TAG Heuer - Link Lady
1 - HOLLYWOOD STUDIOS UNIVERSAL / EXTERIOR NIGHT
A dark alley. Wet paving stones - A silhouette stands out against the light. A woman is walking. A slender figure, she moves briskly.
Her stilettos beat a rhythm as she walks. She moves with natural ease, she is extremely elegant.
She is nonchalantly seductive because she knows that nothing, absolutely nothing, endures. Only the moment counts and that moment is hers.
She is beautiful.
With a glint in her eye, she challenges rules and defies convention. She rejects the obvious, seeks her own truth and is free. She makes a passing fashion seem eternal.
She is a rebel.
On her wrist, the new Link Lady.
The diamonds on the face sparkle, the camera is compelled to focus on the guilloche lines undulating across the dial. The bracelet plays sensually with the light. The camera picks up the distinctive curve made by the links of the bracelet.
The lens moves up over the smoothed edges of the case, skims across its unique, delicate bracelet attachment, and comes to rest on the iconic marque: TAG Heuer
It could be the opening scenes of a film. A film in which Cameron Diaz plays the lead, a completely new role : that of TAG Heuer ambassador and muse for the new LINK LADY collection. This new range is dedicated to beautiful and rebellious women and instinctively feels at home on the wrist of this Hollywood star - who said when discovering the new collection : "The Link Lady is more than a timepiece, it's a piece of jewellery. When I put It on my wrist, I don't feel It. It is easy-to-wear, sparkling, and feminine ".
The cases are river stone shaped, delicate, refined and rounded, with a central lugs architecture. They come in two sizes, 29mm and 34.5mm. Inside is a quartz movement, with the date at 6 o' clock and the edges of the dial feature a light concentric guilloche.
The instantly recognisable and emblematic LINK bracelet with its S-shaped links has been redesigned. A single principle unifies the design: elegance - comfort and poetry were combined to produce pure pleasure.
S… for Star
In films, some women naturally attract the light. Their movements are always in synch with the camera, their faces captivate the viewer, in a way that goes far beyond the photogenic : they radiate. People call them stars because they are the brightest points in the cinematic spectrum.
The LINK LADY collection has its own dazzling jewel: the DIAMOND STAR, a vibrant tribute to femininity that captures the essence of this series of timepieces. With its Haute Couture influence, it is set outside of time and gravity, like on a divine catwalk show. The automatic movement floats in space, the oscillating mass executes a skillfully choreographed ballet and the diamonds are like shooting stars flickering in the rich stellar skies of the Galaxy. The dial and the case back seem to dissolve, allowing the designer to revel in creating this celestial dance.
Such elegant artistry is possible because of the watch is fitted with an oscillating weight that is larger than the movement it graces. The TAG Heuer R&D team had to work wonders to keep it functional without compromising the star design. It makes a 360° turn between two sapphire crystals which allow the eye to catch and hold each moment of eternity. A complex construction keeps the movement centred in the case and makes it appear as if it is floating. The cut of each sapphire layer within the construction is highly accurate and technical to ensure a perfect fit. The whole structure is completely transparent, a result obtained only through a delicate, dust-free assembly process.
Clad entirely in 18K 5N rose gold and with 192 diamonds totalling 1.35 cts, the timepiece is stunning in its finery. A mechanical and aesthetic marvel, it is the star attraction, the brightest of constellations, the belle of the ball. Proudly, this top model shows the way for the prêt-a-porter models that follow behind.
S… for Sophistication
Made entirely of rose gold and available only in a 29mm case, this timepiece proudly displays a purple dial set with 11 diamonds. The Roman numerals engraved on the bezel play to a timeless elegance. It is perfect for brightening a dark suit and an ideal companion for any businesswoman's hectic life. The two-coloured stainless steel and yellow gold offers a more discreet but still exquisite version with the hours marked either in diamonds or Roman numerals.
S… for Seduction
For women who prefer stainless steel without sacrificing any of the luxury and opulence, 47 1.4mm diamonds totalling 0.52cts move centre stage. Sitting serenely on the bezel, they converse fluently with the 11 diamonds set in the dial. Exalted by their brilliance, the timepiece defers to the jewel. For the wearer, this model does far more than tell the time, it brings a glow of delight.
S… for Style
Lastly, some women go to the heart of the matter : powder rose, iridescent white mother-of-pearl dial with 11 diamonds to mark the hours set off by the polished stainless steel of the bracelet and case for their full effect. And the effect is there. Even in its simplest version - the hours marked by Roman numerals on a white guilloche background - the Link Lady is effortlessly stylish, in both the 29mm and 34.5mm sizes : after all, a beautiful figure looks good in everything, straight-cut or flared, flatties or heels. In the end, beautiful curves, subtle harmony and natural grace are the only things that matter.
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