Panerai - New iPad Application
The "Panerai Catalogue" is organised according to the classification of Officine Panerai watches, which are subdivided into four collections: Historic, the models driven by hand-wound calibres; Contemporary, the models with automatic movements; Specialities, the watches that express the highest level of technical excellence of Panerai production; Special Editions, the limited edition timepieces, which embody the values that are deeply rooted in the history of Panerai, namely rarity, exclusivity, authenticity and simplicity. Each watch from the different collections is illustrated with images and detailed technical information.
A specific section of the Panerai Catalogue application is devoted to calibres developed in-house by Officine Panerai at its manufactory in Neuchâtel. The technical features and functions of each of the ten calibres are illustrated through images, videos and detailed information, and each one can be instantly associated with all the models it powers.
Panerai Magazine is the second application developed by Officine Panerai specifically for the iPad, following the Panerai Magazine dedicated to 2011 news and novelties. It is available in English and can be downloaded free from the link:
http://itunes.apple.com/en/app/panerai-cat/id433429616?mt=8