Longines Yellow gold Watch, Replicas Longines Yellow gold Watches

Longines Conquest Quartz 25 (L3.158.4.76.6)

This Longines watch was a gift for my daughter, she had only given me a few guidelines of what she wanted. She was thrilled! The watch is a good size for the wrist and can be dressed up or down. The price was right.

---- [Rating: 5 / 5 stars]

Review by Teena G, From Hawaii Haleiwa

Longines Conquest Quartz 25 (L3.158.4.16.6)

I bought this watch for my husband and he loves it. Watch band is a little small but I think it's the size indicated.

---- [Rating: 5 / 5 stars]

Review by Zoe Zambaras, From USA Riverside

Longines Conquest Classic Black Dial Chronograph Moon Phase Men's Watch L27984526

i love this Longines Conquest Classic Black Dial Chronograph Moon Phase Men's L27984526 watch it is sooooo pretty. i get many compliments on it. everyone wants to know where i got it from. worth the money yo can't go wrong.

---- [Rating: 5 / 5 stars]

Review by WJ Designs, From Sweden Bromma

With the Apple Watch on everyone's lips, it's worth remembering that it has taken the Silicon Valley giant forty years to launch its first watch. Longines, headquartered in the sleepy valley town of St. Imier, has been producing timepieces since 1867. And while Apple may currently lay claim to one of the most valuable brands in the world, Longines has the oldest: its winged logo is the oldest valid trademark in the WIPO's International Registry.

The current CEO of Longines, Walter von Känel, joined the company in 1969 and is still there 46 years later. It is hardly surprising, therefore, that he is dismissive of the Apple Watch and smart watches in general. "In my 46 years at Longines I have experimented with digital," he says. "LCD was a Swiss patent, after all. Afterwards we did some LED watches and you can find them in the museum. Later ETA came with its digital/analogue movements and we launched the Speed5.
"I think the watches from Apple, Samsung and the like are complementary to what we do. I firmly believe that the essential objective of a watch is no longer just to tell the time but also to serve as a status symbol. Why do you buy a Patek Philippe rather than a Swatch? Because you want to show it off."

But the gulf between a Swatch and a Patek Philippe in terms of price and prestige is enormous. It took the world's biggest private collection of Swatches (5,800 in total) to make just a quarter of the proceeds of the record-breaking Patek Philippe Graves Supercomplication at auction. So where does Longines fit in to this equation?

"The watch is an emotional branded consumer good," explains von Känel, "which is why we invest millions in sponsorship, ambassadors and such." Indeed, Longines ensures a steady flow of news from its partnerships in the equestrian world, as well as in tennis and skiing. Nevertheless, since Mr von Känel comes from a background in sales, the bottom line is always the top consideration. At his meetings in Basel you will always find him with his four essential items: a heap of plastic-protected sheets of sales figures, best-sellers, breakdowns by country and product category and the like, a pencil, a pencil-sharpener and - somewhat unusually - a set of precision calipers dating back to 1969. Old school. Much to the chagrin of WorldTempus, he admits "I have no computer, my telephone is this old thing and I don't even reply to SMS messages."

His relentless focus on sales shows in his photographic recall of key statistics: 1.4 million Dolce Vita models sold, the exact split of two-tone models by sales when I question a potential change in strategy. And it is this focus that has led to the creation of a "fifth pillar" at the brand with a new collection dedicated solely to the brand's equestrian associations. "If we are going to invest millions in this area and be present at equestrian events almost every weekend, then we needed something more than the chronograph," he explains. "We needed a new collection, especially for women. But we are also working on a watch designed especially for show jumping."

Even a personal question on his favourite model in the collection comes back to sales. "We are investing heavily in promoting the Conquest Classic this year, which represents 7% of our sales, and we decided that the star model should be the two-tone steel and gold model with the moon phase. And since I have to be consistent I have to lead by example." There is no need to guess, therefore, which watch the Longines CEO has on his wrist.

Even given Walter von Känel's b sales background, it comes as somewhat a surprise when he claims that last year set a new sales record for Longines. Even in the troubled market of Hong Kong, which tourists from mainland China are now avoiding in favour of Korea and Thailand, the brand recorded 10% growth last year. Could it continue this year, despite the uncertain economic climate? "It looks that way," the boss confidently predicted on the opening day of Baselworld.

On Saturday 19 April, the racecourse of Royal Randwick welcomed more than 26'000 persons for the 2014 edition of the Longines Queen Elizabeth Stakes Raceday. For the first time, Longines was the Official Watch & Official timekeeper of the Australian Turf Club for this amazing raceday. 9 races have set the tempo of the day including the $4 Million Group 1 Longines Queen Elizabeth Stakes (2000m), the richest weight for age race over that distance on turf in the world. The winner, It's A Dundeel, mounted by James McDonald run the 2'000 meters in the time of 01:59:33. 
 

A guest of honour, Longines Ambassador of Elegance, Simon Baker watched the races and elected the most elegant lady out of the 6 finalists of the Longines Award of Elegance competition. Simon Baker presented the winner, Melissa Hann, with a precious timepiece from the Conquest Classic collection.
 

Longines Queen Elizabeth Stakes Raceday was the perfect occasion to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch was a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

WATCH THE VIDEO

Elegance has always been one of Longines' core values, as can be seen in the brand's timepieces, famous for their clever balance of refinement and classical design. The Australian actor Simon Baker, who joined the family of Longines ambassadors of elegance last June, is the perfect embodiment of the very essence of elegance. In the second part of Longines advertising campaign, he is featured wearing a three-piece suit in a city apartment. On his wrist, the Longines Master Collection Moon Phases adds a touch of refinement to the scene. This emblematic model perfectly represents Longines' watchmaking heritage and know-how.

When asked to define his idea of elegance, Simon Baker emphasises that "Longines' motto "Elegance is an Attitude" is a way of being - the way you carry yourself and the perception you give off. For me, elegance means being self-confident, being able to feel comfortable in all situations and always being true to yourself. Elegance involves staying curious, keeping one's self control and above all enjoying life!"

With his natural charm, Simon Baker lends a new brilliance to The Longines Master Collection Moon Phases model. Fitted with a self-winding calibre, this timepiece, with a diameter of 42 mm, is mounted on a brown alligator strap. The silvered dial, subtly decorated with a fine barleycorn motif, contrasts bly with the moon phases display and the blued hands - a fount of elegance in itself..
The final part of the advertising campaign will be revealed in a few months' time, with a new series of exclusive photos of Simon Baker.