Longines - Longines Masters of Los Angeles
This event inaugurated the newly named Longines Masters, a series combining the very best sports level with the most elegant lifestyle on a unique staging. During the four days of the event, the guests had the chance to experience exceptional and exhilarating show jumping competitions while also enjoying various social events that celebrated the glamorous Los Angeles spirit.
On the sporting side, Longines gave its name to some highlights of the Longines Masters of Los Angeles: the Longines Speed Challenge on Friday, won by Ireland's Bertram Allen on Quiet Easy 4 and the Longines Grand Prix on Sunday, claimed by Germany's Marco Kutscher on Van Gogh. In the former, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the latter celebrates the highest level of show jumping.
The brand also took part on Saturday in the Pro-Am "Style & Competition" for Charity, a class aiming at raising money for charitable organizations in a glamorous atmosphere. In this trial, each team consists of two riders, one from among the world's best professional riders and an "amateur". This year, Longines was supporting Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. This institution, founded by Jessica Newman in 2003, acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in impoverished communities in Honduras, Cambodia, Guatemala, and Colombia.
The Longines DolceVita line was the Official Watch of the event. Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those ladies, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.
Longines - Longines Queen Elizabeth Stakes
On Saturday 11 April 2015, Craig Williams riding Criterion won the Longines Queen Elizabeth Stakes, the richest weight for age race over 2000m on turf in the world. The Swiss watch brand Longines is the Title Partner of the Longines Queen Elizabeth Stakes, as well as the Official Timekeeper and Watch of the racecourse of Royal Randwick, and the Official Timekeeper and Watch of the Australian Turf Club. The winning owner, trainer and jockey were presented with elegant Longines watches from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Chi Ling Lin, Longines Ambassador of Elegance.
This event was the occasion to discover Conquest Classic, a collection of Longines timepieces dedicated to horse lovers.
This weekend was also marked by a world premiere. Indeed, during a press conference held in the Longines Owners Pavilion at Royal Randwick Racecourse on Friday 10 April 2015, the Swiss watch brand presented the Longines Positioning System (LPS), a game-changing development for timekeeping and tracking technology in thoroughbred racing. Used for the first time during the Longines Queen Elizabeth Stakes Raceday, it inaugurates totally new data-handling dimensions and deepens the understanding of the races.