TAG Heuer - FIA Formula E Championship
The agreement was signed by Jean-Christophe Babin, President and CEO of TAG Heuer, and Alejandro Agag, CEO of Formula E Holdings, at TAG Heuer's headquarters in Switzerland.
Jean-Christophe Babin said that teaming up with Formula E, the world's top competition for electrically-powered racing cars, represented the logical next step for TAG Heuer's ongoing commitment to motor-sports, as it draws on both the brand's racing heritage and its commitment to sustainability. He added that an intense passion for automobiles had fuelled TAG Heuer's technical innovation and performance since the earliest days of the brand.
TAG Heuer has been involved in sustainable development for years. For example, solar roofs provide electricity in its Swiss facilities. TAG Heuer also has an ongoing partnership with Leonardo DiCaprio and Green Cross international's ecological initiatives. In 2010, TAG Heuer organised with Telsa the first ever world tour in a 100% electric GT car. In 2011, the Swiss brand signed on with the Electric Masters Kart in Paris Bercy. For all these reasons, Formula E is a natural fit
"Without doubt, TAG Heuer is the perfect partner to the FIA Formula E Championship and we are delighted to have a brand of their prestige, excellence and expertise on board for the inaugural season," said Alejandro Agag. "TAG Heuer's time-honoured passion for motor-sport dates backs more than 150 years and their quest to push technology to the highest level of performance epitomises the values of our Championship. As founding partner, they will bring us a global communication platform and the best of their services for teams, drivers, media and fans around the world".
TAG Heuer Professional Timing, the timekeeping division of the company, will provide all live timings for the Championship's 2014 season, which will take place on 10 street circuits worldwide including London, Rome, Los Angeles, Miami, Rio, Buenos Aires and Beijing. TAG Heuer will also be the exclusive watch brand to appear on track signage at all cities around the world.
Stephane Linder, TAG Heuer's new CEO as of June 1, added: "TAG Heuer draws inspiration from the technology, design and artistry of professional motor-racing to produce the world's most precise, reliable and thrilling timepieces. Formula E promotes interest and investment in electric vehicles and sustainable motoring. We look forward to participating in this noble and exciting endeavour, as we share its values: innovation, performance and sustainable development. And, at the core, a deep and abiding love for the world's fastest sport."
The New E-Car
The first official image of the new-look Formula E car was unveiled. The car is currently under construction by Spark Racing Technology. It features a Dallara chassis, Michelin tyres and a powertrain designed and built by TAG Heuer partner McLaren.