Dior - An inventing watchmaking
Chiffre Rouge D01 and D02
The meticulous concern for technical performance, an everlasting design teamed with the formal vocabulary of Dior Homme and fluid and enveloping proportions, combine to make Chiffre Rouge an unprecedented re-writing of classical watch-making. • Chiffre Rouge is a unique object. Unique, and identifiable, because of the asymmetrical architecture of its case that groups all its controls together on the widened right-hand side (the winder and the pushbuttons for the chronograph versions).
Identifiable also because of its "Irreductible" calibre, an exceptional automatic movement developed for Dior Homme in limited and numbered editions by the prestigious Swiss Manufacture Zenith. And finally, identifiable because of the exactitude of its design (its pebble proportions, curved glass and brushed steel) and the precision of its graphic codes (its tinted face glass, the guilloche work on the winder or the cuts tooled on the surface of the bracelet in reference to the know-how of Dior Homme and its tailoring).
• Automatic 42mm Dior Christal : In discreet tribute to Christian Dior, Dior Christal embodies the sophistication of watch-making that conceives each one of its Almost as hard as a diamond, sapphire crystal is the very quintessence of Dior Christal.
Never before has this material, traditionally reserved for watch glass, been used for decorative purposes. Since 2005, Dior Christal, with its sapphire crystal hand-cut and inserted in marquetry style on the bezel and bracelet, has invented a theatre of lights that brings enchantment back to watch-making once again. Radiantly sporting the iconic colours of the House of Dior (red, black, white, purple…) and fitted with quartz (ETA), automatic (ETA or Zenith) or mechanical hand-wind movements (Tourbillon Concepto calibre), Dior Christal watches, like Dior Couture dresses, are intricately beautiful both inside and out. Thus, Dior Christal teams the excellence of its Swiss Ateliers Horlogers production unit with This latest 42mm automatic version on a black sapphire crystal and steel bracelet, with a widened central link in tribute to the famous New Look and its extravagant proportions, exaggerates the diameter of the watchcase while refining its thickness.
• The mini D de Dior : A woman who borrows the watch of a man so that she might always think about him…
This is how the 70's inspired D de Dior was born. Reverse-side, its classic shape as well as its reliable materials and movements - quartz or Zenith mechanical hand-wind - meet the strictest watch-making standards. Top-side, its vivacious style, its precious stones, its noble and eternal metals together with its lacquered finishing, all carry the poetic signature of Dior Fine Jewellery. The D de Dior has a dual personality.
In the mini format (19mm) with steel, yellow or pink gold set on a satin strap, it wittily revisits Haute Couture's taste for fairytale proportions. And when it paves its dial with leopard patterns in sapphires or diamonds and black lacquer, it pays tribute to Mitza Bricard, Christian Dior's own elegant muse.