Famous Longines Mother of pearl Watches, Discount Replica Longines Mother of pearl

Longines Presence 38.5 Quartz Yellow Stick Bracelet (L4.790.2.12.8)

did what it said! excellent!

---- [Rating: 5 / 5 stars]

Review by rhys dodd, From Brasil Itajaí

Longines Lindbergh's Atlantic Voyage Watch (L2.730.4.78.0)

all is good

---- [Rating: 5 / 5 stars]

Review by Rafael o, From Suisse Morges

Longines GrandeVitesse Instrument Pour Cavalier (L3.635.4.93.2)

I love my watch, I like to be different and enjoy wearing what is spectacular, and this Longines GrandeVitesse Instrument Pour Cavalier (L3.635.4.93.2) watch is certainly that. I wear mine with navy and gray, or navy suit and locite heels(cinderella shoes).The crystal face of watch brings out the color of the navy and gray, and clearness of shoes.

---- [Rating: 5 / 5 stars]

Review by tianna bettany, From United States Little Elm

Longines was for the first time the Official Partner, Official Timekeeper and Official Watch of the Japan Cup, attended by Longines Ambassador of Elegance Chi Ling Lin. Inaugurated in 1981, the Japan Cup in association with Longines is a 2400 meter international Group 1 turf race for horses aged three-years-old and up.

To honour Christophe Soumillon's great performance, the winning owner, breeder, trainer, jockey and stable staff members were presented with elegant Longines watches by Mr. Walter von Känel, President of Longines, and Chi Ling Lin, Longines Ambassador of Elegance.

To celebrate both the sporting aspects of this exceptional day and the delicate Japanese-style elegance, Longines organized a Longines Elegance Prize that paid tribute to the kimono. Mrs. Miki Uehara was thus declared most elegant lady and received a magnificent Longines watch from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing.

As part of this agreement, the Swiss watch brand will this year present the Longines Gran Premio Latinoamericano. This flat racing event is the perfect occasion at which to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch will be a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

Longines supports the activities of OSAF (Organización Latinoamericana de Fomento del Sangre Pura de Carrera), an institution involved in the promotion and development of horse races and thoroughbred horses throughout Latin America. OSAF is present in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay and Venezuela.

Don Marcel Zarour, President of the OSAF said: "In the name of OSAF, I am very proud to count with the support of Longines as OSAF's first Official Partner, and their great contribution for the promotion of horseracing in Latin America. The materialization of this agreement with the prestigious firm Longines means another important achievement for OSAF, by promoting the Longines Gran Premio Latinoamericano which features our best Latin American thoroughbreds, and supports our spirit of tradition, excellence and constant improvement."

Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said: "Longines is proud to be the Official Partner and the Official Watch of the OSAF. Our brand and this prestigious institution share common values such as tradition, performance and elegance. We'll work together for the good of equestrian sports in a part of the world known for its horse culture. In addition, we are happy to announce that Longines will be the Title Partner and the Official Timekeeper of the Longines Gran Premio Latinoamericano."

The Longines Gran Premio Latinoamericano is the most important international Group 1 horse race in Latin America. This annual event is held in a different country in the region every year. On 15 March 2014, the Monterrico racecourse in Lima will host this prestigious event.

Fully refurbished in 2012 to mark the brand's 180th anniversary, the Longines Museum houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968.

The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
 

While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture contrasts with the more stringent lines of the case. The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap.

Longines will continue to be official timekeeper but the Swiss watchmaker's presence on the course will be enhanced with a branded chronometer close to the winning post and an elegant clock in the Parade Ring throughout the year, including at Royal Ascot and on QIPCO British Champions Day. For the first time, Longines is also 'The Official Watch of Royal Ascot'.
 

Walter von Känel, President of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events in the world with over 300 years of rich history behind it. This enhanced partnership with the racecourse is therefore a perfect vehicle for the promotion of the Longines values - namely elegance, tradition and performance - values which we share with the institution of Ascot."
Charles Barnett, Chief Executive of Ascot, added: "Having worked with Longines for several years, it gives me particular pleasure that the relationship has been taken to the next level now, and we are proud to be able to showcase the Longines brand prominently alongside our own through the year, including at Royal Ascot."

Worldtempus - 12 March 2012

Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
The tactile success
"13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"

No regrets
"The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.

Understanding the Chinese
How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
"Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
"In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."

One million watches
Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
"Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

This summer, Longines announced that the newly crowned European Vault Champion and silver medallist at the World Championships was to become its latest brand ambassador. Ariella can currently be seen in the international advertising campaign for the new Longines PrimaLuna Ladies Collection.
Autumn 2009 has been an exhausting though very rewarding time for Ariella. As always, the young athlete trained diligently and untiringly for the climax of the international gymnastics season - the World Championships in London. Since she sensationally took silver in the vault, the buzz around this young woman has grown ever louder. The first Swiss female gymnast to win a medal at the World Championships found some time in her busy schedule to pay a visit to Longines' headquarters in Saint-Imier.
Ariella was welcomed by Longines President Walter von Känel before good-humouredly answering questions from the waiting media. She then signed autographs for the young members of the local gymnastics club, to their great delight. This was followed by a tour of the Longines' watch and timekeeping museum, as well as its production facilities. At the end of her visit, she chose a watch from the collection "La Grande Classique de Longines", which will accompany her on the road to even greater success.
Although she is only 22 years old, Ariella has already scooped the 2008 Swiss Sports Personality of the Year award. Her talent has delighted the viewing public, and the precision, harmony and elegance of her every movement has won over the professional judges. With her elegance, natural charm, flair and exactness, Ariella perfectly personifies the Longines core values and philosophy of "Elegance is an Attitude".
„My coach has always encouraged me to execute my gymnastic exercises in a precise way, just like clockwork. That's why Longines and I fit together perfectly."
Ariella Käslin.
Longines has long enjoyed close ties with gymnastics, dating back to 1912 when it was the official timekeeper of the Swiss Federal Gymnastics Meet in Basel. During the 80-meter sprint event, it unveiled its new revolutionary electromechanical timekeeping system with start and finish tapes. A world-first, this automatic timing system would mark a turning point in Longines' already longstanding partnership with the world of sport. Thanks to its technological breakthroughs Longines has been the official timekeeper of all artistic and rhythmic gymnastics competitions organised by the "Federation Internationale de Gymnastique" (FIG - the gymnastics world governing body) since 1985. This enduring partnership was bolstered further in 2009 when the FIG extended Longines' contract for an additional four years.