Concord - Flavio Pellegrini, General Manager, Concord worldwide
Roberta Naas: What is the new product Concord is unveiling this year?
Flavio Pellegrini: "We have a major launch this year in the new C1. It has been six years since we revamped the Concord brand with the direction and focus clearly on the C1, and that was a breakthrough product for us. Now, six years later, we are looking at the C1 again and are introducing an updated version. All of the codes of the old C1 are a little outdated; it is maybe a bit too thick and too bold for today's styles. So two years ago, we started revamping it. We are listening to our customers and are coming out with a modern interpretation of the C1 that still possesses the same legacy and DNA as the original."
Can you give us details about the new C1?
"It is a very exciting new product and we are very proud of the new C1. It is never easy to redesign an iconic product and this took us two years. We focused on legibility, comfort and style. The new C1 has an improved dial for easy readability and wearability was improved too, with a thinner case and a more comfortable strap. The case is thinner and rounder than before for a better fit. We have also been able to offer a very competitive price, as well. The C1 used to sell for $9,900 and it now sells for $7,000, which is a great price. The new C1 is being released in six different versions, including titanium with a ceramic bezel, full gold, and steel and gold. The strap is rubber with genuine alligator or, for the sport versions, it is rubber with calf leather to offer the look and feel of rubber but with the refinement of a leather strap. "
Is there some alignment of the new C1 with historical models?
"We started about two years ago focusing on the Saratoga in the Middle East market. Now we are using historical images of the Saratoga as inspiration for the new C1. There is a nice blending of the two collections as the new C1."
Are you changing the C2 at all?
"We are expanding the C2 collection with three new pieces this year. The main C2 piece is a very fun piece this year. Last year we focused on the urban element with the Graffiti piece and this year we are focusing on urban senses and music, and hearing is the sense we are looking to promote. It is a fun piece.
What have you done differently at BaselWorld this year in terms of the booth?
"This year we are very excited to have a new three-level booth that brings all three of the key Movado Group brands close together: Concord, Movado and Ebel. Having all three brands in one booth is exhilarating because of the synergies between the brands and we can share the strengths of the group. "
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