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Watches News

  • Newsletter - How to name a watch

    Telling the difference between a Carrera and a Daytona is easy, as is spotting an Aqua Terra from a Terra Luna. You don't even need the brand names to help you. But what about the new collections by Emile Chouriet and Ernest Borel, two Swiss brands with a presence in Hong Kong and China that is difficult to conceive unless you have been there and seen the giant billboards that dominate the skyline. The two new models presented today on WorldTempus both embody the ultra-classic style that appeals to the Chinese consumer, combined of course with an affordable Swiss Made calibre. They go to show that at a certain price point buyers are definitely making their choices based on looks rather than brand or collection names.

    Inspired by a photo showing 18 Rolex Submariner "Comex" watches on the Internet, David Chokron offers some interesting insights into the notion of exclusivity in watchmaking. Can a one-thousand-piece limited edition (not to mention a 15,007-piece one) really be considered as exclusive?

    Our build-up to the GPHG 2015 officially starts this week as Camille Gendre takes a look back over 14 years of Aiguille d'Or winners. Will she find a pattern that could give a hint about this year's winner? We will continue over the coming weeks with a look at the members of the 2015 jury and some interviews with previous winners.

  • Auctions - Interview with Edward Dolman


    I was lucky enough to work with Aurel Bacs at Christie's and I recognize his particular position in the marketplace. He is an extraordinary expert and a trusted advisor to most of the top watch collectors in the world. So when I found out that he was thinking of setting up his own company I thought we should have a conversation. Because I want to build up an auction house at Phillips that builds on what we have already established and looks at specific areas of the market and attempts to be the best it possibly can.


    I am determined to set the highest possible standards and Phillips has just opened a new sales room at Berkley Square in London which has had a similar sort of impact because it gives us a viewing capability that is unmatched by any of the traditional auction houses in London. It is spectacular and it gives an idea of our aspirations and the standards we are setting. We want to offer the best environment for people to sell and buy in.


    We are currently developing a spectacular space in Geneva for our auctions and brokerage business, about which we will be making some announcements in the coming weeks. But we definitely feel that an important part of our business will be private brokerage and auctions. What we are hoping is to become the trusted brokerage at the top end of the watch business.

      
    It will be important. We can offer the key watch collectors the best possible service and the best possible access to watches. The brokerage and private sale side of the business will allow us to develop this kind of relationship and give people opportunities that they might not otherwise get. It's a key part of our business plan.


    Yes, over the next couple of years, possibly as soon as November in Hong Kong, we will roll out a series of auctions worldwide. The final auction plan will be Geneva, Hong Kong, New York and London.


    We have set ourselves some aspirational goals. We want to lead the market in vintage watches but at the high end. We are not about volume and we will be dealing with relatively low volumes but high values. Who knows how we will stack up against our competitors? They may decide to go into a much higher volume, low value business. Actually, you can see that already and we think this is the wrong way to go and we are going in the opposite direction and I think it is the right strategy for us.


    I believe generally for Phillips that we need to give clients more choice and I think we will make a big impact.

    I am always amazed at how low some of the estimates are and how well they compare with retail. If you look at some of the watches in the Rolex Day-Date sale they are below today's retail price, so to someone thinking about buying a watch this is an interesting alternative to buying from a jewellers. The watch may well maintain its value better than a new watch.


    I have a small collection but coincidentally one of the watches I don't have is a Rolex Day-Date, so this is the perfect opportunity for me and there are a number in the sale that I like. Aurel always manages to get a bid out of me somehow.

     
    No, we are allowed to bid but the way we do it is governed in a special way. We have to leave bids in writing before the sale. 

  • Newsletter - The Swiss Made watchdog

    Our Venezuelan contributor Rafael Fernandez was astonished at the efficiency of the Swiss customs when he arrived at Zurich airport to cover Baselworld. He and his wife were politely screened at the airport and asked whether they were carrying any watches. Like any self-respecting watch journalist, Rafael had brought with him a small collection to last him through the show, which he offered for inspection. He was impressed when the customs official could instantly tell from the serial number of his Rolex that it had indeed been shipped originally to his home country of Venezuela.

    Last week I discovered that this highly knowledgeable "customs inspector" was in fact one of the Swiss Watchmaking Industry Federation's team of roving experts, who were stationed at the cargo and passenger terminals at Basel and Zurich airports and prowling the halls of Baselworld during the show, looking for violations of the Swiss Made label, misleading customs declarations and breaches of trademark law. With the kind permission of the Federation Horlogere we have just reproduced the detailed report on this highly coordinated surveillance operation.

    We also delve behind the scenes of another story this week, as Olivier Muller reveals the secret history of Carl F. Bucherer's Patravi TravelTec model, which ultimately led to the brand becoming a genuine manufacture. The leading figures of the industry continue to share their thoughts with WorldTempus. After today's profile of Longines CEO Walter von Känel, Bulgari's Guido Terreni and Romain Gauthier take the floor later on this week.

  • Ball Watch Co. - Interview with Daniel Alioth

    WordTempus: What sets Ball watches apart from the competition?

    Daniel Alioth: Ball Watch has always been linked to the history of railways and the establishment of railroad standard time but nowadays we communicate around the kind of exploration that was first made possible by the railways connecting the world.
    If you take a piece such as the one Olivier Muller tested on his trip, you can see that it is extremely robust, shock-resistant and has very masculine qualities. We are not afraid of saying that we have a collection that is 95 per cent masculine.
    Unlike many brands who work exclusively on developing the movement, we work on both the interior and the exterior, aiming to improve precision by eliminating the impact of factors that can affect it, such as shocks and magnetism. We have a reputation for working a lot on cases. If we consider the two major new launches this year, the Slide Chronograph and the Magneto S, both have patented improvements to the case.


    Tell us more about the new Magneto S…
    With the Magneto we worked on the anti-magnetic properties of the case. We did not want to enter the titanic battle in which Omega and Rolex are already engaged and we felt that the customer is already a little lost when we start to talk about resistance to magnetic fields (or even sometimes about water resistance). We like to remain down to earth and honest.
    The concept of an anti-magnetic watch is not something new. The Rolex Milgauss has been around for a decade, I think. What we wanted to do was introduce a more playful element to it. The idea behind the Magneto S was for the customer to understand the concept of anti-magnetism by playing with the watch.

    What are the important markets for Ball Watch Co.?
    Asia is by far our biggest market, with the USA in second place. But we have done things a little differently. A lot of brands started with their Swiss Made philosophy and initially targeted Europe, then expanded to Asia and the USA. We are an American brand but with a philosophy that remains very Swiss. So the idea was to redevelop the brand in the USA and take a bet on Asia long before other brands.
    We have been present in Asia since the early 2000s so for us it is an established market. It may sound surprising, but our investment to develop the brand is now being made in Europe, Russia and the Middle East.

    And what about the local market in Mexico?
    As you may have seen the level of watchmaking knowledge here is very high. But there is also an important aspect related to notoriety. Customers have a high purchasing power and not only do they want something different, they often want something that meets their needs for a mechanical watch but is perhaps not as well known. I had a customer here who purchased a watch from me because it was less well-known than some of the bigger brands and he was worried that if he wore one of the more recognizable brands he would be exposing himself to robbers.

    What can we expect from Ball Watch Co. over the next twelve months?
    This year we worked on anti-shock and anti-magnetism. I think next year we will continue along these lines but perhaps adding other functions. We will also work on reducing the size of some of our robust watches and adding the Magneto function to a chronograph, for example.

  • Collectors' watches - Phillips creates a Watch Department

    The Phillips Watch Department, based in Geneva, will partner with the firm of Aurel Bacs and Livia Russo. Bacs & Russo, specialising in Fine Collectors Watches, has been established in response to the ever-increasing need for collectors around the world to easily access scholarship, guidance and quality across the board.

    The department brings together many prominent figures from the watch industry, including Nathalie Monbaron in Geneva, who will be supported by Virginie Liatard. Paul Boutros has been appointed as strategy consultant and will be Phillips' main representative in New York office.


    Phillips will roll out its international Watch auction calendar with two inaugural evening sales taking place in Geneva in May 2015. The first will be a high profile various owners evening sale dedicated to the finest collectors' pieces, spanning two centuries of watchmaking of unique quality, rarity and condition. The accompanying sale will be dedicated to one of the world's most famous wristwatches: the Rolex Day-Date. Phillips will partner with Pucci Papaleo, one of the most eminent scholars in the world of Rolex collector's watches. The inaugural watch auctions will take place in Geneva on Saturday, 9 May at 7PM and Sunday, 10 May at 7PM.

    In the following seasons, the department plans to expand its sales calendar around the world, organising sales in flagship premises in London, New York and soon in Hong Kong.

    Integral to the department will be a brokerage, based in Geneva, specialising in the highest level of private sales, assisting collectors around the globe outside of the auction season.

    Under the guidance of Aurel Bacs, the Phillips Watch Department aims to lead the market thanks to its team of specialists' second-to-none outreach within the collecting community and its uncompromising approach to quality.

    On behalf of Bacs & Russo, Aurel Bacs says: "We are immensely excited to be asked to partner with Phillips as their consultants and to work with a department built from scratch. It is a privilege and a dream come true to realize a concept that Livia and I believe should be the answer to today's ever increasing market, composed of savvy and passionate collectors. It is a pleasure to be united with many distinguished specialists from the industry that Phillips has brought together for this new department."

    Edward Dolman, Chairman and CEO of Phillips says: "I am delighted to be working once again with Aurel Bacs who has established himself as the market leading expert in this field over the last decade".

  • Eterna - The essential KonTiki Date

    Having a passion for a job is wonderful but it can make us lose touch with… reality. Exactly: we in the watch media are spoiled by constantly reporting on extraordinary creations and stratospheric masterpieces that can be worth the same as a penthouse in a major European city or a luxury yacht; sometimes we get to test many of them, but we can seldom afford most of those dream watches. In my case, I'm frequently pulled back to Earth by friends wanting me to write about "regular watches for ordinary people" or asking me for advice regarding the purchase of a good mechanical timepiece with a price tag between 1,000 and 2,000 euros - and even though there are several brands capable of providing a nice product in that range, there aren't many affordable ones exuding icon status and capable of capturing your imagination. I would say the Eterna KonTiki Automatic Date is one of them.

    I must confess to being emotionally attached to Eterna's KonTiki line since I acknowledged it existed, because in my youth I read Thor Heyerdahl's book on his 1947 saga across the Pacific on a primitive balsa raft (christened KonTiki, 'God of Sun') just to prove an anthropological point of view. During that journey, the Norwegian ethnographer and his five-man crew chose to wear Eterna watches on their wrists, specifically commissioned to endure the sternest tests. In 1958, Eterna adopted the KonTiki name for its most rugged line of timepieces as a homage to the 101-day oceanic odyssey; since then, there have been many Eterna models (and many cocktail bars around the world!) bearing the KonTiki label - including some more attractive than others, a few remarkable ones and a couple of forgettable versions. The Eterna KonTiki Automatic Date, first launched in 2008, is definitely one that stands out for both its price point (around 1,600 Euro on a steel bracelet) and its looks, which are reminiscent of the 1958 original.

    Compared to the first KonTiki, the KonTiki Automatic Date is naturally bigger - with a 42-millimeter case that sits rather well even on midsize wrists. It emulates many elements of style of the 1950s and can be compared to another timepiece that I consider to be the essential Rolex: the Explorer, whose origins are contemporary to the Eterna KonTiki and tied to another famous explorer. Legend says Sir Edmund Hillary and sherpa Tenzing Norgay were the first men on top of Everest in 1953 and specifically prepared Rolexes were part of the expedition, inspiring the 1957 model christened Explorer that was last updated in 2010 with a 39mm version (ref. 214270). It also features a black dial that gives prominence to a luminous triangle (at 12 0'clock), whereas the typical Eterna KonTiki boasts four (at 12, 3, 6 and 9 o'clock).

    I bring the Rolex Explorer into comparison not only because of certain similarities in style and origin, but also because of the price. Not to mention the famous quotes associated with their famous owners: it is said that Sir Edmund Hillary, when questioned why he escalated the Everest, answered "because it is there", whereas Thor Heyerdahl once stated "Borders I have never seen one. But I have heard they exist in the minds of some people". And also because I happen to know the Explorer and the KonTiki Date quite well, having taken both to an iPhonographic photo session at the picturesque Cresmina Beach near Cascais, in the outskirts of Lisbon. Of course, the Explorer exudes Rolex's overall quality and the remarkable in-house automatic caliber 3132 - but, at round 5,500 Euro, it costs over three times more than the Eterna KonTiki Date. Granted, 1,600 euros can still be a big sum for a lot of people in a crisis-ridden Europe, but it sounds about right for a quality product from an historic Swiss brand - a start-up watch for those moving on to mechanical watches, a 'beater' for aficionados who have more expensive timepieces but wish to have a sturdier one to knock around.

    I love the steel case of the KonTiki Date and how it combines with the metal bracelet. The size is perfect, whereas I would like the Explorer to be a tad bigger (a mere 1mm would do!). The finishing is quite fine, with polished touches contrasting with the dominant brushed surface. The dial center bears an engraved outline of Raroia (the Polynesian atoll where the KonTiki arrived after the epic 4,300 nautical-mile journey), surrounded by the emblematic luminous triangles under the four numbered hours and strips of luminous compound. Like in every KonTiki timepiece, the case back is identified by an engraved medallion of the iconic raft. The movement is an automatic Sellita SW200, inspired by an ETA caliber (and Eterna had historic ties to ETA in the past, having perfected the ball bearing system for the rotors in 1948).

    Right now, the regular KonTiki collection includes the 42mm KonTiki Date available in several dial colors and also on rubber and leather straps besides the metal bracelet; the 40mm KonTiki Four-Hands, with an analogical flange calendar framing a centerpiece inscribed with ancient runic characters; the 44mm KonTiki Four-Hands XXL that also carries a pointer-type date display; the 42mm Chronograph, an exercise in style on how to use the emblematic triangular areas on the dial in spite of the counters; and the fabulous Heritage Super KonTiki 1973, a faithful reedition of a Seventies model adopted by the Israeli secret services.

    But stay tuned! In a couple of days, Eterna will introduce new KonTiki versions at Baselworld, further affirming its ties with one of the most significant anthropological expeditions of modern times. The Grenchen-based brand will also confirm the launch of the Royal Kon-Tiki Two Time Zones, unveiled last year and equipped with the first of 88 possible variants of the new in-house Caliber 39. Thor Heyerdahl's legacy continues to inspire Eterna. And myself.

  • Richard Mille - The Jack Nicholson of horology

    Richard Mille calls his watches "a racing machine on the wrist". A tagline undoubtedly inspired not only by his personal interest in fast cars (Mille often races his own 1970 Lola), but also by his interest in exotic materials generally used in contexts such as the F1 industry. Your correspondent would now like to offer an extension to that tagline: "A racing machine on the wrist that makes otherwise reasonable people stop and gawk, want to make friends with you or upgrade your hotel room".

    Borrowed feathers
    I left the SIHH 2014 with an impressive titanium RM11-01 Roberto Mancini on my wrist, along with a pair of "mechanical" cufflinks, also in titanium. They were obviously not mine to keep, as I do not have Euro 114,500 in my timepiece account, nor the Euro 12,500 needed for the cufflinks (in fact I don't have a cufflinks account at all). Instead I wore the RM11-01 as borrowed feathers - but what borrowed feathers they turned out to be!

    Once I got back home I started Instagram'ing this impressive watch and my Facebook account also featured many daily shots of the watch "in action". The response from social media circles was overwhelming. Strangers PM'd me asking if they could pop by my office just to see the watch, and I have a b suspicion that people showed up to my lectures just to get up-close-and-personal with the Richard Mille on my wrist.

    The RM11-01 is a thing to behold. The distinct curvex and industrial looking case has been a trademark design of Richard Mille since the first model, RM001, was introduced in 2001. This particular model on my wrist, the Felipe Massa RM11, has been a success ever since it was originally launched in 2007 and can rightfully be considered the most popular of the contemporary range.

    Do not however expect any extra attention if wearing the RM11-01 when horseback riding in outer Mongolia, or spelunking in Bulgaria. Richard Mille is not a carpet bomber; his distribution is very focused on key urban markets.

    This of course is quite understandable as Richard Mille only produces 3,000 watches a year, and with an entry level of euro 43,000 (for the titanium RM07) to 1.4 million (for the elusive RM05601 with a sapphire case), it is a watch brand for the 1%. Unless of course you live in Dubai, where a Richard Mille is the horological equivalent of the soup of the day on the wrist of the Arab businessmen in their crisp, white disdasha. In these parts of the world a steel Rolex DateJust gets as much attention as last year's second runner-up of Dubai Has Talent. The glitterati of the Emirates get a diamond-crusted Rolex as their first timepiece, and have probably collected a complete set of Patek Philippe Nautilus models by the time their voice breaks.

    The Nicholson of horology
    A Richard Mille watch is for the guys (and gals) who have been around and who have tried and collected most high-end watch brands already. Their collections are already full of tourbillons, minute repeaters, probably including quite a few made by independent watchmakers, such as Christophe Claret, F. P. Journe and Kari Voutilainen.

    Richard Mille may belong to the same crowd of young and indie watch brands, but he stands out. I see him as the Jack Nicholson of contemporary horology due to his laid-back personality and irresistible joie de vivre. His watches more powerfully represent sex, rock n' roll, fast cars and an exuberant lifestyle than anybody else.

    Funnily enough the functions of Richard Mille watches are actually met with less interest than those of the competitors in the same price range, even though several of them offer fascinating functions such as a declutchable rotor, torque indicator and G-Force sensor, as well as a E6-B flight computer.

    Nobody actually asked me about the functions of the RM11-01. A few asked about the choice of colors and nodded knowingly when I told them the model was named after a famous (former) Manchester City manager who is now managing Turkish Super Lig club Galatasaray. I got the distinct impression the watch could have been right only twice a day, and nobody would have noticed: it's the name on the dial and the lifestyle buzz that gets the pulse up.

    But let´s sober up for a moment, ignore the sex appeal, and look at what this watch actually does.

    The specs of the RM11-01
    The automatic caliber RMAC1 inside the titanium case of the RM11-1 Roberto Mancini offers the standard functions of this model, such as flyback chronograph and annual calendar. Additionally, and in order to meet Mancini's demands, this model also offers a dial design that makes it possible to display football match time based on a two times 45-minute match while taking account of the 15-minute stoppage time.

    During each half, a single press on the push-piece at "4" activates the flyback function, zero-setting the chronograph seconds hand which is thus ready to start timing the second half of the match. If extra time is awarded, the watch displays an additional 15 minutes and up to 5 minutes of stoppage time.

    Functions and football reference aside, the RM11-01 procured me a somewhat unexpected pleasure while wearing it. I had strangers compliment my watch, floor managers expecting me to throw down a black Amex card to buy half the stock and hotel staff giving me extra attention when I was checking in (not when checking out as I turned out to not splash money everywhere I went). In conclusion, owning a watch from Richard Mille collection is what it feels like to park a slick luxury car outside a crowded cafe and step into it with a leggy blonde holding your hand: all eyes on you. And that thing on your arm.

  • Les Ambassadeurs - New Branch Manager for Zurich Boutique

    Representing a fine selection of the most prestigious watch and jewelry brands, the boutique located at Bahnhofstrasse 64 has been expertly managed for the last two years by Alberto Soria.

    Taking leave of Les Ambassadeurs to realize personal projects, Soria vacated the post, which has aroused quite a bit of interest in the industry. Les Ambassadeurs decided to place its confidence in Forster to carry the torch.


    Forster's career path, which began by learning the trade of watchmaker, is rich in experience. Having worked with famous brands such as Rolex and Audemars Piguet, trips and jobs abroad - notably in Singapore, China, Australia and the Caribbean - combine with his proximity to a successful clientele, with which he shares a sensibility to and passion for beautiful objects.
    After more than one month spent in the company and benefitting from Soria's support during this transitional period, Forster now takes charge of his brands. Today, he is eager for just one thing: to continue to transmit his limitless passion.

  • Rolex - Handy Complication

    Worldtempus - 11 March 2012

    Undoubtedly, the Sky-Dweller is Rolex's showstopper for this year. It is not only a totally unexpected new model - since everyone was expecting a new Daytona, as that model was introduced 50 years ago - but also sports a brand new complication, the first in 60 years: an annual calendar.
    When Rolex introduced the Yacht-Master II in 2007, this model with its regatta-dedicated countdown was as far as the famed Swiss watch company had gone in terms of mechanical complications. With the Sky-Dweller launch, however, Rolex shows that it can do so much more than the well-known - and highly respected - Yacht-Master, GMT and Daytona in terms of complications. With the Sky-Dweller, Rolex clearly shows that the company can be a horological powerhouse. When it wants to.

    Surprised?
    Why do we even act surprised? We already saw complicated Rolex models with calendar functions and moon phase indicator back in the 1940s and '50s. But that was then, and this is now. And even now, the Sky-Dweller is a strikingly different approach to the rather conservative modern horology that Rolex has made its signature element - particularly in comparison to pretty much all of its ticking colleagues.
    Unique model
    Sky-Dweller, sporting 380 movement parts and no less than 14 patents in the all-new Caliber 9001 movement, of which five are completely new, is a perfect timepiece for the frequent traveler. It offers both a home and a second time zone via the off-centered disc display as well as a rather unique annual calendar. Unique for Rolex, that is.
    The annual calendar makes the automatic change to the first of the next month at the end of months with 30 and 31 days, which means that you only have to change the date manually on February 28 (or 29 during leap years). But how does the movement know what month it is? Simple: since a year has twelve months, Rolex cleverly decided to indicate the current month on the circumference of the dial using a perforated window. For instance, this month (March) has a blackened window at the 3 o'clock position. So simple, and just the way Rolex likes it. Simplicity certainly seems to be the credo of the brand, no matter what the complication is.

    Ring command
    The functions of the Rolex Sky-Dweller are set by the so-called rotating Ring Command bezel. By turning it, you can set second time zone, date or time when the crown is unscrewed.
    The design of the inner 24-hour dial ring has been actively discussed around the globe since the beginning of the fair. Not surprisingly, a lot of negative emotion has been expressed. This is undoubtedly due to the rather unconventional design - something that Rolex lovers are not at all used to. But in terms of being a tool watch, Rolex again proves to be a true champion.
    This new 42 mm model, offered in white and yellow gold on a bracelet as well as Everose (rose) gold on a strap, clearly illustrates the (for many surprising) ability of probably the best watch company in the world. Rolex is finally blowing its Swiss alphorn, indicating that we should never take Rolex for granted.
    The Rolex Sky-Dweller is offered at an entry price of approximately 31,200 euros (Everose on strap).

  • Rolex - Oyster Perpetual Sky-Dweller

    The Oyster Perpetual SKY-DWELLER presented at Baselworld 2012 is the latest addition to the Oyster collection, a compelling timepiece of revolutionary design that blends to perfection technological sophistication and ease of use.

    With 14 patents - five of which are new - the SKY-DWELLER provides, in an unprecedented and highly original way, the information global travellers need to easily keep track of time: a dual time zone, with local time read via centre hands and a reference time display in 24-hour format read via a rotating off-centre disc visible on the dial; a particularly innovative annual calendar named SAROS - in tribute to the astronomical phenomenon which inspired it - that requires only one date adjustment a year, when the month changes from February to March; and a month display by means of 12 discreet apertures around the circumference of the dial.

    A majestic expression of the art of watchmaking and the product of Rolex's exceptional technical expertise, the SKY-DWELLER is as intuitive to read as it is simple to use. Local time, reference time and the date are rapidly set using a highly innovative interface between the case and movement. The rotatable RING COMMAND bezel is the focal point of the interface, allowing the wearer to select the individual functions to be set simply by turning the bezel. Each function can then be adjusted swiftly and easily in both directions by means of the winding crown, which has only one setting position.

    The SKY-DWELLER is equipped with a new calibre, the 9001, an officially certified Swiss chronometer entirely developed and manufactured by Rolex. The SKY-DWELLER epitomizes the values of precision, robustness and reliability for which Rolex watches are renowned. It bears witness to the creative force of a brand dedicated to its passion for innovation at the service of the wearer.

    The SKY-DWELLER is designed for those who place the emphasis on useful functions, effortless manipulation, prestige and elegance above all. Available in 18 ct white, yellow or EVEROSE gold cast by Rolex in its own foundry, this advanced wristwatch features the fluted bezel that symbolizes the codes of the brand. With its stately 42 mm OYSTER case, it is the embodiment of perfect symbiosis between form and function, aesthetics and technology.

    With the SKY-DWELLER, Rolex once again demonstrates its wealth of ingenuity by designing and manufacturing a watch that perpetuates the OYSTER's legendary excellence.

    Dual time zone and 24-hour display 

    The combined display of local time via centre watch hands and reference time via an off-centre disc makes the SKY-DWELLER easy to read and endows it with unique aesthetics.

    The Oyster Perpetual SKY-DWELLER features a dual time zone that is as intuitive to read as it is simple to use. The display's highly original design endows the watch with an aesthetic identity all of its own.

    Reference time via an off-centre disc

    Global travellers can read the reference time - the time at home or at their usual place of work - via a rotating off-centre disc visible on the dial. A fixed inverted red triangle points to the wearer's chosen reference time. The disc's 24-hour display allows travellers to clearly distinguish daytime hours from night-time hours in the reference time zone (for example, 10 p.m. versus 10 a.m.). At any moment and in any location, they know if it is an appropriate time to contact someone on the other side of the world.

    Centre hands for local time

    Local time at the destination is indicated by the conventional centre hour, minute and seconds hands. It can be set very quickly and easily thanks to a mechanism that allows the hour hand to be adjusted independently in one-hour increments both forwards and backwards, so that changing the local hour does not affect the minute or seconds hands or the reference time.

    Date change linked to local time

    The date change is linked to local time and occurs within a few milliseconds at midnight. Thus, the date displayed in the aperture is always the current date in the wearer's local time zone. Thanks to its innovative display and simple operation, the SKY-DWELLER allows the traveller to adjust the watch to different time zones during a journey, while benefitting from a constant, clear display of reference time.

    Saros Annual Calendar

    A particularly ingenious patented mechanism inspired by an astronomical phenomenon differentiates between 30-day and 31-day months, thanks to just four additional gear wheels.

    The Oyster Perpetual SKY-DWELLER is equipped with a revolutionary annual calendar offering unparalleled robustness and reliability for such a complex watchmaking function. This annual calendar's qualities are attributable to an ingenious mechanism named SAROS, patented by Rolex. Its original design was directly inspired by the astronomical phenomenon of the same name.

    Only one adjustment per year

    This annual calendar automatically differentiâtes between 30-day and 31-day months. It displays the correct date throughout the year and requires only one adjustment a year - on 1st March, February having only 28 or 29 days.

    A system with intelligence

    The ingenuity of the SAROS system developed by Rolex lies in its simple and systematic handling of the irregular occurrence of 30 and 31-day months. This intelligent mechanism is based on only two gear ratios and four gear wheels added to the traditional Rolex instantaneous date calendar. Such simplicity ensures peerless robustness and reliability for the annual calendar function.

    Planetary and satellite wheels

    The Greek term Saros has been used since antiquity to designate an approximately 18-year cycle of alignment patterns between the Sun, the Earth and the Moon that is behind lunar and solar eclipses. This astronomical phenomenon inspired the design of the SKY-DWELLER's annual calendar mechanism. The SAROS system is designed around a fixed planetary gear Wheel (equivalent to the Sun) at the centre of the movement. A satellite wheel (whose centre represents the Earth) engages with the planetary wheel and rotates, orbiting the planetary wheel in one month, driven by the date disc. The satellite wheel is fitted with four fingers (the Moon) for the four 30-day months (April, June, September and November).

    Double instantaneous date change

    The gear ratio between the satellite wheel and the planetary wheel is calculated in such a way that at the end of each 30-day month - and only in these months - one of the satellite's fingers receives an additional impulse from the date change mechanism. This makes the calendar disc jump two days (from the 30th to the 1st) within a few milliseconds to display the correct date.

    Discreet month apertures

    The months of the year are indicated in 12 discreet apertures around the circumference of the dial, outside the hour markers: January at 1 o'clock, February at 2 o'clock, and so on. The current month is identified in a contrasting colour.

    RING COMMAND BEZEL

    The Ring Command Bezel can be turned to any one of three positions to choose the function to be set: date, local time or reference time.

    The Oyster Perpetual SKY-DWELLER is equipped with a rotatable RING COMMAND bezel that allows the wearer to easily select the watch's different functions via an innovative, patented interface between the movement and case.

    Unrestricted setting

    The RING COMMAND bezel can be turned to any one of three positions to select the function to be set: date, local time or reference time. The selected function can then be rapidly adjusted in either direction, forwards or backwards, using the winding crown, which has only one setting position. Unlike traditional mechanisms, this interface developed by Rolex allows unrestricted setting.

    A simple and intuitive interface

    This simple and intuitive interface is based on a complex mechanical module which consists of no fewer than 60 components and demands state-of-the-art watchmaking and micromechanical expertise. The heart of the mechanism is a double cam and levers that engage various gear trains inside the movement according to the function selected. One of these cams is activated by pulling out the winding crown, the other is driven by rotating the bezel to activate setting wheels located in the middle case of the watch.

    An expression of Rolex values

    With its innovative interface between the watch case and the movement, the RING COMMAND bezel is the product of Rolex's total mastery of the design and manufacture of all the essential components of the watch. Rolex once again demonstrates core values that have always placed an emphasis on functionality and wearer comfort.

    Classic elegance of the fluted bezel

    With its iconic Rolex fluting, the SKY-DWELLER is firmly established in the lineage of the models in the OYSTER collection, such as the Datejust or the Day-Date , which have become symbols of prestige and timeless elegance.

    Calibre 9001

    A certified chronometer, this new high-performance movement entirely developed and manufactured by Rolex consists of 380 components and is backed by seven patents.

    The Oyster Perpetual SKY-DWELLER's calibre 9001 is a completely new self-winding mechanical movement, a pure distillation of Rolex technology. Entirely developed and manufactured in-house, with a total of 380 components and backed by seven patents - four of which are new - it is one of the most complex calibres ever developed by the brand.

    A selector wheel on the outside edge of the movement ensures the interaction of the movement and the bezel of the watch to set the functions.

    Chronometric precision

    Calibre 9001 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. The oscillator has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive paramagnetic alloy.

    Singular reliability

    The architecture behind the 9001, like that of all PERPETUAL movements at Rolex, makes it singularly reliable. The oscillator is fitted between high-performance PARAFLEX shock absorbers, developed and patented by Rolex, that offer 50 per cent greater resistance to shocks. It is held firmly in place by a height-adjustable traversing bridge. The SAROS annual calendar and the RING COMMAND setting system are also designed to be exceptionally robust.

    Self-winding by Perpetual rotor

    Calibre 9001 is fitted with a self-winding mechanism featuring Rolex's PERPETUAL rotor which ensures continuous winding of the mainspring by harnessing movements of the wrist to provide a constant source of energy.

  • Rolex - Date Just II


    The DATEJUST II continues the tradition of the DATEJUST, the emblematic model created by Rolex in 1945, the first self-winding waterproof wristwatch chronometer to display the date in a window on the dial. A reinterpretation of that symbol of the modern watch, the DATEJUST II inspires admiration with its impressive case and technical attributes.
    The OYSTER case, symbol of waterproofness
    The DATEJUST II's 41 mm OYSTER case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness. The characteristically shaped middle case is crafted from a solid block of particularly corrosion-resistant 904L steel. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TWINLOCK double waterproofness system, screws down securely against the case. The crystal, with a CYCLOPS lens at 3 o'clock for easy reading of the date, is made of virtually scratchproof synthetic sapphire. The waterproof OYSTER case allies refinement with efficiency in protecting the DATEJUST II's high-precision movement.

    Calibre 3136, a superlative chronometer
    The DATEJUST II is equipped with calibre 3136, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all PERPETUAL movements, the 3136 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, like that of all OYSTER watch movements, makes it singularly precise and reliable. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. The oscillator is fitted between high-performance PARAFLEX shock absorbers, patented by Rolex, which offer 50 per cent greater resistance to shocks.

    Comfort and elegance of the OYSTER bracelet
    This DATEJUST II model is fitted with a 904L steel OYSTER bracelet with a folding OYSTERCLASP. Developed and patented by Rolex, this elegant solid-link bracelet offers remarkable comfort and ease of use. It also features the ingenious EASYLINK rapid extension system that allows the wearer to easily increase the bracelet length by approximately 5 mm, for additional comfort in any circumstance.


  • Rolex - Oyster Perpetual Cosmograph Daytona


    A bezel in all the colours of the rainbow
    Along with its 18 ct yellow gold case and bracelet, this COSMOGRAPH DAYTONA dons a bezel entirely set with an array of sapphires in rainbow colours. All the nuances of the celestial arc are visible, a delicate palette of reds, oranges, yellows, greens, blues, mauves and pinks. The subtle grace of these fascinating stones meticulously selected, assembled and set by Rolex is magical, endowing the watch with a stunning radiance.
    Also gem-set, the case lugs, crown guard as well as the hour markers on the dial participate in the exquisite allure of this variation on the DAYTONA theme.

    Exclusive GOLD CRYSTALS counters
    Contrasting with the black lacquer of the dial, the reflections of the GOLD CRYSTALS counters blend with the radiance of the precious stones. Crafted from an 18 ct gold alloy perfected by Rolex in its own foundry, these exclusive counters highlight the crystal structure of the gold in a seductive play of reflections and colours. Each counter is a natural work of art, different from every other.
    The OYSTER case, symbol of waterproofness
    The COSMOGRAPH DAYTONA's 40 mm OYSTER case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of proportion and elegance. The characteristically shaped middle case is crafted from a solid block of 18 ct gold. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TRIPLOCK triple waterproofness system, as well as the chronograph pushers screw down securely against the case. It is protected by a crown guard that is an integral part of the middle case. The crystal is made of virtually scratchproof synthetic sapphire. The waterproof OYSTER case ensures optimal protection for the COSMOGRAPH DAYTONA's high-precision movement.

    Calibre 4130, a superlative chronograph chronometer
    The COSMOGRAPH DAYTONA is equipped with calibre 4130, a self-winding mechanical chronograph movement entirely developed and manufactured by Rolex. Like all PERPETUAL movements, the 4130 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, like that of all OYSTER watch movements, makes it singularly precise and reliable. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring, patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.
    The OYSTERLOCK clasp, functional and secure
    This COSMOGRAPH DAYTONA is fitted with an OYSTER bracelet in 18 ct yellow gold with the latestgeneration OYSTERLOCK safety clasp to prevent accidental opening. Developed and patented by Rolex, this elegant solid-link bracelet also features the ingenious EASYLINK rapid extension system that allows the wearer to easily increase the bracelet length by approximately 5 mm, for additional comfort in any circumstance.

  • Sotheby's - A Rolex Wristwatch Sells for CHF 170 000


    This historical 18K yellow gold automatic centre seconds wristwatch with date and bracelet (ref. 6305/1) was sought after by at least three bidders in the room. After five minutes of competitive bidding, the hammer finally came down with a final price of CHF 170,500/ $171,760, almost tripling the pre-sale estimate of CHF 60,000-80,000/ $66,500-89,000 (lot 132). Presented to the German Chancellor in 1955, this great piece of history has been kept in its original condition by the Chancellor's descendants and appeared tonight for the first time on the market. Engraved on the back with Konrad Adenauer's name, it was accompanied by its original leather folder and a letter dated 16 September 1955 from Rolex's founder Hans Wilsdorf to the German Chancellor.


    Overall, Sotheby's autumn sale of Important Watches brought CHF 7,178,475 ($7,231,524). b prices were achieved for highly complicated timepieces and vintage wristwatches. Tracing the development of watchmaking from 1574 to the present day, the sale also confirmed b interest from international collectors for antique pocket watches.

    Top ten

  • Veloptuous Times - Glorious Cows and Firs


    WORLDTEMPUS - 22 June 2011

    Veloptuous Times demanded the best that its protagonists could produce: endurance, resistance to cold and rain, the ability to focus attention after strenuous physical activity for interviews, and stopping as frequently as necessary to take a good photo. There was continuous mental and physical activity at the same time. Between bursts of pedaling, sun and wind, we also needed to find the time to care for our electronic equipment in order to write and publish. This is the reason why this last trip summary is only being published today, three working days after Veloptuous Times officially ended with a successful cocktail party in Neuchâtel.

    PHOTO GALLERY


    From La Chaux-de-Fonds, during the first hours of Monday, Veloptuous Times soared through the Franches-Montagnes region, along the Jurassic mountain chain. The rock relief practically anticipated our arrival, and our wheels spun quickly across the long country routes. The region has a number of interesting technical elements to offer and we pass many windmills and the central electricity production from the solar panels of Mont-Soleil. Our surroundings are nothing but prairie, forest zone, and fir trees reigning supreme against the backdrop of the permanent music of cowbells.
    The wind increased, and we had to fight to arrive in one piece at Georges Cattin's workshop in Le Noirmont. A case manufacturer, organist for 30 years, and collector of electric motors, his workshop is populated solely by mechanical machines, with the most recent dating from 1980. While numerically controlled tools have become the norm among suppliers, Cattin perpetuates a vintage and artisanal way of manufacturing. Son and grandson of a case maker, he is specialized in manufacturing cases decorated - among other things - with fluting and perlage. His services are particularly useful for brands specialized in small series and other operations where CNC is not the best choice or plain incapable.
    We parted ways in the afternoon. Anders went toward Saignelegier to meet with a brewer of Franches-Montagnes beers and a cheese producer specialized in tête de moine, which is typical of the region. For my part, I capped my visit to the Bien region with a long, slow descent that gifted me with plenty of different altitudes before hitting the plateau of the countryside boasting three lakes. Arriving in Biel, however, was not so pleasant thanks to the region's heavy traffic, which is concentrated on one thruway connected by a series of tunnels. Side by side with trucks and cars at full speed, the bike - even this super bike - does not carry much weight. Arriving in the city, underneath a sunny sky, was like a release.
    Without stopping in the city, which seems to have been built by the Swatch Group, but which is home to many other famous names as well — like Rolex — I headed toward Granges to visit BMC's bike factory. Flat and monotone, this particular stretch was not the most spirited as the savage nature of the Jura had given way to a universe that was agricultural and industrial at the same time. 
    BMC is specialized in the creation of bike frames and mainly has the other components produced by suppliers - with the exception of the Impec, a bike model presented in 2010 and realized entirely in carbon fiber and reinforced plastic. It is the first full in-house production by the brand. An obvious analogy with horology exists when one discovers the care and high degree of technology necessary to produce these frames.
    I now needed to return to Biel to meet up with Anders. We were to establish our camp on a hill overlooking the city and affording a view of the Jura cliffs. This was the last evening spent with Veloptuous Times, and Anders cooked up some scallops and a vegetable curry over the camp fire. Dessert was mousse au chocolat and a celebratory bottle of champagne. Nature made a luxurious backdrop to this final party.
    Tuesday began with a visit to Perrelet in Biel to meet up with Fausto Salvi, its CEO, and Karine Marie, in charge of communication. Veloptuous Times then left for the final stage of the ride to Neuchâtel. Along the way, a baker we met during a visit to a wine cellar offered us bread for the evening's cocktail. Having reached the lakes of Biel and Neuchâtel, we managed to enter the heart of the city, ready to prepare the event scheduled at the end of the day. The partners of Worldtempus and Plaza Watch had convened at the Interlope restaurant, which also has an old brewery, to partake in local wines, cheeses, and an excellent mood of all involved - happy to celebrate not only an end, but also a beginning: the beginning of summer.

  • Tennis & Timepieces - High Profile Venue for Watches


    WORLDTEMPUS - 8 June 2011

    The world-class tennis tournament in the heart of Paris seems to be the stage that tennis has set to show off players' and spectators' love of watches.
    Rafael Nadal's spectacular win over Roger Federer in the finals of the tournament - his sixth French Open championship on the slow red clay in seven years - represents a continuation of Richard Mille's foray into high-profile ambassadorships. Confirming Mille's ever-accurate nose, world number one Nadal has been on a serious winning streak since first strapping the controversial RM 027 tourbillon to his sweaty wrist last spring.


    Some watches played on the clay right along with the players. Richard Mille defeated Rolex in the finals - in every sense. While Nadal seems more than content to wear the ultra-light, ultra-expensive, and ultra-cool black tourbillon during play and practice, Rolex has not yet been able to convince Federer to don his flavor of the day while swatting the yellow felt ball.
    Young Talents
    Five-time French Open sponsor Longines has also not been able to convince its many spokesplayers to wear one of its watches while playing either. Asked about this, CEO Walter von Känel was unconcerned. "It's a personal choice," he said.
    Longines sponsors a number of young talents in the tennis arena. This year, the brand put on the fairly lavish Future Tennis Aces program, which allowed sixteen under-13-year-old players from all over the world to come to Roland Garros for a week, partake in a tournament on the actual tournament grounds, and soak up the atmosphere of professional tennis.
    Additionally, Longines also runs a program it calls the Rising Tennis Stars, which aims to support young tennis talents between the ages of 17 and 21 years as they develop their careers. These Rising Stars currently include Grigor Dimitrov, the 20-year-old number-one tennis player from Bulgaria, ranked number 64 in the ATP Tour rankings; Tiago Fernandes, Brazil's the number-one tennis player under 21 and currently ranked 392 on the ATP computer; Tsung-Hua Yang, the first player from Taiwan to be the number one junior player in the world, currently ranked 302 by the ATP; Sabine Lisicki of Germany, who reached a career high as number 22 in the WTA rankings in August 2009; Ryan Harrison (USA), who reached a career-high no. 7 in world junior rankings in 2008 and is currently ranked no. 119 on the ATP computer; 18-year-old Roberto Carballes Baena (Spain) is currently ranked number 446 by the ATP and number 11 on the ITF Junior World rankings; and Sai-Sai Zheng (China), currently ranked no. 275 on the WTA Tour, is one of the highest ranked 17-year-old players.
    During Roland Garros, Longines also awarded former world number one Jim Courier with the Longines Prize for Elegance, which he received from Longines ambassador Andre Agassi. He received it as a tribute to his work with disadvantaged children, notably through his foundation Courier's Kids.

  • Harry Winston - The Opus Era Continues

    Harry Winston's Opus has become more than a collection of outstanding timepieces. This blend of watchmaking dreams come true tells a story of determination that has turned into a cultural phenomenon, recreated annually by talented people who know how to derive synergy from an equal commitment to art and technology. For the past 10 years, Harry Winston has called on the originality and skills of independent watchmakers to realize its concept of superior watchmaking. For Harry Winston, watches reflect a passionate belief that you can - and must - go beyond the imaginable. Today, the House of Harry Winston is proud to present its 11th Opus, a watch that shatters watchmaking notions to bring you the disintegration of time itself.

    An extremely complex case stages the show. The three overlapping cylinders on three levels are configured to deconstruct time. The main circle is the hour's domain, flanked by two pavilions. One shows the minutes on a jumping disk for the tens and a running disk for the units. The other, slightly lower, displays the regular beat of a big titanium balance-wheel.
    Anarchy takes hold of the hours indication beneath the sapphire-crystal dome every 60 minutes. The numeral of the hour, assembled in the center of the circle, explodes into chaos before instantly reassembling as the new hour. It then remains still until the next disintegration. Instead of a hand, 24 placards revolve and rotate on a complicated system of gears mounted on an epicycloidal gear-train. Four satellites mounted on a rotating platform, each with three pairs of placards, provide a vertical transmission through a train of eight intermediate wheels, three elliptical gears, a triangular wheel and six conical pinions. The bevel gears are responsible for changing the axis of rotation of the placards and positioning them according to an elaborate drill maneuver. The triangular wheel and elliptic gears are calculated to vary the gear ratio to absorb shocks and prevent the placards colliding.
    The tooth profiles of the triangular and elliptical gearing have been obtained using sophisticated programs. These are today so powerful that they can calculate and display unconventional, and even extreme, gearing and analyze different parameters such as backlash. Parts are manufactured using photolithography, which produces micro-components to a precision unobtainable by traditional machining methods.
    The conical pinions for the bevel gears are just 1.2mm wide, yet their teeth are exactly profiled and angled, thanks to a new gear-cutting technique.
    The path taken by the placards has been calculated to minimize the space required for them to turn over. However, the shell of sapphire crystal, also extremely difficult to manufacture, gives ample room for the hourly animation.


    The transparent display back of the gold case reveals a manually wound movement in the style of the old pocket-watch movements with a big balance-wheel. Consisting of 566 components, including 155 jewels, the mechanism is finished in the most traditional manner of classic watchmaking, in sharp contrast to the crazy display of the hour. One version of the watch is gem-set in the contemporary style: a simple line of princess-cut diamonds lights up the contour of the caseband.
    The appointment has been fixed. The hour comes apart at its end, leaving its particles to explode outwards and be turned into new hours ad infinitum. Such complexity and ingenuity make Opus Eleven an important milestone in Harry Winston's exploration of time.
    Limited edition of 111 watches.



    DENIS GIGUET


    Denis Giguet trained as an engineer and started making a name for himself in fine watchmaking. The experience he gained with such firms as Rolex and Harry Winston developed into a visionary approach far in advance of the watchmaking industry. Familiar with the design and construction of highly complicated watches, he worked as production manager at Harry Winston. In 2007 he launched his own brand, MCT, and designed the Sequential One, a far-reaching development in creative engineering for which he involved the crafts of more than 20 experts in their fields. His creative energy has given birth to Opus Eleven, a timepiece where his own vision of time is perfectly expressed by the Harry Winston personality.

  • Carl F. Bucherer - Shop in Shop at Zurich Airport


    Carl F. Bucherer North America is proud to announce the opening of the Bucherer boutique located in the Zurich airport in Switzerland, on March 3, 2011.


    The boutique will be the first of its kind offering Carl F. Bucherer, Bucherer Jewelry and an extensive collection of Rolex watches. These innovative brands come together for the first time ever to showcase some of their finest and most creative designs collectively.


    Carl F. Bucherer and Rolex watches will be displayed in their respective Shop-in-Shop concepts, using their corporate architecture. This exposure for the brand, Carl F. Bucherer, will boost brand awareness around the globe. The store is located on level 1 of Zurich Airport's Airside Center.

  • Rolex - 50th anniversary of Piccard's bathyscaphe deep dive

    50 years later, this deep dive into uncharted waters not only remains an unmatched record but constitutes a milestone in underwater exploration and in increasing awareness of the need to better protect the oceans.


    Fifty years ago, Rolex and the bathyscaphe Trieste made history when US Navy Lieutenant Don Walsh, accompanied by Swiss oceanographer Jacques Piccard, piloted the US Navy vessel to the bottom of the Challenger Deep in the heart of the Mariana Trench, some 200 miles off the island of Guam in the Pacific Ocean. Strapped to the outside of the Swissdesigned submersible was a Rolex watch. A third-generation Rolex prototype of the Deep Sea Special was specifically engineered to withstand the tremendous pressure that would be encountered, approximately eight tons per square inch, at a depth of over 10,900 meters (35,000 feet) in the Challenger Deep.
    When the Trieste and her intrepid crew of two surfaced over eight and a half hours later, they had completed the deepest dive ever undertaken by a vessel - manned or unmanned - and the Rolex Deep Sea Special was in perfect working condition. "Happy to announce that your watch works as well at 11,000 meters as it does on the surface", Piccard wrote in a telegram addressed several days after the dive to the Rolex headquarters in Geneva.
    Their successful voyage to the still deepest known place in the Earth's oceans not only set a record that has never been broken, but also constituted an important milestone in the exploration and knowledge of the underwater world, an environment that was little known at the time despite its crucial role for man and his survival on earth.
    Nearly seven miles below the surface, Walsh and Piccard used the light from their mercury vapor lamps to witness something never seen before: marine life at the very bottom of the ocean, previously believed to be unsustainable under such pressure and in the total absence of light. A discovery that astonished the global scientific community and contributed to increasing awareness of the need to better preserve our oceans.
    Protecting the "blue heart of the planet"
    "We are very dependent on the natural systems that sustain us. If we take care of the ocean and the rest of the natural world, we're really taking care of ourselves", said Sylvia Earle, the pioneering US marine biologist and Rolex Testimonee who has dedicated her life to the protection of what she calls the "blue heart of the planet".
    Walsh and Piccard's achievement brought Rolex and its extraordinary technology into the public consciousness for its scientific value. Moreover, special notice of the feat was also taken by the elite diving community who would come to treasure Rolex watches as essential tools of their trade. In water, Rolex is in its element and the name of its iconic waterproof wristwatch, the Oyster, is no accident.


    In the years following the Trieste's "deepest dive", the Rolex Submariner was the watch of choice for the US Naval School for Deep Sea Divers and for the US Navy's SEA-LAB program which also provided robust developmental testing, in advance of the Rolex Sea-Dweller's introduction in 1967.
    From the creation of the Oyster in 1926 to the utmost test of its prowess in Mercedes Gleitze's 1927 English Channel swim, on to the introduction of more and more sophisticated waterproof models since then to the present, Rolex has continuously sustained its commitment to being at the forefront of manufacturing watches that resist water and are ultimately compatible with water-related activities and underwater research.
    Rolex milestones include: the Submariner created in 1953, originally waterproof to a depth of 100 meters and today to 300 meters (100 feet); the Deep Sea Special prototype of 1960 that withstood the pressure at Earth's deepest point; the Sea-Dweller presented in 1967, waterproof to 610 meters (300 feet) and featuring a helium valve to protect it during deep dives; the 1978 Sea-Dweller 4000, waterproof to 1,220 meters (4,000 feet); the revolutionary Rolex Deepsea of 2008, waterproof to 3,900 meters (12,800 feet).
    The world's most noteworthy exploits
    Rolex has always been proud to be associated with some of the world's most noteworthy exploits: Sir Edmund Hillary's ascent of Everest, Chuck Yeager breaking the sound barrier, Roger Federer becoming the champion of champions in tennis, the many victories of Arnold Palmer, Gary Player and Jack Nicklaus, the legendary "Big Three" in the golf world, the triumphs of sailors in major races like the Rolex Sydney Hobart, to name but a few.
    The integrity of these champions and their achievements go hand in hand with the outstanding quality and precision of the Rolex watches they were wearing and the well-earned reputation of the company that stands behind these exceptional timepieces.

  • Chronicle - Only one watch!

    22 June 2009
    - www.fratellowatches.com
    I don't consider myself a collector of watches, I just 'collect' what I will actually be wearing. I had a modest collection of new & vintage Omega watches in the past, but I traded most of them for watches that would actually see some daylight every now and then instead of the inside of a safe.  
    For me, this results in buying 'iconic' watches most of the time. True classics in terms of design, movement, history or a combination of all these aspects. For example, these icons include the Omega Speedmaster Professional, Rolex GMT-Master and (recently added) the Audemars Piguet Royal Oak. Michael Balfour wrote a nice book about iconic timepieces called ' Cult Watches'. Of course, some people may think differently on what an iconic timepiece may be. I can imagine that there are watch aficionados who consider an Ikepod Cunningham or a Bell & Ross BR01 to be cult watches as well.

    Anyway, in the 10 years I have been buying or collecting timepieces, I always envied the people that just have one watch. Like the guy in the Patek Philippe advertisements, having a nice Patek Nautilus ref. 5711/1A, wear it almost a life time and then pass it on to the next generation (or someone else you love or care for). And in the beginning, I actually thought that an Omega Constellation would be my perfect "only watch". Or my Speedmaster Professional. Or my Rolex Sea-Dweller. Although I was able to wear a timepieces for months in a row, it turned out that I kept rotating timepieces from my collection (or buying new/other ones).


    On some of the online watch forums, contributors tend to write about their latest acquisition as being their exit watch. By exit watch, they mean that they finally found their "only watch". Of course, after a while you see the same contributors adding a message that they bought something else or something new. To quote Michael Corleone in The Godfather part III, "Just when I thought I was out... they pull me back in."
    Let me tell you this: There is no exit watch. At least, not for us watch addicts. An Omega Speedmaster Professional could be a perfect only watch. Or a Rolex GMT-Master. Or an Audemars Piguet Royal Oak. For a lot of people, they probably are. But we are spoiled. We complain about having no date on a Speedmaster Professional, the Royal Oak being a scratch magnet, the GMT-Master for not being as water resistant as a Sea-Dweller. It is rubbish. Normal people probably don't even come up with these lame excuses.
    Would finding a new passion be a solution (or an excuse to only have one watch)? I guess not, because as soon as the word 'collect' comes in, you are lost… It doesn't matter what the subject will be.

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