Jaeger-LeCoultre - Technological journey during the SIHH
The journey begins on 18 January 2010 with the unveiling of an exceptional timepiece showcasing a remarkable achievement. A unique human and technological adventure beckons… ( http://www.youtube.com/user/jaegerlecoultreclub)
Then from 4.15 p.m. on 19 January 2010, Jaeger-LeCoultre will throw open the doors of the SIHH with a live Webcast given by the brand's Marketing Director, Stephane Belmont. The 30-minute talk will be followed by a live blog, which will allow members of the Jaeger-LeCoultre online community to ask questions about the brand's new collection. ( http://www.jaeger-lecoultre.com/eu/fr/conference-sihh/)
In addition, fans will be able to consult a website created especially for the Salon throughout the week that will publish testimonies issued by the key participants in this extraordinary adventure, characterised by watchmaking innovation, research and the newest Jaeger-LeCoultre timepieces.
Two cutting-edge IT tools will also be available at the Salon:
- A TAG, available from the Jaeger-LeCoultre stand, that allows IPhone users to download the Jaeger-LeCoultre iPhone application from the App Store. True to its avant-garde spirit, Jaeger-LeCoultre has become the first brand to introduce watchmaking on mobile phones.
- An innovative window display composed of four 3D screens completes this technological journey. A series of animated images suspended in space will highlight the main technical features of the Salon's most innovative timepiece.
Visit http://www.jaeger-lecoultre.com now
The adventure starts on 18 January 2010...