TAG Heuer - IC-Agency selected
TAG Heuer, the well-known luxury watch brand belonging to LVMH Moet Hennessy - Louis Vuitton, the global leader in luxury brands, has chosen ICAgency, a market leader in luxury digital marketing, to sustainably increase its Internet presence. The strategy deployed encompasses not only Google, Yahoo! and MSN, but also search engines such as Baidu and Yandex, market leaders in the high-growth markets of China and Russia, respectively.
Buyers of luxury goods are increasingly using the Internet to evaluate their purchases, a growing trend that is confirmed year after year by the WorldWatchReport, a market study published by IC-Agency that analyzes dozens of millions of client searches for luxury watch brands on the Internet.
TAG Heuer, a company at the cutting edge of innovation, is fully aware of this trend and has decided to reinforce its visibility in the international search engines so as to make its products more widely available and to increase brand awareness.
"Our objective is to escort our customers throughout their online experience - an experience that generally starts with a search using a search engine such as, for example, Google. This is a strategic means of access for a brand such as TAG Heuer and we want to take advantage of it in the best way possible", says Frederic Layani, International Internet & CRM Manager for TAG Heuer.
The strategic search engine optimization assignment taken on by IC-Agency covers more than 10 markets and is not restricted to the Google, Yahoo! and MSN trio. As Marc-Olivier Peyer, Senior Innovation Specialist at IC-Agency says, "Our objective is also to achieve strategic positioning in China and Russia through Baidu and Yandex, two search engines that generate more traffic than Google in those high-growth, and increasingly online, watch markets."
The implemented strategy is based on an in-depth analysis of search intentions associated with the TAG Heuer brand. This approach enables the evolution of interest in the flagship models and TAG Heuer brand ambassadors—Leonardo Di Caprio, Lewis Hamilton and Maria Sharapova—to be measured.
IC-Agency has exceptional proficiency in understanding the online behaviors of "highnet- worth individuals" and is once again strengthening its position as a key player in luxury digital marketing.
"IC-Agency's b international expertise in emerging markets, as well as their understanding of the complex world of luxury professions, particularly watchmaking, reinforced our decision to work with them", concludes Frederic Layani.
About IC-Agency
Created in 2000, IC-Agency is a leader in luxury digital marketing. Based in Europe (Switzerland) and in North America (Canada), IC-Agency provides its clients with services such as analysis, promotion, optimization and protection for their brands, products and services, and uses its unique expertise to increase its clients' Internet competitiveness. Among IC-Agency's clients are many independent luxury brands, as well as brands belonging to groups such as Swatch, Richemont, LVMH, and PPR/Gucci. The company was recently awarded the Strategis / HEC Lausanne prize for its excellence in Management.
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About TAG Heuer
TAG Heuer, global leader in luxury sports watches and chronographs since 1860, is currently the fastest growing luxury watch brand. The Swiss watch making legend draws upon its active engagement in the realm of sports to create the world's most accurate measuring instruments and sports watches. Today TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. TAG Heuer more than ever epitomizes Prestige and Performance.
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