Chronicle - A new Flieger
17th September 2009 - www.fratellowatches.com
Picture yourself, or perhaps it is even reality for you, that you are in the luxury position to buy a new wristwatch. Are you going to settle for an IWC, Omega, Rolex, Breitling or any of the other settled brands or do you dare to step out of the comfort zone and spend your money on a relatively new label like Maurice Lacroix, Sinn or even newer… a Kobold or a Bremont for example.
I am the first to admit that it feels very safe to pick up an IWC Flieger chronograph for example. You can even do this without seeing one. You know how it looks like, feels like and you know that the quality and after sales service will be spot on. On the other hand, you will also be one of the many that will own one of the IWC Flieger chronographs. Nothing wrong with that, but you can also try something different for a change.
For about the same price, you can have something entirely new & different. Admitted, the IWC Flieger chronograph is a proven watch, evoluted through the years of its existence and the finish is superb. You also know that you are going to pay for the label, the luxury headoffice and the overhead of support staff at the IWC factory in Schaffhausen. On the other hand, a Bremont isn't significally cheaper, because you will have to pay for the R&D and the product itself, since Bremont has a lower quantity of watchcases to be made, higher purchase amounts for parts from suppliers etc. etc.
When buying a Bremont watch, you won't exactly be a test bunny (in case you got this feeling), because the watches are being exposed to some severe testing procedures. What to think about the Bremont Alt1-P model, tried & tested by mountaineer and adventurer Bear Grylls. A number of other adventurers have tried & tested the Bremont watches in various places where most Bremont watches probably won't end up (the so called desk divers).
Having a fancy look and a decent mechanical self winding movement is not enough for the brothers Nick and Giles English (owners of Bremont) to introduce a new wristwatch. Both have their roots in the aviation world, they know how important innovation and durability is. This shows in the way the case of the Bremont watches is constructed for example. The Trip-Tick construction allows Bremont to use different materials for all three parts of the case (bezel & crystal, central watch case and case back), to be able to influence the weight and look of each wristwatch.
Furthermore, each Bremont watch case is treated for hardness with a special technology (called B-EBE2000). This means that every case is heat-treated, defused with carbon and then bombarded with electrons, creating a watchcase with a hardness 2000 on the Vickers scale. In other (and more simpler) words, the Bremont watch cases are about 9 times as hard and scratch resistant than the regular stainless steel watch case.
Bremont uses Soprod/ETA (including Valjoux) movements and have them chronometer certified (COSC = Controle Officiel Suisse des Chronometres). All watches are assembled and tested in the watchfactory in Bienne / Switzerland. Bremont refers to their movements as BE-xx.
All in all, Bremont creates very interesting watches for people who want to step-out of the ordinary and let innovation, design and technology come first instead of a well-known label.
Prices start at 2150 UK Pound for the BC-S1 collection (non-chronograph) and chronograph models start at 3100 UK Pound, with leather straps. All models are available with stainless steel bracelets as well.
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