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Baume & Mercier - Capeland, authentic moments

A new chapter opens for the Baume & Mercier Maison d'Horlogerie 180 years of history, and the best is yet to come

History as inheritance
Baume & Mercier's story begins all the way back in 1830 and reads like a true saga. From generation to generation, from family ties to friendship ties, from sophisticated complications to visionary innovations, the family dream continues to be fulfilled and Baume & Mercier watches continue to embody an ideal expressed for 180 years in the Maison d'Horlogerie's motto: "Accept only perfection, only manufacture watches of the highest quality."

The winds of change
The dawn of 2011 means the opening of a new chapter for Baume & Mercier, a brand which considers itself a privileged partner for all of life's precious moments. In an era of changing values, a Baume & Mercier watch is also a memory-keeper, an everlasting reminder of life's most cherished moments: weddings, births, anniversaries, graduations, family reunions. A reminder of a special event, a watch remains the souvenir of a celebrated moment and adds a little bit of soul to one's daily experience. The memory remains, immortalized forever by the timepiece.
The lifestyle era
Today, the Baume & Mercier universe is flawlessly represented by seaside living, a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability which are promoted by the brand. This vision of lifestyle, redrawn around the brand's customers, expresses itself through family and friends, two halves forming a circle of loved ones, the essential circle with which each of life's precious moments becomes meaningful. The Hamptons - a natural seaside resort area of Long Island, New York are the ideal reflection of this vision. Between earth and sea, the art of living and personal luxury, this magical place has inspired the wisdom expressed in Baume & Mercier's new dictum: "Life is about moments."Creating a stir
Bolstered by its new momentum, Baume & Mercier is offering a contemporary interpretation of two of its most celebrated collections, the Capeland and Linea, along with new and more stylish examples of Classima, and a new design policy signed seaside living. 

Each watch is engraved with the Greek letter Phi, a symbol of balance and perfection and a sign of recognition among Baume & Mercier connoisseurs, a "worldwide family" united by the same generous and relaxed vision of life.

Capeland, the chronograph of authentic moments
A man, a boat, the horizon…certain watches exist whose universe is clear at first glance: Capeland is a perfect example. With its sport-chic design, retro accents and warm tones, it is an invitation to wander, a symbol of the connecting line between a man and his dreams.
The memory of a "galet" watch
The inspiration behind the contemporary reinterpretation of this collection is a historic timepiece - a single-push chronograph from 1948. With its "cheve" crystal and domed case back, this watch is a direct reference to the "galet" pocket watches of the early 19th century. Its ergonomic shape, accentuated by the aesthetically symmetric geometry of the top and bottom, is the primary source of inspiration for the design of the Capeland watch.The suggestive strength of Capeland comes not only from its name. Everything about this watch suggests seaside living: the marked curve of its case back and crystal is an irresistible reminder of the soft contours of a sea-weathered stone. The shape of the horn, both short and elegant, further accentuates the roundness of the case. 
Capeland is also distinguished by its two-toned dial, a subtle reminder of a 1950s aesthetic. A highly-accomplished watch, it includes both a tachymeter and a telemeter, while the case is adorned with polished and satined finishes. One further detail, Capeland is water-resistant up to 50 meters.
Watches with a relaxed and contemporary spirit
The heart of the collection, a chronograph for all models, promotes relaxed elegance with a light sporty feel marked by straightforward numerals and a touch of red on the end of the seconds hand and the telemeter. In this spirit, the calfskin strap with light-colored stitching stands out and harmonizes with the trendy color scheme used on the dial: slate gray, anthracite, copper-colored, brown, silver-colored, black and white.Infinitely comfortable, Capeland perfectly hugs the wrist, an eloquent demonstration of Baume & Mercier's expertise: a harmony between design and comfort for the wearer. Spotlight on the emblematic piecesA point of pride within the Capeland collection, these emblematic watches come equipped with a self-winding mechanical movement with a flyback chronograph function. This Bi-compax movement, manufactured by Lajoux-Perret, is enriched with blued steel screws and a circular-grained  finish for the plate and the bridges. Its sapphire crystal case back enables a view of the oscillating weight engraved with the brand's emblematic Phi, further adorned with "Côtes de Geneve" and snailed decor.

These exceptional watches distinguish themselves by a "cheve" crystal, a domed dial in retro colors, and "Breguet" type hands. Offered in two versions: stainless steel or 18 ct. red gold which shimmers like antique copper, these models come with a dark brown or black alligator skin strap which gives them a final touch of sophistication. 

A mastered combination of historical inspiration and the powerful evocation of seaside living, Capeland is already a true Baume & Mercier classic.