Jaeger-LeCoultre - A Rose for Emergency
On the occasion of the 69th Venice Film Festival, Jaeger-LeCoultre is pursuing its partnership with Emergency, a humanitarian organisation established in 1994 to help the victims of civil wars and poverty, by supporting maternity hospital opened by Emergency at Anabah in Afghanistan, a country where the health of mothers and their children is an urgent daily concern.
Every month over 300 children are born in the maternity hospital of Anabah.
At an average rate of 10 childbirths per day, over 100 babies are expected during the Venice Film Festival, and Jaeger-LeCoultre will finance the centre for the entire duration of the festival. Cinema stars will join Jaeger-LeCoultre in its commitment.
Actress Cristiana Capotondi, the patroness of this initiative, visited the Afghan maternity centre and posed for photos in the surrounding rose garden, in order to provide concrete evidence of the contribution Jaeger-LeCoultre intends to make during the Venice Film Festival.
The "A Rose for Emergency" project by Jaeger-LeCoultre was indeed inspired by these precious blooms. In Afghanistan, a rose is a much appreciated and meaningful flower: it is a symbol of love, of purity, of delicacy and of life, a flower that blossoms in a country devastated by war and poverty. Like the other Afghan Emergency centres that are also surrounded by superb gardens, the maternity centre is set amid a beautiful rose garden.
In support of this important project, celebrities joining the humanitarian action will walk the red carpet in Venice holding a rose and wearing the watch that symbolises this operation. The watches will then be sold by Christie's auction house and proceeds will entirely be donated to Emergency in order to help fund the centre.
A special gala evening with a dedicated red carpet ceremony will be held on August 30th to celebrate the Rose for Emergency: Jaeger-LeCoultre in Aid of the Anabah Maternity Centre project.
For donations:
Bank transfer to EMERGENCY Ong Onlus
IBAN IT 41 V 05387 01600 000000713558 c/o Banca Popolare dell'Emilia Romagna - Causale
"A Rose for Emergency".