Corum - Presenting the Bol d'Or Mirabaud
Reaffirming its commitment to sailing, Corum is continuing its history and expanding its presence in the sailing sponsorship arena.
The Bol d'Or Mirabaud, currently in its 72nd year, is unlike any other regatta in the world. The legendary race is a place where sailing stars are mixed with non-professional sailors, and the event is the pride of the Lake Geneva region and delights sailing enthusiasts.
Organized for the first time in 1939, this large nautical festival has become one of the greatest classics of the international regatta calendar. Each year, nearly six hundred sailboats and champions from all over Europe meet at the starting line, in the company of more than 3,000 participants from all backgrounds, having their passion for sailing in common.
Corum is very pleased to be associated with this major event. This partnership is completely consistent with existing partnerships and is in line with the brand's primary goal which is to create long-term value.
The Bol d'Or has indeed become one of the favorite venues of the Okalys-Corum team who won the regatta twice in the past five years (in 2005 and 2007). It is also to be noted that at the time of these two victories, the skipper alongside Nicolas Grange was Loïck Peyron, Corum's new ambassador. With his breathtaking list of accomplishments, the Frenchman, who is regarded as one of the greatest sailors, keeps a unique memory of his past participation in this regatta: « To win the lake's most popular regatta is quite an achievement. Before I used to follow it from a distance, but in 2005 when we won it for the first time, Nicolas Grange presented us with a small replica of the highly coveted trophy. It still takes pride of place on my desk.»
This new partnership is strengthening the brand's ties not only to amazing sailors such as Ben Ainslie and Loïck Peyron but also to prestigious sailing events such as the Grand Prix Corum, which this year will be the final race in the Challenge Julius Baer, taking place on September 17, 18 and 19.
In order to celebrate this partnership, Corum will launch a limited edition "Admiral's Cup Chronograph 48 Bol d'Or Mirabaud 2010 " of 35 pieces. The special edition of the brand's iconic model famous for its dodecagonal bezel and a dial decorated with nautical pennants, will play with the colors of the regatta which are Blue and Gold. The model will symbolize the partnership by becoming the official watch of the Bol d'Or Mirabaud and one of these limited edition timepieces will be presented to the winning team of the Bol d'Or and the Bol de Vermeil.
Corum CEO Antonio Calce said:
Managing Partner and Member of the Executive Committee of Mirabaud, Antonio Palma, added:Bol d'Or Mirabaud Organization Committee President, Michel Glaus, said:
While passion, determination and innovation are associated with Corum's image today, it is mainly shared values that are at the heart of this partnership.
The magnificent adventure will take place June 11-13, 2010.
Corum
The Bol d'Or Mirabaud
The racecourse is as simple as it can get: Geneve - Le Bouveret - Geneve. There is only one mark on the course, halfway through the race (at Le Bouveret).
The real time winner of the Geneve-Le Bouveret-Geneve race wins the Bol d'Or Challenge, which is presented each year, however if it is won three times in the previous five years by the same owner, it can be kept by the winner indefinitely. Only three boats have achieved this in over 70 years of the regatta: the Marie-Jose II owned by Horace Julliard (1961, 1962 and 1963), the Altaïr IX owned by Philippe Stern (1980, 1982 and 1984) and Ernesto Bertarelli's Alinghi (1997, 2000 and 2001).
The Bol de Vermeil Trophy rewards exclusively the first monohull to cross the finishing line. As for the Bol d'Or Challenge, it has to be won three times in five years to be awarded indefinitely.
Shortest distance:
123 kilometers or 66.5 nautical miles
Participation:
26 boats in 1939
684 boats in 1990
526 boats in 2007
532 boats in 2009
Organization:
100 volunteers
20 SNG safety boats
All Lake Geneva region rescue teams and police on standby
Winners of the Bol d'Or in the past five years:
2005 Okalys-Corum N. Grange - L. Peyron (Decision 35) 16h 29' 43''
2006 Banque Gonet Quinodoz & Co - R. Coutts (Decision 35) 11h 45' 20"
2007 Okalys-Corum N. Grange - L. Peyron (Decision 35) 10h 05' 25''
2008 Zebra 7 - GP Assoc. Zebra 7 - Frank Cammas (Decision 35) 9h 34' 16''
2009 Foncia Alain Gautier - Michel Desjoyaux (Decision 35) 19h 33' 26''