Breitling - Jetman flies with the Breitling Jet Team
Another top-flight feat makes aviation history. After crossing the Channel, flying alongside two Boeing Stearman biplanes carrying the Breitling Wingwalkers, looping the loop around a hot-air balloon and hurtling across the sky over the Grand Canyon, Yves "Jetman" Rossy has shifted up yet another gear with a formation flight alongside two jets from the Breitling Jet Team.
The world's first jet-powered man jumped off a helicopter with his rigid wing equipped with four jet engines. Adjusting his trajectory and altitude by his body movements alone, he then performed aerobatic figures above the Swiss Alps in the company of two L-39C Albatros planes from the Breitling Jet Team, the world's largest professional civilian aerobatics team performing on jets.
A stunning show - and a major new accomplishment supported by Breitling, the privileged partner of worldwide aviation.
Breitling - World First Boutique in NYC
WORLDTEMPUS - January 14, 2011
Despite the freezing temperatures outside, Breitling was heating things up inside with yesterday's opening of its modern, architecturally impressive, 4,500-square-foot boutique. This, the world's first mono-brand Breitling store, stocks more than 900 exclusive, limited edition and Breitling for Bentley timepieces. The boutique's official opening was a real hot spot thanks not only to the presence of the coveted timepieces, but also to the attendance of celebrities that included superstars John Travolta, Wayne Gretzky, and former quarterback and current TV commentator Boomer Esaison.
The boutique, which features an entire glass window front allowing for a full view of the three-story interior, is a superb blend of future and past to reflect Breitling's energetic spirit and rich history. The walls are decorated with iconic pop-art that recalls aviation in an edgy, romantic manner. On the second floor, in a sitting area, there is an historical mural that depicts Breitling's many endeavors in aviation and adventure. The opposite wall is opposite in feel, as well, with modern digital videos streaming across it.
Marie Bodman, U.S. brand president said, "The strategy is to showcase a complete assortment of timepieces in a manner that thoroughly reveals the brand throughout its history to the present, giving our customers the ultimate brand experience."