Hublot - Partner of the World Expo 2012
Hublot is incredibly proud to have been selected by Presence Switzerland in the Swiss Federal Department of Foreign Affairs (FDFA) to be the watch partner of the Swiss Pavilion at the World Expo 2012 which will take place over 3 months, between 12th May and 12th August 2012, in the South Korean coastal city of Yeosu.
Already selected as partners of the "Sommet de la Francophonie" French language summit in Montreux 2010, the FDFA and Hublot are continuing their collaboration, this time to help promote Switzerland on an international scale.
stated Jean-Claude Biver, Chairman of Hublot.
The theme of the YEOSU World Expo 2012 is "The living ocean and coast". Around eight million visitors are expected. The Swiss Pavilion, which was created by the team Steiner Tamschick Nüssli and which will be managed by Presence Switzerland, should offer visitors an emotive and interactive experience. It will highlight the Swiss glaciers as the guardians of the primordial water, but will also bear witness to Switzerland's responsibility and competencies when it comes to protecting and re-establishing the purity of the water.
In this context, Hublot's "Oceanographic 4000" dive watch - symbol of Switzerland's innovative and high tech watchmaking expertise, and sponsored by the prestigious Monaco Oceanographic Museum - will be on display in the Swiss Pavilion.
Through its association with the Swiss Pavilion at the YEOSU World Expo 2012, Hublot is not only incredible proud to play a role in the promotion of Switzerland across the world, but is also delighted to reaffirm its profound attachment to the values of sustainable development and environmental responsibility and respect.