Seiko - Asian Football Confederation
The AFC is one of the six continental confederations affiliated with the Federation Internationale de Football Association (FIFA). Counting 47 countries and regions as members, the AFC runs the most important football competitions in Asia, promotes grassroots football and takes actions to contribute to the health and welfare of all the societies in which it operates. Seiko shares its aims for the prosperity of local communities and societies, and has a fifty-year tradition of supporting sport through the sponsorship and timing of many different sports as part of the brand's fundamental corporate philosophy to be "a company that is trusted by society." Through this partnership, Seiko will be committed to the advancement and development of football in Asia together with the AFC.
The AFC Champions League 2014 will appoint the number one football club of 2014 in Asia. Its group stage began on February 25, and four teams from the Japan Professional Football League (J.League) participate in the competitions. Exciting games will take place across Asia, culminating in the final this autumn. The winner will also secure qualification to the 2014 FIFA Club World Cup.
In addition, Seiko will also sponsor the AFC Cup in which the clubs of the mid-tier ranked countries and regions compete to qualify for the next year's AFC Champions League.
At every match in these two competitions, Seiko's support of the AFC will be demonstrated with the Seiko logo on pitch-side sign boards, in the match programs and through the game time displayed on live television.