Baume & Mercier - Classima, ideal in any circumstances
A new chapter opens for the Baume & Mercier Maison d'Horlogerie 180 years of history, and the best is yet to come
History as inheritance
Baume & Mercier's story begins all the way back in 1830 and reads like a true saga. From generation to generation, from family ties to friendship ties, from sophisticated complications to visionary innovations, the family dream continues to be fulfilled and Baume & Mercier watches continue to embody an ideal expressed for 180 years in the Maison d'Horlogerie's motto: "Accept only perfection, only manufacture watches of the highest quality."
The winds of change
The dawn of 2011 means the opening of a new chapter for Baume & Mercier, a brand which considers itself a privileged partner for all of life's precious moments. In an era of changing values, a Baume & Mercier watch is also a memory-keeper, an everlasting reminder of life's most cherished moments: weddings, births, anniversaries, graduations, family reunions. A reminder of a special event, a watch remains the souvenir of a celebrated moment and adds a little bit of soul to one's daily experience. The memory remains, immortalized forever by the timepiece.
The lifestyle era
Today, the Baume & Mercier universe is flawlessly represented by seaside living, a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability which are promoted by the brand. This vision of lifestyle, redrawn around the brand's customers, expresses itself through family and friends, two halves forming a circle of loved ones, the essential circle with which each of life's precious moments becomes meaningful. The Hamptons - a natural seaside resort area of Long Island, New York are the ideal reflection of this vision. Between earth and sea, the art of living and personal luxury, this magical place has inspired the wisdom expressed in Baume & Mercier's new dictum: "Life is about moments."
Creating a stir
Bolstered by its new momentum, Baume & Mercier is offering a contemporary interpretation of two of its most celebrated collections, the Capeland and Linea, along with new and more stylish examples of Classima, and a new design policy signed seaside living.
Each watch is engraved with the Greek letter Phi, a symbol of balance and perfection and a sign of recognition among Baume & Mercier connoisseurs, a "worldwide family" united by the same generous and relaxed vision of life.
Classima, ideal in any circumstancesNew York, 7pm. A man is driving across the Brooklyn Bridge. Direction: Long Island, and waiting for him at the end of the road is the tranquility of The Hamptons. He has exchanged his business suit for linen trousers and a cashmere sweater, but he keeps his timeless Classima on his wrist, an indispensable ally in any circumstance.The skyscrapers are already disappearing in the rearview mirror, another world is on the horizon…
A symbol of interior wealthA unique combination of classicism and modernity, Baume & Mercier's Classima is a celebrated bestseller around the world among business executives for whom distinction is a sign of the discerning mind. With an urban soul but at ease anywhere, Classima moves without the slightest flaw in taste from the stress of the city to the serenity of The Hamptons. Its sophisticated roman numerals deliberately anchor the watch in tradition, making it the symbol of an interior wealth meant to be discreetly shared
Timeless style
The new version of this collection has not abandoned its original vocation as a chic and discreet masculine constant.
The watch comes with high-precision self-winding mechanical movements and several functions and complications depending on the model (dual time zone, power reserve, Sapphire crystal case back to display the oscillating weight). In terms of design, the watch comes with a choice between a 39 or 42 mm size, a "grain d'orge" guilloche decor or a line guilloche decor, and a black or silver dial. Ultimate touches of sophistication: The oscillating weight engraved with Baume & Mercier's emblematic Phi.
The models of the 2011 Classima collection combine the best of watchmaking expertise with the elegant simplicity of a timeless watch.
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