Jaeger Le Coultre Duometre Quantieme Lunaire 18K Pink Gold Men's Watch Q6042522

Driven by the passion for horological technologies and faithful to its avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school.
The watch manufacturer has called upon the talents of Phonevalley, the world's leading mobile marketing agency, in designing and creating its application that aims to share the fascinating world of fine watchmaking with the public at large. The result is available from the App store as of October 2nd 2009.
The Jaeger-LeCoultre application invites you to revisit the brand's most iconic models, from the Reverso Squadra to the Reverso Gyrotourbillon 2, along with the Master Compressor Diving Pro Geographic. Far from merely representing a chance to (re) discover these models, the application offers users a watchmaking initiation, which will then enable them to admire these Jaeger-LeCoultre timepieces from a whole new angle: that of an amateur watchmaker.
Thanks to this application, iPhone owners explore the various stages in creating a watch. They have access to a particularly comprehensive dictionary of horology and to six watch initiation classes.
The dictionary of horology explains a number of specialised terms, from shock-absorber to barrel, from Clous de Paris to equation of time and from tourbillon to moon phases.
 
The classes enable users to practice watchmaking techniques directly on their iPhone screen: assembling a chronograph mechanism, decorating and jewelling a movement, polishing, engraving and gem-setting a case. For the latter class, the aim is to gem-set a Reverso Neva, making no mistakes and in record time, by skilfully sliding the diamonds onto the watch case. The watch classes are displayed at a rate of one new class every fortnight.
A prize draw will reward one of the learners having correctly answered all three competition questions and who will then be offered a guided tour of the Manufacture at the heart of the Vallee de Joux.

The application also offers a chance to explore a collection of over 60 models, including eight interactive models from among the eight most emblematic creations from the Manufacture Jaeger-LeCoultre. The user can test the most innovative of these watches, and thus for example activate the depth gauge of the Master Compressor Diving Pro Geographic; change the time zone on a Master Geographic; start a vertical-trigger chronograph by simply pressing the sapphire crystal of an AMVOX2 Chronograph; or swivel the case of a Reverso Grande GMT.
Finally, the application provides a function that identifies the Jaeger-LeCoultre points of sale in the country and/or city of your choice and enables you to locate them instantly.
Jaeger-LeCoultre CEO Jerôme Lambert stated: "Since 176 years, the Manufacture Jaeger-LeCoultre has developed a culture of innovation and a resolutely avant-garde spirit. As web pioneers, we are happy to show that our passion for fine watchmaking is matched by a desire to share knowledge that would honour Antoine LeCoultre, the self-taught company founder. Our application should appeal to devotees of watches and of technical masterpieces."
Alexandre Mars, CEO of Phonevalley and Head of the Publicis Group, said: "We are particularly proud to have risen to the challenge set by the Manufacture Jaeger-LeCoultre and to be able to offer iPhone users the world over such an innovative application with a rich, progressive and educational content. Combining new mobile technologies with luxury watchmaking techniques was a natural alliance and I truly wish everyone the thrill of being amazed by Jaeger-LeCoultre masterpieces in just a few clicks."
How to download the application
Press the App Store icon on the iPhone menu to enter into the App Store. Press the Search button at the bottom of the screen. Type the keyword "Jaeger" and then select the "Jaeger-LeCoultre" application in the list. Press "Free" and then "Download". Enter your password from your iTunes Store account. Once the installation is completed, press the "Jaeger-LeC." icon on the iPhone menu to launch the application.
The application can also be downloaded from the iTunes App Store.

About Jaeger-LeCoultre
Born of an invention, the Grande Maison has always been driven by the spirit of discovery; the need to create new, ever more accurate and more complex technical marvels. Year after year, knowledge and skills have been enriched, renewed and multiplied to serve the unique purpose of mastering the countless operations involved in manufacturing watch movements and cases - the fundamental prerequisite for rising to the most daunting technical challenges.
A major player in watchmaking history, Jaeger-LeCoultre has now celebrated its 175th anniversary. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon I and the Atmos. In 2009, around 1000 people proficient in over 40 watchmaking professions and more than 20 cutting-edge technologies continue to pay tribute to the pioneering ardour of the company founders by creating new masterpieces proudly perpetuating the grand horological tradition.
In 2010, as a further extension to the capacious premises now surrounding Antoine LeCoultre's original atelier, Jaeger-LeCoultre will be inaugurating a new building providing 9,000m2 of additional workshop space.
About Phonevalley
Phonevalley is the world's leading mobile marketing agency. Since being accquired by Publicis Groupe in 2007, Phonevalley has become the latter's mobile communication agency and the company CEO Alexandre Mars has been appointed the group's Head of Mobile. Phonevalley provides a full service offer in mobile marketing, spanning from mobile media planning and buying to mobile interactive services (mobile Internet sites, mobile applications, branded content & promotions and strategic consultancy. Prestigious advertisers such as L'Oreal, PUMA, Nestle and Procter & Gamble have already entrusted their mobile marketing to the Phonevalley teams. Phonevalley is active in Europe, North America and Asia. Phonevalley is part of Publicis Groupe (Euronext Paris: FR0000130577), the world's fourth largest communication group. It is also ranked as the world's second largest media counsel and buying group and is a global leader in digital and healthcare communications.