Replica Rolex 40.00 mm Watches, High Quality Rolex 40.00 mm Watches

Rolex Datejust Automatic Silver Dial Stainless Steel Watch 116234SJADJ

Fabulicious and eye catching...people stop me all the time, no pun intended, to look at my watch as it\'s so different / so fun / and great looking.\r\n\r\nDon\'t miss out...you will love it and all the attention it brings.

---- [Rating: 5 / 5 stars]

Review by noam pachachi, From Philippines Pasig, City

Rolex Datejust Mother of Pearl Dial Automatic Stainless Steel and 18kt Gold Ladies Watch 178383MDO

After waiting for this Rolex watch for over two years,I was very satisfactory when this watch came in. The color is great and design nice.

---- [Rating: 5 / 5 stars]

Review by George McCann, From United States Omaha

Rolex Datejust Ivory Jubilee Dial Automatic Stainless Steel and 18kt Yellow Gold Ladies Watch 179173IJAO

exactly as descibed

---- [Rating: 5 / 5 stars]

Review by Beliji Lileth Lopez Benavides, From Saudi Arabia Makkah

On 13 May 2013, Christie's Geneva will present its Spring auction of Important Watches. The sale is expected to achieve in excess of US$15 million.

Christie's is particularly proud to announce the highlight of the sale: a newly rediscovered, historically important and probably unique, white gold, perpetual calendar wristwatch with moon phases and leap-year, ref. 3448, manufactured by Patek Philippe in 1981, which carries a pre-sale estimate of SFr.800,000-1,400,000 (US$850,000-1,500,000/ €670,000-1,200,000).

The rich and varied catalogue will also include the most valuable and historically important selection of vintage Rolex wristwatches ever to be offered in a Christie's auction, highlighted by an extraordinarily rare, oversized stainless steel split seconds chronograph wristwatch, ref. 4113, manufactured in 1942 (estimate: SFr.700,000-1,200,000 / US$740,000-1,300,000/ €590,000-1,000,000). Christie's is international market leader in the field of vintage Rolex wristwatches.

Aurel Bacs, International Director of Christie's Watch Department: „The upcoming Geneva sale is a treat for scholars, historians and collectors, but most importantly for all those with a passion for the highest quality collector's watches. I can hardly remember an auction featuring over 100 Patek Philippe watches and, simultaneously, also offering over 100 of the world's finest and rarest Rolex timepieces. These two celebrated Geneva names are the most recognized in the field of wristwatch collecting and for the market this auction promises to be the main event in Europe this coming season. Our team of specialists has applied unforgivingly rigid standards when hand-selecting the finest watches from the world's most important private collections. We are also very proud to offer numerous significant watches, never before shown or offered publicly, directly from the original owner's families. With estimates ranging from SFr.1,000 to over SFr.1,000,000, the only common denominator of all the 360 watches is their uncompromised quality.

Patek Philippe : A Rediscovery
Christie's is proud to announce the exciting discovery of a historically important and probably unique, white gold perpetual calendar wristwatch with moon phases and leap-year, ref. 3448, manufactured by Patek Philippe in 1981 (estimate: SFr.800,000-1,400,000 / US$850,000-1,500,000/ €670,000-1,200,000). This extraordinary example is most likely the first ever wristwatch by Patek Philippe featuring a leap year indication, besides prototypes. Perpetual calendar wristwatches manufactured by the maker did not include such an indication until 1982, with the introduction of reference 3450. Therefore, the present watch, indicating 1, 2, 3 and a red dot (for the leap year) during the 4 year cycle, constitutes a spectacular discovery to the world of watch collectors and scholars alike. Presented in mint condition, it also benefits from an ultra-rare white gold case enhancing the beauty of the celebrated "padellone" design. Coming from the property of the family of its original owner and previously unknown to the public, this watch has never been offered on the market before. Amongst the highlights on offer is another Patek Philippe gem: an important and extremely rare platinum dress watch with perpetual calendar and moon phases, ref. 725/2, movement no. 930710, manufactured in 1947. (estimate: SFr.250,000-350,000 / US$270,000-370,000/ €210,000-290,000). Considered to be one of the world's most beautiful complicated pocket watches of post-war production, this example is offered in virtually mint, unworn and unpolished condition.

A Gentleman's Pursuit for Excellence part II
A superb private collection of complicated Patek Philippe wristwatches and pocket watches
Following the success of Part I of A Gentleman's Pursuit For Excellence, which was offered at Christie's Geneva in November 2012, we are delighted to announce the sale of the second part of this superb private collection of complicated Patek Philippe wristwatches and pocket watches. Equally sophisticated, Part II displays a great selection of some of the most beautiful and rare wristwatches ever manufactured by Patek Philippe. One of the most precious pieces from this section of the sale is a very rare gold perpetual calendar chronograph wristwatch with moon phases, ref. 2499/100, manufactured in 1981 by Patek Philippe (estimate: SFr.250,000-350,000 / US$ 270,000-370,000 / €210,000-290,000). Widely considered by collectors as the last, true vintage complicated wristwatch ever created by Patek Philippe, the production of reference 2499 started in the early 1950s.
Further highlighting Part II is a probably unique gold open face two-train trip minute repeating pocket watch by Patek Philippe, ref. 841, its movement manufactured in 1909 and encased in 1963 (estimate: SFr.100,000-150,000 / US$110,000-160,000/ €85,000-120,000). This watch features the rare and desirable tandem wound two-train movement, one for the going and one for the repeating work.
Traditionally, the repeating mechanism of a watch is activated by pushing a slide in the case band, thus winding and releasing it at the same time. The train of a trip repeater is wound in conjunction with the going train and released at will through a button in the crown. The advantages of this system are the clean lines of the case, the enhanced dust resistance and most importantly, permitting the owner the activation of the repeat train many times at will from only one winding.

The most important selection of Rolex vintage wristwatches ever offered in a Christie's auction
An extraordinarily rare, oversized stainless steel split seconds chronograph wristwatch, ref. 4113, manufactured in 1942 (estimate: SFr.700,000-1,200,000; US$ 740,000-1,300,000/ € 590,000-1,000,000), is the highlight of the richest selection of Rolex vintage watches ever offered in a Christie's auction, including some 115 Rolex timepieces overall. Being the firm's one and only ever produced split seconds chronograph wristwatch model, reference 4113 is considered the rarest and most exclusive Rolex ever created. Impressing with its unique case shape and size, it has a substantial diameter of 44 mm which surpasses all other Rolex chronographs by at least half a centimeter in size. Furthermore, its case design is unique in the family of Rolex chronographs with a bezel as thin as technically possible, allowing a dial size nearly as big as the entire case, resulting in an impressive level of legibility. The history of reference 4113 has always been the subject of speculation and legends, although all of these speculations have led to the world of car racing. The vast majority of reference 4113, which have returned to the market during the last thirty years was linked to Sicily, home of the famous "Giro Automobilistico di Sicilia", with its 11,000 bands, at the time the longest closed circuit race in Europe.
The roll call of impressive vintage Rolex wristwatches continues with an extremely fine and probably unique gold chronograph Daytona wristwatch, Paul Newman model, ref. 6241, manufactured in 1968 and retailed by Hermes (estimate: SFr.200,000-300,000 / US$ 220,000-420,000/ €170,000-330,000). The rarity of this lot is marked by the stamp of the Hermes brand on the back of the watch, to date the only Rolex Daytona known to exist retailed by Hermes Paris: a pairing of the world's most mythical names. This fact is confirmed by the Hermes archives and the watch is prominently published in key literature.
Further highlights include one of the historically most important watches ever made by Rolex, the Zerographe reference 3346. Considered a crossover between a Rolex bubble back watch and Rolex chronograph, Zerographe reference 3462 marks a turning point in Rolex history. Probably never made beyond a small number of prototypes, this reference is the foundation of Rolex's future developments. Notably, it launched the success story of Oyster chronographs, culminating with the Daytona, but also sports watches with revolving bezels, later to become the world-famous Turnograph and Submariner families. Zerographe reference 3346 was the first Oyster chronograph model produced by Rolex and furthermore the first to be powered by an in-house movement. What made the movement so special was the addition of a return-to-zero or fly-back mechanism. The present Zerographe is preserved in award-winning condition and fascinates by virtue of its sharp outlines, the very crisp milling on the bezel rim and back, the perfectly sharp writing on the back and the well-preserved markings on the bezel. (estimate: SFr.250,000-350,000 /US$ 270,000-370,000/ €210,000-290,000).

 
The Palladio collection part I
Complementing the sale, Christie's is pleased to offer Part I of a Private Collection of stainless steel Rolex Chronographs, composed of 10 timepieces dating from the late 1920s to the 1960s. The top lot of the collection is a rare stainless steel triple calendar chronograph wristwatch with luminous numerals and hands, ref. 4767, manufactured circa 1948 by Rolex (estimate: SFr.120,000-180,000 / US$130,000/190,000 / €100,000-150,000). The present watch is an outstanding example of this reference, the first Oyster-series triple calendar chronograph model ever presented by Geneva's "crowned" watch manufacturer. Known to have been made in an exceedingly limited series, original and unspoilt examples of this landmark model are extremely rare. In fact, the present reference 4767 is distinguished by its beautiful original dial, and enhanced by the rarity of the luminous numerals and hands.

Contemporary timepieces
Christie's will also offer a very b selection of limited contemporary collector's watches from the most important manufacturers. This section of the sale is highlighted by an extremely rare stainless steel wristwatch with oversized date and power reserve Lange 1, which is one of only three examples of this model known in stainless steel by A. Lange & Söhne (estimate: SFr.50,000-100,000 / US$53,000-110,000/ €42,000-83,000). Introduced in 1994, Lange 1 is the first Lange watch of the new era and represents a culmination of what connoisseurs of fine watches associate with the legendary "A. Lange & Söhne" heritage. The present stainless steel version is especially appreciated by watch purists as the simplicity of the case material enhances the beauty of the movement. The stainless steel version of this model was never available to the public.

Sold for the benefit of Children Action
Christie's is honored to have been chosen to auction a superb selection of ten contemporary Patek Philippe wristwatches. An anonymous gentleman collector has consigned these watches from his personal collection and will donate the proceeds to benefit Children Action, a Swiss Foundation aiming to bring help to children in need, regardless of their nationality, race, or religion. All the timepieces from this collection will be offered without reserve, with the global estimate ranging from SFr.450,000 to SFr.700,000. The highlight from this section of the sale is a fine, white gold perpetual calendar chronograph wristwatch with moon phases, leap year and day and night indication, ref. 5270, manufactured by Patek Philippe circa 2011 (estimate: SFr.100,000-150,000 / US$110,000-160,000/ €85,000-120,000). Considered as the "top of the line" of Patek Philippe production, reference 5270 can only be obtained after considerable delay due to a long waiting list. As a "perpetual calendar chronograph", this is the legitimate successor of Patek Philippe's famous family including reference 1518, 2449, 3970 and 5970.

Juan Martín Del Potro had an easier time bringing home the gold at this tournament than perhaps others. It was obvious he felt right at home on the red clay of the Lisbon suburb's courts: disposing of France's Richard Gasquet (number 18 in the ATP rankings) in the finals and Switzerland's Stanislas Wawrinka (number 21) in the semifinals, the gentle giant put his Rolex Milgauss on his wrist directly after shaking his opponents' hands at every match.

Furthermore, Salomão Kolinski of the retail chain Boutique dos Relógios was on hand to present the winners with timepieces from Omega for the third year running. As Del Potro's Rolex ambassadorship prevented him from wearing other timepieces, he gifted his Seasmaster to the best Portuguese player, João Sousa, who lost to Spain's Albert Ramos in the quarterfinals in a valiant battle.
 

The ladies' champion, Estonia's Kaia Kanepi - currently number 26 in the world - received a ladies' Constellation.

In less than fifty years the combination of high quality creations (made in Switzerland) and the Latin spirit of the brand won over the Americas. Various fine watch brands (Rolex, Patek Philippe, Longines) associated their names with Cuervo y Sobrinos (a more prestigious name at that time) to co-produce watches based on Havana time - a legacy of "bygone time". The boutique quickly became so successful that in the 1890s Cuervo y Sobrinos decided to expand its production network, opening branches in three crucial European cities.
While most European luxury product creators expanded their international business to other continents, Cuervo y Sobrinos was one of the first overseas brands to take the opposite path, successfully working on the Continent: in Pforzheim, Germany, where La Casa selected its precious stones; in Rue Mezlay in Paris, where its finest jewels were made, and later, in La Chaux-de-Fonds, Switzerland, where its timepieces were created.
For its select clientele, a visit to La Casa in the heart of Havana was a must on every trip, just like visits to the great jewelers on Place Vendôme in Paris or Fifth Avenue in New York. In the 1940s, the heyday of the brand, prized Cuervo y Sobrinos products weren't simply premium watches but reflected a lifestyle and a way of thinking. After having its name among top watch brands for more than fifty years, the company's business slumped after the political uprisings in the country. The Cuervo family left Cuba for Europe and for nearly forty years the brand lay dormant.
 

WORLDTEMPUS - 25 August 2011

Spending several days in Monterey, California, is in and of itself a treat that is only enhanced by the several hundred vintage cars to be seen at one of the world's most amazing tracks and on the eighteenth fairway at the legendary Pebble Beach golf course. The Rolex Monterey Motorsports Reunion this past weekend was an incredible experience for Rolex retailers and press -- not to mention for enthusiastic spectators and drivers from around the world. This premier historic automobile racing event brings together hundreds of the finest cars in multiple classes on a 2.238-mile course that is famed for "The Corkscrew" with its challenging five-story, 300-foot elevation drop and eleven turns.

 
550 machines
This year more than 550 exquisitely maintained machines converged on the track in seventeen different Rolex Race Groups that competed throughout a two-day period. While the overall Rolex Award of Excellence went to Terry Larson of Arizona, who personally raced two of his three Jaguars, any number of other awards could have been given out this weekend for sportsmanship, cars and camaraderie. Indeed, it was an amazing event, with participants from more 27 of the United States, and fourteen different countries coming together. All participants in the pits and the drivers' lounge were friendly and congenial, including drivers and owners of celebrity status, even Brian Johnson of AC/DC (car owner and racer), Sir Sterling Moss, Derek Bell, Dario Franchitti, Martin Brundle, and others who were present.

Enjoying the festivities
Races of particular interest included the Jaguar Invitation class, with more than a dozen E-Types racing, and the Ferrari GTO (Gran Turismo Omologato) class with thirteen of these venerable historic cars built between 1962 and 1964, with some valued at up to $30 million each. Rolex, the long-time sponsor of the event, had a tent with watches on display. The Rolex signage around the entire Mazda Laguna Seca Raceway was so prevalent that one was hard-pressed not to know who sponsored the August 19-21 event. Still, Rolex executives remained fairly elusive throughout the weekend, keeping fairly low-key and in the background, with the primary goal being simply to enjoy the festivities with retailers.

Best show winner car
Joining Rolex at the 61st Pebble Beach Concours d' Elegance, we experienced one of the most legendary and competitive automobile shows in the world, with owners are invited to participate. Held on the famed eighteenth fairway of Pebble Beach Golf Links, this event is filled with hundreds of the world's finest fully restored or perfectly preserved automobiles, including rare models from Bentley, Rolls Royce, Duesenberg, Rambler, Plymouth, Talbot, Hudson, Renault, Porsche, Jaguar, Packard, Ferrari, and many more -- including a 1953 Bosley Mark 1 G/T Coupe, a 1950 Delahaye and a 1916 prewar preserved Winton Model 33 Touring. This year there was a special exhibition of Stutz, which celebrates its 100th anniversary. The Best of Show Winner was a 1934 Voisin C-25 Aerodyne owned by Peter Mullin, who owns many vintage autos. In all, the luxurious weekend with Rolex and vintage automobiles was inspiring and timelessly elegant.

Sotheby'S autumn sale of Important Watches confirmed the b interest of international collectors for rare and historic timepieces and automata. Over 400 clients registered to participate in the 243-lot sale, and many others relayed bids online and over the phones through Sotheby's staff. The auction brought CHF 7,920,100 (US$ 8,129,903), above the pre-sale estimate of CHF 5,505,100-7,659,500 (US$ 5,650,930-7,862,400)*. 42% of the lots sold achieved hammer prices in excess of their high estimate, with sell-through rates of 84% by lot.

Commenting on the exceptional results of the sale, Geoffroy Ader, European Head of Watches at Sotheby's, said: "Recent sales have witnessed a b and ever-increasing demand for antique pieces of particular historic and decorative interest. Based on recent demand from buyers from the Middle East and Asia, we were fortunate to be able to source a large group of very rare enamel timepieces and automatons made for the Chinese and Turkish markets and were rewarded with enthusiastic interest and bidding participation from an international clientele. In addition, an exceptional selection of modern and vintage timepieces held tremendous appeal for worldwide collectors seeking quality in today's marketplace".
A rare automaton caterpillar, made for the Chinese market circa 1820, sells for CHF 404,500 (US$415,215) to an Asian Buyer.

One of the top lots of the sale was a rare gold, enamel, jewel and pearl-set automaton caterpillar, probably made by Henri Maillardet, circa 1820 (lot 138). Estimated at CHF 350,000-450,000 (US$ 357,000- 459,000), this automaton, which perfectly mimics the gracious undulating crawl of a caterpillar, is sometimes referred to as "Vers de Soie" to further enhance its Orientalist character. This singular piece, one of only a handful of automated caterpillars known to exist, has been attributed to Henri Maillardet. Made in early-19th century in Switzerland, it was titled "the Ethiopian caterpillar" when Maillardet, in partnership with Jaquet Droz, organized an exhibition to show off his menagerie of miniaturized automata in London, which dazzled the public.

Historical Pocket Watches soar, totalling an impressive CHF 2,266,500, to nearly double presale estimates Tonight's sale showed a groundswell of interest in pocket watches with historical resonance and decorative allure. This category - the subject of increasingly fierce competition in recent Sotheby's sales - secured b bids, bringing the combined total for pocket watches to CHF 2,226,500, well above the pre-sale estimations (CHF 1,321,500- 1,834,500/ US$ 1,350,950-1,874,300).
Highlighting the outstanding group of historic pieces were unique timekeepers and automata made for the Chinese and Turkish markets. Five bidders competed for a rare and exceptional pair of gold, enamel and hard stone centre seconds watch with split pearls made for the Chinese market, circa 1800. Estimated at CHF 80,000- 120,000, these two watches accompanied by their original keys (lot 135) fetched CHF 266,500 (US$ 273,560). This great result was no doubt sparked by the fact that this exquisite piece was made by William Ilbery, most commonly known as a fine maker of watches for the Chinese market and credited for rare examples made of moss agate such as this present example. Examples of Ilbery's extraordinary craftsmanship are exhibited worldwide, notably in the Patek Philippe Museum, Geneva.
Testament to the extraordinary craftsmanship and imagination behind the ornamental pieces made for the Turkish market, a fine and rare chronometer watch with date indication, made circa 1830 by Aug. Courvoisier & Cie, Chaux de Fonds realised CHF 62,500 (US$ 64,156) (lot 140). Estimated at CHF 15,000- 25,000, this exquisite timepiece depicts on the reverse the Cemetery of Eyup, Istanbul.
Antique pocket watches featured bly in the sale, covering four centuries from the 17th century to the 20th century. Among the highlights in the selection was a very fine and rare yellow gold and hardstone-set openfaced watch by Breguet, legendary Swiss watchmaker who counted among his most loyal clients Marie-Antoinette, Napoleon, the Queen of Naples and Russian Tsar Alexander I. Estimated at CHF 30,000-50,000, this watch (lot 161) sold for CHF 68,500 (US$ 70,315). Reflecting the originality, fine workmanship and elegance of Breguet's timepieces, this watch was decorated by Jean-Baptiste Fossin and his son Jules, predecessors of Chaumet, it was sold on 20 March 1839 to Madame la Generale Adadouroff.
Provenance and rarity triggered b competition for another historical time piece in the sale: a fine and rare gold perpetuelle, calendar dress watch no. 02/07, made circa 1925 by L. Leroy & Cie, Paris (lot 162). Estimated at CHF 20,000-30,000, this watch achieved CHF 45,000 (US$ 46,192). It remained in the hands of the original owner's family until now. This limited edition, of which seven examples were made, was purchased through Robert Darblay who commissioned them for himself and other members of his family.
Five bidders competed for one of the highlights of the 18th century pocket watches: a magnificent gold and agate quarter repeating verge watch with two matching chatelaine and necessaire, which sold for CHF 134,500 (US$ 138,063) (lot 121). Made circa 1760 by Cabrier, known as the 17th and 18th century French watchmaker of European monarchs and aristocracy, the lot was estimated at CHF 25,000-35,000.
Blue chip vintage and modern wristwatches perform well Bringing together an impressive range of timepieces charting the evolution of watchmaking from the 1620 to the present day, tonight's sale saw good performance for blue chip vintage and modern wristwatches, Following the success of Rolex wristwatches last May, a very rare stainless steel Rolex chronograph wristwatch with brown dial, registers and bracelet circa 1969 (ref. 6263/6239) oyster cosmograph "Paul Newman" (lot 104) realised CHF 464,500 (US$ 476,805), over five times its pre-sale high estimate of CHF 60,000 - 80,000. Among the rarity of its "Paul Newman" dial, the present watch is notable for its unusual signature featuring the Oyster on the third line after Rolex and Cosmograph and for its rare discoloured dial.
A rare stainless steel Rolex chronograph wristwatch with registers and dated circa 1966 (ref. 6263/6239) oyster cosmograph Daytona "Paul Newman" - one of the most celebrated models by the prestigious Swiss maker - fetched CHF 254,500 (US$ 261,242) (est. CHF 60,000 - 80,000) (lot 91), more than twice its pre-sale high estimate.
The celebrated Geneva-based watchmaker Patek Philippe was also widely represented in the sale: Lot 198, a fine and rare 18K yellow gold Patek Philippe open-faced minute repeating perpetual calendar watch with moon-phases (ref. 844 MVT 198397 case 314584) whose production began in 1930 and was completed in 1964 realised CHF 134,500 (US$ 138,603) (est. CHF 60,000-80,000), and lot 207, a rare 18k pink gold Patek Philippe chronograph wristwatch with two-tone dial, register and tachometer 1955 (REF 1463R MVT 868696 case 684704), which realised CHF 242,500 (US$ 248,924).
The sale also included a selection of vintage models by Cartier. Among them was a Cartier platinum curved rectangular bracelet watch circa 1930 Tank Cintree (lot 194) which fetched CHF 105,700 (US$ 108,500). Estimated CHF 30,000-50,000, this exaggerated and elegant Tank Allongee is a daring re-interpretation of the classic Tank shape, its closest relative in the Tank family being the Tank Louis Cartier. In Cartier: The Tank Watch, Franco Cologni describes the Tank Allongee as 'far and away the most categorical assertion of the rectangular form ever produced by Cartier, and in fact in the history of watch design.'

The results

So many attempts were necessary before Everest was finally conquered. It was 29 May 1953 and the heroes of the day, Sir Edmund Hillary and Tensing Norgay, were wearing Rolex Oyster Perpetual watches. So many expeditions all seeking to achieve a proverbially impossible dream, motivated by the simple desire to meet a challenge: "Because it's there…"
In praise of perseverance
The direct descendent of this fascinating chapter of human adventure, the Explorer persists in expressing man's irrepressible need for achievement. It continues to precisely embody perseverance, experience and creativity, and celebrate so strikingly the relationships between technical developments, experience in the field, thought and action.

The world as a test laboratory
The Explorer is the incarnation of the privileged relationship that has always existed between Rolex and the outside world. Since the late 1920s, Rolex has been using the world as a laboratory to test its watches under real conditions. In this pioneering spirit, it equipped numerous Himalayan expeditions whose observations have had a direct impact on product development.
A 39 mm case
Faithful to its heritage and unique identity, the new Oyster Perpetual Explorer exemplifies that strength in today's world, imparting a new elan to the sober and elegant lines which have long established it as an icon. Crafted from a block of 904L steel with exceptional anti-corrosion properties, its slightly larger 39 mm case offers a bolder look and added comfort for the wearer.

New heights in precision
Equipped with a self-winding mechanical movement featuring a Perpetual rotor, a Parachrom hairspring and Paraflex shock absorbers, it reaches new heights of chronometric precision and resistance to extreme conditions. A reliable and robust timekeeping instrument.

HH Magazine - # 29, July-August 2009

To judge by its depiction in what Americans call "B Movies", South America would either be a jungle where cigar-smoking drug lords shoot at each other or an endless carnival where women in bikinis dance on a beach while their boyfriends play football. Though one may, in fact, run into scenes like this at some locations, the sub-continent is really made up of many different countries that represent a small but steady portion of the Haute Horlogerie market.
Brazil, the "B" in BRIC (the acronym for "Brazil, Russia, India, China", the four most rapidly-developing economies in the world), is both the largest and most populated country. Whereas most South Americans tend to calculate any local price in terms of its equivalent in US dollars, Brazilians prefer to think in terms of their own currency. Maybe it's because they're the only ones who speak Portuguese or, more probable, because they are the most powerful in terms of their economy (their many FIFA World Cup wins also contribute to their national pride, by the way).
Brazilians have a rich tradition in jewelry, and their top brand, H. Stern, has worldwide reach. The Haute Horlogerie market, on the other hand, is relatively less developed. It is, however a larger market for the sport elegance and sport technique segments: Brazil is Rolex's ber market in the area, and at this point, the brand making more progress seems to be Breitling, who has recently opened a local branch. And even with the ongoing crisis, other well-established names like Omega also manage to show reasonable numbers.