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Telling the difference between a Carrera and a Daytona is easy, as is spotting an Aqua Terra from a Terra Luna. You don't even need the brand names to help you. But what about the new collections by Emile Chouriet and Ernest Borel, two Swiss brands with a presence in Hong Kong and China that is difficult to conceive unless you have been there and seen the giant billboards that dominate the skyline. The two new models presented today on WorldTempus both embody the ultra-classic style that appeals to the Chinese consumer, combined of course with an affordable Swiss Made calibre. They go to show that at a certain price point buyers are definitely making their choices based on looks rather than brand or collection names.

Inspired by a photo showing 18 Rolex Submariner "Comex" watches on the Internet, David Chokron offers some interesting insights into the notion of exclusivity in watchmaking. Can a one-thousand-piece limited edition (not to mention a 15,007-piece one) really be considered as exclusive?

Our build-up to the GPHG 2015 officially starts this week as Camille Gendre takes a look back over 14 years of Aiguille d'Or winners. Will she find a pattern that could give a hint about this year's winner? We will continue over the coming weeks with a look at the members of the 2015 jury and some interviews with previous winners.

By now most of us are preparing for the summer break and finally find the time to think about and analyze the state of the market for fine and rare collectors watches. First of all, I can hardly remember an auction season that has been so eagerly anticipated as the series of sales that took place in Geneva this past May. Not only were there really amazing and uber-rare watches on offer (and also many not so good ones…) but for the first time there were four auction houses wanting a piece of the cake. Besides Antiquorum, Christie's and Sotheby's (in alphabetical order), Phillips in Association with Bacs & Russo made its debut in the arena.

Let me start with the good news first: in terms of participation, sell-through rates and results, it was one of the most successful and animated seasons ever, with over US $ 60 million of sales and a number of new all-time world-records established. Many insiders who carefully studied the catalogues expected such positive results but a large number of players also wondered if the market was hungry enough to absorb the large number of watches on offer. Also, some observers asked themselves if the absolute number of watches coming to the auction market every season wasn't too limited to properly fill four auction catalogues and hence diluted the quality of the sales.

Then, late April, some two weeks before the Geneva auctions, my dear friend, well-informed market observer and Hodinkee founder Ben Clymer asked openly in an article "Is now the best time to buy a 2499, or the worst?", opening Pandora's box and prompting one of the most animated discussions, on-line and off-line, about the state of the market. Unusually, the four auction houses each offered a Patek Philippe reference 2499/100 for sale, the last generation of the venerable manufacturer's all-time legendary model. Would this be good or bad for the market? Were their enough bidders out there to bid, and to bid bly, on all four of the watches? Opinions varied, with some saying that this is the beginning of the end, while others suggested that it is always good to buy a 2499, regardless of the circumstances.

With delight I can report that all four watches sold, and sold well above their estimates. Antiquorum sold their Tiffany-signed example for CHF 471,750 (estimated at CHF 300,000/500,000). Phillips achieved even more with the Beyer-retailed specimen fetching CHF 533,000 (against the same presale estimate). The next day Christie's achieved a highly appropriate CHF 650,000 (against an estimate of CHF 400,000/800,000) for their mint example and lastly Sotheby's sold their Gobbi-signed example for CHF 382,000 (against an estimate of CHF 200/400'000). Certainly, the four watches weren't identical in terms of condition and completeness but with an average price of over CHF 500,000, one should rather think of all time record levels than crisis! It shows that the appetite for fine and rare vintage watches is greater than ever before and the political turbulences around the world aren't stopping collectors from pursuing their passion. In fact, it is rather the contrary.

Consequently, we have seen at all auctions the same pattern. The greatest pieces were fiercely fought over by the world's leading collectors and dealers while the average (and below-average…) quality struggled to reach the low estimate or even failed to sell. This may appear as bad news - but actually it isn't. As mentioned in my past articles, collectors around the world are very well informed and do their homework before bidding. Since the offerings at the four auction houses weren't at the same level of quality, we have seen mixed results. In terms of performance, we could observe sold-rates going from anywhere around 70% to close to 100%! Also, the different propositions meant that the sale totals and average lot values couldn't be more different: Ranging from less than CHF 7 million (Antiquorum) in global sales with an average lot value of less than CF 20'000 to Phillips with sale totals at some CHF 30 million, averaging at over CHF 140'000 per watch!

The other good news is that we have seen beautiful results across the board, regardless of the maker, model, vintage or price level, showing it is no longer the classic "Federer-Nadal-Wimbledon-style final" between Patek Philippe and Rolex. Certainly, there were some results which stunned the market, be it the CHF 4.6 million paid for the spectacular stainless steel Patek Philippe single-button chronograph (Phillips) or the Audemars Piguet minute repeating wristwatch at Christie's fetching over CHF 600'000. The new world-record for any Rolex ever sold at auction, the ex Eric Clapton "Albino" Daytona selling for over CHF 1.3 million (Phillips) made headlines but the General MacArthur Jaeger LeCoultre Reverso at Antiquorum reaching CHF 87'500 was a memorable moment, too. The pattern is always the same: collectors are seeking quality, expressed by condition, rarity, originality, provenance and freshness to the market.

Also antique (pocket-) watches enjoyed a solid performance with many notable results, demonstrating that we are not only looking at a phenomenon linked to wristwatches.

Certainly, Rolex continues to be the hottest name in terms of audience, as demonstrated by the themed Glamorous Day-Date Auction staged by Phillips where an exceedingly rare example in platinum (Ref. 6612 from 1958) fetched CHF 473'000, setting a new absolute world-record for any Day-Date ever sold at auction. But when looking at the top-ten lists published by the auction houses, one can spot a number of other names, showing that the market is more varied and open-minded than ever before.

So, we have all the good reasons to look forward to our summer holidays and expect an even more interesting fall auction season, as I expect all players (sellers, buyers, dealers and auction houses) will do their analysis and adapt their strategies to this 2015 reality - already understood by some, by others maybe soon.
 

Renowned watch expert Paul Maudsley has joined Phillips as International Specialist, Director of the London Watches Department. He is credited with transforming the UK watch market and has handled over 20,000 watches in his 16-year career, which equates to one and a half watches every working hour of every working day over that period.

Maudsley has been collecting watches from the age of 13 and has thus developed a love and broad knowledge of horology. Organising watch auctions on three continents, Paul has been responsible for sourcing some of the finest quality timepieces in the world. He has a well-known passion for Rolex sports watches and has a great knowledge of the many different models and variations produced, setting numerous records for such pieces at auction.

Aurel Bacs, senior consultant says: "We warmly welcome Paul Maudsley to the team and look forward to working with him on the lead up to our sales this fall on 7 and 8 November in Geneva and our inaugural watch auction in Hong Kong taking place on 1 December. Our existing team of passionate specialists has already demonstrated their strength with the outstanding results from the May auctions in Geneva and will further benefit from Paul's knowledge and expertise."

Paul joins Phillips international team of Watch Specialists including Kate Lacey, Specialist based in London, Paul Boutros, International Strategy Advisor in New York and Jill Chen, Business Development Director, based in Phillips' Hong Kong office which opens in August.

The vintage watch market has been experiencing a boom over the past few years. With a multiplication in the number of distribution channels for vintage watches, which can now be purchased at auctions, from specialist dealers or on the Internet, the number of scams has increased proportionately. "The vintage watch business is a jungle, especially on the Internet," says Laurent Ponti, a watch dealer who has been established in Geneva for 13 years. It's a jungle from which you can nevertheless emerge unscathed, with a nice watch on your wrist, on one condition: you respect a few basic principles.

Pleasure above all

There is no point trying to make a good investment regardless. Any respectable dealer will advise you to buy something that you like. "We can never guarantee that a watch that a customer buys will increase in value," Laurent Ponti stresses. Taking the time to determine your own needs and desires is also important, according to Vanessa Chicha, co-founder with her husband Fabien of Iconeek, a website with a showroom in Geneva that specialises in second-hand, vintage and modern watches. "Buying a watch just for the sake of it is pointless. There needs to be an impulse, even if it has to be thought out." Aside from legendary collectors' models such as the Rolex Daytona, the Omega Speedmaster, the Audemars Piguet Royal Oak, the Jaeger-LeCoultre Reverso or any Patek Philippe, it is not always easy to navigate your way around a mind-boggling selection of vintage watches. Getting advice from someone in the business, or an expert, is therefore undoubtedly a good idea. "A bit of surfing on the Internet may help you to narrow things down," says Vanessa Chicha, pointing out at the same time that you need to be careful not to be duped by the goods on offer.

The dangers of buying on the Internet
"Before buying a watch, people often say that you need to buy the dealer. In other words, know who you are dealing with." Laurent Ponti advises us to make sure we are well informed about the seller. If he has a storefront, his reputation will often precede him. If it is an online sale, you must be doubly cautious and above all take the time to communicate in detail with the seller. Another misconception that you are bly advised to forget about: that of doing the deal of the century. "There are no good deals on the Internet," Laurent Ponti assures us. In other words, beware of prices that are too tempting to be true. "There are many scams."

Be extra-careful with details

Whether you are buying from a shop or on the Internet, if the seller appears to be a trustworthy person you still need to pay attention to some important elements. Ideally, the watch should come with its original paperwork. This is generally the case for younger watches. For older watches, for which paperwork may have disappeared, we bly recommend that you ask for a valuation. And it is essential to get an invoice from the seller. If the watch is offered for sale by a professional dealer, he will usually check the serial number beforehand. His good relationship with the brands will also allow him to authenticate certain models. But be careful with some details: "Very often dials have been cleaned up," notes Vanessa Chicha. Just changing a single hand could change the watch's value completely. Although collectors may not fall into such traps, the humble watch lover who is drawn in by an attractive price - between 10% and 50% below the cost of a new watch - could very easily have his fingers burned. Keep an eye on the market, take your time and get help… This is the best way to avoid being conned.
 

Exuding a free-spirited, independent, impetuous, innovative, welcoming, soft, comfortable and elegant aura for the past 25 years, the SIHH certainly qualifi es for a number of adjectives typically associated with the fair sex. The SIHH will be celebrating its quarter- century in January 2015, and like countless other women, it has left an indelible imprint on the measurement of time.

Women have constantly and variously served as the poet's secret muse, the artist's precious inspiration, the politician's wise advisor or the musician's perceptive shadow. They have occupied a prime role in History, whether in the spotlight or in the background, consistently exercising authentic infl uence, whether deliberately or not. Nor should one forget that women have been, still are and always will be the great civilizing power in the world! Horology is no exception to the rule and its history has been regularly punctuated by women. The latter notably inspired wristwatches and were the fi rst to wear them : from Elizabeth I of England to the dainty jewelry models of the Directory and Empire periods, right the way through to Mercedes Gleitze who swam across the channel with a Rolex Oyster watch on her wrist.

Today, if "woman is the future of man" as the French poet Aragon famously proclaimed in 1952, women's watches are undoubtedly the future of the watch itself. 25 years ago, in taking on the seemingly crazy challenge of creating the fi rst show dedicated to Fine Watchmaking in Geneva, the cradle of the industry, the SIHH endowed Haute Horlogerie with its authentically global dimension. Ever since, year after year, it has been setting the tone for watch trends, catalyzing ceaselessly renewed and perpetuated innovations, expertise and skills. It is endowed with a unique ability to unite, to share, to love and to spread the love. Because the SIHH is feminine to the core !
Fabienne Lupo
Chairwoman and Managing Director of the SIHH

Former Arsenal striker and England international Ian Wright was the guest of honour on the Jeanrichard stand at SalonQP for the launch of the brand's new limited-edition Arsenal Terrascope chronograph in carbon fibre.

He may not have been the most obvious choice to line-up alongside the brand's CEO Bruno Grande, since he is not a member of the Arsenal squad and thus has no direct ties with the brand. In fact, his relationship with Jeanrichard came about more by chance.

"We were contacted by Ian Wright because he wanted to see the watches," explained Bruno Grande. "We don't have a direct association with him (we couldn't afford it), so he's a genuine friend of the brand and we have plenty more celebrities gravitating around the brand thanks to Arsenal." 

After patiently posing for photographs with visitors to SalonQP, Ian Wright corroborated this story for WorldTempus. "A business colleague of mine told me about Bruno and what he was doing. I hear about this kind of thing all the time but when I finally sat down with him and listened to him speaking about the watches I could tell that he was as passionate about the watches as I am about football. The way he talked about the watches and the history dating back to 1681 was fascinating. And it came at a time when I was getting back into watches so I was in the market and I wasn't sure what to get. I like the fact that it's classy and understated, and because I wear it on my right hand, everybody notices it."

The reason the former Arsenal forward was "in the market" was a particularly harrowing aggravated burglary at his home over the summer, during which his wife was held at knifepoint while his children were upstairs. Wright himself was in Brazil commentating on the World Cup for UK television and had to fly home to comfort his family. Apart from the emotional stress of the event, one of the physical losses he suffered was the theft of his entire watch collection, which included connoisseur models from the likes of Patek Philippe and Rolex. The unfortunate event has also led to a change in this collector's philosophy about watches.

"It's almost like starting again," he said. "I'm most probably going to end up with a few Jeanrichard watches and I will probably buy the one they just launched. But what I will do now is buy watches to wear rather than collect. I still have a 1969 Paul Newman Rolex (the thieves didn't get that one because it was being repaired at Rolex) and I'm going to start wearing it."

The new limited-edition model is the first chronograph in the Jeanrichard Terrascope line and comes with a new case in single-ply carbon, which has a uni-directional finish similar to brushing, even though the case undergoes no separate finishing after it is machined. It comes with the signature Jeanrichard "rubbergator" strap (rubber that is stamped to resemble alligator leather) with red stitching and, of course, the cannon of the Gunners as the small seconds counter. This strictly limited edition, of which only 50 will be produced, comes complete with a certificate of authenticity signed by three players from the current Arsenal squad, as well as - unusually - a 30cm diameter Jeanrichard wall clock.

But why does Ian Wright prefer Jeanrichard in particular, when as a football pundit travelling around the world to cover the major soccer events he gets to experience the marketing activities of various watch brands, as well as compare tastes with his peers?
"Footballers went through a phase of wearing massive watches," he explains, "which I call the silly phase. But what you see now is that they are going more for the elegant pieces, which is what I have always thought was synonymous with watches."

WordTempus: What sets Ball watches apart from the competition?

Daniel Alioth: Ball Watch has always been linked to the history of railways and the establishment of railroad standard time but nowadays we communicate around the kind of exploration that was first made possible by the railways connecting the world.
If you take a piece such as the one Olivier Muller tested on his trip, you can see that it is extremely robust, shock-resistant and has very masculine qualities. We are not afraid of saying that we have a collection that is 95 per cent masculine.
Unlike many brands who work exclusively on developing the movement, we work on both the interior and the exterior, aiming to improve precision by eliminating the impact of factors that can affect it, such as shocks and magnetism. We have a reputation for working a lot on cases. If we consider the two major new launches this year, the Slide Chronograph and the Magneto S, both have patented improvements to the case.

Tell us more about the new Magneto S…
With the Magneto we worked on the anti-magnetic properties of the case. We did not want to enter the titanic battle in which Omega and Rolex are already engaged and we felt that the customer is already a little lost when we start to talk about resistance to magnetic fields (or even sometimes about water resistance). We like to remain down to earth and honest.
The concept of an anti-magnetic watch is not something new. The Rolex Milgauss has been around for a decade, I think. What we wanted to do was introduce a more playful element to it. The idea behind the Magneto S was for the customer to understand the concept of anti-magnetism by playing with the watch.

What are the important markets for Ball Watch Co.?
Asia is by far our biggest market, with the USA in second place. But we have done things a little differently. A lot of brands started with their Swiss Made philosophy and initially targeted Europe, then expanded to Asia and the USA. We are an American brand but with a philosophy that remains very Swiss. So the idea was to redevelop the brand in the USA and take a bet on Asia long before other brands.
We have been present in Asia since the early 2000s so for us it is an established market. It may sound surprising, but our investment to develop the brand is now being made in Europe, Russia and the Middle East.

And what about the local market in Mexico?
As you may have seen the level of watchmaking knowledge here is very high. But there is also an important aspect related to notoriety. Customers have a high purchasing power and not only do they want something different, they often want something that meets their needs for a mechanical watch but is perhaps not as well known. I had a customer here who purchased a watch from me because it was less well-known than some of the bigger brands and he was worried that if he wore one of the more recognizable brands he would be exposing himself to robbers.

What can we expect from Ball Watch Co. over the next twelve months?
This year we worked on anti-shock and anti-magnetism. I think next year we will continue along these lines but perhaps adding other functions. We will also work on reducing the size of some of our robust watches and adding the Magneto function to a chronograph, for example.

The Phillips Watch Department, based in Geneva, will partner with the firm of Aurel Bacs and Livia Russo. Bacs & Russo, specialising in Fine Collectors Watches, has been established in response to the ever-increasing need for collectors around the world to easily access scholarship, guidance and quality across the board.

The department brings together many prominent figures from the watch industry, including Nathalie Monbaron in Geneva, who will be supported by Virginie Liatard. Paul Boutros has been appointed as strategy consultant and will be Phillips' main representative in New York office.

Phillips will roll out its international Watch auction calendar with two inaugural evening sales taking place in Geneva in May 2015. The first will be a high profile various owners evening sale dedicated to the finest collectors' pieces, spanning two centuries of watchmaking of unique quality, rarity and condition. The accompanying sale will be dedicated to one of the world's most famous wristwatches: the Rolex Day-Date. Phillips will partner with Pucci Papaleo, one of the most eminent scholars in the world of Rolex collector's watches. The inaugural watch auctions will take place in Geneva on Saturday, 9 May at 7PM and Sunday, 10 May at 7PM.

In the following seasons, the department plans to expand its sales calendar around the world, organising sales in flagship premises in London, New York and soon in Hong Kong.

Integral to the department will be a brokerage, based in Geneva, specialising in the highest level of private sales, assisting collectors around the globe outside of the auction season.

Under the guidance of Aurel Bacs, the Phillips Watch Department aims to lead the market thanks to its team of specialists' second-to-none outreach within the collecting community and its uncompromising approach to quality.

On behalf of Bacs & Russo, Aurel Bacs says: "We are immensely excited to be asked to partner with Phillips as their consultants and to work with a department built from scratch. It is a privilege and a dream come true to realize a concept that Livia and I believe should be the answer to today's ever increasing market, composed of savvy and passionate collectors. It is a pleasure to be united with many distinguished specialists from the industry that Phillips has brought together for this new department."

Edward Dolman, Chairman and CEO of Phillips says: "I am delighted to be working once again with Aurel Bacs who has established himself as the market leading expert in this field over the last decade".

Richard Mille calls his watches "a racing machine on the wrist". A tagline undoubtedly inspired not only by his personal interest in fast cars (Mille often races his own 1970 Lola), but also by his interest in exotic materials generally used in contexts such as the F1 industry. Your correspondent would now like to offer an extension to that tagline: "A racing machine on the wrist that makes otherwise reasonable people stop and gawk, want to make friends with you or upgrade your hotel room".

Borrowed feathers
I left the SIHH 2014 with an impressive titanium RM11-01 Roberto Mancini on my wrist, along with a pair of "mechanical" cufflinks, also in titanium. They were obviously not mine to keep, as I do not have Euro 114,500 in my timepiece account, nor the Euro 12,500 needed for the cufflinks (in fact I don't have a cufflinks account at all). Instead I wore the RM11-01 as borrowed feathers - but what borrowed feathers they turned out to be!

Once I got back home I started Instagram'ing this impressive watch and my Facebook account also featured many daily shots of the watch "in action". The response from social media circles was overwhelming. Strangers PM'd me asking if they could pop by my office just to see the watch, and I have a b suspicion that people showed up to my lectures just to get up-close-and-personal with the Richard Mille on my wrist.

The RM11-01 is a thing to behold. The distinct curvex and industrial looking case has been a trademark design of Richard Mille since the first model, RM001, was introduced in 2001. This particular model on my wrist, the Felipe Massa RM11, has been a success ever since it was originally launched in 2007 and can rightfully be considered the most popular of the contemporary range.

Do not however expect any extra attention if wearing the RM11-01 when horseback riding in outer Mongolia, or spelunking in Bulgaria. Richard Mille is not a carpet bomber; his distribution is very focused on key urban markets.

This of course is quite understandable as Richard Mille only produces 3,000 watches a year, and with an entry level of euro 43,000 (for the titanium RM07) to 1.4 million (for the elusive RM05601 with a sapphire case), it is a watch brand for the 1%. Unless of course you live in Dubai, where a Richard Mille is the horological equivalent of the soup of the day on the wrist of the Arab businessmen in their crisp, white disdasha. In these parts of the world a steel Rolex DateJust gets as much attention as last year's second runner-up of Dubai Has Talent. The glitterati of the Emirates get a diamond-crusted Rolex as their first timepiece, and have probably collected a complete set of Patek Philippe Nautilus models by the time their voice breaks.

The Nicholson of horology
A Richard Mille watch is for the guys (and gals) who have been around and who have tried and collected most high-end watch brands already. Their collections are already full of tourbillons, minute repeaters, probably including quite a few made by independent watchmakers, such as Christophe Claret, F. P. Journe and Kari Voutilainen.

Richard Mille may belong to the same crowd of young and indie watch brands, but he stands out. I see him as the Jack Nicholson of contemporary horology due to his laid-back personality and irresistible joie de vivre. His watches more powerfully represent sex, rock n' roll, fast cars and an exuberant lifestyle than anybody else.

Funnily enough the functions of Richard Mille watches are actually met with less interest than those of the competitors in the same price range, even though several of them offer fascinating functions such as a declutchable rotor, torque indicator and G-Force sensor, as well as a E6-B flight computer.

Nobody actually asked me about the functions of the RM11-01. A few asked about the choice of colors and nodded knowingly when I told them the model was named after a famous (former) Manchester City manager who is now managing Turkish Super Lig club Galatasaray. I got the distinct impression the watch could have been right only twice a day, and nobody would have noticed: it's the name on the dial and the lifestyle buzz that gets the pulse up.

But let´s sober up for a moment, ignore the sex appeal, and look at what this watch actually does.

The specs of the RM11-01
The automatic caliber RMAC1 inside the titanium case of the RM11-1 Roberto Mancini offers the standard functions of this model, such as flyback chronograph and annual calendar. Additionally, and in order to meet Mancini's demands, this model also offers a dial design that makes it possible to display football match time based on a two times 45-minute match while taking account of the 15-minute stoppage time.

During each half, a single press on the push-piece at "4" activates the flyback function, zero-setting the chronograph seconds hand which is thus ready to start timing the second half of the match. If extra time is awarded, the watch displays an additional 15 minutes and up to 5 minutes of stoppage time.

Functions and football reference aside, the RM11-01 procured me a somewhat unexpected pleasure while wearing it. I had strangers compliment my watch, floor managers expecting me to throw down a black Amex card to buy half the stock and hotel staff giving me extra attention when I was checking in (not when checking out as I turned out to not splash money everywhere I went). In conclusion, owning a watch from Richard Mille collection is what it feels like to park a slick luxury car outside a crowded cafe and step into it with a leggy blonde holding your hand: all eyes on you. And that thing on your arm.

You are launching an RM 50-01 in partnership with the Lotus F1 Team and Romain Grosjean. What does this partnership involve?
We have a contract with the Lotus Formula 1 team and with its drivers. We are introducing a watch bearing its name and that of Romain Grosjean at this SIHH, equipped with a G-Force Meter and featuring the new material we are presenting, NTPT. This carbon-based technology stems from the production of sails for racing yachts.

It is still possible to enjoy clear visibility in the world of F1 alongside the all-pervasive presence of Rolex in this sport?
Yes, because our association is with the drivers, to develop products with them - just as we did for Felipe Massa. At that time, his team was partnering another brand, which didn't stop us working together. We are interested in the sportsmen themselves and we have indeed just launched a partnership with Alexis Pinturault, one of the most promising young French skiers, who just won the slalom ski race at Wengen last Sunday.

And what about the partnership with Natalie Portman?
The partnership agreement was signed in 2012, but it took two years to create the watch bearing her name, the RM 19-01. It represents one of her favourite symbols, the spider. We like it when our partners share their emotions with us and tell us what they like.

So 2014 is a year dedicated to women at Richard Mille ?
It's doubtless going to be a big year for women internationally, so we are taking the opportunity to launch several new watches in our ladies' collections. The latter account for 20% of our production, but we think that figure could in time reach 30 to 35%. With our new materials, such as white or chestnut brown ceramics, and our bracelet on the RM 07-01 model, we certainly have some features that are liable to appeal to women.

What's so special about this bracelet?
For the time being, it's intended for ladies, and it meets all Richard Mille criteria - meaning it is complex, extremely well finished and perfectly integrated with our cases and their distinctively curved shapes. Richard Mille has always been very sensitive to wearer comfort.

For the first time, visitors to your booth are forbidden to take pictures. Why is that?
We have always been open to this principle. A lot of people like to take snaps of absolutely everything. Even with a smartphone, you can get impressive results. But some of them are used to feed the fake-watch market and so we want to protect the brand and our clients.

Could you give us a few current business figures?
This year, we will produce about 3,400 watches, compared with less than 3,000 in 2013. Our turnover for 2013 was 123 million Swiss francs and we are aiming for 150 million in 2014. Our average price increases year on year and is now over the 110,000 € mark. We sell what we produce and our order book is full.

What's the geographical spread of your activity?
China represents less than 3% of our turnover, and we want to develop it - that is indeed our goal this year. The rest is pretty well balanced, just as Mr Richard Mille himself has always wished it to be: 40% in Asia, 30% in Europe and about the same in America. We are going to open another 8 to 10 boutiques, including in London, Jeddah, Beijing and Shanghai, after opening several last year in locations such as Las Vegas and Macao.

On 11 May 2013, Sotheby's Geneva first Saturday auction of Important Watches will present worldwide collectors with a rich selection of over 400 horological creations. Covering two centuries of watch history, the sale has been curated to include some of the finest timepieces from the 19th century through the present day. The impressive group of vintage and modern wristwatches is led by renowned manufacturers, such as Rolex and Patek Philippe, as well as timeless legendary models, such as the IWC Ingenieur and Audemars Piguet's Royal Oak, which have been constantly reinvented over the past several decades.
 

Highlights of the sale include a very fine example of the reference 5029 by Patek Philippe from 1997 (est. CHF 350,000-450,000/ $371,000-477,000), the No.10 Royal Oak Chronograph Leo Messi sold to benefit the Leo Messi Foundation, as well as an entire section dedicated to rare vintage examples and limited editions of the Ingenieur watch, tracing almost 50 years of its history. The group of vintage wristwatches is also highlighted by illustrious provenance, with two Patek Philippe timepieces that belonged to Georges Simenon (1903-1989) - the masterly Belgian novelist whose Inspector Maigret Mysteries made him one of the most widely published authors of the 20th century. The total sale is expected to achieve in excess of CHF 6.5 million. 

WORLDTEMPUS - 6 march 2013

Patrick Heiniger marked the history of the company throughout the 16 years he presided over its destiny, from 1992 to 2008.
M.Heiniger was appointed Managing Director of Rolex in 1992, six years after he joined as Commercial Director. He was also named Chief Executive Officer in 1997. As the company's third Managing Director since it was founded, he followed his father, Andre J. Heiniger, who in 1963 had succeeded Hans Wilsdorf, the founder of Rolex.

Born in Argentina in 1950, Patrick Heiniger was a lawyer by training, specializing in international and intellectual property law. He made it his mission to reinforce the protection of the brand throughout the world.
Under his impetus, in the mid-1990s Rolex made a fundamental strategic choice and opted for the vertical integration of its means of production. This strategy was intended to guarantee control over manufacturing of the essential components of the brand's watches and thus to ensure its autonomy.
As a true independent watchmaker of the 21st century, enjoying unprecedented freedom in the design and manufacture of its watches, Rolex could take its ambition for excellence and innovation to new heights.
In 2002, Patrick Heiniger created the Rolex Mentor and Protege Arts Initiative, dedicated to helping promising young artists realize their full potential under the watchful eye of a renowned mentor in their discipline.
That same year, he was awarded the insignia of Chevalier of the National Order of the Legion of Honour and, in 2005, he was appointed Commander of the Order of Arts and Letters.
Patrick Heiniger retired from the helm of Rolex in December 2008.
Worldtempus would like to express its deepest sympathy to Patrick Heiniger's family and Rolex teams.

Some will say that if you rub greatness, there's a good chance it becomes contagious. Richard Mille doesn't really need that kind of help from the champions he endorses - he's got the Midas touch himself. And a highly touted collection of watches to prove it, many of them named for one of the most impressive group of sports personalities ever to be associated with a watch brand not named Rolex. Rolex has never quite had timepieces this highly complicated or with tailor-made features suited to the specific sporting activities of its ambassadors. Richard Mille does, through, for its very interesting and creative partnerships. And several of the new watches unveiled at the SIHH 2013 underscore this yet again.

On top of it, Richard Mille's gang has an unprecedented eclectic flavor. Why such an obsession for champions? "I've always considered a bit sad that high watchmaking was some sort of a ghetto and that it should be more open to sports, to lifestyle, to the arts. And I'm interested in working with champions because I'm not afraid to put my watches in danger. Usually, the traditional contact between watchmaking and sports is through photography; with me, it's different: all the champions I work with wear their timepieces in their respective fields and we're forced to have an extraordinary level of resistance and quality in our watches. Every champion's timepiece is an extreme watch for extreme conditions." There's a new one being developed right now for Sebastien Loeb, the exceptional French driver with a record nine World Championship Rally titles under his belt. Loeb has been associated with small and affordable brand Marvin over the past few years.

b watches, not Armb

Is there a specific star Richard Mille would like to have under his umbrella? "I'm sure there are a lot of champions I'd like to work with. Basketball players, for instance, but they're not allowed to wear a timepiece in official play. With rugby players it's the same. Unfortunately!" Richard Mille can't even name one favorite champion out of his own group: "I'm not being politically correct when I say that I love them all. I really do. Plus, I have a great relationship with each one of them. For instance, I've got a great friendship with Roberto Mancini, who's been here at the fair. The same with Rafael Nadal, Felipe Massa…each one of them. What is important to me is that they have great personalities. They are humble, really professional, true gentlemen. And I love to work with them for as much time as possible. Take my friend Massa, who's had his highs and lows and now is coming back. And such is life."

Is it a dream team? "I'd say it is, because it isn't just the performance that interests me, it's also the personality. For instance, with Roberto Mancini we developed a watch related to football. And that's what I really like: to develop a new product with them. I love working with intelligent, subtle, interesting people. It's not just the performance - and that's why I'd say mine actually really is a dream team, because they form a group of such great personalities." There's one suggested star that won't make the Richard Mille family, though: the worlds' best-known cyclist, Lance Armb. "I don't think so, no. Ha ha."

More "technorological" creations

Richard Mille has created one or more exclusive series of timepieces for golfer Bubba Watson, polo player Pablo MacDonough, tennis champion Rafael Nadal, Formula 1 driver Felipe Massa and track & field sprinter Yohan Blake. At the SIHH, five of the seven new timepieces introduced were related to sports personalities, including two associated with FIA supremo Jean Todt. A sixth one, bearing the Sebastien Loeb signature, is on its way. Here are the new products.

Automatic Flyback Chronograph RM 11-01 Roberto Mancini

Roberto Mancini, formerly a champion on the pitch and now champion of the Premier League as the Manchester City manager, helped create the original RM 11-01, an automatic flyback chronograph with annual calendar, central minute counter and a dial divided into periods of play conceived to assist a coach not only during matches but also during extra time. The dial displays match time on the basis of two 45-minute halves and up to 15 minutes of stoppage time. Pressing the pusher at 4 o'clock once actuates the flyback function and repositions the hand at 12 o'clock, ready to start the second half. If extra time is awarded, the flyback function can be reactivated to show the 15 minutes of extra match time and up to 5 minutes of stoppage time.

Tourbillon RM 27-01 Rafael Nadal watch

It weighs one gram less (!!!) than the previous ultra-light, 20-gram RM 027 that Rafael Nadal started using in his greatest season (2010). The third timepiece resulting from the partnership between Richard Mille and the Spanish tennis champion will be used by Rafa himself when he comes back to the ATP World Tour next February after an eight month absence. It boasts a tourbillon capable of sustaining Nadal's incredible arm accelerations (more than 5,000Gs) during the course of a tennis match and the architecture of the movement, suspended in the heart of the case, is a marvel in itself. The RM 27-01 is available in carbon nanotubes and on a Velcro strap in a limited run of 50 timepieces. The other Rafael Nadal timepiece by Richard Mille is the Chronofiable-certified RM 035.

Tourbillon RM 59-01 Yohan Blake

The multiple medalist and Jamaican sprinter has been wearing a tourbillon prototype on his wrist, which provides a real-life testing ground enabling Richard Mille's engineers to define the specifications of a watch specifically designed for athletics. Yohan Blake worked with Richard Mille to develop a special caliber designed for sprinters the world over and the mission was accomplished with the funky RM 59-01 tourbillon watch, featuring dynamic bridges that span the movement and evoke the claws of the "The Beast" (Yohan Blake's nickname). Machined from anticorodal aluminum Pb109 and anodized (through anodic oxidation), it is hand-painted in green and yellow, two colors that also appear on the aluminum flange in tribute to the Jamaican flag. Limited to 50 timepieces.

Tourbillon RM 58-01 World Timer Jean Todt Limited Edition

It wasn't until the 20th century that the time zones we have come to know were implemented uniformly and adopted unanimously around the globe. Jean Todt, President of FIA, is a man constantly moving through time zones. The RM 58-01 Tourbillon is a user-friendly timepiece dedicated to constant travelers. The tourbillon, positioned at 9 o'clock and oscillating at a frequency of 3Hz, is accommodated in a four-part case made from titanium and red gold. The shot-blasted, satin-brushed and polished rotating bezel bears the names of 24 world cities on its brown upper flange. In contrast to other time zone watches, the RM 58-01 does not need any adjusting push-piece to change from one time zone to another. The time is set by simply rotating the bezel anticlockwise. Profits from the sale of this 35-piece limited edition will be transferred to initiatives close to Todt's heart: the Global Campaign for Road Safety and the ICM Brain & Spine Institute.

Tourbillon G-Sensor RM 036 Jean Todt Limited Edition

Already introduced as a pre-SIHH product a few months ago, the RM 036 features the emblematic curved and ergonomic Richard Mille cushion-shaped case specifically requested by Jean Todt for a timepiece housing a tourbillon movement made entirely of grade-5 titanium and ARCAP, with a carbon-nanofiber base plate. The cocktail of futuristic materials provides the movement with optimal resistance and flatness, offering at the same time an appealing contrast with the finishing. It also boasts a brand-new complication: a mechanical G-sensor, developed and patented by Renaud et Papi exclusively for Richard Mille, which translates the movement of a small internal mechanism to an indicator, thereby enabling the wearer to visualize the number of Gs accumulated by the wearer during rapid decelerations. The scale located at 12 o'clock has a needle indicating whether the deceleration is safe (green zone) or critical (red zone) for the driver. Limited to 15 titanium pieces, profits will be donated to the global campaign for road safety and the ICM Brain & Spine Institute.

Tourbillon RM 56-01 Sapphire Crystal

When it was unveiled at the 2012 SIHH, the RM 056 Split-Seconds Competition Chronograph Sapphire bearing the name of Formula 1 driver Felipe Massa caused a stir with its case made entirely of sapphire crystal. Following such a technical feat and determined to continue challenging the very limits of fine watchmaking, Richard Mille created another "transparent" masterpiece for 2013: the RM 56-01 Sapphire Crystal. The quest for extreme transparency at the heart of a titanium movement led the engineers to use sapphire crystal for the central bridge and third wheel. Caliber RM 56-01, made from sapphire crystal and titanium, is immune to temperature variations and wear. Collaboration with Biwi SA made it possible to develop Aerospace nano, employing nanotechnology to obtain unequalled transparency and strength for a revolutionary strap. Because the machining of sapphire crystal is an extremely difficult process, the RM 56-01 is only available in a very limited edition of five timepieces.

The Tourbillon RM 039 Aviation E6-B Flyback Chronograph watch

Not quite related to any traditional sport or athlete, the RM 039 Aviation E6-B pilot's watch is the other brand-new product for 2013 and displays practically all the information provided by the famous E6-B slide rule. Incorporated into the bidirectionally rotating bezel, it can be used to read off and calculate fuel burn, flight times, ground speed and wind correction, and to quickly convert units of measurement (Naut/KM/Gallons/ Liters/Feet/KG/LBS). Another special characteristic of the RM 039 that distinguishes it from other pilot's watches is that it enables density altitude to be calculated using a movable indicator incorporated into the case band at 2 o'clock: an original function brought to watchmaking for the very first time. The Tourbillon RM 039 Aviation E6-B is a highly technical instrument that embodies the bridge between watchmaking and aeronautics. Limited edition of 30 timepieces in titanium.

Revue FH - 5 July 2012

The 2012 Rolex Awards for Enterprise aroused keen interest. Indeed around 3,500 names were put forward - more than double that of recent editions - originating from 154 different countries (126 at the last edition). The average age of participants was down from 46 to 41. The percentage of women meanwhile rose from 23 to 28%, a record high.
Members of the interdisciplinary jury, which included renowned scientists, explorers, environmental campaigners, doctors, educationalists and entrepreneurs, made their selection as follows:
Sergei Bereznuk (51), Russia

The Russian Far East is home to 95 per cent of the remaining population of the Amur, the biggest of the world's tigers (also known as the Siberian tiger), which weighs on average 200 kg. Today, an estimated 350 to 500 of this subspecies (Panthera tigris altaica) roam the frontier region bordering China and the Sea of Japan. Although sustained conservation efforts over recent years have moved the Amur tigers from «critically endangered» to «endangered» on the International Union for Conservation of Nature's Red List, they still remain at risk - mainly due to poaching.
For the past 17 years, Sergei Bereznuk, a staunch Russian conservationist and ecologist, has been working valiantly to save the Amur tiger. Based on his experience since 1995 with a tiger anti-poaching brigade in the Primorsky Krai, the Russian Far East province commonly known as Primorye, Bereznuk is convinced that saving the Amur tiger depends on both the efficiency of anti-poaching measures and the education of the local people, two elements at the core of his Rolex Awardwinning project. Moreover, he considers the Amur tiger as a powerful driver for the general conservation of its ecosystem, the taiga forest.

As director of the Phoenix Fund, a small, environmental NGO that he has headed for 12 years, Bereznuk and his team of six people are carrying out an impressive range of activities to preserve the Amur tiger over a territory of 166,000 km2. These include support of anti-poaching units, awareness-raising among local people, reversing habitat reduction due to fires and logging and resolution of humananimal conflicts, along with providing compensation for damage and monitoring invasive industrial projects in the region.
Barbara Block (54), United States

Large marine predators such as sharks and tunas are essential to maintaining the delicate balance of our ocean ecosystems, but overfishing, habitat destruction and pollution have caused reductions of populations worldwide. Measures advocated by scientists to reverse this decline include the creation of large marine protected areas in the open ocean that preserve feeding and breeding grounds. A major challenge has been to identify the best locations for these sanctuaries, since these species are highly migratory and difficult to follow.
Barbara Block, a professor of marine biology, has developed innovative electronic tagging techniques that enable following fish beneath the sea. In the late 1990s, she helped develop the first pop-up satellite archival tag, a device that detaches itself from the fish on a pre-programmed date and floats to the surface of the sea where it transmits archived data via satellite.
Block's aim is to build the technology that will enable monitoring of these ocean hotspots and to engage the public on the plight of marine predators that roam along the west coast of North America - a crucial prelude to their conservation.
Her team conducts «conservation oceanography» incorporating the latest advances in sensor technology, ocean observing systems and computational methods to provide resource managers and policy-makers with data on the sustainability of both exploited and protected marine predators.
Erika Cuellard (40), Bolivia

The largest of Bolivia's national parks, the Kaa-Iya del Gran Chaco, boasts the unlikely combination of South America's hottest, driest weather and 70 species of large mammals, including jaguars, pumas and giant armadillos, living in the largest protected tropical dry forest in the world. This harsh and inhospitable environment has been the workplace of Erika Cuellar for more than a decade. The scientist has spearheaded participatory conservation with the indigenous Guaraní people who live on the boundaries of the park. She has worked towards improving grassland management and local capacity building by training local people to take ownership of the conservation of their habitat.
Encouraged by her successes in the national park, Cuellar's sights are now set on the wider Gran Chaco region, which spans parts of Bolivia, Brazil, Paraguay and Argentina. The Gran Chaco counts a variety of indigenous tribes, nomadic hunters, gatherers, fishing communities, farmers and cattle ranchers as its human inhabitants. The forests and scrublands are also home to 3,400 plant species, 500 bird and 150 mammal species, many of which are unique to the region.
But for more than a century, the Gran Chaco's natural wealth has been systematically eroded. A notable casualty of these man-made factors has been the guanaco, the wild ancestor of domesticated llamas. In 2007, to help protect this species and its habitat, Cuellar devised a course to train members of three ethnic groups native to the Gran Chaco (Guaraní, Ayoreode and Chiquitano) as parabiologists. As native inhabitants, parabiologists are also an influential means of conveying the value of conservation to indigenous communities. Cuellar now wants to extend her approach in Argentina and Paraguay and formalize the model to make conservation a viable long-term local employment option.
Mark Kendall (40), Australia

Mark Kendall is developing an inexpensive and highly efficient way to reduce the annual death toll of millions of people worldwide from infectious diseases. Many of these fatalities can be prevented by vaccines, but the traditional syringe-and needle method - invented in 1853 - is holding vaccines back. First, this method injects vaccine into muscle, which has few immune cells, missing our immune «sweet spot». It is expensive and presents numerous difficulties - with vaccines requiring refrigeration in many countries where electricity supplies are uncertain.
With the «Nanopatch» that Professor Kendall is developing at a cutting-edge bio-engineering research institute at the University of Queensland, in Australia, a host of problems linked to the traditional needle and syringe will be swept away. The syringe-free method developed by Kendall uses an applicator which propels the Nanopatch and its microprojections - painlessly - onto a superficial layer of the skin where target immune cells are most numerous. The process does not draw blood, so the risk of infection is greatly reduced.
The Nanopatch is coated with dry vaccine, so no refrigeration is required. This, together with lower vaccine doses, drastically reduces all costs, including transport. In the long term, Nanopatches could probably be administered by community workers or teachers, thus avoiding the need for medical staff to be present.
Aggrey Otieno (34), Kenya

Korogocho, Nairobi's fourth-largest slum, is home to an estimated 200,000 people in an area of only 1.5 km2, which is troubled by widespread insecurity, substandard sanitation and deep poverty. An estimated 300 women experience postpartum haemorrhage and 200 newborn babies die there every year due to the lack of obstetric medical facilities and a means of getting to hospital, as well as the fact that the local birth attendants need assistance during emergencies. In Korogocho, the maternal mortality ratio is roughly 700 women out of 100,000, compared with 13 out of 100,000 in the United States.
After studying in the United States, Aggrey Otieno returned to the slum, his birthplace, to improve the health of his community by empowering its people. With his knowledge of the area, Otieno, who has gained a well-deserved reputation as a valiant champion of the poor and vulnerable residents of Korogocho, is well placed to drive forward his project to build a telemedicine centre with a 24- hour, on-call doctor and van, thereby helping to prevent many deaths.
Under the auspices of the non-profit organization Pambazuko Mashinani - of which he is founder and executive director - Otieno will use his Rolex Award funds to train birth attendants to recognize when complications are occurring so that they can alert staff at the centre by text message when an emergency arises. These qualified workers and doctors will give instant medical advice and, if needed, dispatch a van to transport the woman to hospital.

We watch lovers know that when we buy a mechanical watch, we must take care of it almost the same way we would care for a well-oiled automobile. I know from personal experience that trusty auto mechanics are, however, in short supply. They take one look at me and - noting my gender - try to convince me that my car is in need of much more service than it really is. When I find a mechanic who I feel treats me fairly, services my car correctly and charges me fair rates, I stick with that mechanic basically for life.
Mechanical watches are no different. They need periodic servicing - though much less than a car. They need loving hands to treat them well, and they require further investments by their owners. I know that when I need a watch serviced, I prefer my favorite local watchmaker with whom I have a longstanding relationship over sending the watch to a foreign country via an anonymous chain store. I support my local independent watchmaker and I am certainly not alone. Mom-and-pop watchmakers with skills to run a decent business and take care of fine watches are in serious short supply. When you find one, you hang on to them with all your might.
About ten years ago, my favorite local watchmaker told me that he could no longer service new Rolex models and some other big-name brands because they won't sell spare parts and the special tools required to install them to independent watchmaker-repairers. So, if you buy these brands, you should know in advance that they can only be serviced by the companies in question and their direct affiliates - at which point control over what is happening inside your watch is lost. In fact, a high-level collector just told me last week that when you send in a new Rolex for servicing, that company will change any number of parts out without even asking - including the dial. These days I guess it is a known quotient, and something you inherently agree to when you buy a watch from that brand.
A group of Australian watchmakers is currently becoming vocal over the issue, which seems to be becoming standard fare among group-owned luxury brands. An organization called Save the Time has sparked a rally for supply of manufacturer's parts to independent watchmaker-repairers.
 

The problem
Using another off-industry analogy let me show you the problem in a different way. My first laptop was a Macintosh G4, which served me well - except for the batteries, which only had enough juice for two hours of use. No Mac battery can last the length of a transatlantic airplane ride, which is why I always traveled with at least three so I could work on airplanes. One time, I accidentally left one of my batteries in the airplane seat pocket, so I decided to contact Apple to see if I could order a new one to my hotel in time for the 13-hour plane ride home. I was informed by the salesperson that (four years after original purchase, mind you) Apple no longer made batteries for this model and I would be best served checking eBay. That exchange stopped me in my tracks and I no longer subscribe to the Macintosh philosophy. Now a solid PC user, I am aware in advance that the € 500 I invest in my computer (as opposed to triple that for a Mac) will likely only last me about three years. However, the salespeople tell you this in advance and it is a known fact.
What is not a known fact is that one can spend € 10,000 and way more for a luxury watch of the finest quality and be expected five years later to plunk down another almost € 2,000 for repairs and servicing. This is the other issue the Australian watchmakers are fighting to make public.
Australia saves the time
No watchmaker becomes a watchmaker for any other reason than that he or she simply loves watches. It is the passion for the craft that carried him or her on through endless pedagogic sessions and thousands of manual hours of training. The reward at the end is the exciting moment when life begins to beat within a piece of metal that we call the balance spring, the heart of a mechanical watch.
 

When a watchmaker becomes an independent watchmaker-repairer, he or she usually does that for the love of the craft, and it is in his or her interest to serve customers well. It is not a high-paying job and relationships with clients and other passionate individuals in the field are among the biggest rewards. Mark Pleszczynski of Murwillumbah, Australia, is just such a watchmaker. Pleszczynski, who also plays a large role in the Watch & Clockmakers of Australia association, an unpaid not-for-profit organization, can no longer source spare parts for watches made by many of the group brands. He told me that this has resulted in income loss of $1,000 and more for him per week. He also explained that when these watches are sent to the manufacturer for servicing or repair, it will cost the consumer triple the amount he would have charged. This is not the main reason that Pleszczynski has joined the Save the Time movement: the main reason is that he feels that the restriction is eliminating the consumer choice of going to an established and trusted repairer.
This is different than the reason that Nick Hacko began the Save the Time movement, though it is related. "There is one small problem with the monopoly," he says. "It only works great for monopolists. Once it kills competition (independent watchmakers), monopolists start to raise repair prices way above marginal costs and lower customer service. Monopoly leaves you without a second option, a second opinion, a second quote and robs you of ability to inquire and ask questions."
Additionally, something happened in March that made him really go through the roof. He sent a very fine watch to the Australian headquarters of a major concern for crystal replacement. He had no choice but to send it there since they would not supply him with the replacement crystal. He therefore also had no choice but to have that watch repaired under that concern's terms and for the amount of money it found fit to charge. "And there is nothing wrong with that," Hacko said. "Except for one detail: while I was 'happy' to pay $195 for a new glass, I was less than happy to pay an additional $790 for a complete overhaul. And, quite frankly, I was blue in the face when I found that this watch needed a 'balance' for an extra $520 and a 'complete barrel' for another $270." The total (mandatory) repair cost for what was originally a replaced crystal came to $1,775.
Hacko maintains (and actually sent me photographic evidence) that the watch ran at minus 5 seconds per day and that the balance showed 278 degrees of amplitude. "This indicates to me that the watch does not need a new balance wheel."
 

It became obvious to Hacko that the repair quote was based on an assumption that the watch needs a new balance and barrel. "As any car mechanic can confirm, you cannot make a quote without looking under the bonnet," he justifiably said. "After the watch was returned, I took a photo of the case, which clearly shows that the serviceman did not even bother to take the watch out of the case and inspect the mechanism. Or he did an amazing job of 're-applying' the dirt to the case."
Hacko explained to me that proper repair procedure requires that all movement parts are disassembled, cleaned, then put back together. Only then can a repairman assess overall condition, wear and tear, and finally proceed with component replacement. "By quoting the replacement of the balance (which is the most expensive component), the concern in question has covered its back in case the watch really needed some or any parts. I find this completely unethical."
Hacko then took the watch apart to find out for himself what was really transpiring under the hood. After the overhaul, he was able to adjust the daily rate to close to zero seconds per day deviation. "Of course, I am not going to pretend that this watch kept absolutely perfect time in each and every position. The truth is no mechanical watch can keep absolutely perfect time in every position tested. But the healthy amplitude of 283 degrees told me that I don't need a new balance staff, balance wheel or complete balance assembly for $520!"
Hacko has since been instrumental in founding the new Professional Watchmakers of Australia, an association formed with intention to represent all independent Australian watchmakers demanding access to spare parts and fulfils the unpaid function of secretary and spokesperson.
Currently, Save the Time is looking to take this matter to the ACCC (Australian Competition & Consumer Commission), but they need 10,000 petition signatures to be able to do so. By visiting the website save-the-time.org, you can sign the petition, find out where local watchmakers are located and get a list of local suppliers. You can also read more about why the watchmakers find this so important.
If it can happen in Australia, it can happen anywhere. The subject is also currently being investigated by European Union antitrust regulators thanks to the European Confederation of Watch and Clock Repairers Associations.
 

Juan Martín Del Potro had an easier time bringing home the gold at this tournament than perhaps others. It was obvious he felt right at home on the red clay of the Lisbon suburb's courts: disposing of France's Richard Gasquet (number 18 in the ATP rankings) in the finals and Switzerland's Stanislas Wawrinka (number 21) in the semifinals, the gentle giant put his Rolex Milgauss on his wrist directly after shaking his opponents' hands at every match.

Furthermore, Salomão Kolinski of the retail chain Boutique dos Relógios was on hand to present the winners with timepieces from Omega for the third year running. As Del Potro's Rolex ambassadorship prevented him from wearing other timepieces, he gifted his Seasmaster to the best Portuguese player, João Sousa, who lost to Spain's Albert Ramos in the quarterfinals in a valiant battle.
 

The ladies' champion, Estonia's Kaia Kanepi - currently number 26 in the world - received a ladies' Constellation.

Thomas Perazzi joins Sotheby's from his position as specialist at an auction house specialising in horology. Mr. Perazzi began his career in the industry in 2006, further developing his b interest in Omega and Rolex watches as well as vintage wristwatches made between 1940 and 1970. Mr. Perazzi will strengthen Sotheby's existing team in Europe with his solid expertise and b relations to Italy, a key centre in the watch auction market in Europe.
Commenting on Thomas Perazzi's appointment, Marc Michel-Amadry, Managing Director, Sotheby's Switzerland said: "I am delighted to announce the appointment of Thomas Perrazi as Deputy Director of Sotheby's European Watch Department. Thomas brings to Sotheby's outstanding expertise as well as a thorough understanding of the auction business and the Italian market. His appointment will enhance the company's ability to ensure the best service to watch collectors".
Geoffroy Ader, Head of Watches, Sotheby's Europe, added: "Through his deep knowledge of the vintage and modern wristwatches, Thomas Perazzi will reinforce our existing team in Europe" .
Another b addition to Sotheby's global watch team, Charles Tearle, appointed Director, Head of Watches, Asia, will be based in Hong Kong, working closely with Tim Bourne, Worldwide Head of Watches, as well as an international team of specialists, in driving Sotheby's business in auctions and private sales of watches in Asia.
Together, Mr. Tearle and Mr. Perazzi will further strengthen Sotheby's watch business worldwide by working closely with the international team of watch specialists, reporting to Tim Bourne, Worldwide Head of Watches.

A Timely Perspective - 28 March 2012

Jason Heaton is passionate about diving and has even achieved Rescue Diver Certification. Heaton, who lives in Minneapolis, grew up around Lake Michigan, where there are pristine ship wrecks thanks to the cold water. He has spent years diving in top spots around the world - in water ranging from Lake Michigan to the Honduras, Bonaire, Sri Lanka and even Boston Harbor (a murky site that wasn't his favorite). Heaton has found way to combine his love of diving with real-world dive-watch reviews for a variety of publications. Here he shares his thoughts with Atimelyperspective on what makes a good dive watch.

Jason Heaton somewhere off of Roatan, Honduras, wearing a Jaeger-LeCoultre Master Compressor Diving Geographic Navy SEALs in rose gold. "Crazy watch in all respects!""The truth is that you don't really need a dive watch today because there are so many other dive instruments you can use, but there is a saying in the dive world that is critical: 'two is one and one is none'. If you have two pieces of equipment, it's like having one, and if you have one, it's like having nothing because anything can happen to a single instrument. You always need backup, and for me, that's a great dive watch," says Heaton.
Several times, Heaton has had to rely only on his watch when diving. In fact, he refers to a trip in Sri Lanka, where a diving buddy's dive computer died. Heaton lent his computer to that diver, and relied on his watch to track his own time and depth.

 Heaton uses his dive watch to track intermediate things he is doing under water, and asserts it's a valuable timing tool, as well. He especially notes that since underwater navigation is tricky, using the watch to time how long you are swimming in one direction, helps you to assess when you need to turn around in order to get back in time before using up air. Thus, says Heaton, the most important feature on a dive watch is a one-way ratcheted bezel for the ability to track elapsed time. Also, in keeping with the ISO dive standards, the watch should be water resistant to at least 100 meters and have minute and hour hands that are distinctively different from each other.
"Additionally, when looking to buy a diver's watch, one really needs to look at the strap. It's the first thing you have to deal with after putting on your wetsuit, so it's good to have a rubber or Velcro strap that fits over the suit, or a quick change bracelet. Divers also want a bezel that's grippy and turns easily enough to set. Luminescence is so important because you need ease of telling time under water, and finally the big clunker watches can get hung up on gear and snagged on things, so a lower profile watch is better."
Among Heaton's favorites: Rolex, Citizen, IWC, Jaeger-LeCoultre, Omega, Doxa.

When a Westerner hears the word "Sherpa," he or she immediately associates it with mountain climbing. There is a good reason for this: the Sherpa caste, at home at the foot of Mt. Everest, part of the Himalayan mountain range, makes its living by guiding tourists coming to Nepal to conquer the mountain. This is a dangerous, ungrateful job - but in many cases it is the best way for a member of the Sherpa ethnic group to support its family.

Namgel Sherpa and Thundu Sherpa probably often gratefully pray to their gods since the day that Sir Ranulph Fiennes and Michael Kobold showed up in Kathmandu in 2008, the latter having spontaneously decided to accompany his friend and the Kobold Watch Company ambassador who has been described as "the world's greatest living adventurer" on an Everest bid. Kobold was unprepared to climb, and he had not even reckoned with reaching what's known as base camp (the last acclimation settlement before serious climbers head up the earth's highest mountain, which peaks at 8,848 meters (29,029 feet) above sea level). He made it up much higher before both he and Fiennes had to turn back; it was then he discovered he was officially bit by the same bug that has plagued adventurers the world over.
Kobold and Fiennes returned in 2009 and made it to the summit, with Kobold repeating the feat in 2010 together with his wife Anita Ugyan, who climbed without oxygen. During the three adventurous climbs, the lives of Kobold and other members of his crew - particularly his wife - were seriously endangered. Only by the grace of the Sherpas did they survive, and in his gratitude Kobold decided to make a suggestion uttered by Fiennes in 2008 into reality and invest in an unprecedented venture: training the two Sherpas as watchmakers and having them run a new subsidiary in Kathmandu called Kobold Watch Company Nepal (Pvt.) Ltd as co-owners.

"These two caught on really quickly," Kobold's head watchmaker, Dale Poindexter, said of the Sherpas' ability to learn the complicated techniques involved in mechanical watchmaking during the official opening of Kobold Nepal on March 26. Poindexter trained them for ten months in Kobold's Pittsburgh facility.
Made in Nepal
As manufacturing and crafts only employ 6 percent of Nepal's 27 million-b population, it is safe to say that skilled labor is not one of this country's assets. In fact, Kobold is certain that his venture is a highly motivational one for the people of Nepal, a way for them to imagine a different future. "Newspapers have already written that Nepal, unable to produce even a sewing needle, now has 'watch movements' with hundreds of parts. This is sure to greatly increase the confidence of the Nepalese in themselves."

The "standard" Kobold watch model bearing the predicate "made in Nepal," assembled in the Sherpas' new workshop, which is equipped with exceedingly solid, locally custom-made benches crafted from local wood, is called the Himalaya. It is housed in a 44 mm stainless steel case that was made in the U.S.A. The three-handed dial comes in brown or black and exudes the typical Kobold legibility that is the signature element of this adventurous brand. The automatic movement is a Kobold specialty: Caliber K.2651 is based on a vintage Förster movement from Pforzheim. Kobold is the only company currently using this refurbished and improved movement in serial watches. Water-resistant to 100 meters, the timepiece is protected by a sapphire crystal that is also sourced in the U.S.A. Its rugged, understated elegance completed by an alligator skin strap also crafted in the U.S.A. will allow this watch to be worn in any circumstances: on the mountain or in the city.
To celebrate the opening, Kobold also offered a limited edition of 25 very special watches - which were unfortunately already sold out before the evening of the opening had even come to its exciting conclusion. The Himalaya Everest Edition features a very special dial crafted from a Mt. Everest summit limestone that Kobold plucked from the lofty ground and brought back down the mountain in 2009. A German specialist company located in Idar-Oberstein spent two years ensuring the structural integrity of the beautiful dials crafted from this rock that now forms the mysterious 5 mm-thick face of the Himalaya Everest Edition. Needless to say, each of the 25 pieces is unique in its own way thanks to the natural material.

Last but hardly least
Many colorful and important personages attended the evening festivity, including a handful of ambassadors to Nepal, two top generals of the Nepalese army -who ended up "guarding" the Kobold collection inspected by party guests in the new workshop - several members of the deposed royal family of Nepal, the commander-in-chief of its army and other influential fans of Kobold watches from various countries. They had all attended not only to support the new business but also to hear Kobold's famed ambassador tell stories of his exploits. Fiennes has been entered into the "Guinness Book of World Records" as "the greatest living explorer." This man, previously an esteemed Rolex ambassador for 20 years, is the author of many world firsts as well as gripping books. When he and Kobold summited Mt. Everest in 2009, Fiennes was 65 years old. He is a top celebrity in the U.K. and according to JustGiving.com, the U.K.'s top celebrity fundraiser.
Asked why he gave up the Rolex sponsorship in favor of becoming Kobold's top ambassador, Fiennes replied in his typically direct way, "Gratitude and loyalty." This seems to be a running theme in the world of Kobold, and flows in both directions.

Namgel and Thundu did not seem particularly fazed by any of this hoopla - least of all the celebrity explorer they have guided up their home mountain twice - and exuded a calm, interested outward demeanor throughout the entire event. In the space of the four years that they have known Kobold, the world of the two Sherpas who have climbed Mt. Everest a combined total of sixteen times has become an entirely different one. Though hard to get involved answers from them, when asked if they felt pride at all these accomplishments, the answer was clear: a big smile and an enthusiastic "yes!" accompanied by vigorous nodding. I'm not certain they understand the historic proportions of their actions over the last few years, but they have time to discover it - time mechanically measured by an adventurous Kobold watch that they keep running.

Worldtempus - 11 March 2012

Undoubtedly, the Sky-Dweller is Rolex's showstopper for this year. It is not only a totally unexpected new model - since everyone was expecting a new Daytona, as that model was introduced 50 years ago - but also sports a brand new complication, the first in 60 years: an annual calendar.
When Rolex introduced the Yacht-Master II in 2007, this model with its regatta-dedicated countdown was as far as the famed Swiss watch company had gone in terms of mechanical complications. With the Sky-Dweller launch, however, Rolex shows that it can do so much more than the well-known - and highly respected - Yacht-Master, GMT and Daytona in terms of complications. With the Sky-Dweller, Rolex clearly shows that the company can be a horological powerhouse. When it wants to.

Surprised?
Why do we even act surprised? We already saw complicated Rolex models with calendar functions and moon phase indicator back in the 1940s and '50s. But that was then, and this is now. And even now, the Sky-Dweller is a strikingly different approach to the rather conservative modern horology that Rolex has made its signature element - particularly in comparison to pretty much all of its ticking colleagues.
Unique model
Sky-Dweller, sporting 380 movement parts and no less than 14 patents in the all-new Caliber 9001 movement, of which five are completely new, is a perfect timepiece for the frequent traveler. It offers both a home and a second time zone via the off-centered disc display as well as a rather unique annual calendar. Unique for Rolex, that is.
The annual calendar makes the automatic change to the first of the next month at the end of months with 30 and 31 days, which means that you only have to change the date manually on February 28 (or 29 during leap years). But how does the movement know what month it is? Simple: since a year has twelve months, Rolex cleverly decided to indicate the current month on the circumference of the dial using a perforated window. For instance, this month (March) has a blackened window at the 3 o'clock position. So simple, and just the way Rolex likes it. Simplicity certainly seems to be the credo of the brand, no matter what the complication is.

Ring command
The functions of the Rolex Sky-Dweller are set by the so-called rotating Ring Command bezel. By turning it, you can set second time zone, date or time when the crown is unscrewed.
The design of the inner 24-hour dial ring has been actively discussed around the globe since the beginning of the fair. Not surprisingly, a lot of negative emotion has been expressed. This is undoubtedly due to the rather unconventional design - something that Rolex lovers are not at all used to. But in terms of being a tool watch, Rolex again proves to be a true champion.
This new 42 mm model, offered in white and yellow gold on a bracelet as well as Everose (rose) gold on a strap, clearly illustrates the (for many surprising) ability of probably the best watch company in the world. Rolex is finally blowing its Swiss alphorn, indicating that we should never take Rolex for granted.
The Rolex Sky-Dweller is offered at an entry price of approximately 31,200 euros (Everose on strap).

In less than fifty years the combination of high quality creations (made in Switzerland) and the Latin spirit of the brand won over the Americas. Various fine watch brands (Rolex, Patek Philippe, Longines) associated their names with Cuervo y Sobrinos (a more prestigious name at that time) to co-produce watches based on Havana time - a legacy of "bygone time". The boutique quickly became so successful that in the 1890s Cuervo y Sobrinos decided to expand its production network, opening branches in three crucial European cities.
While most European luxury product creators expanded their international business to other continents, Cuervo y Sobrinos was one of the first overseas brands to take the opposite path, successfully working on the Continent: in Pforzheim, Germany, where La Casa selected its precious stones; in Rue Mezlay in Paris, where its finest jewels were made, and later, in La Chaux-de-Fonds, Switzerland, where its timepieces were created.
For its select clientele, a visit to La Casa in the heart of Havana was a must on every trip, just like visits to the great jewelers on Place Vendôme in Paris or Fifth Avenue in New York. In the 1940s, the heyday of the brand, prized Cuervo y Sobrinos products weren't simply premium watches but reflected a lifestyle and a way of thinking. After having its name among top watch brands for more than fifty years, the company's business slumped after the political uprisings in the country. The Cuervo family left Cuba for Europe and for nearly forty years the brand lay dormant.
 

This historical 18K yellow gold automatic centre seconds wristwatch with date and bracelet (ref. 6305/1) was sought after by at least three bidders in the room. After five minutes of competitive bidding, the hammer finally came down with a final price of CHF 170,500/ $171,760, almost tripling the pre-sale estimate of CHF 60,000-80,000/ $66,500-89,000 (lot 132). Presented to the German Chancellor in 1955, this great piece of history has been kept in its original condition by the Chancellor's descendants and appeared tonight for the first time on the market. Engraved on the back with Konrad Adenauer's name, it was accompanied by its original leather folder and a letter dated 16 September 1955 from Rolex's founder Hans Wilsdorf to the German Chancellor.

Overall, Sotheby's autumn sale of Important Watches brought CHF 7,178,475 ($7,231,524). b prices were achieved for highly complicated timepieces and vintage wristwatches. Tracing the development of watchmaking from 1574 to the present day, the sale also confirmed b interest from international collectors for antique pocket watches.

Top ten

The present Rolex ref. 5513, modified by the famous Q Branch, is certainly the most memorable Submariner to appear in movies and must be considered a veritable trophy not only for the watch aficionado but also for the amateurs of cinematography and of James Bond in general.

Especially designed for James Bond to be worn during 007''s mission in Live and Let Die, it was created in 1972 by the world-famous film production designer Syd Cain.
Featuring not only a bezel spinning at high speed to cut ropes and chains, in the movie it also bore an ultra-b magnet which was supposed to neutralize bullets but was, instead, used by 007 to unzip Ms. Solitaire's dress.
The lot will be sold together with an original construction drawing and two signed images from the set (estimate: SFr. 200,000 - 400,000).

Amongst the exceptional highlights being offered are a recently discovered Patek Philippe full 24-hour repeating, quarter and special type five-minute repeating 24- hours in one revolution pocket watch and a Patek Philippe ref. 1518 in yellow gold. In addition, the auction will offer over 603 exceptional modern and vintage timepieces. Previews will be held in Hong Kong, Shanghai and Geneva.

The highlight of the sale is the recently discovered Patek Philippe full 24-hour repeating, quarter and special-type five-minute repeating 24-hours in one revolution pocket watch. This exceptional watch was originally sold to Monsieur E. Hoesch, Villa Barbaia, Mergellina, Naples, on November 27, 1894 for 3750 Swiss Francs. It is a highly important 18K pink gold, keyless pocket watch with perpetual calendar, chronograph, moon phases, and lunar calendar accompanied by the original certificate of origin and Patek Philippe sales receipt.

Another outstanding timepiece included in the sale is the Patek Philippe, ref. 1518, 1st Series. Made in 1948, it is an extremely rare, 18K yellow gold gentleman's wristwatch with perpetual calendar, moon phases, square button chronograph, register and tachometer accompanied by the extract from the archives.

Also offered is a Patek Philippe ref. 5959. Sold on October 3, 2007, it is a very rare, platinum and diamond wristwatch with coaxial round button split-seconds chronograph and register. The watch is accompanied by a Patek Philippe fitted box, certificate of origin and instructions.

Another patek Philippe that is sure to attract collectors around the globe is the Patek Philippe "World Time," ref 5131G. Sold on April 13, 2010, it is a self-winding, water-resistant, 18K white gold wristwatch with world-time system and cloisonne enamel dial offered with a fitted box, certificate of origin, booklets and hang tag.

 In addition, the auction will include a Patek Philippe ref. 844, movement made in 1947, completed and cased in 1973 and sold on December 1st, 1980. This exceptional piece is an elegant, 18K yellow gold, keyless, minute repeating dress watch with digital "American" perpetual calendar and moon phases accompanied by the extract from the archives.

Another exquisite piece offered in the sale is the Rolex ref. 6284 "Two Americas" with cloisonne dial by Marguerite Koch, made in only six examples circa 1950. From the property of the original owner, it is an exceptionally rare self-winding, water-resistant, 18K yellow gold wristwatch with cloisonne enamel map of the two Americas.

Antiquorum experts are also pleased to offer an A. Lange & Söhne minute repeater with Lange double-chronograph system, produced in 1884 and sold on September 30, 1884 for 1,750 Marks. One of three examples made, this is a large and heavy, 18K red gold, minute-repeating, keyless, hunting-cased pocket watch with 1st Quality movement with precision balance, Lange double-chronograph system with single push-piece for all four functions via one column wheel and split-seconds calipers on the dial side. This outstanding watch is accompanied by the extract from the archives.

Another noteworthy Rolex included in the sale is the Rolex , "Oyster Perpetual, COMEX, 660ft=200m, Submariner", Ref. 5514/5513 formerly belonging to Patrick Raude. Produced in 1972, it is a water-resistant, center seconds, self-winding, stainless steel diver's wristwatch with first generation helium escape valve. The watch is accompanied by a Rolex Geneva service invoice (now void, dated 2005), a photocopy of Mr Raude's passport, the original sale invoice from Mr Raude to the previous owner in 2002 and an original Rolex advertisement from circa 1985.

Antiquorum experts are also delighted to offer a Patek Philippe, ref. 1339 "Piece Unique - Pendulette Dome", "Musique de Chambre Quator". This magnificent timepiece is a unique, solar-powered and electro-mechanical, brass table clock with polychrome cloisonne enamel panels depicting an orchestral quartet. It is accompanied by the Patek Philippe box, certificate of origin, hang tag and Patek Philippe (Japan) service guarantee card.

For the miniature collector, Antiquorum experts are pleased to offer a Patek Philippe Ref. 866/8 retailed by Gubelin with unique enamel miniature "Wolfgang Amadeus Mozart" by Suzanne Rohr after Christian Leberecht Vogel (1759-1816), signed and dated 1971.  It is accompanied by the original Patek Philippe fitted box and Certificate of Origin.

Patek collectors will also want to bid on the Patek Philippe "Calatrava observatory type", Produced in 1903, cased in 1936 and sold on February 5, 1936. It is a possibly unique and extremely fine stainless steel Staybrite gentleman's wristwatch with sector dial and subsidiary dial at 9. Recently overhauled by Patek Philippe Geneva, it is accompanied by an extract from the archives and the original Patek Philippe fitted box.

__________________________________________________

 
Preview & Auction Schedule
Auction: Sunday, November 13
Session 1: (lots 1-176) at 10:00 am
Session 2: (lots 177 - 603) at 1:30 pm
Mandarin Oriental Hotel du Rhone
Salon Saint-Gervais
Quai Turrettini1
1201 Geneva
 
Hong Kong Preview
Friday, November 4: 11 am - 7 pm
Antiquorum Auctioneers (HK) Ltd.
Room 704, No. 9 Queen's Road Central
Hong Kong, China
Tel + 852 2522 4168
 
Shanghai Preview
Sunday, November 6: 10 am - 6pm
Antiquorum Shanghai
Room 4106B
Bund Centre Office Tower
222 Yan An Road East
Shanghai 200002,China
Tel. + 86 21 6335 1268
 
Geneva Preview
Thursday, November 10 to Saturday, November 12: 10 am - 7pm
Sunday, November 13: 10 am - 6pm
Antiquorum Showroom
3, rue du Mont-Blanc
1211 Geneva, Switzerland
Tel. + 41 (0) 22 909 28 50

WORLDTEMPUS - 24 October 2011

It was hard to imagine the watch industry before George Daniels, and it will be hard to imagine this place now that he has left it: Daniels was nothing if not an iridescent figure, often setting the tone of good horological taste behind the scenes.
This might be hard for newcomers to imagine today since Daniels only created a total of 37 watches - pocket watches, no less - in addition to a series of 50 wristwatches completed together with protege Roger Smith called Millennium as well as the beginning of the collaborative venture with him introduced last year. As avid followers of horological history will know, the Omega base caliber powering the 50 Millennium timepieces held special meaning. Daniels was, of course, the inventor of the co-axial escapement that is now utilized in every single Omega wristwatch.
 

A true expert
Though Daniels began his professional life after serving his country in World War II with the proverbial 50 quid in his pocket - just enough to buy his first set of tools, as the story goes - his drive, ambition and enormous talent made him a very wealthy man. Some of his fortune was acquired by buying and selling precious vintage pieces and selling 35 of his own unique pocket watches, but most of it came from selling what was to become his most famous invention to the Swatch Group.
No two of Daniels' creations were ever completely alike. The next watch was always undertaken because Daniels had another idea to try out, another escapement to experiment with or desired other functions. He invented the co-axial escapement in 1975, but did not patent his perfected design until 1980. After a long search that involved talks with both Patek Philippe and Rolex over the course of a decade and a half, Daniels eventually sold the design to Omega, who needed almost another decade to bring it to serial fruition. Though the patent has now run out, no other watch brands use the co-axial aside from Omega and Smith, who has adapted it for use in his own masterfully crafted timepieces, which also contain other traditional elements of English watchmaking.
 

Personal memories
When I entered the watch industry, I had no idea who Daniels was. I soon read his opus "Watchmaking" (which was recently republished by Watchprint) in order to learn the basics. However, it was only after becoming friends with various independent watchmakers - predominately members of the AHCI - that I began to understand his place in our industry. One year at Basel, one of them even stood in line at the Omega booth in order to get his own copy of "Watchmaking" signed by the master - and couldn't stop beaming at the chance to meet his idol. Tellingly, François-Paul Journe also worshipped Daniels, even going so far as to present him with one of his own watches last year. For my own part, I found myself fairly well in awe in the presence of Dr. Daniels (he was presented with an honorary title later in life). His technical and industry insights and knowledge were eternally enlightening.
 

George Daniels passed away at his estate on the Isle of Man following complications arising from hip replacement surgery at the age of 85. A funeral is expected to be held on the Isle of Man in about two weeks' time. Fans of Daniels will be pleased to know that a biography written by Michael Clerizo with the current working title "George Daniels: A Master Watchmaker and His Work" is due to be published next fall.
George Daniels, A Master Watchmaker & His Art
FRENCH VERSION (216 Pages • 240 ill. • Format : 29.5 x 29.5 cm. Price : CHF 160.00 • € 140.00).
ENGLISH VERSION (216 Pages • 240 ill. • Format : 29.5 x 29.5 cm. Price : CHF 105.00 • € 93.00).
 

WORLDTEMPUS - 30 June 2011

Wimbledon may seem anachronistic - grass courts are virtually extinct outside Britain - with its somewhat outdated traditions, but in reality the most prestigious tennis event in the world has always been a trailblazer. Its secret is actually to continuously change while staying the same, displaying long-term perspective to realize that its traditionalist aura is its biggest strength.
Rolex boasts precisely the same approach. Seemingly immune to fashion and trends, the Geneva-based brand maintains a consistent collection that features subtle changes every year, with even the updates carefully made to respect the "evolution in continuity" that seems to be the company's mantra.
Wimbledon and Rolex have been together since 1978 and form one of the oldest associations in the history of sports sponsoring - a partnership made in heaven, since even the dominant corporate color of both institutions is the green that governs the landscape and grass courts of the All England Lawn Tennis Club where the tournament is held. Clearly bound by mutual respect for tradition and long-term vision, the long-standing relationship between Wimbledon and Rolex is set to last.
High-caliber tennis pedigree
In the past decade, Rolex has become one of tennis's biggest investors, assuming the timekeeping role in many of the biggest events and boasting a growing stable of ambassadors.
Beside its historical tie with Wimbledon, the Geneva-based company also sponsors another Grand Slam tournament in the Australian Open, the biggest team competitions in the world (Davis Cup and Federation Cup), the year-end championships on both tours (ATP World Tour Finals and WTA Championships), and several Masters 1000 events - including the Monte-Carlo Masters. The list of testimonial ambassadors among the active players is topped by living legend Roger Federer, who won the first of his record-holding sixteen Grand Slams precisely at Wimbledon. He embodies Swiss precision on court. Other Rolex testimonials include the charismatic Frenchman Jo-Wilfried Tsonga, the gentle giant from Argentina Juan Martin del Potro, world number one Caroline Wozniacki, former world number one Ana Ivanovic, recent French Open champion Li Na and her Chinese countrywoman Zheng Jie.
The question lies directly at the tip of the tongue: why is Rolex investing in tennis so heavily?

Firstly, thanks to its longstanding association with Wimbledon, Rolex can boast a tennis "pedigree" of the highest caliber. Secondly, one of the brand's sponsoring directors knows everything about the sport: Arnaud Boetsch, a former number 12 in the world rankings, and the man who gave France the winning point in the first-ever Davis Cup final decided in the fifth set of the fifth rubber (against host Sweden, in Malmö, 1996). Boetsch had been living in Geneva for some time and, after retiring, started organizing events, including a Legends tournament in the Calvinist city, to which a special guest was invited.
"The president of Rolex was invited to one of the tournaments I organized and then Rolex proposed for me to join its team in 2003 because there was only one person with sponsoring and it was not enough," Boetsch recalls. "Now there are two of us in charge of sponsoring. I take care of all the tennis, sailing and cultural activities; my job is to make sure the Rolex brand keeps on shining and getting the best visibility - not in terms of quantity, but quality-wise. And we like to be associated to the best and most prestigious events."
Wimbledon is the most famous tennis tournament in the world and has a lot in common with Rolex. "There are two words that can define Rolex: tradition and innovation. Wimbledon is the same," says Boetsch, who made it to the All England Club's fourth round in 1992 before losing to Pete Sampras. "Wimbledon has been changing its infrastructure without changing its spirit; building new facilities, a retractable roof on the venerable Centre Court, showcasing a new electronic scoreboard, adopting the Hawk-Eye. Wimbledon changes, but keeps a b tie to its roots." These are roots that go way back to 1877; this year the tournament celebrates its 125th anniversary and, although many changes have been made to the grounds over the years, especially since 1994, the All England Lawn Tennis and Croquet Club has retained its unique image and character, achieving a perfect balance reminiscent of the Oyster Perpetual's concept.
Ambassadors
Rolex has been making the most out of its association with Wimbledon. "We developed a hospitality program from 2005 on, inviting clients from all over the world and offering them Centre Court seating - something really exclusive, providing them an exceptional experience," Boetsch explains.
Several Rolex ambassadors from other sports and areas of life also make the pilgrimage to the tennis Mecca; the prestigious guest list this year included ski champion Lindsay Vonn, horse virtuoso Rodrigo Pessoa, golf legend Gary Player in addition to golfers Adam Scott, Paul Casey and Martin Kaymer, and soprano Dame Kiri Te Kanawa.
The tennis testimonials have been visiting the Rolex suite on Centre Court during the tournament and two of them played a spectacular match just yesterday: Jo-Wilfried Tsonga defeated Roger Federer in a three-hour, 15-minute quarterfinal epic that saw the power of the Frenchman's serve overcoming the Swiss's finesse: 3-6, 6-7, 6-4, 6-4, 6-4.

The revered Centre Court is the quintessential tennis venue and has been kept free of advertisements with a few exceptions in the form of a few small logos. The Rolex sign on the scoreboard is the most famous one. Rolex is not only visible in this classic arena: for more than thirty years, Rolex has played an important role in Wimbledon's history and its clocks have also kept the official time on the outside walls of the hallowed Centre Court and throughout the grounds. For instance, the effervescent media centre possesses a collection of Rolex clocks showing the time in San Francisco, New York, Rio de Janeiro, London, Johannesburg, Tokyo and Melbourne: just a few of the major cities where tennis's greatest tournament is broadcast live.
Among the four Grand Slam tournaments; Wimbledon is certainly primus inter pares. Beside historical reasons, there are natural ones: the grass and the rain, the members and the queues, royalty and celebrities, strawberries and cream, triumph and defeat - and also timeless tennis and Rolex timekeeping.

WORLDTEMPUS - 22 June 2011

Veloptuous Times demanded the best that its protagonists could produce: endurance, resistance to cold and rain, the ability to focus attention after strenuous physical activity for interviews, and stopping as frequently as necessary to take a good photo. There was continuous mental and physical activity at the same time. Between bursts of pedaling, sun and wind, we also needed to find the time to care for our electronic equipment in order to write and publish. This is the reason why this last trip summary is only being published today, three working days after Veloptuous Times officially ended with a successful cocktail party in Neuchâtel.

PHOTO GALLERY

WORLDTEMPUS - 8 June 2011

The world-class tennis tournament in the heart of Paris seems to be the stage that tennis has set to show off players' and spectators' love of watches.
Rafael Nadal's spectacular win over Roger Federer in the finals of the tournament - his sixth French Open championship on the slow red clay in seven years - represents a continuation of Richard Mille's foray into high-profile ambassadorships. Confirming Mille's ever-accurate nose, world number one Nadal has been on a serious winning streak since first strapping the controversial RM 027 tourbillon to his sweaty wrist last spring.

- Christie's leads the international auction market for watches
- Geneva's Important Watches including a Connoisseur's Vision Part IV achieves a blockbuster total of more than us$ 26.3 million, +25% versus may 2010 results.
- New record price set for any rolex wristwatch at auction
- $3.6 million Patek Philippe - new record price for any simple chronograph watch
- More than a dozen record prices in one day
- 1 lot sold above us$ 3.6 million
- 3 lots sold above us$ 1 million
- More than 800 registrants from all 5 continents

TOP TEN RESULTS

Reaffirming Christie's absolute leadership in the international watch area, Geneva's sale of Important Watches including A Connoisseur's Vision Part IV achieved a blockbuster total of US$ 26,331,962 (SFr. 23,427,013 / € 18,647,902), an increase of 25% over last May's auction total in Geneva.
This is one of the highest results ever realized in the history of Christie's watch sales and leads the auction series dedicated to the category in Geneva this spring.
The top watch of the sale is a unique 18k white gold cushion-shaped single button chronograph wristwatch manufactured in 1928 by Patek Philippe which sold for more than US$ 3.6 million, a new world action record for any simple chronograph watch.
Among the other sensational new world record prices set at Christie's in Geneva is a new top price for any Rolex wristwatch at auction, achieved for an oversized stainless steel split seconds chronograph wristwatch manufactured in 1942, which sold for US$ 1,163,340.
Aurel Bacs, International Head of Christie's Watch Department, commented:
"The international community of watch collectors responded enthusiastically to this premium selection of rare wristwatches and pocket watches hand-selected by Christie's team of specialists for our spring Geneva sale. Our results confirm once again that Christie's is the auction house of choice for both buyers and sellers of the rarest and most important watches.
Today's sale was characterized by b bidding from the international trade, but dominated by private collectors and museums around the world. Eight different buyers secured the top ten lots of the sale - a sign of the immense depth of interest in this category.
The sale was notable for its spectacular moments - for the first time ever at auction, a Rolex watch surpassed the $1 million mark with the ultra-rare reference 4113 selling to a private collector for over $1.1 million.
We were also touched by the spirited bidding that led to a b result for the Hillary Tenzing Explorer set, which soared above everyone's expectations to sell for US$ 104,532 with all proceeds directed to charity.
Lastly, Christie's is extremely proud to announce that with Part IV of 'A Connoisseur's Vision', this prestigious collection of Patek Philippe watches reached the highest total ever for any collection of fine wristwatches ever dispersed at auction, reaching over US$ 22 million. We are grateful to the consignor for having entrusted Christie's team of watch specialists with the sale of this landmark collection and are immensely satisfied to see that the market rewarded his knowledge and passion to such an extent".
Earlier in the sale, the G. Garvin Brown III Collection, Part I was 100% sold with most watches selling above high estimates. Two further installments of this exceptional collection will be offered as at Christie's Hong Kong sale of Important Watches on May 30 and at Christie's New York on June 15, 2011.

b Prices for 19th Century Pieces made for the Chinese, Turkish and Indian markets A rare Chronograph Patek Philippe ref. 2499 sold for CHF 722.500 ($815.637) An 18K Gold and enamel scent flacon made for the Chinese market by Piguet & Capt circa 1807 fetched CHF 242,500 ($273,761)

Sotheby's sale of Important Watches this evening was led by a highly rare Patek Philippe chronograph which fetched CHF 722,500 ($815,637) and one of the most exclusive examples of a stainless steel Rolex Daytona "Paul Newman" with inverted lines, which realised CHF 206,500 ($233,150). With b prices for pieces made for the Chinese, Turkish and Indian markets, the sale attracted buyers from around the world and more than 300 clients had registered to participate.

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WORLDTEMPUS - 15 April 2011

For better or worse Australia is not typically a market that garners a great deal of interest from the luxury watch industry. The perception is that it's too far away, consumer tastes aren't sophisticated enough, and there is not enough population. Certainly most of the big names in watchmaking maintain a presence, but the ranges are generally limited and many of the high-end complications never seem to reach Australia's shores.
Nowhere is the effect of this isolation felt more bly than in Perth, the capital city of Western Australia. Thanks to the significant distance that separates it from the "big" cities on the eastern seaboard - it takes more than five hours to fly to Sydney - Perth is often left out altogether. While this is not terribly surprising, it does demonstrate an incredible lack of foresight.

 
Boom Times
Although Perth may be relatively small from a population standpoint at approximately 1.7 million, it is a rapidly expanding city fueled largely by the astronomical growth of the mining industry and China's insatiable appetite for its resources. Thanks to this burgeoning prosperity, there are more self-made millionaires per capita in Perth than anywhere else in world. Indeed, such is the demand that people come from all over Australia seeking work there.
With these favorable factors at play, it is of little surprise that a number of serious collectors call Perth home. What is interesting, however, is that despite being shown little interest from the industry they have still managed to cultivate a sophisticated watch scene that extends far beyond well-known, mainstream brands such as Rolex, Omega and Patek Philippe (although plenty of those are sold in Perth too). While brands may not publicly disclose the information, or perhaps even be aware of it, a number of private collections feature pieces from prominent independent watchmakers.

Have Money, Will Travel
One of the reasons why Perth has such a sophisticated subset of collectors may be its location. Rather than fly across the country to Sydney or Melbourne to view relatively limited collections, wealthy residents of Perth can take a short, four-hour flight and find themselves in one of the most impassioned watch cities in Asia: Singapore. Here they are exposed to a wide range of brands and have the opportunity to handle pieces that will never make it to Australian retailers. They also benefit from having access to extremely knowledgeable staff (arguably some of the best in Asia) who are very well informed about the brands, the products and of course all the latest industry news.

 
While collectors may be forced to buy some of their pieces overseas, there is a flow-on, word-of-mouth effect for the local market as these individuals often move in wealthy circles and share similar tastes. One day a businessman spots an MCT Sequential One on his associate's wrist and asks where he got it. A passionate conversation ensues and within minutes another Perth resident has had his or her eyes opened to a completely new segment of the luxury watch market he or she never knew existed. This person catches the next plane to Singapore and so the cycle is perpetuated.
Because all these people are buying their timepieces overseas, very few people actually realize that this small but incredibly affluent market exists.
That is set to change very soon, however, with some exciting developments ensuring that the city of Perth will begin to feature prominently on the watch industry's map. While confidentiality prevents disclosure of too many details at this point in time, this will be an event the likes of which the Australian watch market has not seen before. For the time being though, wealthy Perth collectors will continue to travel overseas to spend their hard earned money, leaving Australian brand managers tearing out their hair in frustration.

This bold incarnation of a feminine classic, in its 34 mm 18 ct EVEROSE gold case, enriches a collection already offered in yellow and white gold.

Seductive charm of EVEROSE gold
The 18 ct Everose gold of the case, bracelet and bezel sets the tone from the outset: an exclusive Rolex alloy, captivating in its inherent lustre and nobility. A mixture of serenity and vitality, sobriety and audacity, it exerts an irresistible power of seduction and gives the watch its b personality. Around the bezel sparkle 12 brilliant-cut diamonds, elegantly showcased in 18 ct white gold settings. The effect is luminous, exquisite, enchanting.

Dream dials
Dazzlingly delicate, the Goldust Dream dial is a subtle, refined marriage of white or black mother-of-pearl and gold dust. The mother-of-pearl is embellished with a new nature-inspired motif and an exquisite design in pink gold dust applied in a fine layer via a patented PVD process which preserves the mother-of-pearl's natural structure while giving it a highly original metallic sheen. The slightest ray of light illuminates this magical dial with iridescent reflections that make the fine strata of the mother-of-pearl shimmer in a subtle play of light. Each of these dials, with a large gem-set numeral at 6 o'clock, is a unique, refined work of art, striking in its delicate splendour.

Distinction and precision
The new Oyster Perpetual Datejust Special Edition stands out thanks to its gracious, curved lines, its feminine form and its new, elegant invisible clasp. It is also an Oyster with peerless precision and reliability, a waterproof chronometer equipped with a Perpetual rotor self-winding mechanical movement. A trusted companion under all circumstances.

The lady who wears this watch looks ahead, stepping confidently towards her future. She glances at her watch, living the present to the full, her sights already set on expanding horizons.

Harry Winston's Opus has become more than a collection of outstanding timepieces. This blend of watchmaking dreams come true tells a story of determination that has turned into a cultural phenomenon, recreated annually by talented people who know how to derive synergy from an equal commitment to art and technology. For the past 10 years, Harry Winston has called on the originality and skills of independent watchmakers to realize its concept of superior watchmaking. For Harry Winston, watches reflect a passionate belief that you can - and must - go beyond the imaginable. Today, the House of Harry Winston is proud to present its 11th Opus, a watch that shatters watchmaking notions to bring you the disintegration of time itself.

An extremely complex case stages the show. The three overlapping cylinders on three levels are configured to deconstruct time. The main circle is the hour's domain, flanked by two pavilions. One shows the minutes on a jumping disk for the tens and a running disk for the units. The other, slightly lower, displays the regular beat of a big titanium balance-wheel.
Anarchy takes hold of the hours indication beneath the sapphire-crystal dome every 60 minutes. The numeral of the hour, assembled in the center of the circle, explodes into chaos before instantly reassembling as the new hour. It then remains still until the next disintegration. Instead of a hand, 24 placards revolve and rotate on a complicated system of gears mounted on an epicycloidal gear-train. Four satellites mounted on a rotating platform, each with three pairs of placards, provide a vertical transmission through a train of eight intermediate wheels, three elliptical gears, a triangular wheel and six conical pinions. The bevel gears are responsible for changing the axis of rotation of the placards and positioning them according to an elaborate drill maneuver. The triangular wheel and elliptic gears are calculated to vary the gear ratio to absorb shocks and prevent the placards colliding.
The tooth profiles of the triangular and elliptical gearing have been obtained using sophisticated programs. These are today so powerful that they can calculate and display unconventional, and even extreme, gearing and analyze different parameters such as backlash. Parts are manufactured using photolithography, which produces micro-components to a precision unobtainable by traditional machining methods.
The conical pinions for the bevel gears are just 1.2mm wide, yet their teeth are exactly profiled and angled, thanks to a new gear-cutting technique.
The path taken by the placards has been calculated to minimize the space required for them to turn over. However, the shell of sapphire crystal, also extremely difficult to manufacture, gives ample room for the hourly animation.

The transparent display back of the gold case reveals a manually wound movement in the style of the old pocket-watch movements with a big balance-wheel. Consisting of 566 components, including 155 jewels, the mechanism is finished in the most traditional manner of classic watchmaking, in sharp contrast to the crazy display of the hour. One version of the watch is gem-set in the contemporary style: a simple line of princess-cut diamonds lights up the contour of the caseband.
The appointment has been fixed. The hour comes apart at its end, leaving its particles to explode outwards and be turned into new hours ad infinitum. Such complexity and ingenuity make Opus Eleven an important milestone in Harry Winston's exploration of time.
Limited edition of 111 watches.

DENIS GIGUET

Denis Giguet trained as an engineer and started making a name for himself in fine watchmaking. The experience he gained with such firms as Rolex and Harry Winston developed into a visionary approach far in advance of the watchmaking industry. Familiar with the design and construction of highly complicated watches, he worked as production manager at Harry Winston. In 2007 he launched his own brand, MCT, and designed the Sequential One, a far-reaching development in creative engineering for which he involved the crafts of more than 20 experts in their fields. His creative energy has given birth to Opus Eleven, a timepiece where his own vision of time is perfectly expressed by the Harry Winston personality.

WORLDTEMPUS - 22 March 2011

Expect to see hordes of people, nose flat on the doors before the fair opens. These people will most likely rush to Rolex's showcases and Tweet and blog their blurry pictures in order to be the very first to show the new products from the world's most famous watch brand. Even the tiniest changes to existing references will have readers of the online forums and blogs oooohing and aaaahing. Such is the world of Rolex fans - every year.

Rolex
Personally, I can wait for my presentation of the Rolex news, but I do expect to see a new Explorer II. At the very least, there should be a new dial and hand configuration. Rumor has it that this new Explorer II was all set for launching last year, but for some reason Rolex decided to wait another year. We shall see.
I also expect to see an all-steel version of the Rolex Submariner No-Date in the maxi case with ceramic bezel inlay. It would only be a natural evolution for Rolex to add this model to the "maxi case" sports collection.
Breitling
Breitling introduced its in-house B01 movement two years ago, and the famed watch brand has since introduced a couple of models sporting this new movement. I expect to see more models using this new movement, and probably not only B01 and Navitimer models.Patek Philippe
It is always a great pleasure to visit the enormous Patek Philippe stand in Hall 1. Even if you can't get inside for a presentation, the showcases surrounding the outside of the luxurious booth present the horological luxury that Patek Philippe does so well. The Nautilus collection is growing and it would be nice to see a gold version on a bracelet instead of a strap. This goes for the three-hander as well as the complicated models.

Hermes
Thanks to the recent dialogue between LVMH and the Hermes management, I certainly look forward to getting a closer look at the new watches from Hermes. I have never paid much attention to the watches from this company, but the "We are not in luxury; we are in quality" remark made by Bernard Puech, president of the board of directors of Hermes, when LVMH recently purchased 17.7 percent of the shares in the company makes it extra interesting to see if the watches are also part of this "quality."

Bulgari
In one breath, Italian luxury provider Bulgari also became part of the LVMH family when the group purchased 51 percent of the family-owned company. Will the Daniel Roth and Gerald Genta designs still feature Bulgari on the dial or will LVMH break the ties that were such a topic last year? Maybe it is too early to find out, as the takeover is rather recent. But, then again, maybe we can find out.
Either way, this is bound to be an interesting year at Basel. Stay tuned to Worldtempus for the coverage.

WORLDTEMPUS - 18 March 2011

"If you're shy, you cannot go round with this car. It's a special car for special people. You need a big ego. It's like going out in the evening with a beautiful woman - it's not for everyone," said Daniele Adetto, responsible for the PR of the Lamborghini Countach, talking to Morley Safer of the U.S.'s "60 Minutes" TV show back in 1987.
This powerful Italian car certainly was a spectacular piece of work. Only three left the Italian car factory back in the 1980s each week - hand assembled, of course, it was the hottest car around back then: dramatically low, fitted with a large back spoiler and looking like "a sexy virgin" in white, according to Adetto.
Watching the interview on YouTube, I cannot help comparing the Countach with some of the spectacular watches offered on the market today. These watches look like nothing else, and they are created by people who not only explore creative and innovative high-end horology, but also understand how to communicate it.

The Ego Watches
Wearing a watch like the Roger Dubuis Excalibur Double Tourbillon, the MB&F ReBel, Urwerk's Tarantula, or the ultra-light Richard Mille RM 027 Tourbillon undoubtedly demands a certain ego.
These watches are the crazy Lamborghini of the 1980s. These watches are the impossibly long-legged Brazilian beauties that leave a fancy restaurant strutting their stuff between the tables - holding your hand. These watches certainly take a certain kind of man with a certain kind of ego. These watches, indeed, are not for everyone, as Adetto claimed of the Lamborghini.
Anyone can buy a Rolex, Breitling or Omega and be an instant member of the luxury watch club. But people wearing one of the more exotic watches mentioned here belong to a very different kind of club. They would probably never wear a Rolex, Breitling or Omega again (however, this is most likely where they started out when they entered the horological scene). These watches are, of course, nice, but they are too commercial for an experienced person in the know. They do not boost the inner horological ego that demands something way out of the ordinary.
Wear with Caution
Remember the movie classic "Cannonball"? Adrienne Barbeau and Tara Buckman starred as Marcie and Jill: two Spandex-clad hotties in a black Lamborghini Countach. Pretty? Yes. Over the top? Indeed!
Just like a Countach driven by the wrong guy will expose him as a poser trying to compensate for losing his childhood sweetheart to Butch the Bully, so an Excalibur Double Tourbillon on the wrong wrist will expose the nouveau riche, the fake enthusiast who does not understand that such extravagant accessories are like every other human endeavor: understatement wins you the respect you deserve. So buy the RM 027, but wear long sleeves. Indulge in the Tarantula, but only wear it in the company of friends. And in the name of everything that's holy, don't drive a Countach AND wear a ReBel at the same time.

Carl F. Bucherer North America is proud to announce the opening of the Bucherer boutique located in the Zurich airport in Switzerland, on March 3, 2011.

The boutique will be the first of its kind offering Carl F. Bucherer, Bucherer Jewelry and an extensive collection of Rolex watches. These innovative brands come together for the first time ever to showcase some of their finest and most creative designs collectively.

Carl F. Bucherer and Rolex watches will be displayed in their respective Shop-in-Shop concepts, using their corporate architecture. This exposure for the brand, Carl F. Bucherer, will boost brand awareness around the globe. The store is located on level 1 of Zurich Airport's Airside Center.

WORLDTEMPUS - WATCHPRINT offer Rolex collector starter 
1. Rolex Gallery de Giorgia et Guido Mondani  - More details
2. Rolex Cosmograph Daytona (Manual winding) Nb. 1 Pocket Expert serial by Osvaldo Patrizzi - More details
3. Rolex Oyster perpetual Cosmograph Daytona (Automatique) Nb. 2 Pocket Expert serial by Osvaldo Patrizzi - More details
*Free worldwide shipping charge for the 3 books together*

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"Rolex Gallery" is a complete journey through all the vintage and modern models produced by Rolex.
With new images and updated information, this edition shows from the rarest models to the most dressy ones, to those that represents a dream for watch collectors.

Every chapter of this book represents a type of Rolex watch:
Air-King, Bubble Back, Chronographs, Daytona, Explorer, Moon Phases, GMT-Master, Milgauss, Oyster Date, Oyster DateJust, Oyster Day-Date, Oyster No Date, Prince, Quartz, Submariner, Turn-O-Graph and Yacht Master.
Over 100 different Daytona, 100 Chronographs, 50 GMT-Master, 50 Submariner are showed together with many other watches.
"Rolex Gallery" also provides the course of Rolex history, focusing on those watches that have made history.
"Rolex Gallery" is a clear, detailed and updated guide for all those who want to approach and understand the market of Rolex wristwatches.
This book is within everyone's reach however at the same time represents a useful guide for Rolex collectors.
Text in Italiano, Français, Deustch, English, Español
224 Pages • color ill. • Format : 24 x 28.6 cm.
Price : CHF 195.00 • € 140.00
 

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Some of the world's foremost scientists, explorers, environmentalists, doctors and educators will gather in Lausanne, Switzerland, in November to honour the first five winners of the Rolex Awards for Enterprise: Young Laureates Programme.
The Young Laureates Programme seeks to foster a spirit of enterprise in the next generation by giving young people the financial support and recognition to tackle the challenges facing humanity with innovative projects.
More than 600 leading figures from Switzerland and around the world are expected to attend the Awards ceremony on 11 November 2010 at the new Rolex Learning Center at the Ecole Polytechnique Federale de Lausanne (EPFL), one of Europe's leading science and technology universities.

Polymath Brian Eno, the British record producer, composer, singer, multimedia artist and a noted technological innovator, will be the keynote speaker at the ceremony. Long concerned with the future of society and the global environment, he will talk about the relationship between science and the arts.
The Young Laureates, all aged between 18 and 30, are: Jacob Colker from the United States, Reese Fernandez from the Philippines, Nnaemeka Ikegwuonu from Nigeria, Piyush Tewari from India and Bruktawit Tigabu from Ethiopia. Their projects range from transforming volunteering for the 21st century to enabling impoverished women to create eco-ethical fashion goods, from developing interactive radio in order to promote sustainable farming, to training volunteers to provide rapid care to road accident victims and developing TV programmes to improve children's health.
"On the occasion of the Awards ceremony, Rolex is taking the opportunity to showcase both the winners and their visionary projects and to foster intellectual exchange between them and some of the best thinkers from Switzerland and abroad," said Rebecca Irvin, head of the Rolex Institute, the company's philanthropic and educational arm. "Our ultimate goal is to encourage an enterprising spirit among under-30s worldwide and to stimulate innovation in the region in order to help ensure a better future for the next generation."
An inspiring programme
To coincide with this celebration, from 9 to 11 November, Rolex and the EPFL are co-hosting a series of presentations encompassing the theme of innovation. All of these activities are designed to facilitate the exchange of ideas among the Young Laureates and international guests, including more than 40 former Rolex Awards Laureates and Jury members, as well as the 22 Young Laureate finalists and EPFL faculty members and students.
As part of the interaction between the young Rolex entrepreneurs and the EPFL community, visits are being organized to two of the university's groundbreaking research labs: the Blue Brain Project, the first-ever attempt to reproduce fully a biologically accurate digital model of a mammal's brain in order to understand brain function and dysfunction; and the Global Health Institute, created to contribute to the understanding, prevention and treatment of infectious diseases. In addition, there will be presentations of the university's landmark research in areas such as health and diagnostics, and water and sustainability.
"We are honoured to co-host the ceremony and to welcome the young innovators and other Rolex guests to our campus," said Adrienne Corboud Fumagalli, vice president of Innovation and Technology Transfer at EPFL and a member of the 2010 Young Laureates Jury. "The EPFL wants to stimulate entrepreneurship among students, and the Rolex Young Laureates Programme is a great match for us."
Rolex Young Laureates Programme
An expansion of the long-standing Rolex Awards for Enterprise, the Young Laureates Programme, launched in January 2009, honours men and women between the ages of 18 and 30 with inventive ideas to solve tomorrow's challenges in science and health, applied technology, exploration, the environment and cultural preservation. Each Young Laureate receives US$50,000 over the course of two years, giving the winners time to focus on their pioneering projects and move forward in implementing them. The Rolex Awards international network of innovators, comprised of former Laureates and Jury members, is available for guidance.

The Young Laureates Programme complements the original Rolex Awards for Enterprise, which will be held again in 2012 and for which applications are already open (rolexawards.com).
The five Young Laureates in the inaugural Rolex Awards for Enterprise: Young Laureates programme are:
Jacob Colker, 26, United States - is changing the way people get involved in community service. His internet-based programme allows volunteers to use their smartphones to donate spare minutes to charitable and scientific organizations.
Reese Fernandez, 25, Philippines - is committed to alleviating poverty by training people to become social entrepreneurs. Her Rags2Riches enterprise has already empowered hundreds of women to earn a living by turning scrap materials into elegant fashion accessories.
Nnaemeka Ikegwuonu, 27, Nigeria - intends to boost the living standards of millions of Nigerian farmers through his interactive, mobile radio network. Hundreds of thousands of rural listeners are already receiving and exchanging information on sustainable farming practices and health issues.
Piyush Tewari, 29, India - has set up a foundation to train a network of police officers and volunteers to respond quickly to road accidents and administer rapid medical care. By providing immediate assistance to victims, he hopes to stem the thousands of fatalities that occur on Indian roads each year.
Bruktawit Tigabu, 28, Ethiopia - is building on the success of a television programme on health that she and her husband are producing for preschool children and their parents.

MUSIC
Ben Frost (Australia) chosen by mentor Brian Eno (United Kingdom)

Australian composer, producer and musician Ben Frost, 30, is recognized for his music that is at once compelling, mystifying, disturbing and beautiful. In 2005, after receiving a degree in fine arts in Melbourne, Frost relocated across the world to Reykjavik, Iceland, where he co-founded the Bedroom Community record label.
His genre-defying work, influenced as much by Classical Minimalism as by Punk Rock and Metal, includes three emotionally powerful and critically acclaimed albums: Steel Wound (2003), Theory of Machines (2007) and By the Throat (2009). Frost's multidisciplinary collaborations linked him with renowned choreographers Gideon Obarzanek, Erna Ómarsdottír and Wayne McGregor, and with artists as diverse as Amiina, Tim Hecker, Nico Muhly and Björk. He is currently composing the score for the forthcoming massive multiplayer online game, World of Darkness, and working on several commissions for film and dance, including a reworking of Tarkovsky's Solaris and music for the new Random Dance production, Flesh in the Age of Reason.

"In my works I celebrate being South African. I look at my ethnic identity, gender identity and colonial heritage," says 34-year-old visual artist Nicholas Hlobo. Since graduating with a degree in Fine Art from the then Technikon Witwatersrand in Johannesburg, in 2002, Hlobo has demonstrated the singularity of his artistic vision at group and solo shows from Cape Town to Rome and Boston. "The ideas he explores are as deliberate and dense as the stitches he uses to unite his signature materials - rubber, gauze and paper," observes Kerryn Greenberg, assistant curator at London's Tate Modern where, in 2008, Hlobo exhibited four works, entitled Uhambo, at the Level 2 Gallery for emerging international artists.
The distinctive use of evocative materials is a hallmark of Hlobo's sculptural installations and performances, which are rooted in his native Xhosa culture and language. Among his most recent successes, he won the prestigious 2009 Standard Bank Young Artist Award for Visual Arts.

A naturally gifted dancer and fledgling choreographer, Lee Serle, 28, is a much sought after performer in his native Australia. Since receiving a bachelor of dance degree from Melbourne's prestigious Victorian College of the Arts in 2003, he has contributed to the work of several, mainly Melbourne-based, companies, notably Lucy Guerin Inc and Chunky Move, with which he has performed both nationally and internationally.
His choreographic credits include A Little Murky, a small-scale piece that experiments with subtle characterization and showcases his powerful and theatrical style, and I'm in Love, for the Next Wave Festival in Melbourne. Serle relishes the Rolex mentorship as a "oncein- a-lifetime opportunity" of extending himself under the tutelage of such a "seminal influence" as Trisha Brown. "The chance of becoming a dance artist in New York is a personal goal," adds Serle, whom Brown describes as a dancer of "tremendous promise", ready to expand his horizons internationally.

Annemarie Jacir, 36, a visionary, Palestinian film director and poet living in Jordan, was named one of Filmmaker magazine's 25 New Faces of Independent Cinema in 2004, a year after graduating with a Master's in Fine Arts from New York's Columbia University.
Co-founder of the Dreams of a Nation project, dedicated to promoting Palestinian cinema, Jacir deftly incorporates a nuanced analysis of cultural and political issues in her films, including like twenty impossibles (2003), an Official Selection of the Cannes Cinefondation. Her widely acclaimed debut feature, Salt of this Sea (2008), the first feature film by a female Palestinian director, premiered at Cannes and was an Academy Award submission for Best Foreign Language Film. It also won the FIPRESCI International Critics' Prize. Currently working on a new feature, Jacir cites Zhang Yimou's Raise the Red Lantern as a source of inspiration. "Films that I find the most inspiring are about the human spirit," she says.

For over a decade, Lebanese actor, writer and aspiring director Maya Zbib has been impressing critics with her subtle portrayals in widely diverse roles. The multi-genre work of the 29-year-old bridges theatre and performance by marrying the two practices through a variety of techniques.
Having acquired a Master's in Performance Making in 2007 from Goldsmiths, University of London, Zbib has created and performed in solo work, including The Music Box, a performance-installation staged in people's houses and showcased at international festivals. She currently comanages Beirut's Zoukak Theatre Company and Cultural Association, which she co-founded in 2006, and also teaches at Lebanese University's Institute of Fine Arts. In 2009, she was invited to participate in the British Council's Cultural Leadership International programme. Dedicated to theatremaking that has an impact on society, Zbib says: "I am very inspired by Mr Sellars' advocacy of theatre as a force for change."

The Rolex Mentor and Protege Arts Initiative
The Rolex Mentor and Protege Arts Initiative is an international philanthropic programme devised by Rolex and run by a team at the company's headquarters in Geneva. It seeks out highly talented young artists from around the world and brings them together with great masters for a year of creative collaboration in a one-to-one mentoring relationship.
History and objectives
The Rolex Mentor and Protege Arts Initiative was launched in June 2002. It runs biennially and is now beginning its fifth cycle (2010-2011). Its objective is to help perpetuate the world's artistic heritage. In keeping with its tradition of supporting individual excellence, Rolex is giving emerging artists time to learn, create and grow.
Programme format
Rolex invites masters in dance, film, literature, music, theatre and the visual arts to provide individual guidance to gifted young artists. In six disciplines, a senior artist (the mentor) agrees to foster and counsel a young artist (the protege) for one year. Each pair decides the most effective way of interacting.
Selection of mentors
Every two years, a new Advisory Board of distinguished artists and arts practitioners suggests and endorses potential mentors. Once the mentors have been approached and have agreed to take part, Rolex works with them to establish a profile of the protege they would like to work with.
Selection of proteges
Then, six Nominating Panels - one panel per discipline - are assembled. The panels are made up of experts qualified to identify suitable potential proteges. To ensure that the process is impartial, panel members remain anonymous during the selection period. Artists do not apply directly to the programme. Each Nominating Panel recommends potential proteges, who are then invited by Rolex to submit applications. The Nominating Panel studies all the applications and recommends three finalists. The entire process has an invaluable spin-off, as it allows the panellists to become aware of about 20 talented young people in their field. Rolex then arranges for the mentor to meet the finalists and choose his or her protege.
Year of mentoring
Mentors and proteges spend a minimum of six weeks together, though many spend considerably more time sharing knowledge and experience. The place and time of these interactions are arranged by mutual agreement. The form of the interaction is flexible, ranging from a protege being granted access to a master at work, to mentor and protege actually collaborating on a work. During the year, Rolex keeps in contact with the mentors and proteges to provide logistical support as required.

Protege grant
Each protege receives a grant of US$25,000 during the mentoring year, in addition to money to cover travel and other major expenses. Proteges are also eligible to receive a further $25,000 after the year is over. This is offered specifically towards the creation of a new piece of work, a publication, a performance or public event.
Documentation
To help give exposure to both the proteges and the programme, Rolex documents the year of mentoring in a publication and a film. A website - rolexmentorprotege.com - also describes the programme.
Outcome
After the mentoring year is over, Rolex continues to keep in touch with the proteges, following their careers with interest. The outcome for proteges varies: a new novel, a new stage production, a dancing career with the mentor's company and a collaborative artwork with the mentor are all examples of proteges' achievements through the programme. However, Rolex is aware that the full benefits of the programme for many of the young artists may continue far into the future.

Global creative community
Since the launch, in 2002, of the Rolex Mentor and Protege Arts Initiative, 256 artists, arts leaders and other cultural luminaries have participated in the programme. This includes 67 advisors who have helped select mentors and 147 nominators who have identified potential proteges. Programme participants contribute from across the globe, building a Rolex community of artists spanning more than 40 countries that grows in depth and scope with each mentoring year.

WORLDTEMPUS - 22 June 2010

A world's first—this was the remark from Rolex's management when Danish Rolex retailer, Klarlund, invited a few select journalists from Scandinavia, Germany, and Switzerland to salute the "King of Le Mans," Tom Kristensen.
Danish driver Kristensen has no less than eight Le Mans victories listed on his automotive resume, which is two more than legendary driver Jacky Ickx, who ended his career with six Le Mans wins.

Kristensen's position as a natural choice to enter the exclusive club of Rolex testimonials moved Klarlund to stage the intimate gathering celebrating his new official position as ambassador.
Rolex has never before made an official announcement when "knighting" an ambassador, which is the reason for the remark from the Rolex management. Klarlund was only able to convince Rolex to celebrate this occasion in the presence of the press thanks to the retailer's long-standing relationship with the Genevan watch brand.

"Not only are we proud of Tom Kristensen's victories, we are also very proud hosts of such a rare and special occasion," Klarlund managing director Stig Andersen told Worldtempus after presenting the new ambassador with a Rolex Daytona Everose, one of Rolex's gifts to its new sporting face. The other Rolex that Kristensen will receive is a Milgauss outfitted with a green sapphire crystal. These watches not only suit the "King of Le Mans," they are also timepieces fit for an icon of our time.

WORLDTEMPUS - 14 June 2010

"It's not Tiffany's, it's NASA," Mille leaned over and told me at lunch in the President's Room at the Queens Club in London, where he had gathered a few business partners and journalists to watch the semifinals of the Aegon Queens Club tournament in London. The idea was to cheer on his sponsored player, world number one Rafael Nadal, in the semifinals—but Nadal had lost the previous day in the quarters to fellow young Spaniard Feliciano Lopez. The clever saying Mille repeated to me was actually nicked from Miguel Seabra, Portuguese watch journalist and tennis commentator for Eurosport. Seabra had coined the phrase during the French Open the previous week to aid in explaining the significance of the obvious black watch Nadal wears on court to his tennis colleagues from the press. Nadal and the watch have been experiencing heavy critique for the RM 027 RN's price tag of $525,000—a price that can certainly seem exorbitant to the casual spectator.

Indeed, this is an unusually high fee for a watch with no bling even in the watch industry, but Mille explained that the price was actually justified as it is outfitted with a tourbillon and—particularly—it has needed thousands of hours of development as well as a trial-and-error period on court with Nadal for almost three-quarters of a year to discover its weak points, correct them, and make the watch light enough for wear on court (it weights 13 grams without strap and 18 with the rubber attachment). To achieve this lightness and continue to ensure the accurate functioning of model RM 027 RN a number of new materials new to the watchmaking industry such as LITAL, an alloy of aluminum, lithium, copper, magnesium and zirconium, were used. This alloy is also utilized in the aerospace industry—on the Airbus A380; in helicopters, rockets and satellites—and in Formula 1 racecars. Using materials outside the established watch industry like this is a Richard Mille specialty. The company's previous partnership with Formula 1 driver Felipe Massa helped research its extreme style of watchmaking in much the same way.
"This is an extreme object," Mille describes Nadal's watch. "Divide all the R&D plus all the test watches needed by the fifty pieces that are available in the limited edition, and that is about the price that comes out," he explained to me during the Queens tournament. "Whatever I have to invest , is what I invest."

WORLDTEMPUS - 19 April 2010

I decided to extend my annual trip to Geneva's S.I.H.H. in January and visit any car buff's Holy Grails: the Porsche and Mercedes Benz museums in Stuttgart as well as a personal tour through the AMG factory in Affalterbach. I was actually welcomed there with a proudly displayed American flag—now that's attention to detail. As if that wasn't enough, I ventured on to partake in the Mercedes AMG Winter Driving event in Arjeplog, Sweden, and a few weeks later the Porsche Ice Force in Ivalo, Finland.

The experience was incredible: the Mercedes AMG E63, C63 and SLK55 and the Cayman S, 911 C2S, C4S, Turbo and Panamera 4S are all equipped with studded winter tires to gain traction on the giant frozen lakes' endless tracks. I basically drove sideways from 9:30 am until 5:00 pm for three days straight, only interrupted by coffee breaks and sumptuous lunches with 40 other car enthusiasts from all over the world.
Being in the watch business, I thought it would also be a great opportunity to test a few of the world's best sports watches under these frigid conditions—so I left a Rolex Deepsea, an Audemars Piguet Royal Oak Offshore, a Panerai Marina Diver, and our very own limited edition Wempe Zeitmeister ceramic chronograph outside overnight at -24°F. Needless to say, I slept a little uneasy having watches worth over $55,000 lying in the snow on my balcony unattended, but then again, nobody would have suspected these kinds of treasures there either.

This was an experiment I wouldn't have dared to pull off in New York. All watches performed well, by the way, and even the rubber straps survived the night in the cold without becoming brittle. As for the driving experience, it was exhilarating and certainly has greatly increased my car control skills. We kept the Porsche Cayenne and Mercedes ML drivers busy as we overshot corners and turns just to find ourselves in two feet of snow.
The beautiful thing was that you couldn't get hurt or damage the cars. I'm not quite ready to initiate the drift with the brake when I turn on Fifth Avenue into 55th Street in front of the Wempe store, but it sure is tempting.

Fresh, refined and elegant. Fitting descriptions of the gracefully feminine new Rolesor models in the Oyster Perpetual Datejust Lady 31 mm collection.
An ode to passion and sensuality, these delicate gems for daily wear are an invitation to share in their carefree youthfulness. They celebrate with brio the marriage of their materials — precious stones, 18 ct gold and 904L steel — and colours.

Wide range of dials
These new Lady 31 mm models in yellow, white and Everose Rolesor are available with a wide range of dials and decors. The floral motifs on the dark rhodium, and champagne and pink dials are produced using an electroforming technique, a very subtle deposition of material that reproduces the design with extreme precision. These visually attractive motifs give pleasing volume to the dial.

Fluted and gem-set bezels
The Oyster Perpetual Datejust Lady 31mmis available with either a fluted bezel or domed bezel set with 24 or 46 brilliants, reflecting the slightly rebellious and mischievous side of the pieces with a hint of intrigue.

Gem-set 6 o'clock hour marker
The gem-set Roman numeral hour marker at 6 o'clock adds a fascinating, singular touch to a watch that makes every minute an escape from time.
The timeless lightness of this Lady 31 mm should not obscure the extreme precision of its mechanical self-winding movement with a Perpetual rotor.
The lady can thus return at any time to the world of the present and live the moment to the fullest.

The quintessential divers' watch, the absolute reference in its genre, the Submariner has expanded its horizons far beyond the element of its birth in 1953, while denying nothing of its aquatic origins.
At home in the depths of the oceans, a universe in which it remains the basic instrument of every diver, it long ago conquered terra firma, as the watch of action.
Waterproof to 100, 200, then 300 metres as it successively evolved since its launch, the Submariner has always been the symbol of Rolex's supremacy in waterproofness.

New features
Timeless and impervious to the elements, it is today available in a steel version sporting new features. Its 40 mm case in 904L steel, synonymous with robustness, waterproofness and corrosion resistance, boasts a new rotatable bezel fitted with a practically scratchproof black Cerachrominsert — or green for themodel with the green dial — with platinum graduations.
Penumbra and soft light
As much in its element in the penumbra of the ocean floor as in the soft light of sophistication, this new Submariner Date offers exceptional legibility thanks to hour markers and hands coated with luminescent Chromalight. Its mechanical movement equipped with a Perpetual rotor and a Parachrom hairspring pledges increased chronometric precision and reliability. Its unidirectional rotatable graduated bezel allows the safe reading of dive time.

A power of seduction that never goes out of style
This new model is no stranger to comfort. The Rolex Glidelock clasp allows for fine adjustments of the bracelet length. On land as at sea, watch and wearer are bound by the emotional charge deriving from the Submariner's irresistible power of seduction.

23rd July 2009 - www.fratellowatches.com

As a watch aficionado, I am very thankful to the initiators of the early online communities like WatchUseek and TimeZone. Not only for providing so much information on watches in an era (late 1990s) that wasn't as advanced as it is now (with all the web 2.0 initiatives like Facebook, LinkedIn and of course watch portals like WorldTempus), but also for the many watch friends it brought.

Post-2003, watch forums have been popping up like mushrooms and everybody seems to have his/her own preferences. Besides the giants mentioned before, there are several low-profile forums focused on just a few or even one single brand. The advantage of these smaller communities is that the crowd knows each other, laid back tone of voice and fewer rules than at the larger watch communities. However, a new member can easily think he ended up in a digital Cheers bar ("where everybody knows your name."). Also, the downside of a smaller watch community is that the learning curve becomes less and less steep after a while. Discussions will probably end-up in joking around instead of watch content. Content is king, but you will need enough traffic to keep it alive and interesting.

One of the watch communities that have gained great respect amongst collectors and aficionados is the German based R-L-X forum, also known as 'Das Rolex Forum'. Although German based, there are a few subforums available in English, so everybody is able to participate in this community. There is a lot of knowledge in this forum, and the tone of voice is very friendly. It is actually so friendly, that it seems that a lot of members have become personal friends. Looking in their Get-ToGether subforum, you'll see that there are almost monthly meetings across all of (mainly) Germany and Austria.

I think that R-L-X left off where the famous Paneristi community ended. The Paneristi forums have been on-line for quite some years now, and it is a great community, but it seems that technology-wise, they didn't improve. There is only little interaction on building a b knowledge base and just minor efforts to keep up with new technology and web applications. However, if you are interested in Panerai watches, it is definitely the place to start.
Regardless of your preference for certain watch brands or types (dive-/pilot-/military watches etc.), our common interest in them enables us to create great platforms to share knowledge and even more important, share our passion with each other. Since those first days at the online watch communities, I have made great friends throughout the years. Not only people in my own country, but from all around the globe. Wherever I go in the world, there seems to be always another watch aficionado in my network of watch friends who offers me a coffee, beer or even diner. I think this is the best part of being a watch nut, sharing passion with a lot of (different) people.
I can't imagine collecting watches would be as fun as it is now without sharing the passion through online communities!

HH Magazine - # 29, July-August 2009

To judge by its depiction in what Americans call "B Movies", South America would either be a jungle where cigar-smoking drug lords shoot at each other or an endless carnival where women in bikinis dance on a beach while their boyfriends play football. Though one may, in fact, run into scenes like this at some locations, the sub-continent is really made up of many different countries that represent a small but steady portion of the Haute Horlogerie market.
Brazil, the "B" in BRIC (the acronym for "Brazil, Russia, India, China", the four most rapidly-developing economies in the world), is both the largest and most populated country. Whereas most South Americans tend to calculate any local price in terms of its equivalent in US dollars, Brazilians prefer to think in terms of their own currency. Maybe it's because they're the only ones who speak Portuguese or, more probable, because they are the most powerful in terms of their economy (their many FIFA World Cup wins also contribute to their national pride, by the way).
Brazilians have a rich tradition in jewelry, and their top brand, H. Stern, has worldwide reach. The Haute Horlogerie market, on the other hand, is relatively less developed. It is, however a larger market for the sport elegance and sport technique segments: Brazil is Rolex's ber market in the area, and at this point, the brand making more progress seems to be Breitling, who has recently opened a local branch. And even with the ongoing crisis, other well-established names like Omega also manage to show reasonable numbers.

22 June 2009
- www.fratellowatches.com
I don't consider myself a collector of watches, I just 'collect' what I will actually be wearing. I had a modest collection of new & vintage Omega watches in the past, but I traded most of them for watches that would actually see some daylight every now and then instead of the inside of a safe.  
For me, this results in buying 'iconic' watches most of the time. True classics in terms of design, movement, history or a combination of all these aspects. For example, these icons include the Omega Speedmaster Professional, Rolex GMT-Master and (recently added) the Audemars Piguet Royal Oak. Michael Balfour wrote a nice book about iconic timepieces called ' Cult Watches'. Of course, some people may think differently on what an iconic timepiece may be. I can imagine that there are watch aficionados who consider an Ikepod Cunningham or a Bell & Ross BR01 to be cult watches as well.

Anyway, in the 10 years I have been buying or collecting timepieces, I always envied the people that just have one watch. Like the guy in the Patek Philippe advertisements, having a nice Patek Nautilus ref. 5711/1A, wear it almost a life time and then pass it on to the next generation (or someone else you love or care for). And in the beginning, I actually thought that an Omega Constellation would be my perfect "only watch". Or my Speedmaster Professional. Or my Rolex Sea-Dweller. Although I was able to wear a timepieces for months in a row, it turned out that I kept rotating timepieces from my collection (or buying new/other ones).

On some of the online watch forums, contributors tend to write about their latest acquisition as being their exit watch. By exit watch, they mean that they finally found their "only watch". Of course, after a while you see the same contributors adding a message that they bought something else or something new. To quote Michael Corleone in The Godfather part III, "Just when I thought I was out... they pull me back in."
Let me tell you this: There is no exit watch. At least, not for us watch addicts. An Omega Speedmaster Professional could be a perfect only watch. Or a Rolex GMT-Master. Or an Audemars Piguet Royal Oak. For a lot of people, they probably are. But we are spoiled. We complain about having no date on a Speedmaster Professional, the Royal Oak being a scratch magnet, the GMT-Master for not being as water resistant as a Sea-Dweller. It is rubbish. Normal people probably don't even come up with these lame excuses.
Would finding a new passion be a solution (or an excuse to only have one watch)? I guess not, because as soon as the word 'collect' comes in, you are lost… It doesn't matter what the subject will be.

Antiquorum, the world's leading watch auctioneer, is pleased to announce its upcoming 'Important Collector's Wristwatches, Pocket Watches, Clocks and Horological Tools' sale on March 28 & 29, 2009 at the Grand Hotel Kempinski in Geneva. This auction will occur during Baselworld 09, which attracts the most prestigious watch manufacturers and jewelers in the world. The auction, featuring 481 lots, brings together a remarkable selection of the finest timepieces by world-renowned watchmakers.

Highlights of this spring auction include two very rare Patek Philippe watches that represent milestones in the history of the brand, respectively Ref. 1518 in 18K pink gold with a special dial with enamel numerals, estimated between 600,000 and 800,000 SFr. and a Ref. 2499/100 in 18K yellow gold made in only 349 examples, estimated at 280,000-350,000 SFr.

The Collection of an Italian Gentleman is certain to attract attention, as it is a very interesting private collection of about 30 Rolex wristwatches highlighting the most significant watches made by Rolex since the 1940's.

Furthermore, in celebration of the Antiquorum's 35th anniversary, the Geneva 2009 catalogues take on a new look. Their special covers, designed by exceptional artists and photographers recognized for their unique creativity and interest in horology, highlight the excitement and elegance of extraordinary watches. In the spring catalogue, well-known French photographer Gilles Pernet brings his own personal vision to illuminate one of the exceptional watches from the auction.

The watches will be shown in Tokyo, Shanghai, Hong Kong and Geneva.

Saturday March 28 and Sunday March 29, 2009 Grand Hotel Kempinski, Geneva

Highlights of the March Geneva Sale   

Patek Philippe, Geneve, Ref. 1518, 1st series. Made in 1946, sold on October 21st. 1947.

Very fine and extremely rare, 18K pink gold wristwatch with perpetual calendar, moon phases, square button chronograph, register and tachometer, fitted with an 18K pink gold Patek Philippe buckle.
Probably unique, due to the enamel numeral dial.

This watch is an exceptional example of the signature complications made by Patek Philippe at the time. Patek was the first brand to produce perpetual calendar chronograph wristwatches in series.

Estimate: 600.000/800.000 SFr
             
        
Patek Philippe, la Ref. 2499-100. Made in 1980, sold on June 30th, 1980.

Very fine and extremely rare, 18K yellow gold wristwatch with round button chronograph, 30-minute register, perpetual calendar, moon phases and fitted with an 18K yellow gold Patek Philippe buckle.

This watch is the last variation of the above-mentioned complication. It is the last reference produced by Patek Philippe in a very small production series.

Estimate: 280.000/350.000 Sfr
             
        
Jaeger-LeCoultre, "Gyrotourbillon 1", N. 46/75. Made in a limited edition of 75 pieces from 2005.

Exceptional and highly complicated, large, water-resistant, 8-day going platinum wristwatch with visible inclined lightweight two-cage multi-axis spherical tourbillon Jaeger-LeCoultre caliber 177, two barrels with sapphire covers, "marchante" equation of time, perpetual calendar with retrograde month indication.

Estimate: 300.000/400.000 Sfr
             
        
Audemars Piguet. Limited Edition No. 8 - Maserati Anniversary - Millenary MC12 Tourbillon & Chronograph.

Made in a limited edition of 150 pieces in 2006 to commemorate the success of the Maserati MC12 in the 2005 FIA GT Manufacturers' Cup, sold on December 24, 2006.
Extremely fine and very rare, oval, platinum wristwatch with twin white gold and palladium alloy barrels, black carbon movement with blue anodized aluminum bridges, 10-day power reserve, visible one-minute tourbillon regulator, oval-button chronograph, register, tachometer and a platinum Audemars Piguet deployant clasp.

Estimate: 200.000/300.000 Sfr

These last two models demonstrate the important revival of mechanical watches in the 21st century, highlighting cutting-edge technology
 
             
        
Rolex, Ref. 6270/6263, "Cosmograph, Oyster avec diamants baguette". Made in 1985.

Extremely rare and very fine, water-resistant, 18K yellow gold wristwatch with round button chronograph, registers, bezel set with 28 baguette diamonds. The dial is set with 240 diamonds and nine sapphires, and fitted with an 18K yellow gold riveted Rolex Oyster bracelet.
One of the rarest Daytona Cosmograph references.

Estimate: 100.000/150.000 Sfr.
             
        
Rolex, Ref. 1665 "Oyster Perpetual Sea-Dweller". Made especially in 1972 for the Sultan Qaboos bin Said of Oman, and retailed by Asprey (London retailer).

Very fine and extremely rare, center-seconds, self-winding, water-resistant, stainless steel wristwatch with gas-escape valve, date and a stainless steel Oyster "Fliplock" bracelet.

This is a very rare variation of the Red Sea-Dweller that will raise a lot of interest among collectors and aficionados of the model.

Estimate: 50.000/70.000 Sfr

 The Collection of an Italian Gentleman:

     
Rolex, Ref. 6541 "Oyster Perpetual, Milgauss, Superlative Chronometer, Officially Certified". Made in 1958.

Very fine and extremely rare, anti-magnetic, water-resistant, center seconds, self-winding, stainless steel wristwatch with straight seconds hand, honeycomb dial and a stainless steel riveted Rolex Oyster bracelet.

Estimate: 90.000/130.000 Sfr
           
        
Ref. 8171, "Padellone" N°66 Rolex, "Perpetual, Precision". Made in 1950.

Extremely fine and rare, self-winding, 18K pink gold chronometer wristwatch with triple date, moon phases and fitted with an 18K pink gold Rolex buckle.

The reference 8171 is one of the most sought-after. It was produced from 1949-1952 in 18K yellow and pink gold as well as in stainless steel. The excellent un-restored condition of the present watch, including the interior of the case back, gives the collector an excellent opportunity to better understand Rolex production techniques.

Estimate: 180.000/260.000 Sfr
             
        
Rolex, "Oyster, Chronographe, Serpico Y Laino, Anti-magnetique", Ref. 6234. Made in 1954 and retailed by Serpico Y Laino (a retailer in Caracas, Venezuela).

Very fine and equally rare, tonneau-shaped, water-resistant, 14K yellow gold wristwatch with round button chronograph, registers, telemeter and tachometer and a polished and brushed 14K yellow gold riveted Rolex Oyster bracelet.

Estimate: 80.000/120.000 Sfr
             
        
Rolex, Ref. 1680 "Oyster, Perpetual Date, Submariner, 200m/660ft, Superlative Chronometer, Officially Certified". Made in 1974 for the Fuerza Aerea del Perù.

Very fine and extremely rare tropical red military submariner with Meter First, center-seconds, self-winding, water-resistant, stainless steel wristwatch with date and a stainless steel special riveted Fliplock bracelet.

Estimate: 30.000/50.000 Sfr

Revue FH - February 26 2009 - N# 4

Rolex has announced a new initiative to expand its international philanthropic programme to fund young pioneers and their groundbreaking projects around the world. In early 2010, the company will name the first five recipients of the Rolex Awards for Enterprise: Young Laureates Programme, honouring men and women between the ages of 18 and 30 with inventive ideas to solve tomorrow's challenges in science and health, applied technology, exploration, the environment and cultural preservation. Award recipients will each receive a US$50,000 cash prize to enable them to pursue an original project. Equally important, they will join the network of Rolex specialists and innovators who can offer invaluable expertise and guidance.
The Young Laureates Programme is an expansion of the Rolex Awards for Enterprise, which were established in 1976. The inaugural Rolex Awards commemorated the 50th anniversary of the Oyster chronometer, the world's first waterproof watch, and were created to encourage individuals ready to take on major challenges to benefit humankind and the environment. Since 1976, 110 Rolex Awards for Enterprise have been presented to Laureates and Associate Laureates from 40 countries, implementing projects in more than 60 countries. Recent winners include a social activist who has developed an affordable strategy to build housing for the rural poor using recycled materials in her native Paraguay (Elsa Zaldivar); a Scottish physicist who created a breakthrough method to predict volcanic eruptions via an unmanned helicopter (Andrew McGonigle); and a Jordanian chemist working to save the ancient archaeological site of Petra (Talal Akasheh).
«Rolex has a history of supporting individual excellence and achievement,» said Rebecca Irvin, director of the Rolex Awards for Enterprise. «By providing project support at a critical juncture in the careers of young people, the Young Laureates Programme will reward bright new ideas and encourage the next generation to meet the challenges of the future.» Like the original Rolex Awards, the Young Laureates Programme will act as a springboard for men and women who use their creativity to improve life on the planet.
«As our world becomes more interdependent and grows more complex, young people must bring new perspectives and fresh approaches to tackling our greatest challenges,» said Gilbert Grosvenor, Chairman of the National Geographic Society and a past jury member for the Rolex Awards for Enterprise. «Particularly in this era of global change and uncertainty, the Young Laureates Programme represents a vital investment in the brightest thinkers of tomorrow.»
To find young people around the world determined to carry out projects with a significant impact, a range of institutions, organizations and individuals will be invited to nominate potential candidates. Those who accept the nomination will complete an application form that explains the scope, goals and feasibility of their projects. An independent jury will select five individuals with b potential to advance human knowledge and well-being.
Each winner will receive the $50,000 prize over the course of two years. Funding of $25,000 each in the first year will give the Young Laureates the time to bring greater focus to their projects; the second instalment of $25,000 will propel the projects forward. Rolex may also provide additional support to the Young Laureates to pursue a related activity that will add further value to their work.
The Young Laureates Programme complements the original Rolex Awards for Enterprise, it does not replace it. In 2010, five Young Laureates will be selected; in 2012, five Laureates and five Associate Laureates will again be chosen. The two variations of the programme will thus alternate every two years.
Rolex's other global philanthropic programme, the Rolex Mentor and Protege Arts Initiative, also reflects an ongoing commitment to promoting excellence in the next generation. The Arts Initiative brings together emerging artists with re-cognized masters for a year of one-to-one collaboration in music, dance, literature, theatre, film and the visual arts.
Both the Arts Initiative and the Young Laureates Programme provide the gift of time to exceptional young people at a key moment in their professional lives. Through Rolex's support, these promising individuals are able to take their work to a new level and contribute to their surrounding communities and the wider world.