Rolex - Basel 2010
WORLDTEMPUS - 20 March 2010
It could have been an uneasy herd of impatient fans prior to a rock concert about to start for onlookers that did not have an interest in horology, but just happened to stroll by Hall 1 in Basel. However the impatient herds of bloggers, collectors and journalists did not wait for a big-ticket name in the music business to go on stage, but for a ditto in Swiss horology, Rolex, to reveal its novelties.
Every year watch related websites start discussing what the leader of Swiss watch making might introduce of novelties once the doors open. Yet nobody knows for sure, since Rolex is as secretive with their novelties as their Oyster-cases are waterproof.
This year, however, the introduction of a steel Submariner with maxi case and ceramic bezel insert was not much of a surprise. Such is the evolution of Rolex. Gold first, then steel/gold and now steel. The "aaaaahhhh" reaction did arise though, when the first impatient souls reached the mirror polished exhibition windows on Wednesday March 17th, when Baselworld opened its doors. The surprise reaction was due to a green dial and ditto ceramic bezel version of the Submariner of steel that paired up next to the black version at Rolex's impressive stand.
Green may not be a colour embraced as joyfully by everyone as the Irish on St. Patrick's Day. This could be why Rolex decided to introduced a 39 millimetres version of what could easily be considered as one of the best looking models of all time, the legendary Explorer. A watch famed by Sir Edmund Hillary and Tensing Norgay's Mt. Everest exhibition in 1953. Both of them wore Rolex Oyster Perpetuals, creating yet another achievement for the Swiss watch company who used the world as a laboratory to test its watches under real conditions, since the young Mercedes Gleitze swam across the English Channel, wearing a Rolex Oyster, in 1927.
The clean military look of the Explorer has not changed. But the new size of 39 millimetre - which is three millimetre bigger that the earlier version, ref. 114720 - is a perfect reason to rediscover a watch that has too long been considered too small for men and too masculine for women. This said, many women might just embrace this new size Explorer, as big watches are still popular on female wrists.
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