Louis Moinet - The Ateliers turn ten
Located in Saint-Blaise, in Neuchâtel, Ateliers Louis Moinet has succeeded in gaining the trust of lovers of fine watches and industry professionals alike.
Professionals have rewarded the brand's excellence with many different prizes, including five Red Dot Awards - not least, the Best of the Best: an extremely rare distinction in watchmaking design. More recently, the Ateliers received a Merit for Development award for Watchmaking Arts and Technologies from the International Institute for Promotion and Prestige (IIPP) in cooperation with UNESCO. Further recognition has come in the form of a much remarked-on International Chronometry Competition prize in 2013.
Fine watchmaking connoisseurs have been won over, too. With just a few hundred watches manufactured each year - each of them numbered and produced as part of a limited edition or as a unique item - the Ateliers are able to perform meticulous work on every timepiece, and deliver innovative, audacious creations.
These include grand complication timepieces such as Astralis, Magistralis and Meteoris, featuring world firsts such as the use of meteorites from the moon and Mars, as well as stromatolite - the most ancient fossil. There's technology, too, with watches like the Jules Verne and Tempograph, leading to many patent applications and as many mechanical innovations.
The Ateliers will be continuing along their chosen course. "Rebuilding our history even as we look to the future - that's our unique destiny" explains Jean-Marie Schaller, founding CEO of the Ateliers. "Being worthy of the legacy of Louis Moinet takes nothing short of our best efforts. It calls for a pioneering, innovative spirit, as well as plenty of respect for tradition. As Louis Moinet himself said: 'invention should be for the sake of Art - nothing more and nothing less'."
The Ateliers will continue to focus on limited editions, creativity and the brand's distinctive watchmaking art. From "dewdrop hands" to the daring "Côtes du Jura" dials, not forgetting the iconic Louis Moinet case - protected by a manufacturing patent - the timepieces are redolent with the brand's personality.
The Ateliers are still buzzing with projects that are, as yet, closely guarded secrets. "We've barely scratched the surface of Louis Moinet's creative genius. More than ever, I'm convinced that further exploration of this visionary's archives will yield still further surprises for us," says Jean-Marie Schaller.
2016 will be a banner year, marking the bicentenary of Louis Moinet's invention of the chronograph.
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