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Top Quality Longines 42.00 mm Watches (136) Items
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Top Quality Longines 42.00 mm Watches (136) Items
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Replica Longines 42.00 mm Watches Latest Reviews

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  • Longines - Stefanie Graf, Longines' golden retiree

    Steffi Graf became Stefanie Graf in 1998. The nickname of a tennis prodigy is today the patronym of a 45 year-old lady who goes about her life far away from the tennis court but close to children, to whom she has dedicated her foundation. Longines supports it as part of a well-balanced sponsorship strategy.

    "Tennis doesn't really interest me any more. That chapter is now closed." Stefanie Graf leaves little room for doubt when asked about her life in 2015. Visiting the Roland Garros tournament the former world number one acts as an ambassador for Longines in aid of children who have been traumatised by exile, war and violence. "Children for Tomorrow" her foundation, has been supported by Longines since 2008.

    Such partnerships are not that common in the business of sport. Stefanie Graf, who earned some 22 million dollars in her career, married Andre Agassi in 2001, himself a winner of an additional 31 million. So it's by no means a question of money.

    Furthermore, both spouses manage their own foundation, both have retired from their sport and therefore offer much less media exposure than the current champions. So why engage with a couple that is doubtless still glamorous but much less visible than any other ambassador who is still active in the sport?

    The key word is elegance
    The official reply from Longines comes as one word: "elegance". The brand groups its ambassadors under this heading, without necessarily communicating what the objective criteria for judging such "elegance" are.

    In reality, the balance among the Longines ambassadors is subtle and comprises a mixture of visible stars and lesser-known but highly active personalities, in other words a mixture of form (media exposure) and substance (work on the ground by those who have retired from their careers).

    This strategy started in 2007, when Longines took over tennis from its sister brand Rado. Andre Agassi signed up with the brand in the same year and was followed by his wife the following year. High-profile actors such as Simon Baker and Kate Winslet later joined the committed duo. And the Longines sponsorship model was born.

    From Roland-Garros to Kosovo
    Stefanie Graf's commitment is as deep as it is tangible. "We are based in Hamburg but we also work in Cape Town, Eritrea and Kosovo," she points out. "We work with children who are sometimes not even two years old, with the help of psychologists and translators. We have a permanent team of 20 people who have already helped some 350 children."

    It's easy to imagine what a return to the world of tennis by Steffi Graf would generate in terms of enthusiasm...and visibility for Longines. But the woman concerned dismisses this out of hand: "As a player, there is no question of it, I don't play any more and in any case my body would not be able to withstand it (Editor's note: Steffi Graf had already suffered major injuries and undergone operations to her back and knees in 1997 and 1998As a coach I would be on the road for around 30 weeks of the year but today I have a husband, two children and a foundation. My life is already busy enough!" So only the legend of Steffi Graf remains, but given that she still has a loyal following of fans from 7 to 77 years old, it is still b even 15 years after her retirement.


     

  • Longines - Longines FEI World Cup Jumping 2014/2015

    This weekend in Oslo took place the first round of the Longines FEI World Cup Jumping series, consisting of twelve unique qualifying opportunities for the coveted final in Las Vegas in April 2015. The Norwegian qualifying round saw the victory of Jur Vrieling on VDL Zirocco Blue NOP. The Official Watch of the event was a lady model in steel set with 30 diamonds from the Conquest Classic collection, a line dedicated to the equestrian world.

    Longines has a long association with equestrian sport, but the Longines FEI World Cup series holds a special place in the heart of the Swiss company which treasures the qualities of tradition, precision and elegance. Longines' passion for equestrian sports
    began indeed in 1878 with the production of a chronograph featuring an engraved jockey and his mount.

  • Longines - Official Partner of OSAF and of the Gran Premio Latinoamericano

    As part of this agreement, the Swiss watch brand will this year present the Longines Gran Premio Latinoamericano. This flat racing event is the perfect occasion at which to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch will be a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

    Longines supports the activities of OSAF (Organización Latinoamericana de Fomento del Sangre Pura de Carrera), an institution involved in the promotion and development of horse races and thoroughbred horses throughout Latin America. OSAF is present in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay and Venezuela.

    Don Marcel Zarour, President of the OSAF said: "In the name of OSAF, I am very proud to count with the support of Longines as OSAF's first Official Partner, and their great contribution for the promotion of horseracing in Latin America. The materialization of this agreement with the prestigious firm Longines means another important achievement for OSAF, by promoting the Longines Gran Premio Latinoamericano which features our best Latin American thoroughbreds, and supports our spirit of tradition, excellence and constant improvement."

    Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said: "Longines is proud to be the Official Partner and the Official Watch of the OSAF. Our brand and this prestigious institution share common values such as tradition, performance and elegance. We'll work together for the good of equestrian sports in a part of the world known for its horse culture. In addition, we are happy to announce that Longines will be the Title Partner and the Official Timekeeper of the Longines Gran Premio Latinoamericano."

    The Longines Gran Premio Latinoamericano is the most important international Group 1 horse race in Latin America. This annual event is held in a different country in the region every year. On 15 March 2014, the Monterrico racecourse in Lima will host this prestigious event.

  • Longines - Les Elegantes


    Revue FH - 3 June 2010

    The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s.


    As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap.
    The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 diamonds. The Arabic numerals add a delicate charm to the silvered dials and blued hands. The brand has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

Longines 42.00 mm

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