Patek Philippe - "Service", Institutional digital campaign.
Following the successful launch of the Institutional print* advertising campaign and the "Acoustics" digital campaign, Patek Philippe continues to develop its digital communication strategy with the online advertising campaign and presents "SERVICE", the second chapter in its series of themed online content.
The digital activity brings to life the Institutional print campaigns with online content tailored to suit the most inquisitive palates from the watch amateur to the collector. The campaign offers unique and engaging content about the manufacture, the family's involvement, and the exceptional standards of watchmaking at Patek Philippe.
The SERVICE chapter of the digital campaign brings to life two of the Institutional print campaign executions that use the headlines: "At Patek Philippe we are committed to restoring and maintaining all our watches - even those dating as far back as 1839" and the recently launched headline: "At our family-owned watch company, we believe the skills required to service, repair and restore our watches are much the same as those required to make one. Which is why we insist this is only carried out by authorized watchmakers, trained by Patek Philippe."
Assuring an owners investment, and the integrity of every Patek Philippe watch requires special commitment. At Patek Philippe, After Sales Service is a non-profit center and is an integral part of the Patek Philippe Seal requirements; it represents one of the ten values of the family-owned watch company. The SERVICE advertising campaign and the themed online content illustrates the embodiment of that commitment: presenting the International Customer Service network, the processes and commitment involved in servicing, repairing, and restoring the Patek Philippe heritage.
The new SERVICE campaign launches in September and is supported with online advertising banners and bespoke QR codes in print with an instantaneous link to the online content. The first chapter of the digital campaign "Acoustics" launched in 2011 will continue to be supported using the headline from the Institutional print campaign: "Of course, the acoustics of all minute repeaters have to be tested. In our family-owned watch company, the President does it." The "Acoustics" online content offers a wealth of content about minute repeaters, one of the most revered types of complications, and brings to life the extraordinary collection of Patek Philippe minute repeaters.
The Institutional "Service" & "Acoustics" themed content can be found at: www.patek-institutional.com