TAG Heuer - The brand with Volkswagen motorsport in WRC
TAG Heuer has strengthened its long-term commitment to its champion racing ambassador Sebastien Ogier by forming a direct partnership with his World Rally Championship (WRC) team Volkswagen Motorsport, the 2013 Makes' Champion.
The pioneering Swiss brand's award-winning chronographs and avant-garde eyewear will be worn onboard all Volkswagen Motorsport WRC rally cars by 2013 drivers' champion Sebastien Ogier, his fellow drivers Jari-Matti Latvala and Andreas Mikkelsen, and his co-drivers Miikka Anttila, Julien Ingrassia and Mikko Markkula.
"TAG Heuer has been in the motor-racing business for more than 100 years" said Stephane Linder, CEO of TAG Heuer. We partnered with Ferrari in Formula One in the 1970s, and have been part of the most wining team in the sport, McLaren Mercedes, since 1985.
"TAG Heuer has been synonymous with innovations in the development of chronographs for more than a century and a half," said Volkswagen Motorsport Director Jost Capito.
The brand's motto and mindset, 'Don't Crack Under Pressure', captures the mental strengths this sport requires every second of every race."