TAG Heuer - Grand Opening of the Moscow Raceway
A breakthrough Swiss Communication Instrument inspired by GT sport cars and luxury jets TAG Heuer Racerwas presented to the public at the Grand Opening of the first race track in Russia Moscow Raceway.
That was a long awaited opening, but no one expected such a great success! More than 85 000 sports fans visited the Grand Opening of the Moscow Raceway- the 1st track in Russia suitable for professional motor racing championships and built by Hermann Tilke . Legendary 4 times World F1 Champion Alain Prost, the first Russian Formula 1 pilot Vitaly Petrov, Scuderia Toro Rosso pilot Daniel Ricciardo and other sportsmen visited the Moscow Raceway Grand Opening to confirm the highest quality of the track. This long awaited event was opened with the World series by Renault including its 3 series: Renault 3.5, Renault 2.0 and Renault Megane European Trophy.
Having long relationship with the best motor racing events, the best teams, car manufacturers, the greatest motor racing drivers and counting numerous world champions among their brand ambassadors, TAG Heuer was proud to become the official partner of the Moscow Raceway Grand Opening. During the racing weekend TAG Heuer hosted its guests, VIP retailers, friends of the brand and press in the TAG Heuer Paddock, once again proving its deep roots into motor sports. The visitors of the paddock had an opportunity to be the first to discover the new luxury communication instrument, TAG Heuer Racer, an innovation-driven luxury smart phone steeped in motor-racing lore and constructed from the most advanced materials in aeronautics. The watch lovers had an opportunity to try on their wrist the TAG Heuer Carrera collection including the exclusive Carrera Mikrograph.
For the first time in Russia, medias and celebrities have experienced the atmosphere of a real race together with the VIP service in the paddock club and pit lane visits. Among the guests of TAG Heuer paddock there were: Vika Gazinskaya (designer), Konstantin Gayday (designer), Lyanka Gryu (actress), Renata Piotrovsky (actress), many politicians and business people.