Discount Replica Rolex Automatic, Rolex Automatic Imitation Watches

Rolex Daytona White Gold Blue (116509-0071)

This is a great gift for a boyfriend, husband, or annoying little brothers. It looks really good for its price. And it comes in a nice box to give too. It only has the basic features that I can tell anyway.but I think thats all a Rolex Daytona watch should have for casual wear purposes. So yeah.its a killer buy.

---- [Rating: 5 / 5 stars]

Review by Misty De La Garza, From Ukraina Kremecnhug

Rolex Datejust Champagne Dial Automatic Stainless Steel and 18kt Yellow Gold Ladies Watch 116243CRJ

Great Seller, A+++++++++++++++++++++++++==

---- [Rating: 5 / 5 stars]

Review by Lucy G, From USA Douglaston

Rolex Datejust Lady 31 Pink Raised Floral Motif Dial 18k Rose Gold Automatic Ladies Watch 178241PFAO

This Rolex Datejust Lady 31 Pink Raised Floral Motif Dial 18k Rose Gold Automatic Ladies 178241PFAO watch is not only beautiful, but functional too. I wear it all the time and receive tons of compliments. I had a jeweler take a link out for me, and it fits nicely around my wrist. It appears to be kind of heavy, but once you get it on, you hardly feel it at all - I'm under 5' tall).

---- [Rating: 5 / 5 stars]

Review by Anett Csellar, From Brazil S?o Paulo, S?o Paulo

Renowned watch expert Paul Maudsley has joined Phillips as International Specialist, Director of the London Watches Department. He is credited with transforming the UK watch market and has handled over 20,000 watches in his 16-year career, which equates to one and a half watches every working hour of every working day over that period.

Maudsley has been collecting watches from the age of 13 and has thus developed a love and broad knowledge of horology. Organising watch auctions on three continents, Paul has been responsible for sourcing some of the finest quality timepieces in the world. He has a well-known passion for Rolex sports watches and has a great knowledge of the many different models and variations produced, setting numerous records for such pieces at auction.

Aurel Bacs, senior consultant says: "We warmly welcome Paul Maudsley to the team and look forward to working with him on the lead up to our sales this fall on 7 and 8 November in Geneva and our inaugural watch auction in Hong Kong taking place on 1 December. Our existing team of passionate specialists has already demonstrated their strength with the outstanding results from the May auctions in Geneva and will further benefit from Paul's knowledge and expertise."

Paul joins Phillips international team of Watch Specialists including Kate Lacey, Specialist based in London, Paul Boutros, International Strategy Advisor in New York and Jill Chen, Business Development Director, based in Phillips' Hong Kong office which opens in August.

I was lucky enough to work with Aurel Bacs at Christie's and I recognize his particular position in the marketplace. He is an extraordinary expert and a trusted advisor to most of the top watch collectors in the world. So when I found out that he was thinking of setting up his own company I thought we should have a conversation. Because I want to build up an auction house at Phillips that builds on what we have already established and looks at specific areas of the market and attempts to be the best it possibly can.

I am determined to set the highest possible standards and Phillips has just opened a new sales room at Berkley Square in London which has had a similar sort of impact because it gives us a viewing capability that is unmatched by any of the traditional auction houses in London. It is spectacular and it gives an idea of our aspirations and the standards we are setting. We want to offer the best environment for people to sell and buy in.

We are currently developing a spectacular space in Geneva for our auctions and brokerage business, about which we will be making some announcements in the coming weeks. But we definitely feel that an important part of our business will be private brokerage and auctions. What we are hoping is to become the trusted brokerage at the top end of the watch business.

  
It will be important. We can offer the key watch collectors the best possible service and the best possible access to watches. The brokerage and private sale side of the business will allow us to develop this kind of relationship and give people opportunities that they might not otherwise get. It's a key part of our business plan.

Yes, over the next couple of years, possibly as soon as November in Hong Kong, we will roll out a series of auctions worldwide. The final auction plan will be Geneva, Hong Kong, New York and London.

We have set ourselves some aspirational goals. We want to lead the market in vintage watches but at the high end. We are not about volume and we will be dealing with relatively low volumes but high values. Who knows how we will stack up against our competitors? They may decide to go into a much higher volume, low value business. Actually, you can see that already and we think this is the wrong way to go and we are going in the opposite direction and I think it is the right strategy for us.

I believe generally for Phillips that we need to give clients more choice and I think we will make a big impact.

I am always amazed at how low some of the estimates are and how well they compare with retail. If you look at some of the watches in the Rolex Day-Date sale they are below today's retail price, so to someone thinking about buying a watch this is an interesting alternative to buying from a jewellers. The watch may well maintain its value better than a new watch.

I have a small collection but coincidentally one of the watches I don't have is a Rolex Day-Date, so this is the perfect opportunity for me and there are a number in the sale that I like. Aurel always manages to get a bid out of me somehow.

 
No, we are allowed to bid but the way we do it is governed in a special way. We have to leave bids in writing before the sale. 

The Phillips Watch Department, based in Geneva, will partner with the firm of Aurel Bacs and Livia Russo. Bacs & Russo, specialising in Fine Collectors Watches, has been established in response to the ever-increasing need for collectors around the world to easily access scholarship, guidance and quality across the board.

The department brings together many prominent figures from the watch industry, including Nathalie Monbaron in Geneva, who will be supported by Virginie Liatard. Paul Boutros has been appointed as strategy consultant and will be Phillips' main representative in New York office.

Phillips will roll out its international Watch auction calendar with two inaugural evening sales taking place in Geneva in May 2015. The first will be a high profile various owners evening sale dedicated to the finest collectors' pieces, spanning two centuries of watchmaking of unique quality, rarity and condition. The accompanying sale will be dedicated to one of the world's most famous wristwatches: the Rolex Day-Date. Phillips will partner with Pucci Papaleo, one of the most eminent scholars in the world of Rolex collector's watches. The inaugural watch auctions will take place in Geneva on Saturday, 9 May at 7PM and Sunday, 10 May at 7PM.

In the following seasons, the department plans to expand its sales calendar around the world, organising sales in flagship premises in London, New York and soon in Hong Kong.

Integral to the department will be a brokerage, based in Geneva, specialising in the highest level of private sales, assisting collectors around the globe outside of the auction season.

Under the guidance of Aurel Bacs, the Phillips Watch Department aims to lead the market thanks to its team of specialists' second-to-none outreach within the collecting community and its uncompromising approach to quality.

On behalf of Bacs & Russo, Aurel Bacs says: "We are immensely excited to be asked to partner with Phillips as their consultants and to work with a department built from scratch. It is a privilege and a dream come true to realize a concept that Livia and I believe should be the answer to today's ever increasing market, composed of savvy and passionate collectors. It is a pleasure to be united with many distinguished specialists from the industry that Phillips has brought together for this new department."

Edward Dolman, Chairman and CEO of Phillips says: "I am delighted to be working once again with Aurel Bacs who has established himself as the market leading expert in this field over the last decade".

Undoubtedly besieged by newsdesks from all over the world, the green giant with the crown thus decided to react with these two sentences sent to the media: "Rolex confirms the arrival of Jean-Frederic Dufour, current CEO of Zenith, to ROLEX SA to take over the direction at a date still to be determined, and in agreement with the company's standing CEO, Gian Riccardo Marini. All other communication will be released in due course."

This is a big surprise in industry circles, since nobody expected Jean-Frederic Dufour to leave Zenith in the middle of its resurgence, nor Rolex to change managing director again so soon. Under the influence of the man from Geneva, Zenith had once again started to experience b growth. One of the symbols of this new direction was Zenith's sponsorship in 2012 of the fastest man in the world, Felix Baumgartner, the famous adventurer who broke the speed of sound in freefall from a capsule on the edge of space at an altitude of 39,000 metres.

After the stars of Zenith, the loyal captain of Jean-Claude Biver (the boss of LVMH's watchmaking activities) now sets sail for the crown of Rolex. A yachtsman in his free time, he will undoubtedly be looking forward to attending a few stops on the Rolex circuit, since this brand is one of the most heavily involved in sailing with events on all oceans from January through to December.

In what is either a coincidence in career paths or a genuine acknowledgement of the "Chopard school", Jean-Frederic Dufour will be bumping into his former colleague from Chopard, Philippe Peverelli, once again in the corridors, since he heads up Tudor, the other brand in the Rolex group. From Le Locle to Geneva is a small step for a commuter but from Zenith to Rolex is a giant leap for its boss.
 

Recent scientific research conducted by German psychologists looked at the manner in which the brands condition, stimulate and influence our brains and therefore the manner in which we perceive reality. How do brands affect our brains and how also do incorrect information on the brands in question alter our perception right into the furthest recesses of our neuronal cavity. These are the questions that were asked by researchers Simone Kuhn and Jurgen Galllinat.
Learnedly entitled "Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain", their very serious experiment involved having MRI scans conducted on some 15 people (all perfectly sane, with no particular neurological or medical history, explain the researchers who also emphasise that "they were all right-handed" - doubtless because in left-handed people, the brain lobes are the other way round). Two specific areas of the brain were targeted: the orbitofrontal cortices, the home of subjective thought that given to different products one sees, and the ventral striatum, the area connected to reward and pleasure. An area which, as we will see, can "light up" at the slightest mention of a known brand, suggesting all the promises of "pleasure" that it is supposed to bring us.
 

The MRI guinea pigs were given four samples of a cola drink through a tube for them to give their opinion of each sample on a scale from 1 to 8. However these samples were not anonymous - and prior to each ingestion (repeated several times in different quantities), the logo of the brand was quickly shown on a screen: Coke, Pepsi, River Cola (a cheap brand that is well-known in Germany) and an imaginary T-Cola. To reinforce the guinea-pigs' belief, they were allowed to see four large syringes, all different, duly labelled with the name of the various brands.
Unsurprisingly, Coke and Pepsi won the vote hands down, leaving the other brands streets behind. Certain participants, the study explains, even express their b preference for Coke and Pepsi and their dislike of other brands. The glitch? The four mixtures were perfectly identical, and all strictly composed of a mixture of Coke, Pepsi, River and T in equal parts.

The result of the MRI scan showed that the orbitofrontal cortex where worth is evaluated was less used in the case of well-known or recognised brands, because this worth is retained and accepted in our connections. If one transposes this into the realm of watchmaking, one could say that on the scale of watchmaking brands, the orbitofrontal cortex does not need to get involved when it hears the word "Rolex", but will work overtime at the sound of the brand "Von Graffenried & Cousins", for example.
On the other hand, the ventral striatum which is the centre of reward and pleasure becomes active at the very name of a known brand - while it remains completely "silent" when it comes to unknown brands. Brands therefore have the power to arouse those neurones responsible for pleasure, reward and satisfaction to the point of preventive titillation.
 

Continuing with the methodology used in the cola experience, could one apply the same research methods to watchmaking? This would not be about tasting an undetermined liquid, but rather for example being given a chance to discover the most recent model of a brand in an exclusive sneak preview.
We might thus manufacture a watch representing a hybrid of several different models, including for example an Omega case, with a Rolex bezel, an Ice-Watch dial, Von Grafenried & Cousins pushers and Rochat & Meylan hands...The movement, also a perfect hybrid, could be presented as a Patek Philippe or alternatively a movement made in Shenzen and the strap leather as being made by Hermes or imported from Albania.
The consumers undergoing the MRI would be told that they were going to be given an exclusive presentation of a brand new Rolex, Omega, Rochat-Meylan, Boomtime or Von Grafenried & Cousins model, a claim borne out by the logos on the watch.
What do you think the result would be? How, for example, would the ventral striatum react to the announcement of a totally new Von Grafenried & Cousins model? Probably a scientifically measurable flat encephalogram, whereas on the contrary, one might well imagine that the very mention of the upcoming discovery of a brand-new Rolex model would trigger a whole host of neurones - especially among bloggers, whose ventral striatum would quite likely start performing a belly dance!
Poor us!
We thought that only our sacrosanct "free will" determined our choices and our intimate desires, but this does not appear to be the case. Something like Pavlov's dog which started salivating and slobbering simply when it heard the bell ringing signalling its food - and even if the food never appeared again - we unconsciously vibrate and get excited at the mere thought of promised pleasures that for most of us will always be unattainable.
 

On 11 May 2013, Sotheby's Geneva first Saturday auction of Important Watches will present worldwide collectors with a rich selection of over 400 horological creations. Covering two centuries of watch history, the sale has been curated to include some of the finest timepieces from the 19th century through the present day. The impressive group of vintage and modern wristwatches is led by renowned manufacturers, such as Rolex and Patek Philippe, as well as timeless legendary models, such as the IWC Ingenieur and Audemars Piguet's Royal Oak, which have been constantly reinvented over the past several decades.
 

Highlights of the sale include a very fine example of the reference 5029 by Patek Philippe from 1997 (est. CHF 350,000-450,000/ $371,000-477,000), the No.10 Royal Oak Chronograph Leo Messi sold to benefit the Leo Messi Foundation, as well as an entire section dedicated to rare vintage examples and limited editions of the Ingenieur watch, tracing almost 50 years of its history. The group of vintage wristwatches is also highlighted by illustrious provenance, with two Patek Philippe timepieces that belonged to Georges Simenon (1903-1989) - the masterly Belgian novelist whose Inspector Maigret Mysteries made him one of the most widely published authors of the 20th century. The total sale is expected to achieve in excess of CHF 6.5 million. 

WORLDTEMPUS - 22 June 2012

"We're building our own case making facility," general manager Yves Mathys explains as we ask about the big cranes visible from the windows of Horometrie SA in the small Swiss village of Les Breuleux. This is the home of Richard Mille and the place where most of his extraordinary watches are assembled. Others are assembled down the road at Audemars Piguet Renaud et Papi in Le Locle, and until recently many of Richard Mille's watch cases were made just across the street at case maker Donze-Baume.
When Richemont took over Donze-Baume in 2008, Richard Mille was given a five-year grace period to find a new case maker. In the end, the little company decided to build its own case making factory, which will open the end of 2012, just a stone's throw from the present location. However, the knowhow required for the incredible RM 056 Felipe Massa Sapphire Tourbillon Split-Seconds Competition Chronograph introduced earlier this year at the S.I.H.H. in Geneva was something extraordinary. It, however, was made by a different supplier - and not actually a case maker.

Luxurious sapphires
The cases of the RM 056 are made by sapphire crystal manufacturing company Stettler Sapphire AG in Lyss. "We produce 80 percent of all sapphire crystals in the luxury watch business," head of sales and marketing Hans Studer explains when we pay the company a visit to get an intimate look at the process of making the transparent case of the RM 056. "Basically, we are the main supplier for watch companies producing watches costing 2,000 Swiss francs and more," he says while showing trays full of sapphire glasses made for brands such as MB&F (Maximilian Busser & Friends), Rado, Patek Philippe, and Rolex.

Record-breaking sapphires
Stettler made the 14.3-millimeter thick crystal fitted on the Rolex DeepSea Challenge that is water resistant to 12,000 meters. "We made a total of five crystals for the Sea-Dweller DeepSea Challenge model," Studer says, though he declined to reveal whether Rolex actually also produced five watches for the record-breaking dive of 10,898 meters made by film producer James Cameron in March 2012.
Even if Stettler is used to tough assignments, the case of Richard Mille's RM 056 was something else. "For Stettler it was an incredible experience to develop this sapphire case," Studer continues. "Each of the three parts made of Kyropoulos sapphire takes weeks of finishing and we have a CNC machine dedicated only to the production of the RM 056 cases," he says showing the brand-new cutting machine that runs 24 hours a day in order to meet the demand of the five people who ordered the RM 056 during the fair in January. "The case back alone takes five weeks to finish, which means it will take a whole year to finish all five cases," Studer says matter-of-factly.

Mutual invest
Leaving the Stettler premises, I can't help thinking that one could have the impression that Richard Mille and his suppliers "R&D" each other, pushing the boundaries for modern watchmaking in an otherwise rather conservative business. The innovative and unconventional mind of Mille demands a lot from his suppliers and without their skills, machinery and ? last but hardly least ? flexibility, many of Mille's timepieces would never have made it onto the wrists of their owners today.
Art of time
After the visit to the Richard Mille boutique in Geneva, Horometrie and Stettler, it also occurs to me that in fact the ultra-light RM 027 adorning tennis player Rafael Nadal's winning wrist and its white counterpart, the RM 038 that sits on golfer Bubba Watson's wrist, are much more than just innovative timepieces. They are ticking pieces of art and would fit in just as well at Art Basel as they do at S.I.H.H. in Geneva.

When you acknowledge this fact and consider Mille's watches as art you don't just buy one of his watches. You invest into his artistic and creative mind, just like you invest in a Warhol, Prince or other contemporary art that pleases not only the eyes, but also seem to justify the exuberant prices asked. And as an added bonus, Mille's watches show the time too.

Juan Martín Del Potro had an easier time bringing home the gold at this tournament than perhaps others. It was obvious he felt right at home on the red clay of the Lisbon suburb's courts: disposing of France's Richard Gasquet (number 18 in the ATP rankings) in the finals and Switzerland's Stanislas Wawrinka (number 21) in the semifinals, the gentle giant put his Rolex Milgauss on his wrist directly after shaking his opponents' hands at every match.

Furthermore, Salomão Kolinski of the retail chain Boutique dos Relógios was on hand to present the winners with timepieces from Omega for the third year running. As Del Potro's Rolex ambassadorship prevented him from wearing other timepieces, he gifted his Seasmaster to the best Portuguese player, João Sousa, who lost to Spain's Albert Ramos in the quarterfinals in a valiant battle.
 

The ladies' champion, Estonia's Kaia Kanepi - currently number 26 in the world - received a ladies' Constellation.

When it appeared in 1956, the DAY-DATE was the first wristwatch with a calendar indicating the day of the week spelt out in full in a window on the dial. The DAY-DATE adorned with a new gem-set dial perpetuates Rolex's legendary excellence and displays all the brand's watchmaking know-how and technology.

Chocolate, diamonds and rubies
In an 18 ct EVEROSE gold case of incomparable lustre, this DAY-DATE is fitted with a chocolate colour dial on which the hours are marked by precious stones: eight diamonds and, at 6 o'clock and 9 o'clock, baguette-cut rubies.

Rolex pink gold
The 18 ct EVEROSE gold of the OYSTER case and bracelet is alloyed by Rolex in its own foundry before being shaped in the brand's workshops. The incomparably warm tone of this exclusive pink gold alloy developed by Rolex is heightened by the addition of a touch of platinum. Its unique lustre is the result of the extreme care with which it is shaped, machined and finally polished.

The OYSTER case, symbol of waterproofness
The DAY-DATE's 36 mm OYSTER case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of proportion and elegance. The characteristically shaped middle case is crafted from a solid block of 18 ct gold. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TWINLOCK double waterproofness system, screws down securely against the case. The fluted bezel is a Rolex signature aesthetic feature. The crystal, with a CYCLOPS lens at 3 o'clock for easy reading of the date, is made of virtually scratchproof synthetic sapphire. The waterproof OYSTER case allies refinement with efficiency in protecting the DAY-DATE's high-precision movement.
Calibre 3155, a superlative chronometer
This DAY-DATE is equipped with calibre 3155, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all PERPETUAL movements, the 3155 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, like that of all OYSTER watch movements, makes it singularly precise and reliable. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.

Comfort and elegance of the OYSTER bracelet
This DAY-DATE model is fitted with an 18 ct EVEROSE gold OYSTER bracelet with a concealed folding CROWNCLASP. Developed and patented by Rolex, this elegant solid-link bracelet offers remarkable comfort and ease of use.

WORLDTEMPUS - 24 October 2011

It was hard to imagine the watch industry before George Daniels, and it will be hard to imagine this place now that he has left it: Daniels was nothing if not an iridescent figure, often setting the tone of good horological taste behind the scenes.
This might be hard for newcomers to imagine today since Daniels only created a total of 37 watches - pocket watches, no less - in addition to a series of 50 wristwatches completed together with protege Roger Smith called Millennium as well as the beginning of the collaborative venture with him introduced last year. As avid followers of horological history will know, the Omega base caliber powering the 50 Millennium timepieces held special meaning. Daniels was, of course, the inventor of the co-axial escapement that is now utilized in every single Omega wristwatch.
 

A true expert
Though Daniels began his professional life after serving his country in World War II with the proverbial 50 quid in his pocket - just enough to buy his first set of tools, as the story goes - his drive, ambition and enormous talent made him a very wealthy man. Some of his fortune was acquired by buying and selling precious vintage pieces and selling 35 of his own unique pocket watches, but most of it came from selling what was to become his most famous invention to the Swatch Group.
No two of Daniels' creations were ever completely alike. The next watch was always undertaken because Daniels had another idea to try out, another escapement to experiment with or desired other functions. He invented the co-axial escapement in 1975, but did not patent his perfected design until 1980. After a long search that involved talks with both Patek Philippe and Rolex over the course of a decade and a half, Daniels eventually sold the design to Omega, who needed almost another decade to bring it to serial fruition. Though the patent has now run out, no other watch brands use the co-axial aside from Omega and Smith, who has adapted it for use in his own masterfully crafted timepieces, which also contain other traditional elements of English watchmaking.
 

Personal memories
When I entered the watch industry, I had no idea who Daniels was. I soon read his opus "Watchmaking" (which was recently republished by Watchprint) in order to learn the basics. However, it was only after becoming friends with various independent watchmakers - predominately members of the AHCI - that I began to understand his place in our industry. One year at Basel, one of them even stood in line at the Omega booth in order to get his own copy of "Watchmaking" signed by the master - and couldn't stop beaming at the chance to meet his idol. Tellingly, François-Paul Journe also worshipped Daniels, even going so far as to present him with one of his own watches last year. For my own part, I found myself fairly well in awe in the presence of Dr. Daniels (he was presented with an honorary title later in life). His technical and industry insights and knowledge were eternally enlightening.
 

George Daniels passed away at his estate on the Isle of Man following complications arising from hip replacement surgery at the age of 85. A funeral is expected to be held on the Isle of Man in about two weeks' time. Fans of Daniels will be pleased to know that a biography written by Michael Clerizo with the current working title "George Daniels: A Master Watchmaker and His Work" is due to be published next fall.
George Daniels, A Master Watchmaker & His Art
FRENCH VERSION (216 Pages • 240 ill. • Format : 29.5 x 29.5 cm. Price : CHF 160.00 • € 140.00).
ENGLISH VERSION (216 Pages • 240 ill. • Format : 29.5 x 29.5 cm. Price : CHF 105.00 • € 93.00).
 

GMT Italia - Summer 2011

Amongst the teams competing in the great watchmaking championships, two "dream teams" draw particular attention to themselves. One of them, led by Jean-Claude Biver, is stabled with the LMVH group. The other, under the watchful eye of Georges Kern, is to be found at the heart of the Richemont group.
Both run a brand, while

At LMVH, annual sales in the watchmaking and jewellery sector added up to close on a billion euro on December 31 last year, showing an almost insolent 29% increase. At Richemont, it took only six months to pass the 900 million euro mark with the watchmaking division alone. Here also, growth was nothing short of incredible: +38% for the semester April to September 2010! Both these captains of industry face huge pressure, stiff competition - including internally - and similar challenges: conquering new markets, managing the supply chain and distribution network, ensuring growth and coherence with the brand values. Even though the demands - and successes - are similar, their style is completely different. There is Jean-Claude Biver's spontaneous, creative marketing. This man shows off his brand, Hublot, in the most unexpected places, maximising opportunities at major events. He is able to evaluate an event and make a decision in just a few minutes, moving onto turf already occupied by his competitors. We saw him flirt with Alinghi before taking over its sponsorship from Audemars Piguet. We saw him on the illuminated referee boards at the last World Cup, as well as lighting up the Vendôme column standing at the heart of the most prestigious location in Paris - and incidentally right in the middle of the logo of Van Cleef & Arpels, a watchmaking colleague and competitor. His brand is to be found on skis, bicycles and even... cheese wheels!

Georges Kern on the other hand, practises business school marketing with unfailing rigour. In his realm, creativity is not paramount, but is channelled and used as part of a long-term strategy. Be it IWC, Baume & Mercier or Roger Dubois, the markets are fragmented, with products distributed on a value pyramid and innovations selected depending on gaps that need to be filled, building the worlds of reference frameworks that accompany each brand down to the last detail. Baume & Mercier is spending this year under the Capeland banner, with its American East Coast flavour, while IWC took up residence in Portofino. Roger Dubois is ticking to casino time and even its USB sticks are shaped like gambling chips. Exuberance vs rigour, instinct vs strategy, the completely opposing style of these two men is apparent on all levels. Take their annual reports on the figures and performance of their brands.

The Richemont Group to which IWC belongs tends not to say too much and prefers to opt for secrecy, much in the same manner as private banks, as if opacity were a measure of power and success. In this respect, the operational style of the group chaired by Johann Rupert is very similar to that of Rolex. Jean-Claude Biver, on the other hand, sends waves of text messages to announce the results of his most recent exhibition, or the signing of a new partnership. At the end of the day, the information that he is supposedly sharing is necessarily only partial, but it is shared with such enthusiasm that it leaves a pleasantly transparent aftertaste.

WORLDTEMPUS - 8 June 2011

The world-class tennis tournament in the heart of Paris seems to be the stage that tennis has set to show off players' and spectators' love of watches.
Rafael Nadal's spectacular win over Roger Federer in the finals of the tournament - his sixth French Open championship on the slow red clay in seven years - represents a continuation of Richard Mille's foray into high-profile ambassadorships. Confirming Mille's ever-accurate nose, world number one Nadal has been on a serious winning streak since first strapping the controversial RM 027 tourbillon to his sweaty wrist last spring.

WORLDTEMPUS - 15 October 2010

The visibility of Rolex as the world's most recognizable status watch for men comes at the expense of overshadowing the brand's innovations in the ladies' segment. From the beginnings of the Oyster in 1926, Rolex has produced both men's and ladies' watches. However, with few exceptions, that was back in the days when ladies' watches were simply smaller versions of men's watches. It wasn't until the 1990s that the top brands began to make ladies' watches distinguishable from their men's collections, and the results have been transformational. Brands have deftly combined the metiers d'art to include gem setting, enameling and engraving with original designs for women, all the while retaining their signature looks. Rolex's new Datejust collection is a perfect example of this subtle combination and how far ladies' watch design has come.

For a brand whose men's designs never vary substantially from the signature elements of the collection — logo crown, Cyclops date window with magnifying lens and distinctive case and bracelet design — all of which can be found on the new Ladies' Datejust — the design is nevertheless pretty out-there. With applied floral motifs, random gypsy-set diamonds on the bezels and options of purple or green dials, Rolex has introduced one of the most decorative ladies' collections on the market.

The applied floral motifs on the dials are produced using an electroforming technique involving a deposition of either rhodium, yellow gold or pink gold over a pattern created from a metal plate. The flowers, aside from identifying the watch unquestionably as a ladies' style, add dimension and volume to the dial. Not surprisingly, the PVD technique used to color the flowers as well as the purple dial (available on rose or white gold models) and the olive green dial (available on the yellow gold model) is exclusive to Rolex and patented.
The brand's gem setting is also done in-house. The bezels are set with 24 diamonds that are gypsy-set or 46 diamonds in a single row, and the Roman numeral at 6 o'clock are also diamond set. All the work done on this takes place at Rolex's Chêne-Bourg site, located in the eastern part of the canton of Geneva — one of four Rolex manufacturing sites in Switzerland. This facility is home to the brand's in-house gemology department and houses all Rolex activities linked to dial creation and manufacture, including jewelry and gem setting.

With so many Cartier accounts closing this year, the new Rolex Ladies' Datejust is the obvious line to fill that showcase space. U.S. prices range from approx. $7,150 to $8,980.

23rd July 2009 - www.fratellowatches.com

As a watch aficionado, I am very thankful to the initiators of the early online communities like WatchUseek and TimeZone. Not only for providing so much information on watches in an era (late 1990s) that wasn't as advanced as it is now (with all the web 2.0 initiatives like Facebook, LinkedIn and of course watch portals like WorldTempus), but also for the many watch friends it brought.

Post-2003, watch forums have been popping up like mushrooms and everybody seems to have his/her own preferences. Besides the giants mentioned before, there are several low-profile forums focused on just a few or even one single brand. The advantage of these smaller communities is that the crowd knows each other, laid back tone of voice and fewer rules than at the larger watch communities. However, a new member can easily think he ended up in a digital Cheers bar ("where everybody knows your name."). Also, the downside of a smaller watch community is that the learning curve becomes less and less steep after a while. Discussions will probably end-up in joking around instead of watch content. Content is king, but you will need enough traffic to keep it alive and interesting.

One of the watch communities that have gained great respect amongst collectors and aficionados is the German based R-L-X forum, also known as 'Das Rolex Forum'. Although German based, there are a few subforums available in English, so everybody is able to participate in this community. There is a lot of knowledge in this forum, and the tone of voice is very friendly. It is actually so friendly, that it seems that a lot of members have become personal friends. Looking in their Get-ToGether subforum, you'll see that there are almost monthly meetings across all of (mainly) Germany and Austria.

I think that R-L-X left off where the famous Paneristi community ended. The Paneristi forums have been on-line for quite some years now, and it is a great community, but it seems that technology-wise, they didn't improve. There is only little interaction on building a b knowledge base and just minor efforts to keep up with new technology and web applications. However, if you are interested in Panerai watches, it is definitely the place to start.
Regardless of your preference for certain watch brands or types (dive-/pilot-/military watches etc.), our common interest in them enables us to create great platforms to share knowledge and even more important, share our passion with each other. Since those first days at the online watch communities, I have made great friends throughout the years. Not only people in my own country, but from all around the globe. Wherever I go in the world, there seems to be always another watch aficionado in my network of watch friends who offers me a coffee, beer or even diner. I think this is the best part of being a watch nut, sharing passion with a lot of (different) people.
I can't imagine collecting watches would be as fun as it is now without sharing the passion through online communities!

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