Piaget - New Website
Characterised by an extremely pared-down, restrained graphic design, Piaget's new website invites visitors to navigate smoothly and easily through the brand universe. Equipped with the latest HMTL technologies in terms of content management, fast downloading and reaction times, it immediately establishes a direct and dynamic dialogue with internet users. Right from the home page, the interface has been optimised by a new hierarchical order for the various types of information. This enables users to embark upon an intuitive and spontaneous guided tour of the clearly identified sections.
Simplified access, with Piaget creations firmly in the spotlight
In addition to the brand's history and expertise, its latest news section is regularly updated and visitors enjoy direct access to the watch and jewellery collections. A theme-based search engine also provides a chance to explore the full scope of Piaget's creativity. The restrained visual atmosphere, dominated by the brand's emblematic blue and black colours, allows the products to do the talking: each model, along with complete related information, can be viewed in detail from various angles or admired in a video. The mechanical hand-wound or self-winding movements also reveal their development and operating secrets, while the jewellery creations unveil their aesthetic features. Internet users can then choose to print the photos or send them to a friend via a direct link, and an on-line catalogue can also be consulted.
Interactivity and proximity
Website navigation is governed by the principle of proximity. The boutique network can be viewed at a glance, and the search for a given point of sale is facilitated by a photo, a detailed map and a "street view" of each, with the option of printing this data if required. The customer care service explains all the information relating to maintaining watch or jewelry and also offers a concierge system that enables clients to be directly contacted by phone by an adviser if they so wish. The interactivity starts right at the home page and its integrated links towards the Facebook, Twitter and YouTube social networks, as well as a multimedia section enabling fast downloading of apps for cell phones as well as screen savers and wallpapers.
The website improvement will continue through the year, as www.piaget.com progressively introduces a number of other services that will further strengthen the privileged and personalised ties the brand has established with its clientele.