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Top Quality Jaeger-LeCoultre Pink gold Watches (101) Items
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Top Quality Jaeger-LeCoultre Pink gold Watches (101) Items
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  • Auctions - The Online Mirage

    An unwritten auction rule says that a third party will always be a better consultant than the brand in question, which is the raison d'être of an auctioneer. However, it stands to reason that the brand will have the best knowledge of its own timepieces. Who, for example, would know more about the Deep Sea model than Jaeger-LeCoultre?
    For the buzz
    This is the reason why some manufactures have staged their own private auctions for a few years now. "But that's not the only reason," Isabelle Gervais, international public relations director for Jaeger-LeCoultre, immediately adds. She should know: her brand recently staged its own auction. "Online, private auctions allow us to reach a broader audience and increase brand awareness,"she explains. Generally, such auctions will accompany a brand's involvement in a given philanthropic cause. In other words, it is above all a way to cast a light on the corporate and social responsibility (CSR) positioning of the brand.
    Olivier Collin du Bocage, independent auctioneer and watch expert, continues, "It's above all a great buzz operation for a small budget. In fact, these manufactures just realized what we, auctioneers, have understood for years: our main strength lies in our ability to turn an auction into an event."
    A new standard?
    Still, online auctions are not open to everyone, as Gervais underscores: "It has to be consistent with the digital strategy of the brand." In other words, a brand that is not b enough on the social networks won't have the legitimacy to stage online auctions - and would also not draw any benefit from it.
    Collin du Bocage estimates that the frequency of such auctions will remain marginal. "There is no risk of multiple online private auctions in the watchmaking industry, as only a very, very limited number of companies have the iconic product range to stage them."Stamps and wines on the Web
    The watchmaking industry is not the only area to note the occurrence of private auctions; stamp and wine collectors are already taking advantage. These industries are used to auctions staged by privately owned websites or done directly by the wine producer. Collin du Bocage explains how they turn out: "As years go by, sellers come back to us. Some pieces had reached a really wild price and the market needs regulation." Such auctions are thus cool and trendy experiences, but can lead to unexpected results.
    Julien Schaerer, managing director of Antiquorum, describes the current auction scene. "Ten years ago, it was quite normal to have 200 or 300 people present in the auction room. Now with the process also going through the Internet, there are ten times fewer people physically present. I'm pretty sure the next mobile revolution will allow people to make bids on their iPads and BlackBerrys. That's where we're heading: even less people in the room, but more virtual bidders."
    A question of cost
    In the watchmaking industry, private auctions could also impact the consumer. "There is a risk that private auctions could start to slightly alter the market price of a watch," Collin du Bocage explains. "Some manufacturers have no idea of the current estimate price of their own piece. If they begin selling some of their watches without third-party expertise, there is a risk that clients could pay an unfair price."
    Private and online auctions do remain an option for manufacturers. In the end, though, it might be a short-term process - a great communication operation, but negatively influencing the price of their own watches and bypassing the experts. Antiquorum's Schaerer sums up, "If manufacturers want to keep these operations as impactful as they are today in terms of communication, they'd better not stage them too frequently. People will get bored. I don't foresee any growth of online sales for at least ten years or so."

  • Jaeger-LeCoultre - New area in the Geneva boutique


    Jaeger-LeCoultre boutique located at 2, rue du Rhône in Geneva inaugurates a new exclusive area that features in particular the Hybris Mechanica showcase presenting the horological marvels of the Manufacture.


    This new area, secret, exclusive and as precious as a watch movement itself, is a meeting point for watch connoisseurs and aficionados of watchmaking art. It offers a perfect environment for a confidential encounter with boutique director Herve Estienne and his team to discover the exceptional Haute Horlogerie creations representing almost 180 years of history of the Grande Maison of the Vallee de Joux filled with world premieres, outstanding achievements, over 1,000 calibers and about 400 patents.
    Designed in the best traditions of the Vallee de Joux, this beautiful showcase brings together the treasures of watchmaking know-how and innovation. One can admire the true marvels: Master Gyrotourbillon I, Reverso Gyrotourbillon 2, Reverso Grande Complication a Triptyque, Master Repetitions Minutes as well as Duometre a Quantieme Lunaire, which was awarded the Public Prize at the Watch of the Year 2010 competition in Switzerland. This collection is the result of passion and joint efforts of over 1,000 people that work today under the roof of the Manufacture and produce over 50 different calibers including the smallest and the most complicated ones in the world.  
    From its origins in 1833 Jaeger-LeCoultre Manufacture maintained a special connection with Geneva. It was in the Cite de Calvin early spring that Antoine LeCoultre used to bring the winter "produce" of his Manufacture. In 1853 he founded a workshop at 2, rue du Mont-Blanc to finish the movement kits destined for export to the United States. It was also in Geneva when in 1937 the distribution company Specialites Horlogeres changed its name to Jaeger-LeCoultre marking the end of the brand creation process.
    Jaeger-LeCoultre boutique in Geneva that opened in April 2005 holds a particular place within the brand's universe. It is an integral part of the Grande Maison of the Vallee de Joux. 

  • Jaeger-LeCoultre - Master Ultra Thin Enamel "Qing Dynasty" Collection


    The collection stems from the inspiration of artworks of Qing Dynasty in China including paintings from two famous painters, Ju Lian and Yun Shou Ping, who are the masters of the Lingnan School of Painting. To set the ambience of the launch of this exquisite collection, Jaeger-LeCoultre had partnered with Chinese Arts and Crafts which had displayed a substantial collection of antiques from the Qing Dynasty especially for this event.
    Renowned actress and one of the leading actresses in the popular television series "Beyond Realm of Conscience", Charmaine Sheh, made a special appearance and unveiled this exquisite collection during the launch. This launch was truly an appreciation night for watch and antique connoisseurs to savor the meticulous craftsmanship of the Master Ultra Thin Enamel "Qing Dynasty" Collection and the beauty of antiques from the Qing Dynasty.


    A set of eight exquisite timepieces, the Master Ultra Thin Enamel "Qing Dynasty" Collection is a splendid embodiment of the love of fine details that has always characterized Jaeger-LeCoultre, the art of miniature enamel painting dedicates its absolute beauty to highlighting the watchmaking feats of the Manufacture - one of the rare brands to enhance its wristwatches with the full range of traditional fine watchmaking embellishments.
    The Master Ultra Thin Enamel "Qing Dynasty" Collection is a demonstration of the enamel artists' craftsmanship. To render the timeless beauty of the paintings by Ju Lian and Yun Shou Ping, the artists of the Manufacture decided to reinterpret them through superimposing layers of enamel creating an exceptional appearance of profoundity and intensity. Simply moving the miniature gently under a source of light reveals a wealth of chromatic variations, unsuspected perspectives and nuances reflected beneath the shiny surface of the enamel. The meticulous craftsmanship allows us to appreciate the vivid scenery and even the lively bees and butterflies in the paintings of Ju Lian and Yun Shou Ping.

    At the heart of the Master Ultra Thin Enamel "Qing Dynasty" Collection beats manually-wound Jaeger-LeCoultre Calibre 849, a movement that has already achieved legendary status among devotees of fine watchmaking due to the exceptional qualities it has consistently displayed since 1994: peerless accuracy and reliability, 123 parts and a cadence of 21,600 vibrations per hour, all housed within a mere
    1.85 mm. It is indeed one of the thinnest movements on the market today. Embodying a major horological accomplishment, its slender structure calls for exceptional machining precision. In order to limit the overall thickness, it is equipped with a bridge-free barrel and an extremely small escapement.
    The limited edition Master Ultra Thin Enamel "Qing Dynasty" Collection is dressed in pink gold watch case with diamond-set bezel as well as alligator leather strap. This exquisite special collection comes with a luxurious collector's case.

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