Jaeger-LeCoultre - Abu Dhabi Film Festival
Jaeger-LeCoultre, the reference in Swiss fine watchmaking, is pleased to announce its official second-year partnership with the Abu Dhabi Film Festival, one of the largest and most influential international film festivals in the Middle East. Following the successful festivals in Shanghai and Venice, Jaeger-LeCoultre is proud to continue its association with cinematographic and horological accomplishment as the official partner of the 2012 Abu Dhabi Film Festival. These two worlds, whose mission is to push the frontiers of dreams, are uniting for the second consecutive year.
Movie theatres and watchmaking workshops share a common denominator: they pervade the same hushed silence. These are places where dreams spring to life, where wonder-inducing creations are born. They imply accurate, meticulous and almost obsessive attention to detail, as well as great passion. Just as in filmmaking, each second bears the imprint of a moment of eternity.
Women have a date with time
A highlight at the Abu Dhabi Film Festval will be the launch the new Jaeger-LeCoultre ladies watch in the Middle East: Rendez-Vous. More than a watch, it embodies a free-spirited and spontaneous personality that is constantly reinvented and perpetually surprising. Behind the regular beat of its Manufacture movement lies a concentrated blend of the creativity that has pervaded the history of the Grande Maison. More than a watch, an encounter. A state of mind.
Born at the heart of the Vallee de Joux - the cradle of Swiss Fine Watchmaking, far removed from the frantic pace of the city where time is no longer counted but instead rushes relentlessly by - the Rendez-Vous collection proudly proclaims its roots. It embodies the full range of expertise developed by Jaeger-LeCoultre for over 180 years. Within it blossoms the beauty of authentic horology: that which transcends time, the better to tame it. It epitomises the charm of the most beautiful creations, those that set a date with techniques and aesthetics, uniting them in a disarmingly natural manner.
The magic of time
Glamour will reach new heights at the opening ceremony of the Abu Dhabi Film Festival, where a whole host of beautiful stars will once again grace the red carpet. Many celebrities are expected, adorned with the noblest creations from Jaeger-LeCoultre. Among the finest models on show will be two timepieces from the Rendez-Vous collection. Admirably reflecting its ambassadress Diane Kruger, the Rendez-Vous line embodies a free-spirited and spontaneous personality that constantly reinvents itself in order to spring new surprises. For the Abu Dhabi fair, Jaeger-LeCoultre presents two Rendez-Vous Art Haute Joaillerie creations spectacularly paved using the snow-setting technique: one with diamonds and the other with blue sapphires and rubies. The meticulously hand-crafted gem-setting surrounds the models with an incomparably luminous glow.
Since its founding, the Grande Maison has associated mechanical perfection with the most attractive and complex gem-setting techniques. Created thanks to the expertise of exceptional artists, they celebrate an alliance between beauty and precision. The decoration using the snow-setting process is performed directly on the watch case. The gem-setter places the diamonds individually, nestling against each other and harmoniously combining stones of various sizes so as to entirely cover the metal of the watch.
"Jaeger-LeCoultre has a long standing connection with the film industry, and a b commitment to supporting and promoting cinematic culture. As a major player in watchmaking history, celebrating its 179th anniversary, Jaeger-LeCoultre is a true watchmaking legend, respected for upholding watchmaking traditions and maintaining the spirit of invention. A perfect fit in a region with shared regard for tradition and heritage mixed with modernity and the ultimate quest for perfection." said Jerôme Lambert, Chief Executive Officer Manufacture Jaeger-LeCoultre.
Throughout its history, La Grande Maison Jaeger-LeCoultre's affinity has embraced not only the film industry's development and heritage, but also its key characters; gracing the wrists of many famous cinematic faces as well as starring in several projects throughout the years. Hence, its collaboration with prestigious festivals not only provides a platform for Jaeger-LeCoultre to pledge its support to the world of cinema, it also provides an opportunity for Jaeger-LeCoultre to present its most beautiful High Jewellery Collections and most impressive High Complications, on and off the wrist.