Fake Panerai Automatic, Panerai Automatic Replicas

Panerai Luminor Marina Diamond Bezel (PAM00031)

Got the watch and it looks exactly like it did in the picture. My wife love's it. The entire process was so easy.

---- [Rating: 5 / 5 stars]

Review by Timothy Whitmore, From Pakistan Islamabad

Panerai Radiomir 10 Days GMT Istanbul Boutique (PAM00555)

The G-shock watch is great because it allows me to use it for personal use (at the gym, while at school, etc.), it is great that it is so durable and can literally withstand anything!

---- [Rating: 5 / 5 stars]

Review by Kreepy Kimmy's, From United States Whittier

Panerai Table Clock Sphere (PAM00581)

great transactiom, fast delivery

---- [Rating: 5 / 5 stars]

Review by Sheila Watson, From United Arab Emarites Abu Dhabi

The cushion case of the new Radiomir 1940 3 Days GMT Oro Rosso, 47 mm in diameter, is made entirely of 5nPt red gold, an alloy with a higher percentage of copper than usual and a small amount of platinum which helps to minimise the oxidation of the case. The polished red gold bezel surrounds the brown dial with a satine soleil finish. The seconds hand rotates in the small counter at nine o'clock, while the arrow-shaped central hand can be used to indicate a second time zone, hence the engraved letters "GMT" at six o'clock.

The new Radiomir 1940 3 Days GMT Oro Rosso is powered by the Panerai P.3001/10 calibre hand-wound movement and is revealed through the sapphire crystal case back. It has a power reserve of three days as indicated on the back. The indicator is connected directly to the spring of one of the two barrels, both of which are skeletonised, as are the bridges with brushed finish. The movement also has the device for rapid setting of the hour hand, which can be moved forward or backwards in one-hour jumps of without interfering with the running of the seconds hand.

The Radiomir 1940 3 Days GMT Oro Rosso is water-resistant to 50 meters. The timepiece is mounted on a brown alligator strap secured by a red gold buckle.

The length of one day is derived from the period of one rotation of the Earth and the length of one year corresponds to the period of one revolution of the Earth around the Sun. But, because of the elliptical orbit of the Earth round the Sun and the axial tilt of the Earth's rotation in relation to the equator, the duration of a day measures exactly 24 hours on only four occasions in one year, while on all other days there is a difference between apparent time (solar time) and conventional time (mean time) which varies between being up to about 15 minutes ahead or behind, depending on the time of year.

This difference, the measurement of which is one of the classic complications of high quality watchmaking, is called the "equation of time".

The new Radiomir 1940 Equation of Time 8 Days displays the equation of time by a linear indicator on the dial.

The inclusion of this complication does not alter the classic Panerai design of the the watch, housed in the Radiomir 1940 case, made of AISI 361L stainless steel - an alloy that is particularly resistant to corrosion - with a polished finish, and waterresistant to 100m.

The dial is black with the classic sandwich structure invented by Panerai in the late 1930s: two superimposed discs contain the luminous substance, the light of which emerges through the holes in it corresponding to the markers on the upper disc, providing a unique tonal depth and high legibility. As well as the linear indicator of the equation of time, the dial also contains the seconds counter at nine o'clock, the date window at three o'clock and the circular indicator on which the month can be read.

On the back of the case is a sapphire crystal window which enables the details and fine finish of the hitherto unissued P.2002/E hand-wound movement to be admired. This is a development of the P.2002 calibre, the first to be made by Officine Panerai in 2005: the three spring barrels provide a power reserve of eight days.

The Radiomir 1940 Equation of Time 8 Days (PAM00516) is a special editions of only 200 units; it is fitted with an alligator strap.

In 1943, the Panerai family created the "Mare Nostrum" chronograph for the deck officers of the Royal Italian Navy "Mare Nostrum". This name had already been used by Guido Panerai in 1924 for what was probably the first Panerai chronograph, but all traces of this first model have been lost. However a few prototypes of the 1943 chronograph still exist, and these have enabled the new watch to be reconstructed with great technical accuracy and similar aesthetic characteristics.

The new Mare Nostrum Titanio is a Special Edition of only 150 units. It faithfully reproduces the 1943 model, updating it to the highest standards of today's high quality watchmaking but with some fundamental differences. The 52mm tonneau-shaped case of the new model is no longer made of steel but of brushed titanium. The wide flat bezel, the screw back and the winding crown engraved with the words "Mare Nostrum" are also made of brushed titanium, as well as the two classic push buttons of the chronograph functions. The readings are indicated by the central seconds hand and by a subsidiary minutes counter dial at three o'clock. The continuous seconds hand rotates in a subsidiary dial at nine o'clock.

Protected by a sapphire crystal with anti-reflective treatment, the dial is made in two levels and, instead of the dark green of the vintage model, it is a sophisticated tobacco brown, which coordinates with the brown leather strap and its ecru stitching.

The timepiece houses a hand-wound manufacture movement, the OP XXV calibre - developed on a Minerva 13-22 base featuring a balance wheel making 18,000 vibrations per hour, like the Angelus movement of 1943. This hand-finished calibre has a column wheel and a swan neck regulator. The bridges are made of Maillechort, a nickel silver alloy that is particularly hard to work, bearing a Côtes de Geneve finish.

We are in Egypt, 600 years before Christ.
The Pharaoh's wise men have just developed a new instrument for reading the time. It is called the Merkhet. Its original construction allows it to read the time even after sunset. With this invention, man can start to tell the time even in the black of night. And this will allow him to improve the precision of time reading.

Nowadays this story seems outmoded or confined to archaeology books. There is light everywhere and the time can be read in any conditions. Even at night, the light shines…
But things have not always been so. Not so long ago, in fact, the ability to read the dial of a watch was of crucial importance. And, as is so often the case, it was war that created this need.

On the night of 20th December 1914, the French Farman MF 11 were the first bombers to fly at night. The ability to read flight instruments in complete darkness thus became a strategic priority.
From 1917, the American Defense Department decided to order luminescent watches from the US Radium Corporation, which used radium paint for the luminescence. History recalls above all the struggle of the "radium girls", who spent their days painting watch dials with radioactive substances, with the health effects that we can imagine.
But at the time, this production was strategic… and it remained so for a long time.

At the dawn of the second world war, such instruments that were readable at night were no longer needed just in the air. Night could also appear in the middle of the day - you just had to dive under water.
We now move to Italy, where a few men understood that underwater combat could offer a precious advantage in the case of conflict. They followed the example of two of their predecessors, Major Rossetti and Lieutenant Paolucci, who became the first combat swimmers in history, when they sunk an Austro-Hungarian cruiser in the port of Pola in November 1918.
Inspired by this feat, their comrades wanted to dive discreetly, swim towards their targets, destroy them and then disappear. They became the first combat swimmers of the 10th MAS flotilla.

In order to operate at night and underwater, the members of the MAS flotilla needed equipment that was both reliable yet innovative, including genuine diver's watches that were both water resistant and legible. And it was this latter aspect that needed the most work. One of the officers in the flotilla heard about a watch workshop in Florence. He visited it and met Guido Panerai. Together, they decided to develop a watch that would meet the requirements for future operations by the Italian swimmers.

Once again, radium was called to the rescue. Panerai developed a water resistant watch with two superimposed dials: one was hollowed out with large 12, 3, 6 and 9 numerals and the other was covered with radium. They were fitted into an oversized case that was 47mm in diameter and housed a Rolex movement.
The Radiomir was born.

This is where the story starts. Italy's combat divers started operations. Their exploits inspired navies all over the world. And they wore new versions of the Radiomir. By the end of the conflict, Panerai had produced just over a thousand watches, but this remained a military secret for years to come.

In order to keep its market share, the Florentine brand improved its Radiomir models and looked to other countries that called upon the services of former combat divers from Italy. But the technical specifications did not change: legibility and water resistance.
The dangerous radium was soon replaced by a new substance based on tritium: luminor. The water resistance of the newer diver's watches was also improved by a new crown protecting bridge, which is today affectionately known among fans as the "bottle opener".
But it is once again an aspect of light that gave the new watch its name: the Luminor.

Still today, the Luminor and Radiomir models dominate the Panerai catalogue. They are no longer military secrets but they still keep their unmistakable DNA, a mixture of industrial design, operational simplicity and Latin charm.

Luminor or Radiomir. The choice appears simple. Yet it is decidedly complicated. In the end, I opted for a Luminor that is particularly dear to my heart: the PAM 590. It is the link between the past and the present, bearing a seal that is famous in the brand's history, and was launched this year as a limited edition. It is the embodiment of what I think a true Panerai should be.

Why Panerai ?
The Luminor and Radiomir are the two emblematic models of the brand, which was relaunched in 1993 and incorporated into the Vendôme group in 1997 (which later became the Richemont Group). Officine Panerai has since experienced an astonishing rise to fame.

Even though its history is not as long as that of many of the famous Swiss brands, Officine Panerai has managed to exploit it in an almost unique way, using the techniques of Hollywood to build up its muscled up Radiomir and Luminor models in the style of the Expendables, order its collections like sequels or even prequels and grab the attention of an appreciative and particularly expert audience by developing its models in very small steps.

The brand has not only imposed its unique style, it has also liberated wrists by daring to offer 44mm diameter cases from the start of the 1990s, then relaunching the original 47mm cases at a time when 39mm was the norm.

Furthermore, Officine Panerai probably invented the concept of special editions and still today manages to generate both excitement and frustration among fans and yet still be forgiven! Although the concept is now found in overabundance among its competitors, whose initiatives are not always successful, the Officine can delve into its history - and the abundance of prototypes and variants in its production - to surprise and constantly nurture the legend.

The Panerai Luminor PAM 590: From the US with love!

The first version of the Luminor dates back to 1950. At the time, this diver's watch had a diameter of 47mm and a case that was rounder than that of the current 44mm Luminor models. In order to highlight the difference, a few years ago Panerai produced a version similar to the original model: the PAM 372.

But let's get back to our contemporary Luminor. It means a lot in the recent history of the Officine, because Panerai re-entered the watch market with a similar model in 1993. Before 1997 and the acquisition by the Vendôme Group, which later became Richemont, Panerai produced several versions of its Luminor with a concession to its predecessor: its size shrunk from 47mm to 44mm.
Offering a 44mm watch in 1993 was already very audacious. Panerai would wait a few more years before re-issuing its legendary 47mm model.

In order to lure future customers, the teams at Panerai decided to recreate the Luminor. The task was entrusted to Alessandro Bettarini, who designed a new case that was more angular than the original and had slightly reduced proportions. The success of this new version was such that Paneristi (as fans of the brand are known) call it the Bettarini.

The Bettarini is still listed in the Panerai catalogue but at the SIHH in 2014 the brand presented a new version, still at 44mm diameter, but with a more refined profile. The PAM 590 uses this new case.

Another major change is the movement. Since 1993, Panerai had been using Unitas movements in its Luminor models, which fitted well with its image as an assembler of tool watches. But, following its competitors, the brand presented its first "in house" movement, the P2002, in 2005. A long series of new movements followed until the hand-wound P5000 movement was launched in 2014, with an eight-day power reserve. Thinner than the Unitas, this movement allowed the Bettarini case to shed some weight.
It is the impressive power reserve that makes the Panerai PAM 590 so interesting. It bears the inscription "8 giorni brevettato" on the dial, which first appeared in 1950 on a Luminor Submersible produced for the Egyptian navy. At the time, the watch was fitted with an Angelus calibre.

The "8 Giorni" name stuck and still gets collectors salivating. Panerai has only launched a few models with this logo on the dial. The PAM 590 is one of them, which gives it even more charm.

The dial hides another interesting feature of the 590. Like all Panerais it is simple and loyal to the principles of legibility. The 9 is replaced by a small seconds counter. But if you look closer you will see that the colour of the hour markers is different from the colour of the "Luminor Panerai" text or the "8 Giorni" logo. The hour markers are orange, the text is white.

In Panerai culture this is known as a "non-matching" dial. It is an allusion to the first watches of the pre-Vendôme period (before the acquisition by Richemont), on which some white luminous hour markers would quickly change colour on exposure to the sun, creating a difference in colour between the (non-luminescent) inscriptions on the dial and the hour markers. What was originally a quality issue thus became a genuine Holy Grail. Some dials were replaced but other owners kept their watches as they were, thus creating a buzz about "non matching" dials that now makes them sought after because they are original.

The Panerai PAM 590 takes on this characteristic and therefore has a dial inspired by vintage models. Another reason to fall for it.

In summary, our Luminor has a "Bettarini" case, a "non matching" dial and an "8 Giorni" inscription.

At the start of this review, these terms may not have got your attention. But now that you have become Paneristi, you know why this Panerai PAM 590 is so special.
And if I add that in 2014 it is only available in the USA, I create both frustration and expectation.
Welcome to the world of Panerai!

What does the devil's advocate think?
A Panerai is recognisable, easily identifiable. This is both its strength and its weakness. The uninitiated will quickly say "OK, it's a Panerai". But the strength of the brand is in the subtlety of the changes it has made to its models from one year to the next. And this subtlety is sometimes… too subtle! You need time to appreciate the difference in colour of the hour markers, the orange of some numerals compared with the sandy yellow of others. Or the shape of a hand that recalls a particular model of 1942, compared with one from 1943! And there are numerous other examples.

A Panerai, therefore, is not just a watch. It is an object that you have to get to know, and that takes time. It will help you to get to grips with a phrase that angers any enlightened fan: "they are all the same!".

What image does the wearer of this Panerai project?
A Panerai is a "tool watch", an instrument for work invented to serve a particular purpose. It was born to be functional and effective, not to please. And that is precisely why it does please!
If the wearer of this PAM 590 is able to explain the distinguishing features of this model compared with another Luminor, he will already have come a long way and will be considered an expert rather than someone who has simply given in to a particular fashion.

Another point that is specific to Panerai watches: their ability to "accept" all kinds of leather straps. The Luminor is particularly versatile in this regard and has helped to build up a "strap culture" that is specific to the brand.
So if you really want to show that you are an aficionado, nothing could be simpler: forget about the strap supplied with the Panerai 590. It's not that it's ugly in any way, just that you should not keep it! That's the way it is. Choose a 74 instead, which will suit it very well.
You don't know what a 74 is?
Then you still have some ground to cover in your Paneristi education!
It's up to you to find the answer…

Worldtempus - 6 March 2013

It sort of feels against the spirit of it all, but every year I go to SIHH in search of watches people will actually wear. And when I say people, I'm ruling out sheiks, oligarchs and movie stars - yes, they're people too, but at the same time they're not. Instead, they "have" people, and those people fetch them million-dollar watches.
Now, I should point out at this stage I'm well aware SIHH is fine watchmaking's big do, and that the top trump watches from the fair are going to be made in limited numbers and cost a bomb - and that's fine. I love that stuff and I said as much in a piece about Richard Mille here on Worldtempus a few weeks ago.
But none of that has any tangible value to a consumer, even one with a fair bit of wedge to blow on a watch - £10,000 is a still a highly aspirational figure to spend on something that tells the time, lest we forget.
Which is why the only "best of" list I assimilate at the fair is of watches that could be called "ready-to-wear," a phrase borrowed from over the road and our friends in fashion. By that, I simply mean watches you might actually buy yourself and wear every day. Something you won't get mugged for wearing.
These then are my five "best ofs" from SIHH. Bread-and-butter stuff for the brands, perhaps, but word-of-mouth pieces nonetheless that will keep the customers happy and the coffers full.

IWC Ingenieur Automatic 40mm

IWC's expressed aim with the new Ingenieur was to take it beyond a collection of chronographs - hence the constant force tourbillon and digital date perpetual calendar models. But the watch I fell for was the Automatic, the closest in aesthetic to Gerald Genta's 1976 original Ingenieur SL design. Because it's only 40mm in diameter, it's too small to carry one of IWC's in-house movements, but that's a minor quibble, one many IWC and Ingenieur lovers will be happy to live with. It looks unflappable on the wrist - a sophisticated watch that will cut it both at work and play. (£4,650/€5,850)

Baume & Mercier Clifton

 

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I'll be the first to admit I don't get the brand's whimsical weatherboard and white-middle-class-nuclear-family shtick, but I do love its new Clifton, and, more importantly, am convinced this is a watch that could inject some much-needed life into the old brand. The gold hand-wound model with the La Joux-Perret movement will take the lion's share of the reviews, which is only part of the reason I've opted instead for the sun satin-finished silver-dialed automatic with blued steel hands. The main reason is that I had it on my wrist for two weeks before Christmas and I can tell you it's a fantastic watch. I have no doubt consumers will fall for it too. (£2,000/€2,325)

Panerai Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526)

Aside from wishing Panerai would give its watches considerably shorter names, I find it very difficult to fault the brand's collection. I'm of the "if it ain't broke, don't fix it" school of thought and can't get enough of Luminors and Radiomirs - not least when they look like this. The PAM00526 is designed with people who race boats in mind and features a countdown timer, a genuinely useful complication I hanker after with unhealthy lust. While I'm not a yachty, I do time things, normally the short periods I have in which to complete life's tasks before I get called off in another direction. (£12,230/€13,900)

Jaeger-LeCoultre Deep Sea Chronograph Cermet

Jaeger-LeCoultre will spend most of its time this year talking about its 180th anniversary and its spectacular Jubilee collection, but the watch that made me jubilate was the Deep Sea Chronograph Cermet. As with last year's Deep Sea tribute models, it has a chronograph on/off indicator and comes in regular and vintage guises, but the brand has upped the case size from 42 to 44 mm. Last year I plumped for the regular look, but this year I'm going vintage, largely because of the way it works with the muted black tones of the brand's thwack-proof ceramic/aluminum alloy Cermet case and the upgraded diver's fabric strap, which - unlike last year's - is water-resistant. (£12,200/€13,800)

A. Lange & Söhne 1815 Up/Down

It wasn't really expected, but Lange sort of stole the show at SIHH, without doing any shouting. Yes, the brand's 50 mm Grand Complication watch is, I suppose, quite shouty (at €1.92 million it's certainly blindingly expensive), but its 1815 collection was spellbinding in its glorious understatement. The "entry-level" piece in the line-up is the 1815 Up/Down (which refers to its 72-hour power reserve indicator), a design so pure it must have been blessed by the outgoing pope. The 18-karat white gold version had me beatifying its designers because the case works perfectly with the solid silver dial and blued steel hands. And the view through the case back is classic Lange: the hand-engraved bridge and swan-neck regulator prove horology can be just as much about art as science. (£18,700/€23,000)

• A new integrated manufacture with almost all the metiers of the art of watchmaking
• 130 new jobs
• Expanded Research and Development activities: the Workshop of Ideas
• Zero carbon dioxide emissions

The new production facility will be opened at the end of 2013 and it will be at Pierre-a-Bot, on the heights above Neuchâtel. Its birth will complete the progress which in just a few years has established the Florentine brand all over the world as one of the most important productive expressions of haute horlogerie sports watches.
 

At the moment, the stages of development, manufacturing the various components, assembly and quality control are all carried out by Officine Panerai internally but they take place in different production sites. The unification of the various stages in a single location which is also significantly larger will bring several benefits to the production, to the benefit all admirers of Panerai watches: higher capacity, greater independence in all stages of production and better quality control.

The new Panerai manufacture will have an area of 10,000 square metres in which there will be 290 employees, 130 more than the 160 who are currently employed at the building in the centre of Neuchâtel, where the brand is located at the moment. In addition to the production lines, equipped with the very latest technologies, there will be space in the new manufacture for all the trades related to the prototyping, production, assembly and rigorous quality control of the components, movements and cases of Panerai watches, trades that are carried out by master watchmakers and their highly skilled colleagues.

Inside the new building there will be a large space for the Workshop of Ideas, the area where all the research and development activities which for years have been behind the innovative drive of the brand will be consolidated. Materials research, the study and design of new movements together with the continuous refinement of the quality and creativity expressed by its products are fundamental requirements of a brand which finds in its history and its military origins the need to surpass its own standards so as to meet the requirements of its demanding customers.

As has always been the case, the activities of the manufacture at Neuchâtel will carry out the completion and execution of the creative ideas of the Panerai designers who contribute to preserving one of the most distinctive elements of the brand: the combination of Italian history, design and passion with Swiss precision, craftsmanship and technical watchmaking knowledge which makes Panerai watches unique and immediately recognizable all over the world.

In the words of Angelo Bonati, CEO of Officine Panerai, "In 1997 a great adventure was begun which has been creating the foundations for the future development of the Panerai brand and for its perpetuity".

The new Officine Panerai manufacture will have zero environmental impact in terms of carbon dioxide through careful integration of technologies for the recovery and recycling of resources, devices for reducing emissions and eco-sustainable mobility policies for employees.

WORLDTEMPUS - 8 March 2012

"We would like to offer more expensive and limited timepieces and also look into new exciting materials," David Cyrner said during a recent visit to the Italian watch brand Anonimo in the Florence area. Anonimo has actually been rechristened Firenze Orologi S.r.l. since former owner and founder Federico Massacesi sold his company in 2011 to Belgian investors. Cyrner is no stranger to the Florentine brand as he has been the Benelux distributor of Anonimo since 2004. He fell in love with it while he was working in the Dutch diamond business. Instead of simply spending money on an expensive watch, he decided to represent the whole watch brand.
"I didn't just want to buy a watch. I wanted the whole watch brand," Cyrner smiles.

Anonymous address
Anonimo's headquarters are located eight kilometers outside the Florence city center and offer a beautiful view across the scenic city on a clear day. The anonymous (pun intended) villa houses the management, administration, product development, graphics and the pearl of the watch company: the manual finishing of the cases.
The basement houses some of the 80-year-old machinery utilized, which is expertly handled by the humming-like-Winnie-the-Pooh Alessandro, who sandblasts, brushes and polishes the masculine cases that end up housing the Polluce, Marlin, Professionale, Militare and, last but not least Dino Zei, watch models.
The latter is named after the legendary naval officer who worked for Panerai from 1972 through 1997, when Vendôme (now Richemont) took over the former military-issue watch brand. Today, Dino Zei acts as the newly announced honorary president of Anonimo. Anonimo named a watch line for him in 2004.

Pearl of a case
The cases are undoubtedly the magic element of an Anonimo and make for their "bella figura" as an Italian would say: it is their outside beauty that counts - which, of course, runs exactly counter to the current maxim in Swiss watchmaking, which mostly favors what is inside the case.
The manual labor put into these cases in a wonderfully old-fashioned, far from mass-produced way is quite remarkable and fascinating to such a degree that while discussing the uncertain future of movement delivery from the Swatch Group, it occurs to yours truly that Anonimo is more about handcrafted Florentine case making than uncertain Swiss movement supply. This only proves that Cyrnes and his fellow countrymen from Belgium probably did well if they invested in the impressive Florentine case making element rather than a watch company that has to compete with the movement manufacturing frenzy going on in neighboring Switzerland these days.
Anonimo's new tagline could well be: masters of Florentine case making, users of Swiss movements. Either way, checking this brand out in Hall 5.1 this week during Baselworld would be well worth the visitor's time.
 

Revue FH - 24 February 2011

A powerful, fascinating reminder of the sea makes the new Special Edition Luminor Submersible unique. This professional underwater watch is the development of the model made by Officine Panerai more than half a century ago for the commandos of the Egyptian Navy. The new Luminor Submersible 1950 3 Days Automatic Bronzo - 47 mm is actually made of bronze, one of the materials associated since antiquity with the world of the sea.

Bronze is an alloy based on copper and one other metal, usually tin, to which other elements can be added to achieve particular performance. The bronze chosen by Officine Panerai for the case of the new Luminor Submersible is CuSn8, an alloy of copper and pure tin very resistant to corrosive action by sea water and atmospheric agents. As well as its high degree of structural strength, this material preserves the warm shades of the original while acquiring over time the aged appearance through the patina which covers it. This patina is the result of the reaction of the bronze to external agents (air, humidity, heat and wear). It does not alter the properties of the material but is rather a sign of its ageing, making each example unique and personalised.
The brushed bronze case, 47 mm in diameter, is water-resistant to 300 metres and has a unidirectional rotating bezel with ratchet click and graduated scale for calculating the times of immersion, with raised studs for reference. The characteristic bridge protecting the winding crown, with the lever ensuring perfect water-resistance of the crown itself, is also made of bronze. The sapphire back is fixed to the caseband by a ring of titanium, a metal chosen for its hypoallergenic qualities.
The dial follows the characteristic appearance of the Luminor Submersible, with bar markers applied in place of the figures 12 and 6, but it is executed in an unusual dark green colour which goes well with the bronze colour of the case. Protected by a sapphire crystal, the dial has skeleton hands which are highly luminous, the little dials of the small seconds at 9 o'clock and, in a symmetrical position, the window with the date.
The movement of the Luminor Submersible 1950 3 Days Automatic Bronzo - 47 mm is the automatic P.9000 calibre, entirely designed and produced in the Officine Panerai manufacture in Neuchâtel. The P.9000 calibre has a structure with a three-quarter plate, clearly visible through the transparent caseback, a diameter of 13 3/4 lignes and two spring barrels which provide a power reserve of three days.
Produced in a limited edition of 1.000 units, the Luminor Submersible 1950 3 Days Automatic Bronzo - 47 mm is completed by a leather strap, treated in such a way as to have an appearance similar to that of the period models and fitted with a personalised titanium buckle.

If you love Panerai watches, then you're going to love the new tool you can use to access the world of your favourite watches wherever you are: the new application created by Officine Panerai for iPhone is now available.

This application offers a wide range of images and information about the latest collection of Panerai watches and up-to-the-minute news and it will be regularly updated so customers and fans of the brand can keep up with what's happening. New content will be available on a monthly basis, with comprehensive focuses on products and initiatives that Officine Panerai is promoting round the world.

The Panerai application for iPhone is a handy tool to easily locate the Panerai boutiques nearest to you and get in touch with them directly; and it even lets you download Wallpapers or have fun with the amusing games to test your knowledge of the Panerai watches.
The application is available in Italian and English and you can download it at no cost from the Officine Panerai website ( www.panerai.com) or from iTunes:

PANERAI WATCHES FROM 1936 TO 1997.
PANERAI IN FLORENCE - 150 YEARS OF HISTORY
Authors: Mario Paci & Dino Zei
2 large volumes (25,5 x 31,5 cm.) with a total of more than 780 pages in an elegant slipcase
CHF 768 / € 480
English / Italian
Limited edition of 1500 numerated examples
 

These two books represent the most complete reference work ever done on PANERAI.
The authors Mario Paci (Quality Assurance manager until 1997) and Dino Zei (Director of Officine Panerai Spa) show us the best of the Panerai production, focusing on the most interesting divers watches such as RADIOMIR, LUMINOR, MARE NOSTRUM and the 6152 watch with Rolex dial. These books also describe the models EGIZIANO, EGIZIANO PICCOLO, DOPPIA LEVA (DOUBLE LEVER), LUMINOR MARINA MILITARE, different prototypes and Surface homing systems.

Furthermore, they specify the filed patents and the main products made until 1999, many curiosities about the creation of the company, the passage of the watch division to Cartier and the relinquishment of Panerai.

These 780 pages allow the collector to have a complete and deep vision of the production of this prestigious and historical brand which represents nowadays an icon not only in the watches field but in the fashion industry as well. Many actors and celebrities in fact appeared with a Panerai watch at their wrist (i.e. Silvester Stallone, Demi Moore, Bruce Willis, Sharon Stone, Carol Alt, Arnold Schwarzenegger, Gabriel Batistuta, Alessandro Costacurta and Alberto Tomba).