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  • Concord - Flavio Pellegrini, General Manager, Concord worldwide

    Roberta Naas: What is the new product Concord is unveiling this year?
    Flavio Pellegrini: "We have a major launch this year in the new C1. It has been six years since we revamped the Concord brand with the direction and focus clearly on the C1, and that was a breakthrough product for us. Now, six years later, we are looking at the C1 again and are introducing an updated version. All of the codes of the old C1 are a little outdated; it is maybe a bit too thick and too bold for today's styles. So two years ago, we started revamping it. We are listening to our customers and are coming out with a modern interpretation of the C1 that still possesses the same legacy and DNA as the original."
     


    Can you give us details about the new C1?
    "It is a very exciting new product and we are very proud of the new C1. It is never easy to redesign an iconic product and this took us two years. We focused on legibility, comfort and style. The new C1 has an improved dial for easy readability and wearability was improved too, with a thinner case and a more comfortable strap. The case is thinner and rounder than before for a better fit. We have also been able to offer a very competitive price, as well. The C1 used to sell for $9,900 and it now sells for $7,000, which is a great price. The new C1 is being released in six different versions, including titanium with a ceramic bezel, full gold, and steel and gold. The strap is rubber with genuine alligator or, for the sport versions, it is rubber with calf leather to offer the look and feel of rubber but with the refinement of a leather strap. "
    Is there some alignment of the new C1 with historical models?
    "We started about two years ago focusing on the Saratoga in the Middle East market. Now we are using historical images of the Saratoga as inspiration for the new C1. There is a nice blending of the two collections as the new C1."

    Are you changing the C2 at all?
    "We are expanding the C2 collection with three new pieces this year. The main C2 piece is a very fun piece this year. Last year we focused on the urban element with the Graffiti piece and this year we are focusing on urban senses and music, and hearing is the sense we are looking to promote. It is a fun piece.
    What have you done differently at BaselWorld this year in terms of the booth?
    "This year we are very excited to have a new three-level booth that brings all three of the key Movado Group brands close together: Concord, Movado and Ebel. Having all three brands in one booth is exhilarating because of the synergies between the brands and we can share the strengths of the group. "

  • Hermes - Sassy Straps

    WORLDTEMPUS - 27 December 2012
    When you think of Hermes, you automatically think of Paris. And this is natural; it is the company's traditional home. A well-kept open secret, though, is that Hermes has had a second home in Switzerland since 1978. And this is no vacation home, I assure you.
    The company's interest in the world of watchmaking was perhaps aroused thanks to Jacqueline Hermes' interest in watches, which is documented from 1912. The young woman, great-granddaughter of founder Thierry Hermes, who opened his store in Paris in 1801, had a small pocket watch and wanted to wear it - almost ahead of the fashion for the time - around her wrist, so she asked the family leather workshop to make her a strap.


    Though the company began making saddle-stitched leather straps in the 1920s, it wasn't until 1928 that the first Hermes watch was commercialized, a product of the 24, rue du Faubourg location powered by a Movado movement. The cover of this automatic pocket watch was naturally crafted in Hermes leather. By the 1930s, Hermes was regularly collaborating with the best movement makers of the time, companies including LeCoultre, Universal, Mido, Tavannes, Eterna and Vacheron Constantin.
    Fifty years later, in 1978, Jean-Louis Dumas (the fifth generation of the Hermes family to lead the company) decided to move the watch production to neighboring Switzerland "to take advantage of the extreme horological know-how here," as Luc Perramond, CEO of La Montre Hermes, explained to me not too long ago. This Hermes metier is the only one of the company's in-house crafts not located in France.


    Interesting factory
    Now 120 employees b, La Montre Hermes in Brugg/Biel has boasted its own arm of the leather strap workshop since October 2009. This building - purpose-built to resemble the headquarters in Paris complete with the little man on the roof and completed in 1992 - has a light, friendly feel to it. Incidentally, La Montre Hermes also acquired case maker Joseph Erard last year as well as dial maker Natebert this year in May. "We have spent the last two years improving the industrial side of our business to secure our supply," Perramond continued.
    Though the strap making process can hardly be called industrial as such - I would really term it artisanal - its integration into the Brugg factory brings a whole new quality to it. In fact, to my knowledge this is the only factory in watchmaking to have a complete strap-making facility integrated.
    The movements used today - including Hermes own Caliber H1837 - are manufactured by Vaucher, in which Hermes owns a 25 percent stake.


    Working leather
    This section of the factory, located in the basement (though big ground-level windows keep it well lit and friendly), has a completely different feel to it. The quiet concentration of watchmakers is replaced by the colorful fashion and upbeat chatter of leather workers. A total of 15 craftspeople work in the leather workshop in Brugg. The first set are in charge of cutting, preparing, precutting, pairing the leathers, while six leather seamstresses sew the pieces together using the brand's world-famous slanted saddle stitch. The most intricate work takes place in creating the two loops holding the strap in place. This particular step requires great experience, skill and patience. When all is said and done, the finished strap - which has needed one hour alone with the seamstress - is checked by quality control for the leather department and stamped with the appropriate marks denoting year and brand.

     "Our clients are looking for exclusive products, in all categories," Perramond continued. "So we are continuously looking for new crafts to showcase our artistic talents." The leather straps - which are only shared with Parmigiani - is an ideal way to add value and a unique quality to the watches.

  • Movado - Seeks New Avenues for Sustainability



    Historically, recessions like the one we are currently in tend to be bad for high-end luxury brands like Movado. The strange thing about their recent announcement is that Movado hasn't actually been hit as hard as many other brands.
    The move to close down their boutique stores appears to be more of a well thought out plan for the future than a panicked worst-case scenario decision. Movado figures that if they concentrate on wholesale distribution to third party retailers, they can focus on what they do best, designing and producing quality wristwatches.
    Some might question the logic of staying in the wristwatch industry at all in a world of cell phones and mp3 players and a million other ways to tell the time. In a recent interview with the New York Times, however, Movado's president and chief executive Efraim Grinberg told the Times, "The market is never going to go away. In fact, the market for watches as fashion accessories is expanding."


    This branding of Movado as a luxury fashion brand could be the key to the company's continued sustainability in the future. The fact is that many watch manufacturers are suffering, and Movado is lucky enough to be able to build its whole brand around one iconic timepiece.


    That timepiece is, of course, the Movado Museum. This world-famous watch was created by the industrial designer Nathan George Horwitt in 1947, and its sleek and simple design has been iconic for the company ever since. When Horwitt created the plain black dial with the single circle at 12 o'clock he intended the watch to represent the oldest form of time keeping, the sundial.
    The straightforward design of the Movado Museum watch was so striking that it actually became the first timepiece to ever be displayed in New York City's Museum of Modern Art.

    When your company is lucky enough to have such a rock-solid timeless product at its core, it makes sense to just focus on design and production. That is why Movado's recent move out of the retail sector seems like it will pay off for them in the long run. Their company has succeeded in the past through innovation and clever design. It is what they do best and it is what they should be putting their energies into.

    Beyond the simple façade of the Museum, Movado has also been exploring a variety of other exciting styles in recent years. The Movado Men's Black Dial and Stainless Steel Bracelet Watch has a retro-futuristic feel that is reminiscent of scenery from the Stanley Kubrick Classic, "2001: A Space Odyssey."
    This watch does have plain square hour markers but builds off the company's affinity for simplicity by having a simple "12" at the noon/midnight marker. This watch also has three sub-dials and a date window at 4:00.


    The modern retro feel of the watch comes from the unique rounded-off rectangular dial as well as how it is built right into the case and seamlessly runs into the bracelet. The pink highlights on some of the numbers in the sub-dial as well as the pink end of the second hand add even more to distinguishing this watch from the rest. It is easy to see how Movado plans to move forward as a lifestyle brand by offering exciting and original watches like this.

  • Ebel - Host of the Tribeca Film Festival


    Ebel, The Architects of Time, was proud to host the "Tribeca Film Festival Women Filmmakers Brunch " held at City Hall Restaurant in New York City's Tribeca neighborhood on Tuesday, April 27, 2010. The brunch is an annual event and a part of the Tribeca Film Festival that unites and celebrates women in the film industry. Guests include the Festival's female jurors, directors, producers, actresses and Festival executives.

     
    "Our annual brunch provides a great opportunity for us to support the women filmmakers at the Festival, bring them together in one place and allow them to get to know one another," said Nancy Schafer, Executive Director of the Festival. "It is one of my favorite events of the Festival and I am thrilled to have EBEL as the host this year".
    The annual Women Filmmakers brunch has become a fixture of the Tribeca Film Festival and an important venue for the Festival's female filmmakers to form relationships, network and exchange ideas. Among this year's attendees were Jane Rosenthal, Jessica Alba, Selma Blair, Cheryl Hines, Abbie Cornish, Anika Noni Rose, Sheila Johnson, Perry Miller Adato and Ellen Kuras.


    "Ebel is honored to be a part of the Tribeca Film Festival and to sponsor this unique and special event. It is a logical partnership", stated Mary Leach, Chief Marketing Officer, Movado Group. "Ebel watches are designed with passion and creativity and represent a blend of artistic refinement and technical precision - very much like the many women whose acclaimed works in the art of film are being honored here today".
    With the compelling new watches and global advertising campaign it is introducing this year, Ebel has proudly rededicated itself to the fundamental values, spirit and goals of its founders; elegance, sophistication and refinement with concern for detail and exceptional expertise.

  • Movado Group - Changes for Future


    WORLDTEMPUS - 20 March 2010

    With a host of luxury and fashion brands under its umbrella, the Movado Group Inc. is poised for growth in its markets and intent on forming ber brand partnerships with its retailers. Mother company to Movado, Concord, Ebel, ESQ, Tommy Hilfiger, Coach, and Hugo Boss, the Movado Group is predominantly positioned in the luxury market where it currently focuses the majority of its attention. The group has now announced upper management restructuring in its efforts to gain more synergy from the brands.


    Most recently, it was announced that Loek Oprinsen would manage both Ebel and Concord on a worldwide basis and that Marc Michel-Amadry would oversee product development and strategic marketing worldwide for both brands as co-presidents. Alex Grinberg heads up both brands for the North American markets. Some distributors and retailers question whether this work load may be too optimistic.
    "For many years we have effectively managed our Movado and ESQ by Movado brands under one management team," says Efraim Grinberg, chairman, president and CEO of Movado Group Inc. "There are many efficiencies as these brands have very similar distribution channels. We decided to take the same approach with our higher-end luxury brands, Concord and Ebel. Loek Oprinsen will be managing the brands on a worldwide basis, utilizing appropriate strategic initiatives to address each brand's individual needs and objectives. Marc Michel-Amadry will oversee product development, strategic marketing and public relations for both brands, as the synergies of these disciplines will be of benefit to the current structure, while at the same time maintaining each brand's unique DNA."


    Efraim Grinberg is taking over as CEO of the Movado brand, and he admits he looks forward to the opportunity to get really involved in the business. When Grinberg first joined the company in 1980 it was a family business founded by his father, Gedalio Grinberg, then known as North American Watch Corporation. Efraim started as a stock boy, later moving up to sales and on up the ladder until he proved his own business acumen and was appointed president of the company in 1990. In a sense, he grew up with the Movado brand and has been driving its growth since his youth. North American Watch Corporation became publicly traded on the stock exchange and officially became the Movado Group in 1993.

  • Ebel - Melanie Oudin honored


    Ebel Watches and Brown & Co. Jewelers, Atlanta, Georgia, shared in a tribute on December 3, 2009, to recognize 2009 US Open quarterfinalist Melanie Oudin for her stellar performance in the tournament. Melanie became the youngest American quarterfinalist at the Open since 1999.
    At a celebratory reception held at Brown & Co. Jewelers in Atlanta. Ebel and Brown & Co. presented Melanie with a check to donate to her chosen charity - Children's Healthcare of Atlanta - along with an Ebel Brasilia watch, in honor of her distinguished performance and athletic accomplishments.
    "We congratulate Melanie for her outstanding performance and the courage she demonstrated at this year's US Open", said Alan Chinich, US President of Ebel. "Melanie exemplifies the qualities of a true leader and role model - pursuit of excellence, passion and hard work. The manner in which she has pursued her dreams serves as an inspiration for all, and we wish her continued success both on and off the court".
    Movado Group, Inc. designs, manufactures, and distributes Movado, Ebel, Concord, ESQ by Movado, Coach, Hugo Boss, Lacoste, Juicy Couture and Tommy Hilfiger watches worldwide and operates Movado boutiques and Company Stores in the United States.

  • Concord - Vincent Perriard leaves the management

    10 juin 2009Comme le laissait entendre une rumeur persistante mais non confirmee jusqu'a cette nuit, Vincent Perriard, l'actuel CEO de Concord quitte son poste pour prendre la tête TechnoMarine. Ce changement devrait intervenir "des que possible", selon Christian Viros, le president du conseil d'administration de la marque qui en assure la direction ad interim. Il est neanmoins prevu pour l'automne, le temps de respecter les six mois de dedit contractuels. "Nous souhaitions une personnalite jeune, dynamique et qui ait une bonne connaissance de la distribution. Vincent Perriard rassemble toutes ces qualites." Les premiers contacts ont eu lieu a l'initiative de TechnoMarine il y trois mois. "Monsieur Perriard a ete surpris que l'on s'adresse a lui mais une alchimie s'est tres vite creee entre lui et notre equipe." Quant a Christian Viros, il se detachera progressivement de l'operationnel mais gardera toujours un contrôle sur la marche de l'entreprise. Tenu au secret de fonction, Vincent Perriard s'abstient pour le moment de tout commentaire. "TechnoMarine offrait des opportunites que Vincent Perriard ne retrouvait pas chez Concord, indique une source proche du dossier. Il aura en particulier un interêt a la plus-value, ce qui n'etait pas le cas au sein du groupe Movado, proprietaire de la marque." Arrive a la tête de Concord en 2006, Vincent Perriard l'aura remanie en profondeur. Il transforme alors cette marque ronronnante en lui offrant une identite en rupture complete avec ce qui se faisait jusqu'alors. Axees sur des produits au design anguleux et opulent, les nouvelles collections se positionnent dans un registre tres avant-gardiste.

  • Ebel - Marc Michel-Amadry

    GMT - Spring - summer 2009

    How does your co-presidency of Ebel with Loek Oprinsen actually work? 

    Loek Oprinsen was the Ebel Director for Northern Europe and has now become Marketing Director and President. I was Marketing Director and also responsible for product development, which is entirely in line with my new functions as President and Design Director. We both report directly to Efraim Grinberg, CEO of the Movado group. This twin presidency reflects a new manner of representing a brand today. It is at the opposite end of the spectrum from some brands that have tended to foster oversized egos. These days, a leadership role calls for more humility in performing the task in hand. Loek and I are serving a brand and a team. We know each other well, we share information almost in real time and we challenge each other mutually, which helps us to take better decisions. 

    What does your involvement in football bring to the brand? 

    We are already partnering AFC Ajax, Arsenal, Bayern Munich, Olympic Lyonnais, the Rangers of Scotland and Real Madrid, and three other clubs have made requests for a similar commitment. Each of them offers us huge commercial opportunities, not only in their own country, but also around the world through their other partners or fan clubs. For example, a Dubai-based Real Madrid fan ordered 20 watches for his friends one week after we announced the creation of this limited series. Bayern Munich has bought 50 watches from the first limited series and we are launching the second one this autumn. Even though we never place the club logos on the models dedicated to them, but only distinctive emblems, their sales represent half of the turnover for our men's lines. In terms of creativity, the Tekton watches also enable us to innovate in new fields: the next Tekton Real Madrid will become the first bezel-free watch, featuring joints hidden beneath the watch glass and an anodised aluminium outer dial ring.

    How are the ladies' models developing? 

    They still account for two-thirds of our sales, and we would ideally like to achieve a 40/60% balance between men's and women's watches. We are seeing a rise in demand for self-winding models, especially among smaller watches. We are in an excellent position in this segment, where several major brands have increased their prices, in particular with a gold and steel Classic Lady Automatic that retails at CHF 3900. At Baselworld, we will be introducing extensions of the existing lines and reserving our new launches for the second half of the year. Generally speaking, we want our new products to fit smoothly into existing collections and to provide genuine substance. Nobody can really gauge retailers' capacity to absorb new products this year, which also explains why we will present only 17 new references this year (including both men's and ladies' models), compared with 30 last year. 

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