From Zenith to Rolex - The giant leap of Jean-Frederic Dufour
Undoubtedly besieged by newsdesks from all over the world, the green giant with the crown thus decided to react with these two sentences sent to the media: "Rolex confirms the arrival of Jean-Frederic Dufour, current CEO of Zenith, to ROLEX SA to take over the direction at a date still to be determined, and in agreement with the company's standing CEO, Gian Riccardo Marini. All other communication will be released in due course."
This is a big surprise in industry circles, since nobody expected Jean-Frederic Dufour to leave Zenith in the middle of its resurgence, nor Rolex to change managing director again so soon. Under the influence of the man from Geneva, Zenith had once again started to experience b growth. One of the symbols of this new direction was Zenith's sponsorship in 2012 of the fastest man in the world, Felix Baumgartner, the famous adventurer who broke the speed of sound in freefall from a capsule on the edge of space at an altitude of 39,000 metres.
After the stars of Zenith, the loyal captain of Jean-Claude Biver (the boss of LVMH's watchmaking activities) now sets sail for the crown of Rolex. A yachtsman in his free time, he will undoubtedly be looking forward to attending a few stops on the Rolex circuit, since this brand is one of the most heavily involved in sailing with events on all oceans from January through to December.
In what is either a coincidence in career paths or a genuine acknowledgement of the "Chopard school", Jean-Frederic Dufour will be bumping into his former colleague from Chopard, Philippe Peverelli, once again in the corridors, since he heads up Tudor, the other brand in the Rolex group. From Le Locle to Geneva is a small step for a commuter but from Zenith to Rolex is a giant leap for its boss.
Rolex - Rolex Daytona Story
It will not be just the world's biggest book on Rolex watches (together with "Rolex Submariner Story" and "Collecting Rolex Milgauss, Turn-O-Graph, Yacht-Master, Explorer") but also the most important edition ever done on Rolex: Rolex Daytona Story.
A limited edition, in a large format, with unpublished material, very specific content, top quality images and updated estimates of all watches covered.
All the usual features of Mondani's editions have been combined this time with the watch, which not only represents the dream of all enthusiasts, but is also an extremely important collector's item, the value of which will increase astronomically over the years.
The authors are Osvaldo Patrizzi and Guido Mondani, two of the greatest Rolex experts worldwide.
Throughout these pages, they illustrate all those small details which determine the enormous variations in watch value on the market today.
All references are presented with the dates of the beginning and end of production as well as specifying all their main features: push-buttons, crown, bezel, dial, crystal, bracelets, graphic details of logos, writing and hallmarks.
You will also discover many things about Patrizzi Dials, Floating Dials, inverted 6 and much more...
From the Daytona manual winding models to the Oyster Perpetual series 16500 with Zenith caliber and Oyster Perpetual series 116500 with self-winding movement and Rolex caliber. Osvaldo Patrizzi and Guido Mondani, after years of research and study, will answer the main questions of modern collectors, like for example:
Why the name Cosmograph?
Do personalized case backs exist?
What are the indexes of the Cosmograph dials like?
Why do Rolex dials oxidize and change color?
What are the differences between that dials of the series 16500
and the ones of the series 116500?
Updated estimates of all published Rolex watches are enclosed.
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