TAG Heuer - BaselWorld is MonacoWorld!
The Monaco Myth is the overarching theme for TAG Heuer at this year's prestigious BaselWorld Watch Fair. The spectacular TAG Heuer booth - winner of a Silver Award at this year's EXHIBITOR Magazine's 23rd Annual Exhibit Design Award - will be trimmed top to bottom with the iconic timepiece's colours and legends.
The McQueen/Monaco decor includes specially commissioned portraits of the Hollywood legend by acclaimed German painter Jörg Döring.
To further celebrate the 40th Anniversary of Steve McQueen's mythic timepiece, the Swiss brand, the world leader in luxury sports-focused watches and chronographs since 1860, is unveiling two special watches just for the occasion.
The MONACO Twenty Four Concept Chronograph
The star of the show is this latest groundbreaking concept watch based on the mythic Monaco.
The high-tech prototype's unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement "floats" inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car's driver's protective cockpit cage, and visible through the dial face and the sapphire crystal caseback. The components are further insulated against shock and torque by a new "composite filter" material used in aerospace and auto racing. Custom built in industrial-grade tungsten, the three arrows of the oscillating weight echoes a GT car's chrome mags. The large-faced, black-textured dial bears an oversize "24" at 12 o'clock, in honour of the 24 of Le Mans, and the iconic blue and orange livery of Gulf Oil - the same colours TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic, Le Mans.
Water resistant to 100 metres, with anti-reflective double-sided treatment on the curved sapphire scratch-resistant crystal glass to ensure the best readability, this is TAG Heuer's R&D team's most daring creation to date.
The Monaco Calibre 12 Chronograph Gulf Limited Edition
Monaco glamour revisited in Gulf-liveried limited edition of 5,000: to honour TAG Heuer's ongoing partnership with motor-racing icon Gulf Oil, a new limited edition version of the vintage Monaco -with for the first time an elegant, anti-reflective sapphire crystal front and back - is slated for worldwide launch in September 2009. The seriously upgraded version houses the TAG Heuer Calibre 12 Automatic Chronograph Movement, a high-performance all-Swiss engine based on the Dubois Depraz 2008.The larger (39mm) case gives the watch a more contemporary look, while the orange and blue meteor dial design, inspired by the Porsche Gulf 917K driven by Steve McQueen in Le Mans, expresses its professional racing heritage. Vintage "Gulf" logo and date window at 6 o'clock, small second at 3 and chronograph minute at 9, faceted and a stylish grey alligator strap with grey stitching - the 5,000-piece edition is a racing purist's dream machine.
The Monaco Watch Lady Grande Date White Alligator QUARTZ
A serious piece of head-turning eye candy: 13 diamonds on a white mother-of-pearl dial, double that on the bezel, and all wrapped up with a trend-savvy strap of white alligator. The case dimensions are big - 37 x 36 mm - as is the striking Grande Date window at 12 o'clock. Polished crown, polished finish, luminescent markers on the diamond-shaped hands, hand-applied faceted indexes and a small-second counter at 6. Our most glamorous Monaco yet hits fashion runways this June.
Dial: 0.081 carats. Bezel: 0.78 carats.
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[Rating:(5 / 5 stars)]
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