-
JIMH - Subject of the year: pre-owned watches
On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.
Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.
The full program is available on the website www.marketinghorloger.ch. Registration is open.
-
Longines - Future Tennis Aces
The draw ceremony for the 6th edition of the Longines Future Tennis Aces 2015 was held on the 28th of May under the attendance of Arnaud Clement, patron for the 2015 edition. The event, hosted by journalist and former French tennis player Sarah Pitkowski, along with Vice-President and Longines International Marketing Director Juan-Carlos Capelli, provided the opportunity to officially introduce the public to the tournament program, organised by Longines since 2010.
This year, 16 young boys under the age of 13 and from 16 different countries will have the opportunity to compete on a court installed at the foot of the Eiffel Tower under conditions identical to those of the Roland-Garros tournament, for which Longines has been the Official Partner and Timekeeper since 2007.
Prior to the tournament, held between May 28 and 30, Longines invited the 16 players to a training camp at the Châtaigneraie Tennis Club - the "Longines Academy" - where they received valuable advice from Remi Barbarin and Julien Boutter, two specialists in the field.
After spending the entire week alongside event sponsor Arnaud Clement, these young champions will enjoy a unique experience, while two finalists will get to take part in an exhibition match in his and Michael Llodra's company. At the end of the tournament, the winner will receive a cup straight from the hands of FFT President Jean Gachassin, along with a watch from Longines. In addition, the two finalists will receive an annual bursary to finance their equipment until their 16th birthday.
Longines Future Tennis Aces 2015 Program
Thursday May 28, 2015 - 10:15 am - 6 pm Eighth final
Friday May 29, 2015 - 10 am - 5 pm Quarter final followed by semi-finals
Saturday May 30, 2015 - 9:30 am - 12 pm Final, followed by exhibition match with Arnaud Clement and Michael Llodra
-
Longines - Commonwealth Games Glasgow 2014
Commonwealth Day was celebrated in style Monday 10 March. Commonwealth and Olympic swimming star, and Glasgow 2014 ambassador, Michael Jamieson, and Clyde, the Official 2014 Mascot kicked off the Commonwealth Day celebrations by sporting their trainers at Hillhead Primary School and encouraging the youngsters to show their support for the Games by also wearing their trainers.
Michael then joined Glasgow 2014 Chairman Lord Smith of Kelvin, Charles Villoz, Vice President of Longines, Glasgow 2014's Official Timekeeper and Watch and Games Partners to formally switch on the Longines Glasgow 2014 Clock at the city's Central Train Station and officially mark the countdown to the Opening Ceremony.
Situated above the destination board at the station, the prestigious new Longines clock will be seen by hundreds and thousands of commuters and visitors in the lead-up to the Games in July.
Glasgow 2014 Chairman, Lord Smith of Kelvin, KT, said: "The switching on of the Countdown Clock is a fitting marker of this important milestone for Glasgow 2014 and we are delighted to be sharing it with such an excellent global brand as Longines, which underlines perfectly the world-class appeal of the Games.
"This is our year and our chance for Glasgow and Scotland to shine on the global stage. The clock is now officially ticking down to the moment we have all been working towards since the bid was accepted in 2007".
Charles Villoz, Vice President of Longines, added: "Longines is very proud to be the Official Timekeeper and Official Watch of Glasgow 2014. Together with Glasgow 2014, we share common values such as tradition and performance. We are happy to bring our timekeeping expertise to the largest multi-sport event ever to be held in Scotland. We are looking forward to the thrilling and emotional action-packed moments that we are sure to experience this summer."
-
Longines - Sport Collection, 2009 new models
Source: www.swisstime.chThe first model features a second time zone on its ceramic bezel. The second, a chronograph, displays a tachometer. And for those who cannot choose between these two, Longines offers a 24-hour Chronograph "second time zone" version.Movement
Automatic ETA A07 171, L704 calibre, 16 ½"', 24 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date and second time zone
Case
Stainless steel, 42 mm
Black or grey ceramic bezel with 24-hour scale
Anti-reflective sapphire crystal
Water-resistant to 100 m
Dial
Black or grey
Large "12" in Arabic numerals and rhodium-plated applied hourmarkers
24-hour hand
Bracelet
Stainless steel with central links in black or grey ceramic with folding clasp
Other versions
Ceramic chronograph, ETA A07 231 movement, L705 calibre
24-hour chronograph with second time zone, ETA Valjoux 7754 movement, L686 calibre
GrandeVitesse
The concept of speed finally materialised! The new GrandeVitesse Chronograph 24h features a double tachometer graduated in km/h as well as mph that can measure land speeds up to Mach 2.
Movement
Automatic ETA Valjoux 7754, L686 calibre, 13 ¼"', 25 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date, chronograph, tachometer and second time zone
Case
Stainless steel, 44 mm
Black aluminium or brushed steel bezel with double Mach 2 tachometer scale (in km/h and mph)
Sapphire crystal front and back
Water-resistant to 50 m
Dial
Black, chocolate or silvered sunray with large number 12 and painted hourmarkers
Second 24-hour time zone
Small seconds at 9 o'clock, 30-minute counter at 12, 12-hour counter at 6, and date window at 3
Bracelet/Strap
Stainless steel with folding clasp; chestnut brown leather or black, with folding clasp