Panerai - Opening of a new boutique in Geneva
The new boutique is divided between two floors with a total area of 125 square metres, with ample space for both a traditional sales area and a more reserved space for collectors and customers wishing for an even more exclusive and dedicated service. The boutique overlooks Rue du Rhône with its large central window and the two side windows.
The design is that typical of Officine Panerai boutiques, in which forms, colours, and materials contribute to creating a simple and sober environment, characterized by Italian style and taking its inspiration from the sea, thanks to the use of materials like teak wood and steel, port-hole shaped windows, and sinuous furniture elements. Within the Geneva boutique, just as at the Panerai boutiques all over the world, customers can find the whole range of Officine Panerai collections.
" - commented Angelo Bonati, CEO of Officine Panerai. ".
The Officine Panerai boutique in Geneva is the first in Switzerland and the thirteenth in the world. It goes to join those already opened in Florence and Portofino, Madrid, Los Angeles and New York, Buenos Aires, Shanghai, Beijing and Hong Kong, Tokyo, Doha and Dubai.