7,800 replied that they had purchased a watch in 2011 and 37.2% declared an interest in watches costing more than 100,000 yen. The sample used covers 1,500 people.

    Compared to 2010, it is clear that overall the proportion of consumers owning two or more watches has fallen, from 82.8% to 78.7%. However the number of men aged between 20 and 30 and women over the age of 50 owning two or more watches has increased significantly, by 4.7 and 4 points respectively. The most commonly owned brands are Japanese (Casio in first place, followed by Seiko and Citizen). Next come Omega, Rolex, Swatch, Cartier, Gucci and TAG Heuer. The 10,000 to 30,000 yen price category is most popular among 19.8% of those surveyed, be they women or men (+2.3 points compared to 2010). Half of men aged between 30 and 40 and women over 30 wear watches costing 100,000 yen or more. This is also the case for 60% of men over the age of 50 and women from the age of 40.

    More than half of respondents said they bought their timepiece in the watch section of a department store, particularly women (60.1%), with 43.7% making their purchase in a specialist store, 30.4% in a discount store, 19.9% in a duty free shop or a retail outlet abroad, 20.6% online and 12.2% in an own-name store. Men are more interested in the functions and different specifications of the watch while women pay more attention to the fashion aspect, which greatly influences the type of store visited. Men have a more marked interest in websites than women. They are also more attentive to the price factor, whereas women attach importance to the quality of the after-sales service and the in-store ambience. As in the past however, the choice of distribution channel is governed primarily by the fact that it only sells authorised imports.

    Nearly 70% favour classic watches. Men (particularly those aged between 30 and 40) prefer sports watches and multifunctional models, while women have a preference for fashion and jewellery watches. Automatic timepieces are most popular (44.6%), closely followed by quartz watches (42%). The popularity of mechanical watches is increasing (14.4% compared to 10.9% in 2010).

    Questioned about their future preferences, more respondents than in 2010 indicated that they would like to buy a watch costing between 10,000 and 150,000 yen (+6.9 points). This phenomenon is marked among young people between 20 and 30 years of age. In addition, 12.5% of those surveyed declared a preference for watches costing between 200,000 and 300,000 yen (16.7% in 2010), 16.7% would opt for the 300,000 to 500,000 yen category (18.7% in 2010) and 13.8% for the 500,000 to 1 million yen category (13.7%). The Rolex, Omega, Cartier, Franck Muller and Bulgari brands top the list of preferences

  • GPHG - The Winners

    Here are the winners of the 10th Grand Prix d'Horlogerie de Geneve:

    • The Grand Prize of "L'Aiguille d'Or" (the "Golden Hand"): Greubel Forsey - Double Tourbillon 30° Edition Historique
    • Special Jury Prize: AHCI - Academie Horlogere des Createurs Independants
    • Ladies Watch Prize: Van Cleef & Arpels - Le Pont des Amoureux
    • Men's Watch Prize: Laurent Ferrier - Galet Classic Tourbillon Double Spiral
    • Design and Concept Watch Prize: MB&F - Horological Machine N°4 Thunderbolt
    • Jewellery Watch Prize: Chopard - High Jewellery Owl Watch
    • Complicated Watch Prize: F.P. Journe - Chronometre a Resonance
    • Sports Watch Prize: Seiko - Spring Drive Spacewalk Commemorative Edition
    • Prize of « La Petite Aiguille » (the Small Hand): TAG Heuer - CARRERA Calibre 1887 Chronograph
    • Best Watchmaker Prize: Jean-François Mojon
    • Public Prize: Vacheron Constantin - Historique Ultra-fine 1955

    Click here to view all the results
    Photo gallery of the ceremony

    Photo gallery of the winners

    For its 10th anniversary, the Geneva Watchmaking Grand Prix (GPHG) awarded 11 prizes saluting creativity, dynamism and skills within the watch industry. Tradition, innovation, sophisticated complications and fine craftsmanship were duly appreciated by a jury of collectors, journalists and watchmaking experts, who gathered in the Grand Theâtre de Geneve specially for this event.
    Champagne, feathers and kabuki enlivened the evening of Thursday November 18th, as1500 watchmaking devotees celebrated the 10th anniversary of the Geneva Watchmaking Grand Prix.
    Some of the most influential figures in the watch industry and the great names in watch distribution had come from around the globe to present the statuettes rewarding the laureates in each category. Mrs Elena Ivanova, representing the Mercury company, presented the "Complicated Watch Prize", and Mr. Abdul Hamied Sediqqi the "Design & Concept Watch Prize". Mr. John Simonian came on stage to hand over the "Best Men's Watch" award, while "La Petite Aiguille" prize was presented by Mr. Michael Tay. Laurent Picciotto, founder and owner of the Chronopassion specialist boutique in Paris, provided entertaining summaries of the technical characteristics of the nominated timepieces.
    The audience listened in respectful silence to the emotional "in memoriam" tributes paid by Franco Cologni and Metin Arditi to Nicolas Hayek and Luigi Macaluso, saluting the passion, commitment and outstanding careers of these two leading lights in the watchmaking world.
    On the occasion of this 10th anniversary, the jury awarded "La Petite Aiguille" prize to the best watch retailing at under 5,000 CHF.
    The "Public Prize" is awarded by visitors to the Geneva exhibition and internet users who selected their favourite watch on the www.gphg.org or www.worldtempus.com websites.
    A reward for the creative watchmaker whose work has had the greatest impact on the watchmaking world in a given year.
    The jury is free to award this prize to a timepiece, a brand, a personality, an innovation, or any major player in the watch industry.
    __________________
    PARISIAN EXHIBITION AT THE SALON BELLES MONTRES FROM NOVEMBER 26TH TO 28TH 2010
    All the prize-winning and nominated watches in this 2010 edition will be part of a temporary exhibition displayed on a dedicated GPHG booth at the Salon Belles Montres held in the Carrousel du Louvre, Paris

    __________________
    10 YEARS OF REWARDS…
    The Geneva Watchmaking Grand Prix, under the patronage of the city and State of Geneva, annually salutes watchmaking creativity, skill and expertise.
    2001   
    Golden Hand Grand Prix awarded to: Vacheron Constantin, Lady Kalla
    2002   
    Golden Hand Grand Prix awarded to: Patek Philippe, Ciel Lune
    2003   
    Golden Hand Grand Prix awarded to: Patek Philippe, 10 jours Tourbillon
    2004  
    Golden Hand Grand Prix awarded to: François-Paul Journe, Tourbillon souverain a seconde morte
    2005  
    Golden Hand Grand Prix awarded to: Vacheron Constantin, Tour de l'Ile
    2006  
    Golden Hand Grand Prix awarded to: François-Paul Journe, Sonnerie souveraine
    2007  
    Golden Hand Grand Prix awarded to: Richard Mille, RM012
    2008  
    Golden Hand Grand Prix awarded to: François-Paul Journe, Centigraphe Souverain
    2009  
    Golden Hand Grand Prix awarded to: A. Lange & Söhne, Lange Zeitwerk2010
    Golden Hand Grand Prix awarded to: Greubel Forsey, Double Tourbillon 30° Edition HistoriqueFor all further information: www.gphg.org /press@gphg.org

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