TAG Heuer - Interview with Tiger Woods
Jean-Christophe Babin, President of TAG Heuer, with Tiger Woods, the day of the signing ceremony.
Jean-Christophe Babin
Tiger WoodsWell this is a great adventure and a fantastic opportunity. I hope to contribute a great deal to TAG Heuer, which I see as a unique and exceptional brand. My tastes have changed as I have gone through my career, my 'short' career and it's pretty neat to be able to affiliate myself with a company such as TAG Heuer. As everyone knows, I only get involved with companies that I feel I can give 100%, and invest 100% of myself into that company and this is no exception. TAG Heuer is a superior brand and one that I am honoured to be able to be affiliated with.
Jean-Christophe Babin
Tiger WoodsFirst of all you have always got to be on time in order to play and two, precision is part of our game. This is a game of inches, so in order to be successful in our sport you have to be precise.
Jean-Christophe Babin
Tiger WoodsTo be honest with you, growing up I never thought I would be in a position to have a luxury watch. I remember the first watch I ever bought was a Mickey Mouse watch, so I've come a long way. I am all the more thrilled to actually represent such a great company as TAG Heuer.
Jean-Christophe Babin
Tiger WoodsWith my agent, we turn down quite a few. We get pitches every week from people who want me to represent their company, but there are few with whom I share the values and ideals. I have to feel 100% invested in that company. If I do not feel a connection with that company, I will not represent them.
Tribune des Arts - Numero special TAG Heuer - avril 2003