TAG Heuer - Cäsar Menz & Osvaldo Patrizzi
In 1882, Heuer earned its first patent for a sophisticated chronograph mechanism, followed five years later by the invention of the "oscillating pinion", still used in today's mechanical chronographs.
The history of TAG Heuer features a host of landmark technical inventions and a consistently innovative and meticulous approach to aesthetics. It is not by chance that the brand earned the 2002 Design Prize in the "Grand Prix d'Horlogerie de Geneve" for its F1 Micrograph.
The Geneva Watch Museum, one of the city's art and history museums, was brutally burgled on the morning of November 24th 2002. These tragic events led to the disappearance of 180 extremely precious objects belonging to the museum's treasured legacy. Shortly afterwards, in a spirit of exemplary solidarity, TAG Heuer management generously offered the museum a set of twelve watches and movements providing an exemplary representation of the brand's impressive history.
As director of the City of Geneva's art and history museums, I was very touched by this gesture and am delighted that the Watch Museum should be able to preserve these invaluable testimonies to the know-how of Swiss watchmaking. Exempla docent, as they used to say in Latin.Cäsar Menz
Directeur des Musees d'art et d'histoire de la Ville de Geneve
The name TAG Heuer immediately conjures up visions of Formula 1 races and the great unforgettable champion Ayrton Senna. Whether one is a sports enthusiast or simply keen on precision, the TAG Heuer logo sweeps us into the dynamic world of competition, a world where the hundredth of a second becomes a merciless referee.
TAG Heuer has established a solid and enviable reputation. The company's successful role in the greatest sports events of the past decades have placed it in the avant-garde of timekeeping and new technologies for measuring time.
Few people are aware and will be surprised to learn that the firm was founded in Saint-Imier by the young Edouard Heuer in the summer of 1860, at the age of just 20. The name he gave the new manufactory was "Edouard Heuer, Fabrique d'horlogerie". An astute businessman but also an inventor, he regularly filed numerous patents. Among the most important was a pendant winding system, placing him in direct competition with Patek Philippe and Louis Audemars in Le Brassus. But there was also the column-wheel for chronographs, a key invention in watchmaking, which ensured the swift and ultra-precise engagement and disengagement of the chronograph lever from the time gear-trains.
Five generations and dozens of horological inventions stand between Edouard Heuer and Jack Heuer, the current TAG Heuer Honorary Chairman. The firm is now called TAG Heuer. bly committed to research and development, it consistently creates new sports timekeeping models. It contributes both a watchmaker's point of view and a vast body of knowledge in the field of precision stemming from the brand's sporting heritage.
Osvaldo PatrizziDirecteur d'Antiquorum
Tribune des Arts - Numero special TAG Heuer - avril 2003
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