Industrie - Don't cry for me, Argentina !
HH Magazine - July 10, 2012
Maradona, tango and a passion for beautiful watches. Argentina is a land of contrasts and connoisseurs of exceptional timepieces. However, increased import duties aimed at boosting national industry mean that Cristina Fernández de Kirchner's government is trying the patience of international brands.
We could be in Paris, Barcelona, maybe Rome… but this is Avenida Alvear in Buenos Aires. Luxury brands have taken up residence among the imposing palaces, neo-classical and Art Deco buildings of the Argentinean capital's most upscale thoroughfare. For certain visitors, there is a distinct impression of deja vu. Indeed, Argentina has always billed itself as Europe's last bastion in the New World. Unlike São Paulo, Mexico City or Santiago, the North American influence has yet to reach Rio de la Plata's shores. Argentineans are an altogether different breed, including in their attitude to fine watches.
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