Hermes - New Boutique in Singapore
Founded in Paris in 1837, the House of Hermes built its reputation for excellence on its skill in making horse saddles. In the early 20th century, it further developed this know-how acquired in the field of leather craftsmanship, notably by producing belts, clothes and bags. The Hermes watchmaking tradition dates back to the 1920s, when its saddle-making talent was first exercised on watch straps.
In 1928, the first Hermes watches were presented in the company store at 24, Faubourg Saint-Honore. At the time, Hermes placed its signature on "timepieces" created in cooperation with the greatest names in the Swiss watch industry - such as Jaeger-LeCoultre, Universal, Vacheron Constantin and Audemars Piguet - before founding in 1978 the Ateliers de La Montre Hermes in Biel, Switzerland.
On December 9th 2010, La Montre Hermes is opening an exclusive 68 square-metre store dedicated to its watch collections in the Shoppes at Singapore's Marina Bay Sands, thereby pursuing a retailing approach that began in March 2009 with the shop-in-shop in the Wangfujing Department Store, Beijing, China.
Viewed from the outside, the store front features huge windows and very bright openings revealing a beautiful interior with its cherry wood panels, showcases and elegant furniture sheathed in beige leather.
At the store entrance, visitors are immersed in the brand universe and discover elegant, simple silver tower showcases displaying precious and unique watches. A little further on, the display windows exhibit the brand's core collection. The watches themselves are presented in small showcases and display units characterised by their pure, sleek lines.
A broad variety of colours and materials for leather straps are available to help the customer choose the best combination before purchasing his watch. In the back, a more intimate area provides a cosy private setting in which to welcome visitors and to present the collections including mechanical watches as well as complication models.
The store hosts the entire range of collections, starting with Arceau, a beautifully understated watch on which the case attachments emulate the shape and curvature of a stirrup. Classical, timeless and unostentatious, this watch embodies the Hermes style. Cape Cod is inspired by the link of the famous "anchor chain" bracelet, an iconic jewel from the house of Hermes. The appeal of Cape Cod Tonneau owes much to its tonneau shape and ideally proportioned new curves.
Clipper is easily recognizable by its bezel shaped liked the porthole of the tall 19th century sailing ships. This model, which has adopted a titanium case in 2010, is internationally acclaimed for its exceptional balance and dimensions. The famous brand initial takes pride of place in the H-our creation, which brings to the wrist the emblematic "H" previously used on bags, belts or sandal straps.
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